Daguo Technology starts with mobile phones
Chapter 132 The Sister Paper Harvester
Chapter 132 The Sister Paper Harvester
According to the first-hand information obtained by Liu Dalang, this year, that is, in 2015, the global smartphone shipments reached 15.7 billion units.
This figure is 1.4 million more than he remembers, but the overall difference is not too big, while the smartphone shipments in the Chinese market are 4.9 million.
It is more than the original 4.3 million units, and it accounts for nearly one-third of the global smartphone shipments, which is enough to prove how big the Chinese market is.
Although Nebula Technology's global market expansion has encountered resistance, their development in the Chinese and Indian markets is thriving.
Especially in India, the market share of Xingyun mobile phones has exceeded 40%, as long as they want, they can even break through to more than 50%.
But there is no need for that. The current situation is different from a few years ago. Nokia's monopoly market model is not suitable for Nebula Technology.
Indian officials will not allow another super big brand to monopolize their market, so the best way is to cooperate with domestic friends.
Let's unite together to take down the two major markets of China and India, and gradually improve product strength on the premise of ensuring our own development.
The "new six major manufacturers" claimed by some mainstream media accounted for more than half of the Chinese market in total shipments throughout 2015.
Apple still ranks first, with sales of 5760 million units topping the list. Facts have proved that mobile phones can be both expensive and much more expensive.
The resistance of Nebula Technology and major manufacturers did not bring any real threat to Apple, and swollen the faces of domestic manufacturers.
"Sure enough, it's not that easy to drive Apple out of the Chinese market..."
However, one failure does not mean anything. Liu Dalang always believes that Nebula Technology is not doing well enough, and there is still room for improvement.
Huawei ranked second in terms of shipments, Xiaomi in third, and Nebula in fourth, with shipments of 4537, 4329, and 3628 million units, respectively.
The fifth and sixth are oppo and vivo, with 3535 and 3531 million units respectively. The gap is very small, but the shipment volume does not represent anything.
Huawei and Xiaomi have the highest shipments, but they cannot compare with the other four manufacturers in terms of average selling price, and the average selling price of Xiaomi mobile phones is the lowest.
Huawei is slightly lower than oppo and vivo, but there is not much difference between the three. The average selling price of Nebula mobile phones is undoubtedly the highest among domestic brands.
The most important thing is that the sales of Xingyun mobile phones did not include Dalang mobile phones. If they were included, the sales would directly rank first.
But this kind of algorithm doesn't make much sense, just like Xiaomi, if you count the sales of Redmi mobile phones, at first glance it is indeed a big factory.
However, in terms of product strength, it can’t compete with several other manufacturers. Rebus also understands this and is adjusting Xiaomi’s development strategy.
Logically speaking, the sales of Xingyun mobile phones should not be so high, because they released few models, and they don't play the tactics of machine sea tactics.
But what is very interesting is that about 1000 million units of Xingyun mobile phones were sold in China, but they flowed to the international market.
So, is this another way to open up the international market?In any case, it is a good thing for Nebula Technology to sell the products.
Compared with the aggressiveness of Nebula Technology, the low-key development model of Huawei, Oppo, and Vivo is obviously more in line with the style of a commercial company.
And Xiaomi is no longer low-key, even Liu Dalang doesn't know what kind of plane Rebus is doing recently, could it be that he is preparing for Xiaomi mix?
Anyway, no matter what the preparations are, after this year, Nebula Technology and Xiaomi will no longer be pure enemies, and there will be more cooperative relations.
Although Nebula Technology has robbed many markets of other domestic manufacturers, it doesn't matter, their competition has already defeated many opponents.
For example, in 2013, Lenovo, Coolpad, and ZTE, an established telecom manufacturer, and most importantly, Samsung’s market share is declining sharply.
It is worth mentioning that Meizu is the mobile phone manufacturer with the largest market share and the largest shipments in 2015 except for the "new six major manufacturers" and Dalang.
Are small factories about to rise?Liu Dalang is also uncertain whether Meizu can maintain this advantage and bring it into the new year.
Without a powerful international giant to compete, the space for activities of the five major domestic manufacturers has become larger, and the goals have gradually become clear.
That's Apple!Not only Nebula Technology wants to overthrow Apple, but the other four manufacturers also want to, and they are even more envious of Apple's high-end market.
It's a pity that their own strength is not enough. In order to increase the competitiveness of their products, they all began to use Nebula Technology to develop their own technology.
In order to enhance product competitiveness, the five manufacturers Nebula, Xiaomi, Huawei, Oppo, and vivo have held more than 30 cooperation meetings.
The main content of the meeting is that they hope to form a united front to occupy the domestic mobile phone market through the technology of Nebula Technology.
The specific cooperation content includes but is not limited to soc, sensors, lithium batteries, screens, storage components... and many other contents.
However, in order to prevent serious homogenization, each manufacturer will retain some of its own unique technologies, such as Huawei's Kirin, communication technology...
Nebula's best accessories, such as B+ grade oled and LCD screens, are only reserved for its own use, and those sold to other manufacturers are worse.
While ensuring the competitiveness of its own products, it also makes money from other companies. However, Huawei has its own channels and does not have deep cooperation with Nebula.
So strictly speaking, the four manufacturers of Xingmi ov are in the same camp, and they all defined their product positioning during the cooperation process.
This is a good thing for Liu Dalang, because he no longer has to worry about backstabbing from friends and businessmen, and it is always more comfortable to cooperate and win-win than to compete with each other.
Although everyone is still competing with each other for the market on the surface, they have actually developed together, and the goal is to keep the most conspicuous ones.
Nebula Technology is advancing in the mid-to-high-end market, and other domestic brands are expanding in the low-to-mid-end market. If the opportunity is right, they will also try to enter the high-end market.
However, whether the SoC jointly developed by Nebula Technology and Miov will be called Chang Geng is another matter, and the possibility of renaming cannot be ruled out.
The name is just a gimmick, these are not important, even if there is a new SoC, Nebula Technology will not be used in the top flagship, there is no need.
Liu Dalang still has the Jiuxiao series chips from the [Technology Collection], but he hasn't produced them yet. It's good for friends and merchants to let them develop their own chips.
At that time, everyone will use it together, and by the way, kick out the constant Qualcomm. Unfortunately, the Snapdragon 810 may not make manufacturers realize the reality.
Just at the end of the year, Qualcomm released their next-generation flagship mobile platform: Snapdragon 820, which has already cooperated with many manufacturers.
Of course, Nebula Technology will definitely not touch this fire dragon. The deeply optimized Chang Gung 4 can last until the next generation of Xingyu mobile phone.
Moreover, Nebula Technology has invested so much money in the R&D department, coupled with the help of official R&D personnel, the R&D progress will only get faster and faster.
On the other hand, after Xinghuo-Jin was released, Star Interactive Entertainment established two game studios, and these two studios mainly focus on making krypton gold games.
Together with the previous three project teams, it can be said that the development of Star Interactive Entertainment is gradually on the right track. After all, the advantages of Nebula mobile phones are too great.
Nebula OS is not only compatible with the games of Star Interactive Entertainment, but also the mainstream games of Penguin and Netease and other popular games.
It is no exaggeration to say that the Nebula mobile phone is currently the mobile phone with the best gaming experience on the market, and to be more precise, it is the Nebula OS.
So in 2016, Liu Dalang will ask the engineers of Nebulas Technology to further optimize the Nebulas OS experience and add some new elements.
If Apple is still the same as before, facing the offensive of Nebula Technology, their two major product advantages will no longer exist, and they will lose their dominance.
Apple executives are naturally not stupid. Although their position in the Chinese market has not been affected in any way, they have already raised their vigilance.
The birth of Nebula's dual flagships taught them a hard lesson. In Europe and the United States, some loyal Apple users actually want to buy folding screens?
"What's so good about folding screen phones? Nebula's folding screen phones are not perfect, and they will lose their advantages in a short time!"
Having said that, Apple still set up a folding screen project first. As for when it will be released... the toothpaste has to be squeezed slowly, and the shot is the peak!
It is a pity that Nebula Technology will not give Apple a chance to slowly squeeze toothpaste, they have already prepared new products to siege the iPhone 7.
Among them, the first to enter the mass production stage is naturally the new generation of Xingyu. This time Xingyu mobile phone is divided into two versions: standard version and light version.
The light version continues the small screen style of the previous generation of Xingyu-Ning, with a 5.5-inch oled high-brush straight screen, and the front notch screen is changed to a pill screen design.
If possible, Liu Dalang would prefer to use a hole-digging screen, or even a camera under the screen. If you think about it carefully, there is actually a true full-screen design.
That is to change the front or the entire camera module into a mechanical lifting structure to achieve the effect of a full screen, but the disadvantages are also obvious.
It will increase the weight of the mobile phone, and at the same time, the loss of the lifting structure will be relatively large during use, the sealing performance is poor, and the body is prone to dust.
This is contrary to the original design intention of Xingyu, so Liu Dalang will not adopt this method, and the standard version of Xingyu will be enlarged in this generation.
The screen size will be enlarged to 6.2 inches, which is the size that a normal thin and light mobile phone should have, and the standard version will also use a curved screen.
When the Samsung S6 edge launched the curved screen, Nebula Technology was already doing the design and development of the curved screen, and now all the technologies are mature.
It is a pity that the design of the pill screen on the curved screen is a bit unsightly, but everything else is fine, and the peripheral parameters will also have new upgrades.
In addition to mobile phones, Xingyu also has a new product, which is also Xingyun Technology's entry into the PC field: Xingyu-Phantom.
Qu Xiangqun, director of Nebula Design Department, couldn’t help but say:
"It weighs less than 1 kilogram, and with this appearance...it's a perfect girl harvester!"
Overtime, the update is a bit late, thank you for your support! ! !
(End of this chapter)
According to the first-hand information obtained by Liu Dalang, this year, that is, in 2015, the global smartphone shipments reached 15.7 billion units.
This figure is 1.4 million more than he remembers, but the overall difference is not too big, while the smartphone shipments in the Chinese market are 4.9 million.
It is more than the original 4.3 million units, and it accounts for nearly one-third of the global smartphone shipments, which is enough to prove how big the Chinese market is.
Although Nebula Technology's global market expansion has encountered resistance, their development in the Chinese and Indian markets is thriving.
Especially in India, the market share of Xingyun mobile phones has exceeded 40%, as long as they want, they can even break through to more than 50%.
But there is no need for that. The current situation is different from a few years ago. Nokia's monopoly market model is not suitable for Nebula Technology.
Indian officials will not allow another super big brand to monopolize their market, so the best way is to cooperate with domestic friends.
Let's unite together to take down the two major markets of China and India, and gradually improve product strength on the premise of ensuring our own development.
The "new six major manufacturers" claimed by some mainstream media accounted for more than half of the Chinese market in total shipments throughout 2015.
Apple still ranks first, with sales of 5760 million units topping the list. Facts have proved that mobile phones can be both expensive and much more expensive.
The resistance of Nebula Technology and major manufacturers did not bring any real threat to Apple, and swollen the faces of domestic manufacturers.
"Sure enough, it's not that easy to drive Apple out of the Chinese market..."
However, one failure does not mean anything. Liu Dalang always believes that Nebula Technology is not doing well enough, and there is still room for improvement.
Huawei ranked second in terms of shipments, Xiaomi in third, and Nebula in fourth, with shipments of 4537, 4329, and 3628 million units, respectively.
The fifth and sixth are oppo and vivo, with 3535 and 3531 million units respectively. The gap is very small, but the shipment volume does not represent anything.
Huawei and Xiaomi have the highest shipments, but they cannot compare with the other four manufacturers in terms of average selling price, and the average selling price of Xiaomi mobile phones is the lowest.
Huawei is slightly lower than oppo and vivo, but there is not much difference between the three. The average selling price of Nebula mobile phones is undoubtedly the highest among domestic brands.
The most important thing is that the sales of Xingyun mobile phones did not include Dalang mobile phones. If they were included, the sales would directly rank first.
But this kind of algorithm doesn't make much sense, just like Xiaomi, if you count the sales of Redmi mobile phones, at first glance it is indeed a big factory.
However, in terms of product strength, it can’t compete with several other manufacturers. Rebus also understands this and is adjusting Xiaomi’s development strategy.
Logically speaking, the sales of Xingyun mobile phones should not be so high, because they released few models, and they don't play the tactics of machine sea tactics.
But what is very interesting is that about 1000 million units of Xingyun mobile phones were sold in China, but they flowed to the international market.
So, is this another way to open up the international market?In any case, it is a good thing for Nebula Technology to sell the products.
Compared with the aggressiveness of Nebula Technology, the low-key development model of Huawei, Oppo, and Vivo is obviously more in line with the style of a commercial company.
And Xiaomi is no longer low-key, even Liu Dalang doesn't know what kind of plane Rebus is doing recently, could it be that he is preparing for Xiaomi mix?
Anyway, no matter what the preparations are, after this year, Nebula Technology and Xiaomi will no longer be pure enemies, and there will be more cooperative relations.
Although Nebula Technology has robbed many markets of other domestic manufacturers, it doesn't matter, their competition has already defeated many opponents.
For example, in 2013, Lenovo, Coolpad, and ZTE, an established telecom manufacturer, and most importantly, Samsung’s market share is declining sharply.
It is worth mentioning that Meizu is the mobile phone manufacturer with the largest market share and the largest shipments in 2015 except for the "new six major manufacturers" and Dalang.
Are small factories about to rise?Liu Dalang is also uncertain whether Meizu can maintain this advantage and bring it into the new year.
Without a powerful international giant to compete, the space for activities of the five major domestic manufacturers has become larger, and the goals have gradually become clear.
That's Apple!Not only Nebula Technology wants to overthrow Apple, but the other four manufacturers also want to, and they are even more envious of Apple's high-end market.
It's a pity that their own strength is not enough. In order to increase the competitiveness of their products, they all began to use Nebula Technology to develop their own technology.
In order to enhance product competitiveness, the five manufacturers Nebula, Xiaomi, Huawei, Oppo, and vivo have held more than 30 cooperation meetings.
The main content of the meeting is that they hope to form a united front to occupy the domestic mobile phone market through the technology of Nebula Technology.
The specific cooperation content includes but is not limited to soc, sensors, lithium batteries, screens, storage components... and many other contents.
However, in order to prevent serious homogenization, each manufacturer will retain some of its own unique technologies, such as Huawei's Kirin, communication technology...
Nebula's best accessories, such as B+ grade oled and LCD screens, are only reserved for its own use, and those sold to other manufacturers are worse.
While ensuring the competitiveness of its own products, it also makes money from other companies. However, Huawei has its own channels and does not have deep cooperation with Nebula.
So strictly speaking, the four manufacturers of Xingmi ov are in the same camp, and they all defined their product positioning during the cooperation process.
This is a good thing for Liu Dalang, because he no longer has to worry about backstabbing from friends and businessmen, and it is always more comfortable to cooperate and win-win than to compete with each other.
Although everyone is still competing with each other for the market on the surface, they have actually developed together, and the goal is to keep the most conspicuous ones.
Nebula Technology is advancing in the mid-to-high-end market, and other domestic brands are expanding in the low-to-mid-end market. If the opportunity is right, they will also try to enter the high-end market.
However, whether the SoC jointly developed by Nebula Technology and Miov will be called Chang Geng is another matter, and the possibility of renaming cannot be ruled out.
The name is just a gimmick, these are not important, even if there is a new SoC, Nebula Technology will not be used in the top flagship, there is no need.
Liu Dalang still has the Jiuxiao series chips from the [Technology Collection], but he hasn't produced them yet. It's good for friends and merchants to let them develop their own chips.
At that time, everyone will use it together, and by the way, kick out the constant Qualcomm. Unfortunately, the Snapdragon 810 may not make manufacturers realize the reality.
Just at the end of the year, Qualcomm released their next-generation flagship mobile platform: Snapdragon 820, which has already cooperated with many manufacturers.
Of course, Nebula Technology will definitely not touch this fire dragon. The deeply optimized Chang Gung 4 can last until the next generation of Xingyu mobile phone.
Moreover, Nebula Technology has invested so much money in the R&D department, coupled with the help of official R&D personnel, the R&D progress will only get faster and faster.
On the other hand, after Xinghuo-Jin was released, Star Interactive Entertainment established two game studios, and these two studios mainly focus on making krypton gold games.
Together with the previous three project teams, it can be said that the development of Star Interactive Entertainment is gradually on the right track. After all, the advantages of Nebula mobile phones are too great.
Nebula OS is not only compatible with the games of Star Interactive Entertainment, but also the mainstream games of Penguin and Netease and other popular games.
It is no exaggeration to say that the Nebula mobile phone is currently the mobile phone with the best gaming experience on the market, and to be more precise, it is the Nebula OS.
So in 2016, Liu Dalang will ask the engineers of Nebulas Technology to further optimize the Nebulas OS experience and add some new elements.
If Apple is still the same as before, facing the offensive of Nebula Technology, their two major product advantages will no longer exist, and they will lose their dominance.
Apple executives are naturally not stupid. Although their position in the Chinese market has not been affected in any way, they have already raised their vigilance.
The birth of Nebula's dual flagships taught them a hard lesson. In Europe and the United States, some loyal Apple users actually want to buy folding screens?
"What's so good about folding screen phones? Nebula's folding screen phones are not perfect, and they will lose their advantages in a short time!"
Having said that, Apple still set up a folding screen project first. As for when it will be released... the toothpaste has to be squeezed slowly, and the shot is the peak!
It is a pity that Nebula Technology will not give Apple a chance to slowly squeeze toothpaste, they have already prepared new products to siege the iPhone 7.
Among them, the first to enter the mass production stage is naturally the new generation of Xingyu. This time Xingyu mobile phone is divided into two versions: standard version and light version.
The light version continues the small screen style of the previous generation of Xingyu-Ning, with a 5.5-inch oled high-brush straight screen, and the front notch screen is changed to a pill screen design.
If possible, Liu Dalang would prefer to use a hole-digging screen, or even a camera under the screen. If you think about it carefully, there is actually a true full-screen design.
That is to change the front or the entire camera module into a mechanical lifting structure to achieve the effect of a full screen, but the disadvantages are also obvious.
It will increase the weight of the mobile phone, and at the same time, the loss of the lifting structure will be relatively large during use, the sealing performance is poor, and the body is prone to dust.
This is contrary to the original design intention of Xingyu, so Liu Dalang will not adopt this method, and the standard version of Xingyu will be enlarged in this generation.
The screen size will be enlarged to 6.2 inches, which is the size that a normal thin and light mobile phone should have, and the standard version will also use a curved screen.
When the Samsung S6 edge launched the curved screen, Nebula Technology was already doing the design and development of the curved screen, and now all the technologies are mature.
It is a pity that the design of the pill screen on the curved screen is a bit unsightly, but everything else is fine, and the peripheral parameters will also have new upgrades.
In addition to mobile phones, Xingyu also has a new product, which is also Xingyun Technology's entry into the PC field: Xingyu-Phantom.
Qu Xiangqun, director of Nebula Design Department, couldn’t help but say:
"It weighs less than 1 kilogram, and with this appearance...it's a perfect girl harvester!"
Overtime, the update is a bit late, thank you for your support! ! !
(End of this chapter)
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