Daguo Technology starts with mobile phones
Chapter 200 Lifting the Ban Early: Star Chronicle 2017
Chapter 200 Lifting the Ban Early: Star Chronicle 2017
On the other side of Samsung, there are not many people paying attention to it now. Although they have also prepared a new flagship for this year, Samsung's influence on the Chinese mobile phone market is currently very small.
Although people's memory in this era is very short, it is not so short that what happened last year will be forgotten this year. Samsung officials really want to return to the Chinese market, but domestic manufacturers are not idiots.
Not to mention Samsung, even the old communication giants like ZTE have lost their original market share. The specific reasons will not be mentioned for the time being. There are only six major mobile phone manufacturers left.
The influence of Nebula Technology was undoubtedly the largest in the past year, and its market share ranked first in terms of market share. In fact, Nebula is not high in terms of the proportion of user mobile phones.
Because a considerable number of people have not changed their mobile phones for two or even three years, and a considerable number of people would rather choose Dalang mobile phones than buy more expensive ones. Their logic for buying mobile phones is also very simple:
"Although the mobile phone I bought is cheap, I don't feel bad about using it. I just change it when it wears out. It's worth changing every year! Why do I need to buy an expensive one?"
To put it bluntly...it makes a lot of sense, but for manufacturers, they can only maintain it through continuous upgrading to stimulate consumption. Liu Dalang also wants to launch "one machine that lasts forever".
The problem is that it is impossible under the current conditions, and the chip performance is not enough. Unless there is a chip that can be upgraded independently, or a replaceable model of a modular mobile phone, it is impossible at all.
Lenovo moto and Google just tried to launch the idea of a modular mobile phone last year, but it may be a bit difficult to go to market. It’s not that modularization is difficult, but that the two of them can’t really do it.
Whether it is Lenovo or Google, they are all based on profit. There is not much room for profit in modular mobile phones. In addition, Lenovo's internal management is chaotic. Some products are good, but market operations...
Therefore, it is very difficult to launch this kind of product. At present, only Nebula Technology can do it, and they also have plans in this regard, but the launch time is still early, and the mobile phone market needs to decide the time.
The current mobile phone market is still dominated by the incremental market, and it is far from reaching the level of entering the stock market later. Even five years later, the Huaxia mobile phone market is still dominated by the incremental market.
It's just that some special circumstances have hindered the development of the mobile phone market. Whether it's objective factors or chip factors, or whatever factors don't matter, even the downturn in the mobile phone market is only temporary.
Because in underdeveloped areas that many people can't see, there are countless people who are still using mobile phones three or even five years ago. This is determined by the economic level, and three or four thousand mobile phones are still too expensive.
Even the Dalang mobile phone sold at 999 is the most expensive mobile phone in some places, and the 299 Dalang mini is too stretchy, so the 599 Dalang s is the real shipping king, but unfortunately the profit is not much.
Basically, it is equivalent to software supplementing hardware. For example, the channel service in some games is very profitable. Every mobile phone manufacturer has its own channel service, but the problem is that there are not many games on Dalang mobile phones...
Even if there is, I have used Dalang's mobile phone. Is it possible to charge money into it?Compared with manufacturers such as Penguin and Netease, the games produced by Xingkong Interactive Entertainment are not very profitable, and all rely on a huge user base.
Going back to the upstream Nebula Technology, it can only obtain further profits through high-intensity product updates and product line expansion, and by the way, improve the overall technological level and beat a wave of foreign international brands.
But Liu Dalang can guarantee that Nebula products in any price range from low to high are very cost-effective. This has nothing to do with high pricing.
Nebula products conform to the cognition of ordinary consumers, and good things should be worth the price. At the same time, high pricing can not only meet the needs of higher consumer groups, but also meet the needs of consumer groups who pursue cost performance.
It can be said to kill two birds with one stone, and it is completely different from Apple's choice to continue to squeeze costs and increase profits. Liu Dalang publicly stated in the meeting on the last day of February: "Never forget innovation!"
If there is no Nebula Technology, Apple will release the red special edition of Apple 7/7 Plus and the new ipad at this year's spring conference to stimulate product sales, but the situation has changed now.
Never before has a technology company updated technology so violently and frequently like Nebula, so that Cook is currently under great pressure, because Apple's internal problems cannot be underestimated.
Cook himself does not understand products. He is different from Jobs. Jonathan, who is responsible for product design under Jobs, is a top genius, but geniuses have a problem. They only work for people who understand themselves.
Jobs understood Jonathan and claimed that Jonathan was his soul mate, but Cook didn't, so Jonathan lost interest in Apple product design soon after Jobs died...
Therefore, Apple's lack of innovation in product design in recent years is inseparable from Jonathan and Cook. Cook himself is better at operations. Without design, it is a good thing for him and can save costs.
But now everything has changed. Jonathan has lost interest in Apple product design, and another genius, Fausto, has been cheated by Cook.
It’s still the same problem. Geniuses only work for those who understand themselves. Cook is relatively weak except for operations. Top geniuses often cheat him. He even wrote his experience of being cheated in his autobiography.
So even in the face of the challenge of Nebula Technology, he is unwilling to let himself be attacked, but there are only two options before him, either to rekindle Jonathan's interest, or to recruit geniuses.
The former is more likely. After all, Jonathan is also one of the veterans of Apple. It is impossible for him to watch the company he has devoted countless efforts to be provoked by outsiders, even if he doesn't want to.
In fact, Cook is even more curious about why Nebula Technology has gathered so many geniuses in a short period of time, and most of them are Chinese, which is different from the Huaxia in his impression!
That's the good thing about NPCs!First of all, there are a lot of geniuses in China, and the commonality of geniuses is the same all over the world. Liu Dalang can't suppress these geniuses, but NPCs can. The level of NPCs has surpassed the current technology.
Driven by the NPC, these originally Huaxia talents not only restrained their edge, but also improved their overall level by leaps and bounds. Among other things, the engineers who left Nebula Technology were very popular.
Other manufacturers even send people to Nebula to study from time to time, and Nebula is short of setting up a school, but schools are not something a technology company should touch, they can invest.
But you must not do it yourself. The next goal of Nebulas Investment is Yuzhou University of Technology. As long as they have this idea, the overall progress will be very fast. Of course, there is another reason:
The key project of Nebula Technology is about to be completed by Lin Dong and others. These super high-level technical engineers can spare part of their energy to do other things, including cultivating some talents and so on~
Looking at it this way, it is not surprising that Nebula Technology can quickly challenge Apple in a short period of time. Liu Dalang thinks that he may not be as good as some real bosses, but he has nothing to be afraid of.
Most importantly, he will use the advantages of Nebulas products to fan the flames, gradually change people's ideas, seize the opponent's loopholes, and use the time difference to deal a fatal blow when the opponent does not react in time.
Things have come to this point, and Star-Fruit Wars 2.0 is already a certainty. Facing a technology company full of unlimited creativity, Cook, who is more conservative and cautious, has been a little bit overwhelmed.
He could not help recalling what Jobs once said: Once a technology company becomes bigger, it will no longer pay attention to products, and start to be controlled by marketers, because a company in a monopoly position will not improve its products no matter how good it is. sales...
But if you don’t do better, you are giving your competitors a chance. The rise of a copycat company is so rapid that technology companies all over the world are amazed, and the technology they have mastered is ridiculously large.
Apple is far behind Nebula Technology in terms of technology. Luo Yulong also publicly stated last year: "Apple's technological contribution to the world is almost zero, and they are essentially a solution integrator."
This kind of evaluation is not quite correct, but it can also explain some problems. Compared with some real technology companies, Apple's technology still has a gap, and Nebula Technology is already a leader among technology companies.
After all, the difference is even bigger~
As for the operation of Nebula Technology... that is, there is no operation. It is enough to take out the strongest products and then use various means to attack the market. The first thing that needs to be obtained is the favor of consumers.
This is what Xingyun Technology does best. Their products will always start from the perspective of consumers, because Liu Dalang knows that it is unrealistic for domestic brands to be high-end like Apple from the very beginning.
There is a problem of recognition. Unless international brands such as Apple, Samsung, and Sony are promoted, domestic brands will never be able to truly gain a foothold in high-end products. This is what they are doing now.
The current development strategy of Huami ov is also very simple. It only needs to cooperate with Nebula Technology to reverse the image of domestic brands, and then further launch better products to make it bigger and stronger. It is completely feasible.
Android has survived the painful period and has become more and more perfect. At the same time, it has the advantages that Nebulas OS and IOS do not have: openness and playability. Of course, Nebulas OS does not look like a closed system.
Because the Nebula team is so crazy, the update speed of Nebula OS has far exceeded their imagination. The app adaptation alone has crushed Android and IOS, and it is short of releasing a real operating system.
The kind that can be applied to the PC side, so compared, the only playability advantage of Android is compared with Apple, and some manufacturers even plan to give up Android directly after Nebulas OS is open-sourced.
Nonsense, if there is a better one, who will use the worse one? This is the case with Nebula Technology, and the same is true for other manufacturers. There is no news about this yet, but many relatively large manufacturers have already made preparations in advance.
The specific situation depends on the follow-up and when Nebula Technology will make a more powerful system. Many people have a premonition that the day Godson releases is the time when Nebula OS will be open-sourced.
Commercial Loongson will inevitably bring a new operating system, a new graphics card, a new product, and even subvert the original system. Even if no one publicizes it, more and more people know about it.
The most panic is a few companies that are good at monopoly, don’t panic, the rise of Huaxia means that the world structure will be rewritten, some suppliers are not only targeting Nebula Technology, but also targeting domestic manufacturers.
These are not important. In the main battlefield of Huaxia, the war is imminent. The players of Nebula Technology not only have the new version of Xinghuo-Phantom Flame, but also the fourth-generation Xingyu Family Bucket, which is the main shipment.
In order to add another wave of surprises, Liu Dalang also asked the Nebula marketing department to unban a product in advance: Xingji 2017. This product is the Silver Wing sent by BYD, and the product is very powerful.
In the end, the Xingji electric car was not included in the four major series of Xinghuo/Xingyu/Xingchen/Ningyun, but opened a separate series. In the future, it will not only enter the smart electric vehicle, but also enter the new energy industry.
The main products are mainly vehicles, such as the Xingji 2017 smart electric car, and the aircraft that is already under planning. To be precise, this aircraft is called an intelligent flying electric car~
Liu Dalang knows that Xiaopeng will enter this industry in the future, and has produced finished products, but the current Xiaopeng is not that strong, and the progress of Nebula Technology will be faster, and the time for mass production and listing will also be earlier.
Regarding Xingji 2017 product, many media have exposed it as early as last year, and many Xingyun users also participated in a questionnaire survey in the community, the content is about this product.
More than 85% of participating users hope that Xingji smart electric car can have both battery life and fast charging, and 73% of users hope that this electric car product can have some new functions and a more cool appearance...
As for some unreasonable requirements, such as a maximum speed of more than 200km/h, Liu Dalang treats it as invisible. This is an electric car with a speed of 200km/h. Who dares to produce such a deadly artifact?
So in the end, after adjustments, the specific parameters of Xingji 2017 were determined. After being announced by the Nebula Marketing Department, it immediately attracted widespread attention, and three things attracted the most attention:
Appearance, battery life, charging time.
What?Number of charges?
Of course, the number of charging times for a new car is 0!
In addition, there are some new features that have attracted much attention, such as the interconnection with Nebula products, especially Nebula mobile phones, whether it can be unlocked without feeling, and whether the unlocking process is cool enough...
These are all points to consider. In the promotional video released by the Nebula Marketing Department, all the content that Nebula users pay attention to are given at once:
"This is……"
"Xingyun electric car? No, it's Xingji electric car? Hiss~ This looks a bit handsome!"
“满电续航189公里?30分钟能充50%的电?1小时08分钟全部充满?”
"A charging pile is also provided!? Wait, this TM is an electric car? It charges faster than my mobile phone!"
"apple:???"
(End of this chapter)
On the other side of Samsung, there are not many people paying attention to it now. Although they have also prepared a new flagship for this year, Samsung's influence on the Chinese mobile phone market is currently very small.
Although people's memory in this era is very short, it is not so short that what happened last year will be forgotten this year. Samsung officials really want to return to the Chinese market, but domestic manufacturers are not idiots.
Not to mention Samsung, even the old communication giants like ZTE have lost their original market share. The specific reasons will not be mentioned for the time being. There are only six major mobile phone manufacturers left.
The influence of Nebula Technology was undoubtedly the largest in the past year, and its market share ranked first in terms of market share. In fact, Nebula is not high in terms of the proportion of user mobile phones.
Because a considerable number of people have not changed their mobile phones for two or even three years, and a considerable number of people would rather choose Dalang mobile phones than buy more expensive ones. Their logic for buying mobile phones is also very simple:
"Although the mobile phone I bought is cheap, I don't feel bad about using it. I just change it when it wears out. It's worth changing every year! Why do I need to buy an expensive one?"
To put it bluntly...it makes a lot of sense, but for manufacturers, they can only maintain it through continuous upgrading to stimulate consumption. Liu Dalang also wants to launch "one machine that lasts forever".
The problem is that it is impossible under the current conditions, and the chip performance is not enough. Unless there is a chip that can be upgraded independently, or a replaceable model of a modular mobile phone, it is impossible at all.
Lenovo moto and Google just tried to launch the idea of a modular mobile phone last year, but it may be a bit difficult to go to market. It’s not that modularization is difficult, but that the two of them can’t really do it.
Whether it is Lenovo or Google, they are all based on profit. There is not much room for profit in modular mobile phones. In addition, Lenovo's internal management is chaotic. Some products are good, but market operations...
Therefore, it is very difficult to launch this kind of product. At present, only Nebula Technology can do it, and they also have plans in this regard, but the launch time is still early, and the mobile phone market needs to decide the time.
The current mobile phone market is still dominated by the incremental market, and it is far from reaching the level of entering the stock market later. Even five years later, the Huaxia mobile phone market is still dominated by the incremental market.
It's just that some special circumstances have hindered the development of the mobile phone market. Whether it's objective factors or chip factors, or whatever factors don't matter, even the downturn in the mobile phone market is only temporary.
Because in underdeveloped areas that many people can't see, there are countless people who are still using mobile phones three or even five years ago. This is determined by the economic level, and three or four thousand mobile phones are still too expensive.
Even the Dalang mobile phone sold at 999 is the most expensive mobile phone in some places, and the 299 Dalang mini is too stretchy, so the 599 Dalang s is the real shipping king, but unfortunately the profit is not much.
Basically, it is equivalent to software supplementing hardware. For example, the channel service in some games is very profitable. Every mobile phone manufacturer has its own channel service, but the problem is that there are not many games on Dalang mobile phones...
Even if there is, I have used Dalang's mobile phone. Is it possible to charge money into it?Compared with manufacturers such as Penguin and Netease, the games produced by Xingkong Interactive Entertainment are not very profitable, and all rely on a huge user base.
Going back to the upstream Nebula Technology, it can only obtain further profits through high-intensity product updates and product line expansion, and by the way, improve the overall technological level and beat a wave of foreign international brands.
But Liu Dalang can guarantee that Nebula products in any price range from low to high are very cost-effective. This has nothing to do with high pricing.
Nebula products conform to the cognition of ordinary consumers, and good things should be worth the price. At the same time, high pricing can not only meet the needs of higher consumer groups, but also meet the needs of consumer groups who pursue cost performance.
It can be said to kill two birds with one stone, and it is completely different from Apple's choice to continue to squeeze costs and increase profits. Liu Dalang publicly stated in the meeting on the last day of February: "Never forget innovation!"
If there is no Nebula Technology, Apple will release the red special edition of Apple 7/7 Plus and the new ipad at this year's spring conference to stimulate product sales, but the situation has changed now.
Never before has a technology company updated technology so violently and frequently like Nebula, so that Cook is currently under great pressure, because Apple's internal problems cannot be underestimated.
Cook himself does not understand products. He is different from Jobs. Jonathan, who is responsible for product design under Jobs, is a top genius, but geniuses have a problem. They only work for people who understand themselves.
Jobs understood Jonathan and claimed that Jonathan was his soul mate, but Cook didn't, so Jonathan lost interest in Apple product design soon after Jobs died...
Therefore, Apple's lack of innovation in product design in recent years is inseparable from Jonathan and Cook. Cook himself is better at operations. Without design, it is a good thing for him and can save costs.
But now everything has changed. Jonathan has lost interest in Apple product design, and another genius, Fausto, has been cheated by Cook.
It’s still the same problem. Geniuses only work for those who understand themselves. Cook is relatively weak except for operations. Top geniuses often cheat him. He even wrote his experience of being cheated in his autobiography.
So even in the face of the challenge of Nebula Technology, he is unwilling to let himself be attacked, but there are only two options before him, either to rekindle Jonathan's interest, or to recruit geniuses.
The former is more likely. After all, Jonathan is also one of the veterans of Apple. It is impossible for him to watch the company he has devoted countless efforts to be provoked by outsiders, even if he doesn't want to.
In fact, Cook is even more curious about why Nebula Technology has gathered so many geniuses in a short period of time, and most of them are Chinese, which is different from the Huaxia in his impression!
That's the good thing about NPCs!First of all, there are a lot of geniuses in China, and the commonality of geniuses is the same all over the world. Liu Dalang can't suppress these geniuses, but NPCs can. The level of NPCs has surpassed the current technology.
Driven by the NPC, these originally Huaxia talents not only restrained their edge, but also improved their overall level by leaps and bounds. Among other things, the engineers who left Nebula Technology were very popular.
Other manufacturers even send people to Nebula to study from time to time, and Nebula is short of setting up a school, but schools are not something a technology company should touch, they can invest.
But you must not do it yourself. The next goal of Nebulas Investment is Yuzhou University of Technology. As long as they have this idea, the overall progress will be very fast. Of course, there is another reason:
The key project of Nebula Technology is about to be completed by Lin Dong and others. These super high-level technical engineers can spare part of their energy to do other things, including cultivating some talents and so on~
Looking at it this way, it is not surprising that Nebula Technology can quickly challenge Apple in a short period of time. Liu Dalang thinks that he may not be as good as some real bosses, but he has nothing to be afraid of.
Most importantly, he will use the advantages of Nebulas products to fan the flames, gradually change people's ideas, seize the opponent's loopholes, and use the time difference to deal a fatal blow when the opponent does not react in time.
Things have come to this point, and Star-Fruit Wars 2.0 is already a certainty. Facing a technology company full of unlimited creativity, Cook, who is more conservative and cautious, has been a little bit overwhelmed.
He could not help recalling what Jobs once said: Once a technology company becomes bigger, it will no longer pay attention to products, and start to be controlled by marketers, because a company in a monopoly position will not improve its products no matter how good it is. sales...
But if you don’t do better, you are giving your competitors a chance. The rise of a copycat company is so rapid that technology companies all over the world are amazed, and the technology they have mastered is ridiculously large.
Apple is far behind Nebula Technology in terms of technology. Luo Yulong also publicly stated last year: "Apple's technological contribution to the world is almost zero, and they are essentially a solution integrator."
This kind of evaluation is not quite correct, but it can also explain some problems. Compared with some real technology companies, Apple's technology still has a gap, and Nebula Technology is already a leader among technology companies.
After all, the difference is even bigger~
As for the operation of Nebula Technology... that is, there is no operation. It is enough to take out the strongest products and then use various means to attack the market. The first thing that needs to be obtained is the favor of consumers.
This is what Xingyun Technology does best. Their products will always start from the perspective of consumers, because Liu Dalang knows that it is unrealistic for domestic brands to be high-end like Apple from the very beginning.
There is a problem of recognition. Unless international brands such as Apple, Samsung, and Sony are promoted, domestic brands will never be able to truly gain a foothold in high-end products. This is what they are doing now.
The current development strategy of Huami ov is also very simple. It only needs to cooperate with Nebula Technology to reverse the image of domestic brands, and then further launch better products to make it bigger and stronger. It is completely feasible.
Android has survived the painful period and has become more and more perfect. At the same time, it has the advantages that Nebulas OS and IOS do not have: openness and playability. Of course, Nebulas OS does not look like a closed system.
Because the Nebula team is so crazy, the update speed of Nebula OS has far exceeded their imagination. The app adaptation alone has crushed Android and IOS, and it is short of releasing a real operating system.
The kind that can be applied to the PC side, so compared, the only playability advantage of Android is compared with Apple, and some manufacturers even plan to give up Android directly after Nebulas OS is open-sourced.
Nonsense, if there is a better one, who will use the worse one? This is the case with Nebula Technology, and the same is true for other manufacturers. There is no news about this yet, but many relatively large manufacturers have already made preparations in advance.
The specific situation depends on the follow-up and when Nebula Technology will make a more powerful system. Many people have a premonition that the day Godson releases is the time when Nebula OS will be open-sourced.
Commercial Loongson will inevitably bring a new operating system, a new graphics card, a new product, and even subvert the original system. Even if no one publicizes it, more and more people know about it.
The most panic is a few companies that are good at monopoly, don’t panic, the rise of Huaxia means that the world structure will be rewritten, some suppliers are not only targeting Nebula Technology, but also targeting domestic manufacturers.
These are not important. In the main battlefield of Huaxia, the war is imminent. The players of Nebula Technology not only have the new version of Xinghuo-Phantom Flame, but also the fourth-generation Xingyu Family Bucket, which is the main shipment.
In order to add another wave of surprises, Liu Dalang also asked the Nebula marketing department to unban a product in advance: Xingji 2017. This product is the Silver Wing sent by BYD, and the product is very powerful.
In the end, the Xingji electric car was not included in the four major series of Xinghuo/Xingyu/Xingchen/Ningyun, but opened a separate series. In the future, it will not only enter the smart electric vehicle, but also enter the new energy industry.
The main products are mainly vehicles, such as the Xingji 2017 smart electric car, and the aircraft that is already under planning. To be precise, this aircraft is called an intelligent flying electric car~
Liu Dalang knows that Xiaopeng will enter this industry in the future, and has produced finished products, but the current Xiaopeng is not that strong, and the progress of Nebula Technology will be faster, and the time for mass production and listing will also be earlier.
Regarding Xingji 2017 product, many media have exposed it as early as last year, and many Xingyun users also participated in a questionnaire survey in the community, the content is about this product.
More than 85% of participating users hope that Xingji smart electric car can have both battery life and fast charging, and 73% of users hope that this electric car product can have some new functions and a more cool appearance...
As for some unreasonable requirements, such as a maximum speed of more than 200km/h, Liu Dalang treats it as invisible. This is an electric car with a speed of 200km/h. Who dares to produce such a deadly artifact?
So in the end, after adjustments, the specific parameters of Xingji 2017 were determined. After being announced by the Nebula Marketing Department, it immediately attracted widespread attention, and three things attracted the most attention:
Appearance, battery life, charging time.
What?Number of charges?
Of course, the number of charging times for a new car is 0!
In addition, there are some new features that have attracted much attention, such as the interconnection with Nebula products, especially Nebula mobile phones, whether it can be unlocked without feeling, and whether the unlocking process is cool enough...
These are all points to consider. In the promotional video released by the Nebula Marketing Department, all the content that Nebula users pay attention to are given at once:
"This is……"
"Xingyun electric car? No, it's Xingji electric car? Hiss~ This looks a bit handsome!"
“满电续航189公里?30分钟能充50%的电?1小时08分钟全部充满?”
"A charging pile is also provided!? Wait, this TM is an electric car? It charges faster than my mobile phone!"
"apple:???"
(End of this chapter)
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