Daguo Technology starts with mobile phones

Chapter 92 Aim at Samsung and open fire

Leaving aside whether Xinghuo-Chi’s limited-edition gold powder color scheme meets the aesthetics of the public, only Nebula Technology is the only one that dares to use this color scheme for mobile phones on the market. Do other manufacturers dare?

The ov, which has always relied on appearance design for a living, does not have such a radical and distinctive design. The Xinghuo-chi limited edition is not a normal mobile phone.

Compared with daily use, it has more collection attributes. The target users of Nebula Technology are those who like to collect.

Because everyone has more or less collections, middle-aged people's famous teas and wines, young people's figures, Ultraman, transformation belts...

With the advent of the smart phone era, people pay more and more attention to electronic products.

Liu Dalang thinks this is not a bad thing, on the contrary, he thinks it is a kind of spiritual sustenance that people use for mediocre life and work.

But Xinghuo-Chi's limited edition color matching will not raise the price like some manufacturers, because it is a limited edition for ordinary people.

Doesn't Liu Dalang want to be high-end?He also wants to create the best mobile phone in the world, but before that, the product must be popularized.

While not increasing the price of the Xinghuo-Chi limited edition, the quantity cannot be made too much. If everyone owns one, what is the value of collection?
Of course, once the limited edition comes out, it means that Xinghuo-Chi will be discontinued. By the way, there will be another signal that there will be limited edition products in the future.

As for what the next limited-edition product will be, that’s unknown, and it’s none of Nebula’s business whether ordinary people can grab it.

Nebula Technology can only guarantee the fairness of consumers when buying products, but the scalpers can't be prevented just by preventing them, there is no way.

Even if Nebula Mall can block some accounts that are snapped up with codes, it can't prevent snatching, so it depends on luck whether you can buy it in the end.

In the end, how much it sells in the second-hand market, and how much the premium is, has nothing to do with Nebula Technology, and this is still a good thing for them.

The higher the product premium, the stronger the brand power. If you think about Huawei later, you will know that almost every product has a different degree of premium.

For ordinary people, sometimes they are very entangled. When buying other products, there will always be public opinion guidance. Let’s support it, and it is too expensive.

Not everyone has the ability to pay for something. When the meaning of a brand representative changes, the nature of its product also changes.

The development model of Nebula Technology is much simpler. As long as Liu Dalang is there and [Technology Collection] is there, there is no need to engage in sentimental marketing.

For ordinary people, they only need to buy products according to their own needs. The products are bought for use, so they should be regarded as products.

Don't attach so much value, and many people worry that charging and playing will damage the battery, etc. There is no need to worry about these things.

You can charge it however you want, even if you turn it around 360 degrees. Do you have to supply it to buy a mobile phone?Make your phone work for you.

After the official announcement of the limited edition Xinghuo-Chi, Nebula Technology announced the release date of the limited edition on the Internet only two hours later.

"At 2:28 on February 10th, the 00-unit limited edition Xinghuo-Chi will be officially launched on the Xingyun official website, Xingyun mall, Xingyun flagship store..."

Just after the Spring Festival, Nebula Technology has brought the popularity of the mobile phone circle up again, and the purpose of choosing this time for the sale is also very particular.

Because March 3 is the Samsung S2 press conference, and it is also the time of the Star Rain conference, this time the gun is aimed at the Samsung S6.

Although the Samsung S6 is not released in China, the popularity in China is not low, and there will be Apple's spring new product launch conference on March 3.

These two international giants directly robbed half of the domestic heat, but Apple is fine, because there is no mobile phone in the spring conference.

There are only new laptops and smart watches, and Samsung is different. The Samsung S6 series of mobile phones will be the beginning of the era of curved screens.

So Liu Dalang attaches great importance to this, and after confirming that the Samsung S6 conference time has not been changed, he directly set the Star Rain conference on the same day.

Internationally, Nebula Technology can't beat Samsung, and at home, Nebula Technology can't beat Samsung, which is a bit unreasonable.

Liu Dalang is very confident in this generation of Xingyu products. This time he is going to grab Samsung's domestic market, so he will target Samsung.

Not only will he aim at Samsung, but he will also aim at Apple's autumn new product launch event in September, bringing out the two blockbuster flagship phones of Nebula Technology.

It doesn't matter if they can't compare, the first-generation products can't compare, Nebulas Technology has a stronger next-generation product, and sooner or later Samsung and Apple will be defeated.

After Liu Dalang issued various orders, the Marketing Department of Nebula Technology focused on promoting the limited edition Xinghuo-Chi and the new generation of Xingyu products.

In terms of hype and marketing, there are few companies in China that can match Nebula Technology. After fully operating, they even stole a lot of Samsung's heat.

The major domestic mobile phone manufacturers are a little confused. They don't understand why Nebula Technology, which was still fighting with them just now, suddenly quit.

"Aren't they afraid that they will be hacked?"

With this question in mind, they carried out a new wave of indiscriminate bombardment of Nebula Technology again, and the copywriting of various Black Nebula mobile phones emerged endlessly.

As a result, the sailors from the marketing department of Nebula Technology hardly retaliated. Occasionally they retaliated without any pain, and they did not pose any threat at all.

Faced with this situation, the Nebula Technology official just released a large amount of data to let consumers judge for themselves, but Liu Dalang did not expect it.

When Nebula Technology's marketing department retreated to focus on promoting new products, many people stood up to speak out for Nebula Technology:

"I don't know why you guys are making these videos, maliciously attacking a brand!"

"Why doesn't my Xingyu-Mu have those problems? Is its processor really bad?"

"Hehe, if you buy a Xingyu mobile phone and compare it, you won't say such a thing!"

"What else can you compare to than the parameters? Your processor is better? It doesn't seem to be very useful!"

"Why do you still use Nebula's heat dissipation back clip when you blow other brands of mobile phones?"

"Isn't buying a mobile phone just because you like it? Is it possible to make you like it?"

"I'm laughing so hard, it turns out that if the running score is not high, it is a garbage phone? Is Apple's running score high?"

"Don't talk about what's there and what's not, let's wait and see at the Xingyu press conference on March 3!"

"What is a running score, everyone knows~"

"Support Nebulas technology products!"

"See you at the Xingyu press conference!"

"..."

Those who speak for Nebula Technology and Nebula Mobile are either other employees of Nebula Technology or users of Nebula Mobile.

Among them, Xingyun mobile phone users accounted for the vast majority. Many of them used to be like the keyboard warriors on the Internet, buying mobile phones only based on the parameters.

Shouting the banner of cost-effectiveness in his mouth, he said that having parameters does not necessarily mean a good experience, and that without parameters must not be a good experience. As a result, the Nebula mobile phone came.

They went to the Nebula counter to try it out, the exquisite appearance, the smooth Nebula OS, and the highly adaptable Nebula applications really know whoever uses it.

The current Android camp all copy the Nebula OS and have a dual app store, but does anyone dare to come out and compare the adaptability with the Nebula app?

Liu Dalang looked at the real comments on the Internet, and was fighting against the water army of other manufacturers. He suddenly realized an important problem:

It turns out that Nebula Technology is no longer fighting alone, and word-of-mouth is not built by naval battles, but by solid products!

After figuring this out, he posted a post on the official account of Nebula Technology on major social media, and reposted it himself.

"Ningyun Technology will not let you down! On March 3, let's witness the new era together!"

It received a lot of support in an instant, this time there is no troll, and all the positive comments come from users of Nebula Technology.

As for the negative comments, it doesn't matter whether it is the trolls of other manufacturers or the black fans of Nebula Technology, Nebula Technology will speak with its strength!

The self-confidence and reckless hype marketing of Nebula Technology have made the major domestic mobile phone manufacturers feel a lot of pressure. For a while, they don't know what Nebula Technology is going to do:
"Is Nebula Technology crazy?"

"Dare to make such a hype, aren't you afraid it's over?"

"Or do they have confidence in themselves?"

"MD, their secrecy is really strong, and the new product has not been revealed at all!"

"That's right, even the counter staff at the Xingyun counter don't know what the new product of Xingyu's press conference is!"

"Keep an eye on Nebula Technology, and report to me as soon as you have any new news!"

"As expected of you, Mr. Liu!"

"..."

Nebula Technology does not engage in clique formation, and it seems to have made enemies on all sides among domestic manufacturers, and it is completely an outlier.

This is also the reason why all major mobile phone manufacturers are targeting Nebula Technology. The open and secret struggles began when Liu Dalang refused to invest in the benchmarking software!

Of course, there are also some manufacturers who have a good impression of Nebula Technology, such as Luo Yulong's hammer, and Gionee, which is gradually declining.

But these are small factories, and they are of little help to Nebula Technology. If Nebula Technology wants to become a real domestic manufacturer, it has to rely on itself!

After the Spring Festival, less than half a month to February 2, it can be said that the situation is surging, whether it is in China or India.

Jain has stabilized the situation of Nebula Technology in India, and at the same time lost a lot of markets. According to Liu Dalang's prediction, the next Indian market will once again enter a chaotic situation.

Whether the major mobile phone manufacturers can seize the market depends on their own capabilities, but the basic strength of Nebula Technology must be the strongest.

On the basis that both online and offline channels are among the best, even if some markets are lost for a while, Nebula Technology will quickly regain them.

Xincheng Jio only sells the Wiz Phone for less than US$10. In Liu Dalang's view, it is a joke. Even if it can be sold, how long will it last?

Such a low cost is not even as good as the Shanzhai Dalang mobile phone five years ago. It is true that Indians pursue low prices, but they are not without brains.

Those who are used to Nebula digital series mobile phones will have to switch back to Nebula mobile phones within a month if they change to an even worse feature phone.

Again, no matter how powerful a feature phone is, it is just a feature phone, and no matter how trashy a smart phone is, it is still a smart phone, and there is no comparison between the two.

So Liu Dalang doesn't worry much about India Nebula Technology. What he should do now is to concentrate on winning the domestic mobile phone market first.

Under the hype of all members of the marketing department of Nebula Technology, the attention of the limited edition Xinghuo-Zhi and Xingyu press conferences reached a new high.

To the surprise of other manufacturers who pay attention to Nebula Technology, Nebula Technology official does not even have a new product promotion map or a launch map.

All the new product revelations come from some digital revelation bloggers, and the content is very vague, and more than half of the renderings are wrong.

It's not like they haven't seen this kind of marketing method in the opposite direction, but among domestic mobile phone manufacturers, Nebula Technology is still the first.

"What new products will the Xingyu press conference have? What kind of technological changes will it bring?"

This issue is not only concerned by major domestic mobile phone manufacturers, but also by ordinary people, and even by the tellers at Nebula counters.

After all, the Xingyu-Mu of the previous generation is very good in other aspects except for the processor and screen. With the blessing of Nebulas OS, part of the processor's shortcomings has also been erased.

From the release of Xingyu-Mu to the present, word-of-mouth has been showing a steady rise, and the sales volume has already exceeded 500 million units.

Although it is still more than 200 million units short of the [-]-million-level sales, it has also reached the flagship-level sales. This is Xingyu's first mobile phone.

At the same time, Xingyu-Mu also brought back the way of selling mobile phones based on the appearance design. After seeing this, the ov family seemed to open the door to a new world.

Their new models are already in preparation, targeting the offline market, and have found endorsements from many celebrities and variety shows.

Compared with advertising, Nebula Technology is more direct. It uses Nebula Investment to participate, and also controls the shares of some platforms.

For a while, Nebula Investment became a new celebrity in the Internet industry, but Penguin has gone farther than them on this road.

It can be seen in the market that more than 80% of industries and platforms have Penguin's investment and shares, and their influence is very large.

Compared with these Internet giants, Nebula Investment is not a star and a half behind. Of course, these are not important for the time being, and no one knows the future.

After such a long period of warm-up, plus the spontaneous publicity of Nebula Technology fans, the number of people who pre-ordered the limited edition Xinghuo-chi in the Xingyun Mall alone exceeded 5 people, plus other...

"md, can you grab this?"

"There are only 5 units in total, and 9 of them have been reserved... No, 10! This is still a steal!"

"I have already recruited 17 people to help me grab it, as long as I grab one!"

"We are robbing every dormitory!"

"It's almost time, brothers, get ready!"

"Leave one for me!!!"

"Wait a moment--"

"..."

At this moment, in a four-person dormitory with standard beds and tables, Chen Tianzhong was staring at the countdown of appointments on Nebula Technology's official website.

When he saw more than 6 people pre-ordering the limited edition, he couldn't help cursing: "A bunch of thieves, didn't they say they won't buy it? Why are there so many people?"

　First of all, I would like to apologize to all the book friends here. Recently, some plots have lost their rhythm. No matter what the reason is, the writing did not meet the expected standards, and that is my problem.I always think that I can do better. I can see the book friends here. I may not reply to the opinions put forward, but I will definitely read it, and I will try my best to make some changes to bring you a better feeling!Thanks also to Hailong Yiming, Luoye Qiufeng 998, and You Xingshen for their rewards!Thank you Hailong Yiming, mediocrity is true, my ten-year number is gone, and the monthly pass is [-] million light years away!Thanks to all book friends who voted for recommendation!thanks for your support!

　　
　
(End of this chapter)