Daguo Technology starts with mobile phones

Chapter 24 Marketing Showdown

With a higher specification C-level production line, some unimportant accessories in the D-level production line can be sold to other mobile phone manufacturers.

It not only guarantees the advantages of its own products, but at the same time, it will not make the previously exchanged D-level production line useless because of product updates.

The manufacturer that plays this way the most is Samsung. The Samsung E4 and E5 screens that domestic manufacturers have been advocating every day are actually only Samsung’s mid-range products, and top-level screens cannot be bought at all.

Sony can still rely on its own sensor technology to exchange for top-level screens, but Apple will be miserable. It has to sign a sales agreement to get a good screen.

Even so, the top screen is still used by Samsung itself. This is the unique competitive advantage of Samsung mobile phones, and other manufacturers cannot compare.

After Liu Dalang returned to Huaxia Xingyun Science and Technology Industrial Park, he thought that the high-level executives would come out to welcome the wave, but in the end, there was no one there.

"what's the situation?"

He went to the nearest marketing department to take a look, only to find that the entire marketing department had fallen into a state, like...

I don't know how to describe it, it seems to be playing a promotion match, the expression and movements are all kinds of twists, and from time to time, I will say the essence of the country.

Zhang Jianzhi, the leader, was full of excitement. He was in his 50s, but he could still show a commanding posture, which was a bit abnormal.

Zhang Jianzhi saw that Liu Dalang was back, and hurried over: "Chairman, let me tell you, we are negotiating with Xiaomi!"

Negotiate?

Liu Dalang went over to take a look...

"???"

Liu Dalang was furious, pointing at a computer screen and said angrily, "You call this a negotiation?"

The screen is full of sailors, who are posting all kinds of national quintessence, and looking at the marketing department member next to him with his hands behind him, Liu Dalang smiles very kindly:

"Give me a reasonable explanation!"

Zhang Jianzhi quickly explained: "We didn't want to conflict with them! They attacked us first! We are defending ourselves!"

self defense?

Liu Dalang learned about the ins and outs. It turned out that the marketing department of Nebula Technology wanted to enter Weibo, but encountered Xiaomi's navy.

Zhang Jianzhi was angered at that time, who are they?Former backbone member of Nicai Marketing Department!When have you ever been afraid of online marketing trolls?

Ever since, the two marketing teams started a fierce confrontation on Weibo, and they went directly from the product to the point of copying the family tree.

"Stop it all! A meeting!"

The minds of the new batch of employees in the marketing department must be corrected!It can't be the same anymore!

"Does it make sense? I ask you, does it make sense? Besides lowering our brand image! Is there any other effect? ​​Let me tell you..."

Liu Dalang held a two-hour meeting with these former Nicai departments, and he finally understood why Nicai's marketing was so weird.

"When we do marketing at Nebula Technology, we will not damage the brand image! Second, we will not damage the image of other brands! Third, we will not do vulgar and false propaganda!"

"I want you to come up with your best brainwashing marketing, but not vulgar! No false propaganda! Show me your strength!"

"If you can do it, I'll help you with today's matter! If you can't, don't blame me for turning your back on me. When the time comes, take the initiative to pack up your things and leave!"

Liu Dalang looked at the scene where these employees' eyes lit up when they heard "brainwashing marketing", and he was a little speechless.

Fortunately, his original plan was to make use of the strengths of this group of people, once again enter the third- and fourth-tier small city TV stations, and place a large number of brainwashing advertisements.

At the same time, Rebs was also furious at Xiaomi's marketing department. He was just about to see if there was any opportunity for cooperation, but this happened.

Contrary to what the marketing department of Nebula Technology said, the marketing department of Xiaomi agreed that the people from Nebula Technology were talking too arrogantly!It's so irritating!

"Remember! For Xiaomi, we must focus on word of mouth! Word of mouth marketing is the key to our user acquisition! Do you understand?"

As if a consensus had been reached, Nebula Technology began to place a large number of magical brainwashing advertisements on the Internet, and even made a bunch of Dalang emoticons!

Xiaomi has started the hype mode. Hype marketing and word-of-mouth marketing are the main ways for Xiaomi to establish its brand image on the Internet.

Weibo has always been an important position for them. This time, Nebula Technology did not promote it on Weibo, but turned to TV shopping instead.

Brainwashing Marketing VS Word of Mouth Marketing!

TV Marketing VS Weibo Marketing!

Many netizens have joined the melon-eating team one after another, unexpectedly promoting a wave of online sales of Xiaomi 2s and Dalang Special Commemorative Edition!
"What year is it, and you still play TV shopping? Who doesn't know that there are many fake products in TV shopping?"

The marketing department of Xiaomi was a little puzzled by the operation of the marketing department of Nebula Technology. What they didn't expect was that Nebula Technology really succeeded!
As soon as the magical Dalang mobile phone advertisement appeared, it immediately spread throughout the third- and fourth-tier small cities. Many people were very happy when they saw it for the first time.

When more and more people knew about it, they realized that someone around them was actually using Dalang Special Commemorative Edition and Dalang TV T13!

And they found that if the portrait of Dalang on the back cover is removed, the appearance of this phone is really good, which cannot be shown on the TV!
而且用起来似乎没有想象中的那么差！还有大郎电视T13，32寸只要599元，42寸只要899元！
It's really cheap, and some people bought it, installed a set-top box, and used it like other brands!

"TV shopping! Either don't buy it! Or only buy products from Dalang Technology!"

Why Dalang Technology instead of Nebula Technology?Because it used to be Dalang Technology.

This also strengthened Liu Dalang's idea of ​​independent Dalang Technology as a sub-brand.

This advertisement gradually spread among the third- and fourth-tier cities. The customer service staff of Nebula Technology has been answering the phone every day from the beginning of work.

For those who don't believe in TV shopping, the customer service will tell them thoughtfully that they can go to the Xingyun flagship stores on major e-commerce platforms to purchase.

The marketing department of Nebula Technology uses a brainwashing method to lower people's expectations first, so that their expectations for Nebula Technology's products are not so high.

When people saw people using Dalang mobile phones and Dalang TVs, people discovered that Dalang mobile phones and Dalang TVs are not that bad, and they are even better than expected!

Similarly, the Nebulas Marketing Department couldn't understand the marketing methods of Xiaomi's marketing department:

"Are you actually using Weibo as the main front? Still listening to feedback from netizens on the system? And asking engineers to work overtime overnight to fix bugs?"

"Shouldn't the R&D department follow the company's plan and make whatever it wants? Can you really listen to the opinions of netizens and make functions?"

What makes them wonder is that Xiaomi has created a good reputation for MIUI in this way, and it is also called "IOS in Android".

In short, the increase in sales is a good thing. Neither of the two manufacturers has lost money in this wave. It is really a good harvest of popularity, sales and word-of-mouth!

In Xingyun Science and Technology Industrial Park, Liu Dalang has added four C-level production lines to the core area of ​​the production plant, which are C-level lithium battery, RAM, ROM and fully automatic assembly lines.

C-level lithium battery production line: It can produce lithium batteries with a single battery cell of less than 4000 mAh and a charging rate of 30w, with a production capacity of 5000/hour.

C-class RAM production line: can produce random access memory (running memory) of 8GB or less, capacity: 5000/hour.

C-level ROM production line: can produce read-only memory (storage memory) below 128GB, capacity: 5000/hour.

The original C-level LCD screen production line has pulled its production capacity to 5000/hour, which is consistent with the production capacity of the other four C-level production lines.

It was during this period of time that the sales of Dalang Special Commemorative Edition and Dalang T13 soared, and the Indian Nebula4 series mobile phones brought a lot of profits, Liu Dalang was able to make up so much.

We still have to reserve 20 points to upgrade the D-level recycling production line to increase the production capacity to 300 tons per hour. The D-level sensor production line and nano-SOC production line are still a bit expensive.

It's not that the production line is expensive, Liu Dalang can get 10 points, but the problem is the SOC blueprint?What about the sensor drawings? What about C-level drawings?

It's better to wait for a while, when the K/Xinghuo series is launched, and then focus on these two aspects to make up for the most important shortcomings.

Start with the low-end series, and gradually upgrade to B-level, A-level, S-level, and even higher-tech production lines in the second stage, and finally use these products in flagship products.

It just so happens that there are almost enough research and development personnel in Nebula Technology, and some of them can be selected to focus on training and focus on technological breakthroughs.

K/Xinghuo series, Liu Dalang is going to use the 6.2-inch super large LCD screen directly, and the 4000mAh lithium battery produced by Nebula Technology.

Although it is a 720P screen, the 720P screen is different from the 720P screen, and all parameters need to be adjusted in depth.

At the same time, fast charging is also indispensable. The theoretical charging speed of 30w has reached the level of fast charging, but for issues such as safety and heat generation, samples need to be produced before specific adjustments can be made.

In six months, Liu Dalang really didn't know if it was enough. If it wasn't enough, he had to postpone it later, because Nebula Technology had to prepare other new products at the same time, so it might not be able to catch up.

The Nebula5 series of mobile phones, as well as the first-stage peripheral products that Nebula Technology will create for the Nebula ecological chain, will be carried out at the same time.

　Thank you Lan Leiyue for the monthly pass!Thanks for the support! ! !

　　
　
(End of this chapter)