Daguo Technology starts with mobile phones

Chapter 192 Dual Screen Rotating Phone?

After entering the new year, Nebula Technology has only one goal, and that is to make products more ruthless. They are not trying to compare with any manufacturer, but with their own products.

After Xingyu-xi uses a 2k screen, its overall competitiveness has risen in an all-round way, and it can even leapfrog some 5-range models, such as HTC, Blackberry, Samsung and even Apple.

Don't look at the former high-end brands such as HTC and Blackberry, which are getting worse and worse, but the products they produce can not be compromised at all, and the price can be set at any price, regardless of whether anyone will buy it.

This is called dying on your feet rather than living on your knees. Think back to Lao Luo’s Hammer Technology. Before being acquired by Nebula Technology, they even gave up their proud industrial design. What happened?

The result is that in order to cater to the market, not only did it fail to gain market share, but it also lost some loyal fans. Now that it was acquired by Nebula Technology, a series of plans have been re-made.

For example, the reset version of the Hammer logo looks more powerful, and there are more online channels. There are even stillborn TNT products in Hammer self-operated stores and flagship stores.

It's a pity that the sales volume is a bit bleak... After all, Nebula OS is directly on the point. It is almost impossible for TNT products to continue to survive. This is not the point, the point is some of the new products.

The accessories of some Nebula products are the main products, but the overall price is more affordable, only about half of the official Nebula accessories, so it has attracted many users to buy in a short period of time.

This phenomenon is not surprising. Many people will spend a lot of money when buying a mobile phone. Thousands of dollars will be gone. On the contrary, some accessories will be considered for a long time, and they will even be bought on the same day.

I used a mobile phone worth 5 or 6 yuan, but it turned out that the mobile phone case cost 3 yuan, which really saved the province and cost the money. Of course, this is also related to the deep water in the accessories market. Some things are IQ tax.

The same product can be sold at a price difference of more than 3 times, which is outrageous. Although Nebula's official accessories are also very expensive, at least they can guarantee that these accessories are worth the price, and the materials used are very good.

Hammer accessories are naturally slightly inferior, but compared to third-party accessories on the market, they are still much better. I don’t know what Lao Luo thinks when he sees hammer accessories now.

In fact, he was also a bit at a loss after leaving Smartisan Technology. A high-spirited idealist fell down, but he felt unprecedentedly relaxed, and finally he no longer had to bear those pressures.

There is no need to think about how to make products day and night, how to do marketing, how to touch other brands to hype, or even how to fight wars of words and public opinion with netizens.

Regarding Hammer's products, Liu Dalang is not ready to release any ruthless products at present, because no matter how ruthless they are, they are no more ruthless than Xingyu. This is the real king of mid-range products, and the shipment volume last year was very scary.

The dual versions of Xingyu-Xi have all exceeded 20 million levels, and the shipment volume of the light version is about 300% higher than that of the standard version. Direct-screen mobile phones are still very popular, and the most important thing is that you can save [-] yuan.

After a year, Liu Dalang found that the evaluation of curved screens on the Internet is always mixed. A considerable number of people reported that curved screens are expensive and easy to damage.

There is no way around it, Liu Dalang can only guarantee that Nebula products are not so easy to break, and their anti-false touch on the curved screen is also top-notch in the industry, but how can it not be broken if it is really dropped?
This is not Dalang's three-defense machine!
The most important thing is that it is a bit difficult to attach a curved screen film. A standard UV film for a curved screen in Xingyun Mall costs 129 yuan, while a better tempered glass film costs up to 20 yuan. The gap between them is too big.

Of course, Nebula products have four opportunities for free stickers every year, and it doesn’t matter if they run out. You can get them again after participating in Nebula’s after-sales activities, but the film is not top-notch.

Curved screen = high-end cognition has basically formed, even if some people object to it, it is useless. Nebula’s top flagship also has a 360° surround screen mobile phone, which is really fierce.

People who like it especially like it, and those who don't like it don't want to give it away for nothing, but the sales volume has been stable, maintaining about 5 units per month, and the value preservation rate in the secondary market is still good.

A high value retention rate is nothing when there is a shortage of goods, but a high value retention rate is really strong when there is unlimited supply. According to a statistics, the depreciation speed of Nebula products is the slowest.

The time when the price drops the most is when the old and the new are replaced every year. The fourth generation of Xingyu will come in March, so in January and February, the discount for the dual version of Xingyu-Xi is the biggest.

It's a pity that Xingyu-xi has already sold enough, and the sales have picked up to a certain extent, but there is still a little gap compared with the first release period. Consumers are not stupid, and they know whether to buy new or old~

To Liu Dalang's surprise, LG's dual-screen rotating mobile phone appeared again. Last year, this mobile phone was very popular for a while, and it was also called the most valuable mobile phone form by some people.

But it didn't take long before something went wrong. It is said that LG encountered financial pressure. Logically speaking, it shouldn't be, but it seems normal after thinking about it carefully, because their flagship product is not strong enough.

Under the double-teaming of Apple, Samsung, Nebula and domestic manufacturers, I am afraid that it will not be long before it will gradually launch the mobile phone market like HTC. It is a bit surprising that it is making a comeback now.

Liu Dalang didn't quite understand the decision made by LG executives, and for LG executives, they had only one thought: "Now is the off-season for sales of Xingyun products! Opportunities have come!"

If Liu Dalang knew what the LG executives were thinking, he had to say to them: "How do you know that it is the off-season of Nebula products? Nebula products are never absent for 365 days!"

He also watched the promotional video of LG's dual-screen rotating mobile phone. How should I put it... The product is good. He even thought of some application scenarios, such as productivity tools for heavy office users.

But these all require powerful software adaptation. In my impression, LG’s dual-screen folding mobile phone is thick and heavy, has poor practicality and consumes electricity. If the software adaptation problem is solved...

It's not impossible, Liu Dalang thought about it carefully, and he really had the urge to make a dual-screen rotating mobile phone, but since LG has already made it, they don't need to do it again.

"It's just a pity that such a product is already cold before reaching its peak..."

The reality is like this, full of regrets everywhere, Liu Dalang has always had a bad impression of LG, patent trolls are not called for nothing, but products are innocent, good things are good things.

It's a pity that LG can't even beat Samsung's folding screen mobile phone, and then it will fight with Nebula Technology...it is impossible to win, even LG's accessory market has been further squeezed by Nebula Technology.

Under the attack of Nebula accessories, they had to carry out two rounds of price cuts, but many manufacturers still canceled their orders and switched to the embrace of Nebula Technology, especially in terms of screens.

The Nebula display became popular again under the vigorous publicity of the marketing department. After the three displays were fully exposed, some people felt that the price was very high, while others felt that the price was too expensive.

It’s normal. On the market, monitors that claim to have 4K resolution sell for less than 3. Nebula monitors start directly at 8. It is indeed very expensive, but the surface parameters are superficial after all.

These people would not believe something if they hadn’t seen it with their own eyes, so the press conference on January 1 is particularly important, and we can make some supplementary introductions to the three Nebula displays.

At the request of the majority of netizens, Limeng is still the host of the press conference. It is no exaggeration to say that Limeng is the hottest host of the press conference among domestic manufacturers, followed by Liu Dalang, Rebs and other well-known entrepreneur.

No way, everyone has a love of beauty. Before Xingyun Technology, few manufacturers would use female product managers to host press conferences.

In contrast, the press conferences of Limeng and Mingyue seemed much more real, and in order to further expand their business, they also opened personal accounts on a daily basis to give detailed product introductions.

Several veteran evaluation bloggers from the Nebula Marketing Department were a little envious after seeing it, so can you not be envious?Many of their fans went to the evaluation camps of the two product managers.

As a result, every time they take pictures for product evaluation, many people say: "We want to see young ladies! We want to see selfies of beautiful women! Who wants to see this unshaven man show off selfies!"

Ever since, several evaluation bloggers teamed up with some beautiful female colleagues in Nebula's marketing department to barely restore their dignity. Of course, this is also related to Xingyu's product positioning biased toward women.

Looking at the evaluation of Spark products, a group of big men only care about configuration parameters, heating problems, and game frame rates, and don’t care about anything else.

(End of this chapter)