Daguo Technology starts with mobile phones

Chapter 122 Who Can Benefit From It?

Of course, some people just like a brand, and they like it so much, even if they are cut off leeks, that's another matter.

After all, behind every brand, there are some memorable stories. No matter how bad it is, some people will still pay for their feelings.

Nebula Technology has brought innovative product forms to China's mobile phone market, and even the entire world's mobile phone market, but problems have also followed.

Nebula-Andromeda and Cepheus are not able to become popular models that have been sold for a long time like Xingyu-Ning. In summary, there are many reasons:
Cepheus is expensive, destined not to be suitable for ordinary users, and Andromeda is still not as good as Xingyu series products in terms of overall cost performance.

Although it has added or upgraded some more practical functions, such as IP68 waterproof, Nebula Flash Charge 2.0, wireless flash charge, and 120hz high refresh screen, the price is nearly 4000 yuan more expensive.

A Xingyun-Cepheus is already equivalent to the price of Xingyu-Ning+Qingling. In this case, why not choose the latter combination?

Coupled with the disadvantages of folding screens... Therefore, the sales of Nebula dual flagships have shown a stepwise decline in half a month since they went on sale.

However, the decline in sales is a decline, but the word-of-mouth of these two mobile phones has never declined, and sales have not plummeted to the bottom all at once.

Instead, it tends to be in a flat state. According to the analysis of Nebula technology appraisers, the monthly sales of Nebula-Andromeda will stabilize at around 6 units.

The sales volume of Nebula-Cepheus will be stable at around 2 units. Although they are not popular products, their influence far exceeds that of popular products.

Now when mentioning Nebula Technology and the brand Nebula, people will think of their first fast charging, high refresh screen, folding screen and so on.

The most important thing is that Nebula Technology has gradually become a technology company, not just a mobile phone manufacturer, nor a comprador company.

In this case, the sales of Nebula-Andromeda and Cepheus are not so important, because this kind of influence cannot be measured by sales.

On some e-commerce platforms that Nebula cooperates with, they directly put the Nebula dual flagships at the first and second places in the high-end mobile phone rankings.

Even the Apple 6s Plus can only be ranked fifth, and the third and fourth are Samsung note5 and S6 edge+ respectively. Of course, the credibility of this list is not high, but the effect is not bad.

Ordinary consumers step into these e-commerce platforms, and once the products of Nebula's dual flagships are displayed, they don't care whether to buy them or not, at least they leave an impression.

One day in the future, when they see Nebula products again or hear about Nebula technology, they will implicitly think that this brand is not bad.

After Apple, Nebula Technology also played this kind of fringe publicity, and did three things at the same time that Nebula's dual flagships began to cool down.

First of all, Nebula Technology officially announced two brand new games, namely the moba competitive game Freedom Battle and the racing game Speed.

As soon as the announcement came out, coupled with Star Interactive Entertainment's spare no effort in publicity, the two games ignited the enthusiasm of netizens again in the first place.

Countless Nebula users left messages:
"Five months! Do you know how I spent these five months? It's finally here!"

"Xinghuo-Chi was bought for nothing, but luckily what we're waiting for is a game, not a new phone..."

"The promotional image is out! It's so handsome! The artist of Xingkong Interactive Entertainment is really amazing!"

"Of course, someone has analyzed the production cost of Xiaoxing animation before!"

"In order to sell mobile phones, Nebula Technology is working hard! I have to say that the animation is really good!"

"Since playing Survival and experiencing low-quality 90 fps, everything feels stuck!"

"I'm convinced, I don't feel it! They say it's innate and not sensitive to the refresh rate!"

"One thing to say, 90 frames is indeed smoother than 60 frames, but the gap is not that big."

"The animation optimization of Nebula OS is so good, I don't know what 120 frames looks like..."

"It is recommended to change the Xinghuo game phone into a performance phone, otherwise my mother won't buy it for me..."

"What game do children play?"

"Why can't children play?"

"study well!"

"..."

The Battle of Freedom was originally a Gaia network game, but their current mobo game is still called Soul Fighting, and the king of penguins is not called king yet.

It's called Heroes' War, but compared to Glory of Kings, the name "Battle of Freedom" is more suitable for Star Interactive Entertainment's moba game.

The speed racing game is more like NetEase’s ace racing five years later. It is a racing game that also focuses on high-quality graphics and gorgeous special effects.

But different from Netease and Penguin, Star Interactive Entertainment has a different starting point for making games. The former is for money, and the latter is for expanding influence.

As the saying goes, Penguin can make 1 people recharge six yuan, and the more they recharge, the stronger they become, while NetEase can make one person recharge 6 yuan, which is still a younger brother.

Compared with these two games, the early profitability of Xingkong Mutual Entertainment's games is nothing. Perhaps it would be better to play stand-alone games.

But asking them to give up even such a big cake as competitive games, they can't do it, and Liu Dalang has his own plans for games.

In the early stage, the profitability may be weak, but it must win a part of the market share, expand the brand influence and reserve some technologies at the same time.

That's right, it is reserve technology, because in the future, Nebulas Technology will explore higher-level hardware, and there will naturally be more game modes.

After such a long time, Nebula Technology has finally fulfilled its promise, and directly started the closed beta without deleting files three days after the official announcement of the two games.

At the same time, several mobile games of Penguin, which were inherited from PC games, have also started internal testing, and there are countless childhood memories of them.

In terms of selling feelings, Penguin played really well, but unfortunately, facing the monster-level hardware optimization capabilities of Nebula Technology, they are a little bit powerless.

Survival is a phenomenon-level FPS mobile game this year. It has been nearly two months since the public beta and the total downloads have exceeded [-] million.

The daily active users have even maintained around 1000 million. Apart from the most basic battle royale mode, they have made more interesting content.

The most important thing is game optimization. Play Survival on Xingyun mobile phone, the operating experience is much better than that on Android and Apple mobile phones.

The game is divided into three regions, Nebula, Android, and IOS. Among the three regions, Nebula is the only one without operating plug-ins.

It also supports high image quality and high frame rate to be turned on at the same time. During the game, the feel and small function optimization allow users to have a better experience.

On this basis, Xingkong Interactive Entertainment has also cooperated with several domestic live broadcast platforms, and all major anchors are fighting in the Xingyun region.

There are also some anchors who only choose Android and IOS to start, and regard it as a god of death, but they dare not go to the Nebula area. Needless to say the reasons behind it...

There is no way, anchors also have to eat, and they also have bad conditions, but it is difficult to convince the audience with improper means.

So there is a saying in the game circle: the top players in the Android and IOS areas are nothing, if you want to play, try it in the Nebula area.

There is a taste of the Q zone mocking the WeChat zone. Some people who rely on their own strength are not popular, so they spend money to buy Nebula mobile phones...

This is not the sales up! ?
Of course, there are not so many cheats in the Android and IOS areas, but once there are cheats, ordinary players will feel a little uncomfortable.

But the Xingyun mobile phone is a bit expensive, so they set their sights on the Dalang 999, which only sells for 8, and the old Xinghuo-Lie in the secondary market.

This has also led to an unexpectedly high value preservation rate of Xinghuo Lie, which has been released for almost two years. It can still be sold for 1200 yuan in the current secondary market.

It's a pity that where there are people, there are rivers and lakes, and where there are profits, there are profiteers. Some unscrupulous small workshops make profits by specializing in copycats.

Nebula Technology finally couldn't take it anymore, and managed 31 small workshops in one pot. These talents finally stopped a lot, and there were not so many fake products.

It is not difficult to see from this matter that in the process of Nebula OS gradually improving reputation, users who like to play games will be more inclined to Nebula mobile phones.

The Nebula marketing department took this opportunity to continue labeling Nebula mobile phones: high-quality appearance, good quality control, high fluency, no heat...

The most important thing is to play games without heat!Android mobile phones collectively warm up hand treasures, while Apple mobile phones do not dissipate heat, Nebula mobile phones have become the best solution.

Sales were also brought up by Meizu and Huawei. For a while, the three manufacturers of Nebula, Huawei, and Meizu became the light of domestic mobile phones this year.

While the market share continues to expand, it is also squeezing the market share of other mobile phone manufacturers. Samsung, Apple, and Coolpad lost the most.

What Liu Dalang didn't expect was that Meizu, which was originally a small factory, went crazy this year, and the momentum of expansion was even fiercer than he thought. It depends on whether they can keep their market share in the melee.

However, Xiaomi is caught in the middle. Some time ago, it released a Xiaomi 1999c with a price starting from 4, maintaining its cost-effective advantage.

Moreover, Mi 4c actually uses a full-screen design, adopting the same solution as Nebula Technology, but their notch screen is more like a water drop screen.

And the overall appearance is very good, MIUI is definitely not as good as Nebula OS, but in the Android camp, the overall level of MIUI is very high.

It has to be said that in the price range of 1500-2500, Xiaomi's products are very competitive. If hardware does not make money, it depends on the Internet to make money.

Rebs, who came back from India, seemed to be a different person, chanting slogans less and less, but doing more and more practical things.

After Liu Dalang heard about it, he couldn't help but wonder, will Rebus show a new form of smartphone in next year's Xiaomi mix?

When Xiaomi, Huawei, LeTV and other brands entered the Internet, Nebula Technology did not fall behind, and its Internet companies were developing rapidly.

Star Interactive Entertainment also invested in a project with Penguin and other companies. The name is PlayerUnknown's Battlegrounds, but it is not a mobile game, but a PC-end game.

If there are no accidents, the first round of internal testing will start in March next year. The experience of the terminal game is better than that of the mobile game, and it will be a phenomenal game by then.

After being silent for such a long time, the mobile game market ushered in an explosion. Many games were released, and Nebula users began to cheer.

Several major moba games have started a big fight, such as Netease's vanity, Penguin's super god, hero's battle, and Star Interactive Entertainment's battle of freedom, etc.

There are already more than ten moba games, large and small, on the market, among which Penguin Super God is the most popular and has the most users.

This game is not the first to be tested publicly, but it is the moba game with the best experience for players so far, which is a bit preconceived.

Sometimes people are very strange. After getting used to the game they are exposed to for the first time, they will become unable to accept the sense of manipulation of the same type of game.

Maybe some people can seamlessly switch between multiple moba games, but most people don't have so much energy to play so many games.

In order to increase the stickiness of users, the major manufacturers are making games more and more complicated. It is already very difficult to understand one game. If there are more than a dozen...

Therefore, in this chaos, there can only be one final winner, and the rest of the game may not necessarily die, but it will also lose its status in the game.

On the day when Battle of Freedom was launched, relying on the advantages of Nebula users, its downloads exceeded [-] million in one day.

When the consumers entered the game, they realized that the stars on the Internet were not bragging, and the art level of Star Interactive Entertainment was absolutely top-notch.

As a loyal fan of Nebula Technology, Chen Tianzhong has already killed the Quartet in Survival. As soon as the Freedom War came out, he immediately downloaded it.

The so-called closed beta without deleting files is actually not much different from the public beta. The overall production completion of the Battle of Freedom is completely ready for public beta.

The closed beta is just a process, and by the way, some imperfections and bugs in the game process are fixed, and then the public beta is launched.

Among other things, Battle of Freedom can crush all moba games on the market based on its image quality and fluency alone, even Super God for All.

After all, an important reason why Quanmin Chaoshen lost to the king was poor picture quality, poor optimization, severe heat and freezes during the game.

And the development system is unfair at all. Looking at the Battle of Freedom, talent matching and card sets have replaced the rune system.

In terms of fairness, the Battle of Freedom has already been won. For ordinary players, this is a good thing, but it also lacks an important krypton point.

But for moba games, fairness is the first priority, and the others come later. The improvement of combat effectiveness of krypton gold is not significant.

Moreover, the difficulty of getting started will be lower in the battle of freedom, with high image quality, high art level, good-looking modeling, high fluency, and strong sense of attack...

All the conditions add up, this is a good game, just launched, there are countless people comparing the war of freedom with the super god of all people.

Chen Tianzhong is a senior alliance player. He had no interest in moba mobile games, but the battle of freedom completely changed his mind.

It is simple and easy to use, allowing him to fully understand the gameplay after playing two games. At the same time, the game's playability and upper limit of manipulation are not low.

The combination of a variety of talent skills and card groups can make the same hero play different effects. The most important thing is that there are really few krypton points in the early stage.

In such a comparison, although the players of Quanmin Chaoshen are unwilling to admit it, the Battle of Freedom has already led Quanmin Chaoshen in every aspect.

As for the super god players of the whole people, the only thing left is stubbornness. After all, they have been playing for so long, and they are a bit unable to give up if they want to give up.

It's a pity that they don't know that their favorite games will be discontinued in a few years.

Looking at Heroes’ Battle, there were only [-] downloads on the first day of its release, and it couldn’t even beat the agent’s vanity and eternal destiny. No one regarded it as an opponent.

According to the original historical trajectory, the heroic battle was indeed submissive in the early stage, but it had 4000 million daily active users two years later.

Isn't this a proper realistic version of counterattack?Other manufacturers don't care, but Star Interactive Entertainment attaches great importance to each of their opponents.

Only by summing up the experience of failure can one make their own games develop better. In contrast, racing games are at their peak when they make their debut quickly.

With ultra-high image quality, smooth control, and exquisite modeling, it also ensures the balance of the game. Just one day after it was released, it wiped out all the opponents of the same kind.

Compared with the battle of freedom, the popularity of super speed is obviously higher. In addition to competitive games, it also has some RPG, development, and social game attributes.

The only disadvantage is that if the mobile phone is not good, the experience of playing is not good. If you play on the Nebula mobile phone, there will be no problem.

To sum it up in one sentence: Nebulas OS has a unique taste in game optimization, because the game experience is the most intuitive.

The experience of using daily applications is similar to the flagship phones of major manufacturers. If you don’t take it out for comparison, the advantages of Nebula OS are really not obvious.

Why does ov dare to sell mobile phones with high prices and low specs for so many years?Because their target users don't have high demand for games, they naturally don't realize it.

And their system optimization is not bad, many people scold the high price and low configuration machine every day, but the use time is longer than some flagship machines.

Of course, this is not an excuse to shirk high prices and low allocations. Liu Dalang always believes that high prices should have high allocations, and this is the attitude of making products.

But it has to be said that the ov method is the most suitable for the development of enterprises, because their single product profits will be higher and their living space will be stronger.

There are countless mobile phone manufacturers that focus on cost performance, and they all think that as long as the cost performance is better, users will buy their products.

In fact, not necessarily, Xiaomi has branded the cost-effective label on itself, and other manufacturers are almost meaningless when they do cost-effective.

Once the sales volume of the product is poor and the income cannot increase, the pressure on the supply chain and the capital chain will be very heavy, and it will not be easy to turn the market around.

According to Liu Dalang's judgment, in the next year, some manufacturers will have to cool off, such as Coolpad and Gionee whose market share has shrunk sharply.

Nebula Technology is ready to make a move at any time, find the right time to enter the game, and take the opportunity to squeeze out the last bit of value of these brands.

After all, engineers are innocent. Instead of being poached by Internet companies, it is better to gather these talents and make every effort to break through the bottleneck of technology.

Taking advantage of the skyrocketing popularity of the three games of Star Interactive Entertainment, Nebula Technology officially issued another announcement, announcing the next generation of Spark gaming phones:
Emberless Galaxy!

Starfire-Jhin is coming!

As soon as this news came out, all Nebula users were stunned, especially those who bought the Xinghuo gaming phone, felt like being stabbed in the back.

Even the game in his hand is not good, and some angry users ran to the Nebula community, threatening Nebula Technology with screenshots:
"See? If you dare to release the Xinghuo game phone, I will uninstall the game!"

In fact, they also know that this kind of request is a bit unreasonable, but they can't accept that the mobile phone they just bought has become an old model.

After Liu Dalang saw it, he really wanted to say, kid, just get used to it, electronic products are updated too fast, and you have to be backstabbed every few months.

The progress of the Xinghuo game mobile phone is already considered slow. Looking at other manufacturers, they released new models in two months. Isn’t it stabbed into a hornet’s nest?

Moreover, Nebula Technology will not give up the optimization of the old models just because of the release of new models, unless the hardware level is really unable to keep up.

After all, the new version of Nebulas OS will be designed around a higher-level chip, and the experience on the old chip will not be so good.

This is the case with many models. It’s okay if the system is not updated. Once the system is updated, the card will change and the heat will be severe. In the end, you will have to change to a new phone.

The solution to the backstab of Nebula users is also very simple. Big V and digital bloggers under Nebula Technology broke the news and announced that the configuration and price of the new Xinghuo-Jhin have surprises, and the old models are also sufficient!
It’s okay if they don’t break the news, but once the news is revealed, some Xingyun users will feel even more uncomfortable, especially those who just bought Xinghuo-Lie from the secondary market.

After a few days of playing, the third-generation Spark gaming mobile phone came out. In fact, thinking about it, the three-generation mobile phone has spanned nearly two years.

This generation of Xinghuo gaming phones and the next generation of Xingyu mobile phones will completely stabilize the prices of the two mid-range series within the same range.

The starting price of the Xinghuo gaming phone, including subsequent new models, will be set between 3500 and 4000, while the starting price of the Xingyu mobile phone will be a little higher, set between 4000 and 4500.

Of course, the reason Liu Dalang dared to do this is that every generation of the Spark and Star Rain series has a point that consumers cannot refuse.

It seems that the market of 1500-3500 has been given up, but it is not the case. Nebula Technology will not give up completely, and they have prepared a backup.

They will acquire some closed but influential mobile phone manufacturers in the future, such as Gionee and Smartisan, and use them to make their own.

It doesn't need much, just launch a commemorative model every year, harvest a wave of users who pay for their feelings, and at the same time not be too ruthless.

After all, there are only a small number of users who pay for their feelings, and most of them are rational. While expanding the Nebula product line, it can also leave a way for friends and merchants.

Some of the things that Nebula Technology will do in the future cannot be done by them alone. It will be better if they can cooperate with friends.

Just when everyone thought that Nebula Technology should stop, they did another thing that shocked the entire Chinese mobile phone market:
Nebula Technology sued Apple!
At the same time, Pineapple Technology, India Nebula Technology, and hundreds of thousands of IOS users in Southeast Asia also took Apple to court.

For a moment, countless consumers had only one thought in their minds: "wc, what's going on!"

Still the same sentence, Apple's speed reduction door can be large or small, Samsung's explosion door can also be large or small, it depends on the follow-up public opinion-oriented manipulation.

The major domestic manufacturers will also not give up this excellent opportunity to compress Apple's market share. Now it depends on who can benefit from the battle.

(The second update is at 23:55)

　Thank you for your support!thank you very much!I am back again!Those who say I am a eunuch, those who scold me secretly, I will give you three choices: 1. Apologize 2. Continue to scold me 3. Vote
　　
　
(End of this chapter)