i am beckham

Chapter 454 Criteria for accepting endorsements

With Cantona, Schmeichel and Robben done, Beckham went straight back to London and lay flat.

The house he bought for his parents in London was slightly larger than the house in Manchester, and it was not a big problem for the family of five to live together.

The real estate agency in my family has more than 300 real estate agents, including 8 villas, 5 of which are specially used for people to hold banquets or parties.

This kind of activity requires a lot of manpower, so the number of SpaceX employees has soared to 80, and it is still in a state of continuous rotation. I heard from old Ted that we need to recruit more people.

Beckham doesn’t care about specific matters. As long as the company is operating normally, he only needs to sign the large expenditures. Every year, Lloyd’s law firm will send people to audit the accounts. There are family members in the company to watch, and it is impossible to lose money in renting houses in London.

Especially those areas that have been specifically affirmed by Old John, the scale will only grow larger under normal circumstances.

After Beckham arrived in London, the first thing he did was to invite the employees to have dinner in the villa in two groups to let everyone know how much he valued him.

This is the experience he learned from Ferguson, no matter what the size of the company, the atmosphere must be good.

Employees can bring their families to the dinner, which is basically a social nature, and these expenses are essential.

Both the quality of the dishes and the service level of the two dinners were not low, and the employees were full of happy smiles from the beginning to the end.

In order not to make everyone too restrained, the dinner is a buffet, and there are movie halls, billiards rooms, game rooms and karaoke rooms in the guest rooms.

Beckham is mentally prepared for someone to drink too much and make the villa look bad, at worst, he will pay more for cleaning.

But what surprised him was that the employees in the company were very restrained, they could stay sober after drinking and eating, and there were no hangover alcoholics.

It's reasonable to think about it. The salary of this real estate company is about 15% higher than that of the same industry, and it absolutely does not owe anyone in terms of income.

Beckham found that many employees of the company came from ordinary families and had no extraordinary knowledge, but they all cherished this job and everyone worked very hard.

He guessed that this probably has something to do with Lloyd's general manager Daniel Terrence. This medium-sized guy who seems to have been exercising has a dream of being a football player. It is said that he is also a member of the youth team of West Ham United. Unfortunately, he broke his leg during a training session and his dream was shattered.

Terrence, who left football, experienced the difficulty of finding a job that many people have experienced, and finally worked as a small real estate agency in Serie A. He has 15 years of work experience.

When he heard that Beckham's company was recruiting, Terrence, who had already become a partner of various intermediaries at that time, chose to join without hesitation.

I heard from Lloyd that this guy already lived in a prime location in the West End of London, drove a luxury car to and from get off work, and only provided consulting and intermediary services for the sale and acquisition of properties over 20 pounds.

Beckham and Terrence talked alone. The other party gets up at 6:[-] every morning. The first thing after getting up is not to wash up, but to turn on the computer and receive emails from all over the world.

With the advent of the Internet age, the network can achieve more and more functions, and real estate agents like Terrence have expanded their business to all over the world.

I heard that this guy would devote time every year to learn foreign languages. He said that after the economic depression in this book, many people could not bear the economic pressure and were forced to sell their real estate, and the number of transactions between Damao and Huaguo increased year by year.

If you can master the languages ​​of these three countries, the business transactions will be significantly higher than those in English.

After staying in London for a few days, Beckham took his family to find another island, planning to relax. Anyway, the world goes on without anyone.

As a result, on the fifth day, Lloyd called him again, saying that he had another endorsement business.

This time, he was invited to be the spokesperson for Burberry, an old British menswear company. This company, founded in 1856, has always been famous for its outdoor clothing, classic windbreakers and plaid patterns. It is said that the habits of Silicon Valley code farmers who like to wear plaid shirts have been more or less influenced by this company.

The luxury and stylish fashion house introduced the suit into their empire with a slogan that draws on classics from fabrics and craftsmanship while incorporating modern cuts and silhouettes, blah blah blah
Under the guidance of the old Murdoch, Beckham now has a very high standard for endorsement. First of all, the brand he endorses must be in line with his own identity, and must not have a bad record.

For example, a goalkeeper in the Premier League dropped several times in a certain season, and then a butter company approached him as an endorsement.

I heard an even more ridiculous thing from Old John. After winning the World Cup in 2002, a world-class star received a messy contract, and he could get 30 yuan for showing up.

It looked pretty good, but it fell into the deep pit of others, and was advertised by that lozenge company for a year, and it didn't win the lawsuit.

His two agents were played by a Huaguo aunt so much that she didn't even know who her own mother was. They were simply two useless people who could only cheat money.

For this news, Beckham is wondering whether to help the big man, and the way to help the other party is to take the World Cup.

Without the championship title, it may not even have the value of the pit.

The second principle for Beckham to accept an endorsement is that the price must be in line with his coffee position, even if he does not accept it, it must not give people a cheap feeling.

Burberry meets these two requirements. An old British clothing brand has an annual endorsement fee of 1000 million pounds before tax.

You can sign.

So Beckham had to end his vacation early, and old Ted had to go back because he was worried about the company.

They both decided to go back, so how could the others have the nerve to sunbathe, the whole family went back home.

Old Ted also asked about Sophie Marceau's situation on the way back. Beckham said that she is still on the set and will not finish work until September.

Old Ted nodded thoughtfully: "Everyone has the right to choose their own life, and no one has the right to ask others to live the life they want."

Hmm. Beckham tasted it, and felt that there was something in Old Ted's words.

Since becoming the president of SpaceX, old Ted has been chatting with teenagers for the past two years, devoting himself to work, and constantly reading management books, celebrity autobiographies, and often listening to lectures when he has time, living a fulfilling life.

Old Ted is only 51 years old this year. He is desperately trying to win back time, and wants to take advantage of his health and mental state for another two years. Beckham still recognizes this.

Beckham also met Bart, who had at some point started dating his sister Joanne.

At the dinner table, Beckham pointed to his eyes and warned Bart as the future uncle: "I will watch you, I will never allow a fool to step into the palace of marriage with my sister."

Bart slapped his chest loudly, using his reputation as a guarantee to be loyal to his feelings.

Joanne, like herself, inherited the appearance characteristics of old Ted, and from the appearance, she is completely worthy of Bart, who has a tendency to bald.

After two years of training as a real estate agency, Joanne's conversation is natural and generous. It is hard to imagine that she was a person who did not seek to make progress and had no expectations for life a few years ago.

After finalizing the endorsement contract and filming commercials and posters according to the contract, Beckham went to the United States to participate in the "Fame" promotion.

This is something that was agreed at the time, and it can be regarded as a favor for Murdoch.

After finishing the movie promotion, Beckham plans to return to Manchester to resume training, and the task for next season is still heavy.

(End of this chapter)