i am beckham

Chapter 57 Being Touted Is a Kind of Enjoyment

The "Match of the Day" event is the essence of all competitions in England, and it is also the ace program of the BBC.

The program with the highest ratings is Premier League Essence.Whenever the Premier League match day ends, everyone can watch this highly topical, professionally commented and informative game highlights on time at [-] pm.

This program is not only the pride of the BBC, but also their pain point.

In 1990, Greg Dyke, director of the British ITV TV sports channel, invited the leaders of the five giants of the League One (Manchester United, Liverpool, Arsenal, Tottenham, Everton) to a dinner.

At that time, the broadcasting rights of England's top four leagues were sold in packages. Deckard's proposal could allow League One teams to get more money. The five giants all thought this idea was good, and they soon applied to the FA.

Since the FA was fighting with the league management committee in charge of the top four leagues at the time, in order to reduce the power of the latter, the FA readily agreed to the proposals of the five giants without even asking for a penny.Thus, the Premier League proposed by the five giants for broadcasting rights was born.

Interestingly, ITV, as the chief designer of the Premier League, failed to get the first broadcast contract of the Premier League in the end. In 1992, ITV offered the Premier League a five-year broadcast offer of 5 million pounds. However, the owner of Tottenham at the time was a business partner of media tycoon Murdoch, and he leaked the offer to Murdoch on the spot.

Soon Murdoch's Sky Sports put a five-year broadcast offer of 5 million pounds on the table of representatives of the Premier League teams, and also proposed a distribution plan that was basically shared equally by all clubs.

With the support of Tottenham and a group of middle and lower clubs, Sky Sports' offer was adopted with a vote of 14-6, and this also established the broadcasting fee allocation principle that the Premier League still abides by today.

As one of the three major sports brands in the United Kingdom, the British Broadcasting Corporation (BBC) could have had an "ancient battle" with Sky Sports in the first year of the Premier League, but they felt that the offer of 1.9 million pounds was simply throwing stones into the water and decisively withdrew from the competition.

In the end, they only took the right to broadcast the highlights of the game, and made this program a trump card program on the TV station.

But what they didn't expect was that Sky TV has made paid broadcasting very popular through its own marketing strategy. Coupled with the characteristics of the Premier League's fast pace, fierce confrontation, deep foundation and strong topicality, a competitive business alliance is gradually rising.

The Premier League broadcast fee has increased year by year in the past three years, and finally brought huge profits to the clubs.

This series of changes has made all the clubs in the entire Premier League richer and richer, and the treatment of players has naturally been improved, so the golden bomber Klinsmann and Gullit, one of the Dutch Three Musketeers, joined the Premier League team successively.

Such changes have increased the attractiveness of the Premier League year by year, and have gradually opened up overseas markets.

It is said that some clubs have already started planning to rebuild the club stadium. After the news came out, all walks of life were surprised by the ability of the Premier League to absorb money.

You know, many clubs are still using the stadium built in the last century.

For nearly 100 years, no club has the courage to rebuild the stadium. The Premier League has only entered the third year, and clubs have already started preparations. The modern commercial model easily smashed the barriers of conservative forces and brought the Premier League to a new era.

This change highlights the foresight of Sky Sports, and makes several other established TV stations look extremely embarrassed.

For example, BBC TV can only operate the essence of the Premier League in the outer layer of the Premier League industry chain.

Beckham didn't think so much, he watched this show just because it looks good

Especially today, he paid attention to the content of the program from the first minute without distraction.

As long as you are a fan, you will know that in today's program, Manchester United is definitely the focus of coverage.

To his surprise, in the opening introduction of just one minute, his own picture took up nearly 1 seconds, which even he himself found a little unbelievable.

When did you become so popular?

He was eagerly waiting for the Manchester United game to appear in the highlights, but the director of the program seemed to be against him, pressing the Manchester United game until the end of the program.

The first team to appear on the show was Newcastle United. They don't seem to be doing well today.

It was Manchester City who scored first, and they even overwhelmed Newcastle United for quite some time.

Manchester City fought hard and Newcastle United was also forced to help. Their record in the first five rounds of the league was 1 draw and 4 losses, ranking first in the league. If they don't work hard, the direct economic loss after relegation will make the club unbearable.

The rabbit is in a hurry and even bites!

However, they were still weak after all. In the second half, Newcastle United scored two goals in a row, and at the last moment they pressed all the lines and were stolen.

In fact, it was not easy for Newcastle United to win.

Looking at the five major leagues, the bottom one in the standings has kicked the top team to the point of counterattacking and stealing home. The Premier League is the only one.

In other games, Chelsea beat Southampton 3-0 thanks to the outstanding performances of Gullit and Mark Hughes. Liverpool beat Blackburn 3-0 at home.

In the match between the two representatives of utilitarian football, Arsenal defeated West Ham United 1-0 with an Ian Wright goal. The news of England captain Adams' long-term drinking broke out on the show.

And Everton, which helped Manchester United digest Kanchelski, lost 2-3 away to Nottingham Forest. The turning point of this game was that Kanchelski was sent off for a malicious tackle.

Seeing that the show was drawing to a close, Manchester United finally played.

At the beginning of the episode, Beckham played three consecutive attacks from the backcourt.

Hmm. Why, from the TV, I look pretty handsome when I play football, especially the blond hair that blows in the wind and the coordinated movements when I play football.

He didn't expect to enjoy watching himself play football on TV.

There is no great feeling in the game, but from the highlights, why do you feel that you are so important in the team?

I don't know if he really performed well or someone is working behind him. Anyway, he feels that he is a core midfielder in the highlights.

The host of Premier League Elite also seemed very excited: "Like Manchester United, the Bolton team has a large proportion of young people, and many of them contributed a lot to the team's progress to the Super League last season.

I thought this game would be a duel between outstanding young people in the Premier League, but I didn't expect Manchester United to easily defeat their opponents. "

In the screen of the game, after Beckham's long-distance cross pass was repeatedly played, the opposing defender rotated 360 degrees and finally looked at him in disbelief.

At that time, he felt that this buddy was going to be the elite of the Premier League. As expected, he felt that his IQ was very low.

He performed so shaky, he must be the background board in the elite of the Premier League.

"It was a top-notch spectacle, one of the greatest in English football history.

It was a goal that would have brought to mind the dominant games played by the best teams in the world, and the spectacular performances that had preceded Manchester United in the Busby years.

This is a team that is strong, full of energy, and has the desire to keep fighting. This is bound to be a great team!

The only regret is that Bolton is too weak. We don't know how strong Manchester United's youth army is. What kind of performance will these sunny boys face against stronger opponents?
The league has only entered the sixth round, and the battle for the top spot between Manchester United and Newcastle United is already in full swing!
This is a battle between red and black, and it is a war between tradition and gold!
Will the representatives of Jinyuan football have the last laugh, or will the young Red Devils headed by Beckham be able to compete in the Premier League?

Life is endless, battles are endless, thank you for watching the highlights of this issue of the Premier League, and see you next week! "

After watching the host's passionate concluding remarks, Beckham was a little excited. This episode of Premier League Highlights is very passionate and touching.

Everything was expected, but I didn't expect that I would appear in the elite of the Premier League in such a capacity, which is completely the technical core of Manchester United.

Scholes, who scored two goals in a row, only appeared in the scoring clip. Giggs was not much better than him, but his frequency of appearance was a bit too high.

Maybe this is the midfield commander John described, but it's a pity that Bolton is too weak. If he can play like this against Liverpool, it will be a real thigh.

In the face of the media's praise, Beckham was very calm, but he had to admit that it was a kind of enjoyment.

(End of this chapter)