Open Traveler: Culture Invasion Parallel Blue Star

Chapter 222 The Matthew Effect and the Environmental Conspiracy!
"Transformers" premiered on the entire network, but theatrical release has just begun.

Similarly, the earth and star auto show, the program has been known all over the world, but the auto show has just begun.

As for the development of Earthstar Motors, it seems that the layout has been completed, but in fact, it has just begun.

On the show, Lin Xuan bowed deeply, which represented the end of this episode.

It also means that a tense meeting is about to begin.

Yanjing, Yinglong Hotel.

At this time, all the sixteen floors above the 34th floor were sealed off, prohibiting unrelated people from entering.

Senior executives from the world's five largest automobile groups and Dixing Automobile Co., Ltd. were all present.

They didn't appear on the show, but the world's major financial reports have already frantically reported on the movements of these people.

This time, the Global Automotive Summit.

People at all levels of each group are conducting different meetings and exchanges.

And on the [-]th floor of Yinglong Building, a reception began.

The reception is not of high standard.

There is no such a large number of celebrities as the usual reception.

There are only three economists, the presidents of seven companies, the CPOs (product managers) of seven groups, and the think tanks of seven groups.

The seven companies are Earth Star Automobile Company.

Longguo Hongcheng Automobile Group.

American High Energy Automobile Group.

Deutsche Von Carl Group.

Inland Green Lotus Group.

Dai's Group of America.

Deutsche Barba Group.

In the eyes of outsiders, these people are rivals fighting for the top in the same market.

But in fact, this is not the case.

Lin Xuan, as the organizer, took the stage.

At the same time, a large number of electronic shielding devices are opened.

All signal sources in this place are blocked.

Once anyone turns on the audio and video equipment, an alarm will be raised.

People who do this are absolutely impossible to live in the world safely.

Behind Lin Xuan is a PPT with only a simple sentence on it.

"Whoever has, he will be given twice as much to make him superfluous; and whoever has not, even what he has will be taken from him."

The presidents of several groups were listening to the translator speak this sentence.

And Lin Xuan explained: "This sentence comes from the Earth Star, and it is a sentence in the Gospel of Matthew, the classic of the Earth Star sect."

"And the phenomenon represented by this sentence is summarized as the Matthew effect."

"The so-called Matthew effect is that the rich get richer and the poor get poorer."

Everyone was discussing the theory left and right and with those around them.

In Blue Star, there are similar theories, but they are not so straightforward, and there is no such a proverb as a guide.

Lin Xuan: "Everyone, what we have to do now is not to fight each other to the death."

"It is to expand the auto market so that everyone can distribute more benefits."

"Do you agree with this sentence?"

Lovren Ibaka, president of Von Carl, stood up: "Of course we have this desire, but so far, we have not been able to complete the upgrade of the market."

"Twenty years ago, Longguo began to develop at a high speed. The way we can expand the auto market is to make Longguo's market close to the level of the Omi auto market."

"And so far, we are looking at the markets in the three countries."

Lin Xuan nodded: "This is true, but have you ever thought about a question, that is, from the very beginning, Bluestar's car market planning was problematic?"

The PPT behind Lin Xuan began to change.

into a statistical table.

On the statistical table, the profit margins of cars at various price points of Earth Star and Blue Star are respectively recorded.

It doesn't matter if you look at it, after reading it, the think tanks of various companies exploded.

On Earth, the profit margin for cars under [-] is [-]%.

The profit margin of a car from 30 to 50.00 is [-]%.

The profit margin of the car from 30 to 120 million is 40.00%. Six.

The profit margin on cars above 120 million is four percent!

As for Blue Star, the profit margin of cars under 30.00 is [-]%.

The profit margin of 30 to 30.00 cars is [-]%.

The profit margin of 30 to 120 million cars is 20.00% five.

The profit margin of cars above 120 million is 70.00%!

This data seems to be very different.

And another graph came out.

In the global market, the output of vehicles below 30 accounts for 80.00% of the total global automobile output.

Everyone roughly calculated, and found that if the car market of Earth Star is the same as that of Blue Star.

The total sales value of Dixing's cars is about [-] trillion U.S. dollars a year!
The total sales value of Bluestar Motors is about US$[-] trillion a year.

The gap here is two trillion dollars.

Basically, it is equivalent to doubling the global auto market!
The reason lies in the profit margin of cars with a price of 120 to [-] million soft sister coins.

Lin Xuan: "Do you understand? If you understand, I will continue to talk about the agenda of this meeting."

"If you don't understand it, I will invite Qian Tongqiao, an economist from Longguo, to give you an economics lesson."

The presidents of the seven groups all raised their hands.

They can figure out this simple account.

However, what they don't understand is why the industrial structure of Dixing Automobile is like this.

Does Lin Xuan understand?Lin Xuan understands what a fart.

No economist can study the laws of an industry clearly from the perspective of a single person.

However, Lin Xuan knew roughly that the remaining part could be edited.

And the compilation, of course, is the compilation that is beneficial to the Dragon Kingdom.

Lin Xuan said: "This is the Matthew effect."

"How many sales of luxury cars are there in total in the world? Even if luxury cars make more money, what is the use of them?"

In Dixing, a large number of former luxury car brands have been acquired by those car brands that ordinary people look down upon.

why?
Take Qinglianhua Automobile as an example, even if the profit margin of Qinglianhua exceeds 50.00%, it can reach a profit of one million soft sister coins.

Its annual shipments are only a small amount, and its total profit is at most a few hundred million dollars.

According to market rules, its highest company value is 24 times leverage, which is just $100 billion.

However, a car brand that can only earn [-] to [-] yuan has a yearly shipments of millions of vehicles.

The profits of these companies in any one year are enough to buy two or three luxury car brands like Qinglianhua, which are respected by the public.

Lin Xuan drew a red circle on the picture, enclosing the price range from 120 to [-] million: "This is where you can make money."

Everyone at the scene is discussing.

Lin Xuan spoke again: "In Earthstar, in 95, there was once a meeting with [-] of the world's top economists and billionaires."

"A concept came up at the meeting, '**joy'."

"The so-called entertainment is to let ordinary people indulge in it with cheap entertainment."

"The standard of this kind of entertainment is standard, brainless, and production line."

"This theory, in later years, has become the guiding central idea of ​​almost all industries in the world."

"In Earthstar, the entertainment and sports industry in the United States accounts for more than 30.00% of GDP."

"And in Blue Star, this number is only."

Everyone was surprised to hear this data.

Why develop these things so crazy?
Are these things in conflict with the real industry, especially the automobile industry?

Why bring this up?

Lin Xuan looked on stage as usual: "What do you think the car owners who buy vehicles below 120 million are mainly looking for?"

"safety?"

To put it bluntly, any civilian car that is sandwiched between two sides by a dump truck can only end up as potato chips.

The so-called crazy hype about security is meaningless.

For example, in terms of car structure, it can withstand the attack of two large trucks with a speed of more than 90 per hour. This level of rigidity may cost [-] yuan.

And to resist the front and back attack of two large trucks with a speed of more than 300 kilometers per hour, this level of hardness requires a cost of [-] million yuan.

Does this improvement make sense?

The airbag is another way to save costs.

Adding tens of thousands of top-level airbags, coupled with the original design that can withstand the attack of a large truck at a speed of [-] kilometers per hour, can allow the owner to survive under the attack of a large truck at a speed of [-] kilometers per hour.

"Everyone, your future development method will not be to use aircraft carrier steel to manufacture top luxury cars?"

As soon as these words came out, the faces of several presidents at the scene changed.

Clearly, they're all trying to do something similar.

This kind of behavior can be said to be a thankless and naive behavior.

If aircraft carrier steel is used to manufacture cars, how much will it cost for research and development?How much does it cost to manufacture?
Tens of millions of cars!
How much do you sell?
Sell ​​hundreds of millions!
How many people in the world can afford it?No more than one thousand.

How many people are willing to buy?Or how many people can really value this ability of the car?

No more than 100 people.

Lin Xuan spoke again: "Then let me ask, if you add a sound system worth more than 30 yuan to a car worth 5 yuan, and then sell the car for 60 yuan, will anyone buy it?"

Several product managers present shook their heads: "Impossible, ordinary buyers cannot accept this kind of thing."

Lin Xuan nodded: "Very well, you guys watch this."

A picture appeared on the PPT.

In the picture, there is a kit of Bluestar's top audio brand Philharmonic.

The current price of this kit is 20.

The picture also shows the suspension system used by the Tuao Speed ​​Race High Energy Team.

The price of this suspension system is 170 million sets.

The picture also shows the panoramic sunroof used by the famous luxury car Blue Lotus All-Walker sports car.

The cost of this panoramic sunroof is 60.

"If I put a set of Philharmonic speakers on a 30-level car, but its cost is only [-], and then I put a set of high-performance suspension, but its cost is only [-], and I add a set of Qinglianhua Quanxing The panoramic sunroof only costs [-] yuan."

"But these three models are the same series of products as their original series."

"I asked you to sell this car for 60 to 80. Can you sell it?"

"Everyone CPO."

Everyone looked at each other.

One of them stood up: "[-]% best seller."

"We only need to clarify how high the prices of their products of the same series are in the promotion, and then tell consumers that the products of the same series of these things are used in our cars, and the final price is 80."

"As long as the psychological expectation is to buy a 80-class car, [-]% of the consumers will buy it."

Consumers know shitty cars.

Who talks to you every day about whose engine is better, whose hood is heavier, and whose axle is of better quality?

What is the owner talking about?I cao you have a high-end audio system.

My Cao, you have leather upholstery?
My Cao, your skylight is so cool.

Lin Xuan's hand tapped on the screen: "This is called, **Le."

Does a car need a stereo?

Need a fart.

However, manufacturers can tell consumers.

If you don't have a good stereo, your long drive will be tortured.

And with a good audio system, your driving pleasure experience will increase a hundred times.

Does a car need a panoramic sunroof?

Need a fart.

However, manufacturers can tell consumers.

If there is no panoramic sunroof, if you go out to drive, you just open a can and go out.

With the panoramic sunroof, it's the car.

When the hot summer, the breeze blows into the car, this feeling is so refreshing.

Are the things on the car really necessary for the car to run?

The so-called sense of technology, can't a car start without a sense of technology?Tractor crank won't start the engine?
The so-called sense of luxury, without a piece of leather, the car seat will make the driver's butt sore or something?
Are the so-called vehicle width, vehicle length, so-called assisted start, so-called assisted parking, and everything else that a car needs?
Not something a car needs.

It is something that a car needs to sell at a high price.

On Lin Xuan's PPT, the typical models of the American High Energy Automobile Group, the High Energy T series and the T34 model car, are displayed.

The cost is 34, and the price in the United States is 41. After adding tariffs and other things in the Dragon Country, the price is 56.

Lin Xuan downshifted all the configurations of this car.

Control the cost at 20, and then add some gimmicky and awesome things on it.

The final cost is 28, and then it is priced at 48 in the United States and 56 in the Dragon Country.

Asked a question that shocked everyone: "This car, do you buy it?"

Asido Barquez, the designer of Blue Lotus: "You can only buy by throwing coins."

His colleagues, several designers nodded.

Lin Xuan asked again: "Dear product managers, two cars with the same appearance, which one is better?"

The CPOs of seven companies at the same time: "The second car."

Several designers couldn't help but sigh.

Lin Xuan spoke again: "I ask you, Asido."

Asido stood up hesitantly.

If the image of Lin Xuan in his heart before was an interesting person from another world.

So now, in his heart, Lin Xuan is even more despicable than the president of Qinglianhua Group.

He didn't dare to offend someone like Lin Xuan.

Lin Xuan: "Let me ask you, is there any difference in the driving experience of this T34 at a speed below 110 kilometers per hour?"

Asido: "There is no difference, but after the speed increases to [-], the new configuration will start to shake..."

Lin Xuan: "What's the speed limit on Interland's highways?"

Asido hesitated: "Seventy miles."

Lin Xuan nodded: "Seventy miles, or 110 kilometers."

"I heard that England officials are considering lowering the speed limit on the highway to fifty miles, right?"

Asido was speechless.

Lin Xuan: "So, in a car that costs about 130 pounds, you put the performance above [-] kilometers per hour, why?"

The designers at the scene hesitated.

This is not what they want to design, but what the product manager requires.

James Doug Ellent, the product manager of Blue Lotus, stood up: "That's because our sales staff found that when selling, many people value the top speed and the driving experience at high speeds."

nonsense.

Like speed?Earth star people can figure it out much more clearly than blue star people.

But do these buyers really need these things?

Lin Xuan: "Okay, there is still a problem."

"Two cars, one of which was driving illegally at speed, had a good driving experience."

"The other car is no different from the first car at [-] mph, but its interior, music system, sense of technology, lighting quality and other things are much higher than the first car."

"Which one is better for sale?"

Yinent was helpless: "The second car."

Lin Xuan: "So, it is right for us to do what consumers need."

"However, it is also the job of our car companies to let consumers recognize what they 'really need'."

"And we, of the two, choose the easier one to do."

"Then the cost will come down very quickly."

"The price remains the same, and the profit has increased significantly."

"Everyone, are there any questions?"

Lovren Ibaka stood up: "Guys, I have one last question, and the most critical one."

"There is an old saying in the Dragon Kingdom, it is easy to go from frugal to extravagant, but difficult to go from extravagant to frugal."

"What method do we use to make consumers who are accustomed to the original standard accept our new standard?"

"A lot of people are very nostalgic, and a lot of people are used to the old standard and will be very disgusted with the new label."

"They're going to reject it all because they've lost something."

Everyone is nodding.

This is the key point.

Consumers are like that.

For example, for a certain brand of pen, the pen cartridge is six centimeters long.

Suddenly one day, the new product of the same model, the ink cartridge was only two centimeters long.

Ten thousand percent of consumers are unwilling.

In fact, what they lose is what they don't need at all. Whether it is six centimeters or two centimeters, one writing is definitely enough.

However, it is human nature not to give up what has been obtained.

Lin Xuan on stage: "Let me tell you why."

"It's still the T34 car."

Lin Xuan said and looked at the president of Gaoneng Automobile: "I'm sorry to keep using it as an example."

Testberg, the president of Gaoneng Automobile, laughed: "It is an honor for T34."

Lin Xuan: "The exhaust pollution rate of the original engine is five, and the pollution rate of the new engine is four."

"We can bring climate scientists and environmental protection experts from all over the world to a meeting and resolutely boycott cars with a pollution rate of more than five."

"Then, we were very 'passive' and 'forced' to announce that the 2023 version of the same car will use a new engine with a pollution rate of four."

"It's to protect the environment."

After finishing speaking, Lin Xuan looked around the audience: "Do you understand?"

Nonsense, lack of power, pollution is of course reduced.

Slightly add a little bit of environmental protection technology to it, then greatly weaken the power, and then claim that the reduced pollution is all due to the new environmental protection technology.

Then he boasted in the media that he has made great contributions to the cause of environmental protection. All the owners who buy new cars are contributing to the protection of Blue Star.

In this way, do consumers buy it or not?

Consumers still not buying it?Then let the host country directly issue an official order that cars with a pollution rate of more than five will be banned from the road in XXXX.

Introduced a new national standard.

All new cars that are resold must have a pollution rate of less than four.

Lin Xuan looked at everyone.

Everyone present was imagining the sharp increase in profit margins after this change.

But Zhuo Liang remained expressionless, as if everything had nothing to do with him.

But Lin Xuan smiled in his heart: In Earthstar, you have suppressed Longguo for decades by relying on the word "environmental protection".

Now, I also want to use these two words to let you understand what an industrial advantage is.

Longguo Industry is best at mass production, standardization and popularization.

The worst thing is that some individual items of the product are too prominent.

Under the complete industrial system of Longguo, it is difficult to invest in special research for niche needs.

For example, the car engine, the 180 kilometers per hour engine, Longguo did a poor job.

The 110kph engine Longguo is good and cheap.

Once the so-called new standard is slowly promoted.

Longguo's upstream factories will continue to erode orders from the global auto industry.

In less than three years, people in the industry around the world will find that interests are constantly converging towards Dragon Kingdom.

Moreover, no matter how environmentally friendly gasoline vehicles are, how can they have anything to do with new energy?
At that time, if people in the auto industry of various countries want to regret it, they will have no chance.

Because, no!ring!Save!

The word "environmental protection" is used by environmental protection organizations, in the United States, in Europe, and in China, as well as in China, and it's even better at playing than you, so I'll kill you all!
This is the Dragon Kingdom!This is Lin Xuan!
(End of this chapter)