I have a seaside five-star hotel

"You drink coffee at this hour, can you fall asleep at night?",

Chu Xigou looked at Louise wonderingly,

Louise is a little night owl, and she usually stays up late into the night without drinking coffee. If she had a cup of coffee now, it would be a night of carnival until dawn! ! ? ?
"We're going to visit the duty-free shop tomorrow!"

"It's all right! Not only does his house have coffee, I read in the advertisement that his house also has a lot of delicious drinks!"

"I just don't order coffee~~~~Let's go Gogou!"

"Okay! Let's line up~"

……

"I'm sorry to keep you waiting, this is our Summer Meme's 10 yuan coffee tablet coupon, and you can use it immediately when you are in line."

"Excuse me, have you followed our official account?"

"The Meme official account also has a lot of electronic coupons, which can be used together with paper coupons."

In front of the line, a boy wearing a blue and white employee uniform was queuing up to issue coupons one after another.

While talking, the employees of Meme also held up the small QR code hanging around their necks to introduce and help customers waiting in line to scan the code to register.

Louise tilted her head and stared at it for a long time, and finally waited until the employee of Mome walked in front of the two of them.

Received the paper exchange voucher, registered the official account, downloaded the official app of Meme,

Louise looked at it for a long time and said in surprise:
"I'll go, is this coffee free?"

"Counting the coupon, a large cup of coffee is only 3 yuan!!"

"Isn't this too appropriate!"

Chu Xigou frowned slightly, "Coffee for 3 yuan... can I drink it?"

Louise said indifferently, "I think it's almost done."

"Didn't the news report it before? These beverage industries are all profiteering!"

"Throw in a few beans, and pour boiling water on the hour! A cup of coffee is ready."

"The cost is not as expensive as manpower and advertising."

Chu Xigou frowned again: "What kind of beans are those? Can I drink them?"

"Drink it!" Louise said indifferently: "Isn't the Internet celebrity's thing just to look good in pictures~ Why do you care so much?"

"That's right." Chu Xigou frowned, thinking about it instantly.

Although the queue is long, there are many people in the queue.

But because the scenery of this street is beautiful, plus the staff of Meme always serve enthusiastically, maintain order, and bring fresh dessert samples for everyone to try from time to time, so the waiting process is not so difficult.
Finally, when Louise and Chu Xigou got closer, they heard the person in front say:

"Hello, I would like a cup of classic Han Tenten."

"Okay. Do you want any other desserts? We also have the classic star frosting cookies and red velvet chocolate marshmallows are very good!"

"Okay, then give me a Lang Tao egg roll!"

"Okay sir, what would you like to drink for the customers behind?"

"Hello, I want a cup of classic Han Ten Teng as well."

……

"What is the classic Han Tenteng?"

Louise was dumbfounded.

"Is it a new product like Flat White?"

"Why does it sound like the star Han Tengteng?"

Chu Xigou looked at the crowd in front of him in confusion.

"Otherwise, let's have a try later."

"Row!"

With doubts in their hearts, the two finally lined up at the door of the coffee shop.

"Hello, what is the classic Han Tenteng?"

Louise asked curiously.

The clerk smiled and said:

"Classic Han Teng Teng is classic iced Americano."

"Now our new store is open, and there are discounts."

"As long as you have a coupon waiting in line, register as a member of Mome to receive an electronic coupon, and you can get a cup of classic American for free."

"Would you like a drink, please?"

"Have a drink!" Louis said without hesitation.

Get a cup of coffee for free, whoever doesn't want it is a fool!
After ordering Americano, Louise set her sights on the electronic menu above the store, scanned it around, and said:

"I want a cup of peony and lychee honey!"

"Okay, a cup of peony and lychee honey, what kind of dessert would you like?"

"I don't need dessert." Louise shook her head decisively.

The fresh and tender coconut chicken meal just now has given her enough to eat. If she eats dessert again, she will definitely gain 2 catties tomorrow.

"Gougou, what do you want to drink?"

Chu Xigou scanned the electronic menu above, and at a glance, he took a fancy to the drink marked with the "Little Flame" logo on the front.Opened the mouth and said:

"I want an iced Americano too, and a Mome Latte Jasmine Frappuccino, and milk for soy milk."

"Okay lady, please wait here for the order."

After waiting for about 3 minutes, three cups of fresh coffee were delivered to the pick-up counter.
Louise directly opened the peony and lychee honey and took a sip.

hiss……

Not as sweet as expected!
In the icy taste, the slightly sweet fragrance of lychee and the pleasant and light floral fragrance of peony are perfectly blended together. Although the taste is not heavy, it is not dull.

When you drink it in your mouth, you can clearly feel the peony petals on the tip of your tongue, which is very refreshing.

As for Chu Xigou’s Latte Jasmine Frappuccino, the exchange of milk for soy milk is somewhat...

Yue! ! ! !
"What is this!" Chu Xigou said with a bitter face, "This is too bad to drink!"

"I'll try it!" Louise curiously took a sip of the coffee.

next moment,
There was an extremely complex and profound expression on her face.

A feeling of soul leaping to the sky, instantly leaping from the throat to the sky.

Which genius designed this? !

Different from my small fresh cup of Meme Peony and Lychee Honey, this cup of Meme Latte Jasmine Frappuccino tastes quite mellow! !

The combination of high-quality soy milk and strong coffee is perfect, there is nothing wrong with it.

However, a layer of jasmine honey was poured on top of the soy milk latte!
This taste is quite weird! ! !

I can't say it is light, let alone rich,

It smells like jasmine, but it tastes like Frappuccino! !

This sense of discord and combination is very strange.

However, there is such a trace of magic in this strangeness, which makes people want to drink the second sip after the first sip.

Louise took another sip in disbelief.

The soul flew to the sky again!

Chu Xigou watched in astonishment as Louise took another sip,
"Can you drink it??"

Louise frowned slightly: "It seems to be okay... It's not that delicious, but the taste is actually quite interesting."

fun? !
How does this thing drink so much fun?
"If you don't like drinking this, try my peony and lychee honey, it's delicious!"

Louise handed her coffee cup to Chu Xigou.

Chu Xigou took a sip, and the peony flower combined with the fragrance of lychee honey diluted the strangeness of the Soy Milk Jasmine Frappuccino.

This is the thing in Yangjian!
"I'll try this Han Tenteng again..."

Chu Xigou raised his head and took a sip of iced Americano!

moment,

The extreme bitterness swept through the entire mouth, and the rich oil mixed with just the right acidity and coldness, almost took Chu Xigou away in one bite.

"Did he add water to this American style?!"

Chu Xigou looked at the coffee in his hand and let out a cry from the depths of his soul.

The essence of Americano coffee lies in the coffee concentrate.

As long as the concentrate tastes good and the amount of water added is good, it is a good Americano.

It's just that the understanding of "adding water" is different for thousands of people.

Some like to add 1 part, some like to add 5 parts.

Others like to add water directly until no sugar is needed.

But the cup in my hand seems to be full of a large cup of condensed water without adding a drop of water.

Amidst the strong bitterness, there is a strong nutty taste, and finally there will be some sweetness lingering in the mouth.

"This is quite delicious~"

……

Under the setting sun, when two girls were standing at the intersection, tasting each other's coffee,
A pony coupe was speeding past the two of them.

Looking at the long queue of people in the coffee shop, Chen Jianhai nodded in satisfaction.

"It seems that the pre-publicity work was done well, and the popularity is quite strong."

Feng Di was also excited when he was beside Chen Jianhai.

"Yes, boss, 40 Summer Meme coffee shops are open for business together today."

"Although we don't know about Zaomen, there are bustling queues in front of every store in Nanjiang, and the business is booming!"

There are 18 cafes in Nanjiang including Xiaomajia Island in summer.
There are 22 Zaomen,
Add up a total of 40 stores.

Ever since Chen Jianhai handed over the management of Summer Meme Coffee to Feng Di,
Feng Di trains the newly recruited coffee employees day and night, patiently teaching them how to latte art, distinguishing various coffees and coffee beans, familiarizing themselves with the menu and machines, and is extremely busy.

But all the hard work is worth it.

After his centralized devil-style training, the employees of 40 coffee shops are skilled in each skill, the operation process is standardized, and the cups are made to a very high standard!

Chen Jianhai smiled wryly.

He took nearly 9 figures of funds to subsidize, and it was an electronic coupon and a queue waiting ticket. The coffee was almost free!
If that doesn't attract customers, he's dead.

With a slight sigh,

Calculated by Chen Jianhai this year, the money spent on Xia Ri Momo alone has almost caught up with the half-year net profit of Langye Hotel.

"Fortunately, there is a dessert shop to support it, otherwise the whole hotel would not be enough!"

Although the "Summer Meme" coffee is almost free, but the desserts have to be purchased by customers themselves.

The Dessert House of Langyi Hotel is well-known, and every dessert made of baking and chocolate is in short supply.

In order to meet the dessert needs of coffee shops,
A few days ago, Mrs. Xie urgently recruited a group of dessert staff for breast augmentation to expand the strength of the dessert house in Langyi Hotel.

in the coffee shop,
A simple, small piece of red velvet cake can be sold for more than 30 yuan.

Although for a cake, the price is high.

But for customers who come to the coffee shop to spend, more than 30 yuan is equivalent to the money for a large cup of coffee + cake.

The spread of the price not only reduces customers' resistance to the high price of cakes, but also stimulates the income of the cafe on the side.

Comparing the two, the coffee shop is making money steadily and steadily!
This secret and roundabout business model was thought out by Chen Jianhai for a long time.

If you want to compete with an old classic chain coffee shop like Yuexinyuan, price war is an indispensable part.

But how to fight this link, how to ensure Xia Rimei's long-term success, is very particular.

So Chen Jianhai simply did the opposite,
Not starting from economic interests and commercial returns,
Instead, start from the customer's point of view, first grab their hearts and stabilize the customer base.

Among them, Feng Di was the happiest.

At first he was just a small coffee shop manager on the island, but now he has become the general manager of 40 shops.

Moreover, there is no need to worry about the purchase of desserts, product promotion, machinery facilities, shop rent, etc. in the cafe.
I just need to grasp the taste of coffee, do a good job in staff training and coffee production, and I don’t feel too comfortable.

It's just that although Feng Di only worked as a small store manager before, his brain is good.

"Boss, don't worry, I have arranged employees in front of each coffee shop to maintain order in accordance with your request early in the morning, so as to minimize the situation of scalpers queuing up to drive up prices."

"I've also carved the Little Flame logo in front of some of the most controversial flavors."

"Those who promise to love absolutely love to drink very much. Those who don't like drink too much..."

"With controversy, there will be discussion, and we can attract people who have never had a drink to try it, and broaden the audience of the coffee shop."

Feng Di happily told Chen Jianhai his thoughts and considerations,

In order to promote the "Summer" coffee, he had a lot of dealings with Lin Suyang,

The other party's concept of propaganda was not only thoroughly learned by Feng Di.

It also allowed him to draw inferences from one instance and experience the propaganda ideas such as "controversy creates miracles" and "black and red are also red".

So when designing the full-scale menu of "Summer Meme",
In addition to the classic drinks such as "Sweet Memo Coconut Milk Latte" and "Velvet Memo Cocoa" listed in the "must order in this shop",
Products such as "Meme Latte Jasmine Frappuccino" are also included, which fully plays the role of confusing customers' sight.

In short, whoever lives better with these things will pay for it!
Guaranteed to give you an experience of a lifetime! !
Listening to Feng Di's words, Chen Jianhai nodded thoughtfully.

Everything is difficult at the beginning, and now that Xia Ri Meme is fully open, it is finally off to a good start.

But what to do next...

The evening sea breeze blew through the car window, blowing up Chen Jianhai's shirt.

Previously, Xia Ri Meme was just a coffee shop that relied on the hotel, and it was an ancillary business of the hotel.

Chen Jianhai is responsible for providing the cafe address, formula, machines, desserts,
All that remains is to find a Feng Di who can make coffee, understand coffee, and how to use the machine, and he can open a shop.

To put it bluntly, it is a hotel-owned coffee shop whose office address is not in the hotel.

But it's different now...

40 stores...

Sitting in the car, Chen Jianhai felt incredible when he thought of these 40 coffee shops...

He only opened 3 hotels, but he opened 40 cafes!
How to manage this? !

Although each coffee shop is fully staffed, with such a large plate placed here, he can't ask Lin Suyang, Master Xie for breast augmentation, and Mantou to handle everything in the coffee shop.
After all, Langye Hotel itself is also a big ship.
These crew members can occasionally go ashore to help repair houses and build yards, but they must always concentrate on sailing on the ship.

"Sooner or later it will be a matter...!"

Chen Jianhai stroked the stubble on his chin, his eyes showed a thoughtful expression.