I have a seaside five-star hotel

Nanjiang TV Tower 9th Floor

In the live broadcast room of "Transparent Live Broadcasting Room",
Mengli wore earphones, while hosting the show gently and sweetly, while looking at Chen Jianhai gently and kindly, letting him relax.

Chen Jianhai was sitting at the interview booth, with four microphones arranged in front of him, and there were various staff around him, debugging the machine and taking pictures, so he was a little nervous.

You said that this is not a live video broadcast, and you are not on camera, so you should not be nervous!
However, Mengli's words, "Nanjiang Jiaoguang listeners and friends", directly made him realize the seriousness of the matter.

When I think about how I accidentally fart now, it can be clearly transmitted to every car in Nanjiang City,

Chen Jianhai moved nervously on the seat, adjusted his posture, and took a deep breath to relax himself.

Right now,

Xu Bo, Xiao Lang, Mayor Sui, all employees of Jasmine Hotel in Langai Hotel, Gu Minzhong and Yang Ruying from Nanjiang Cultural Tourism Promotion Center, the owners of 54 five-star hotels in Nanjiang, and the colorful holiday-themed hotels who received exclusive interview news in advance Bosses Lin Tao, Tong Tongsheng, Liu Qinglu and others all tuned to the corresponding band, wanting to hear this exclusive interview with Chen Jianhai.

""Transparent Live Room" is exclusively presented by Nanjiang Xiaocai Beer Yaye. This program will be broadcast simultaneously on the two programs of "Bus Through Train" and "Today's Focus", "

Mengli's sweet and gentle voice sounded on the radio.

"Everyone knows that every year our star hotels in Nanjiang will launch some new projects and new products, and this year can be said to be a year of critical fission and integration of star hotels in Nanjiang."

"Because the star hotels in Nanjiang launched the project of cross-hotel reservations this year. And the timing of the release of this project is selected before the peak season of tourism, so the timing is particularly important."

"Currently, the Nanjiang Hotel Industry Association is facing a transformation, in order to better complete the link between "people and hotels" and complete the link between "people and services"."

"Nanjiang's hotel industry is realizing the transformation from a single operation to an overall connection step by step,"

"And the leader who started this transformation is the person we are going to interview today, Mr. Chen Jianhai."

Meng Li's voice paused slightly, and said:

"First of all, I would like to congratulate Chairman Chen. You were successfully elected as the chairman of the Nanjiang Star Hotel Industry Association two months ago."

"I would like to ask Chairman Chen, as the leader of Nanjiang Star Hotels, has the transformation from a hotel owner to the chairman of an industry association changed for you personally?"

In the live room,

Mengli looked at Chen Jianhai with her big black and beautiful eyes, and at the same time stretched out her hand, smiling to indicate that Chen Jianhai could speak.

In order to ensure the performance of the program,

Mengli and Chen Jianhai had already communicated about the content of this interview before, and they had already explained the content and approximate rhythm of the question.

Chen Jianhai only needs to follow the prepared answers.

During the interview, the host may ask some innocuous and relaxing questions about the interviewee and the interview itself, but the problem is not a big one and can be dealt with simply!

took a deep breath,

Chen Jianhai said: "The biggest change is that the responsibility has become heavier."

"In the past two months, I think it has been a huge change not only for me personally, but also for the entire hotel association."

"From the development of tourism resources in Nanjiang and the establishment of the first hotel to the present, the hotel industry in Nanjiang has struggled all the way, paving bridges and building roads, and it is extremely difficult to get to today. Whether it is in service, the quality of employees, hotel culture, or in Decoration facilities, catering and food, etc. have reached a considerable height, ushering in the most golden period in history.”

"Like my Langye Hotel."

Chen Jianhai paused slightly.

When talking about his hotel, he slowly relaxed.

"The Langyue Hotel was rated as a platinum five-star hotel for its success last year. Whether it is the hotel staff, the customers who come to stay, or even myself, I think the hotel has achieved the ultimate in all aspects,"

"I couldn't figure out what to do to make my hotel better."

"But things are developing after all, and it is impossible to stay the same forever. Especially for the hotel industry, not making progress is actually a kind of regression."

"Maybe the problem has not yet appeared, but over time, its problems and its risks will definitely appear and become more and more prominent."

"By the time the problems and risks really expand beyond repair, our hotel may be over."

"So how to find new growth points, how to develop and develop Nanjiang's star-rated hotels in the next five years, ten years, or even the next 20 years, these are the things I have been thinking about."

"It's also the reason why I feel that the responsibility on my shoulders has become heavier."

……

Serious, focused, responsible, deep thinking...

Facing Chen Jianhai at this time, Mengli really felt like facing the president of the industry.

It was completely different from the feeling when she was in contact with Chen Jianhai before. When she was in the Langyi Hotel, Mengli could still feel some of Chen Jianhai's recklessness.

She has interviewed Xu Ba spy and Huang Baichuan. From them, Mengli can always feel a unique temperament that belongs to the leader.

But in Chen Jianhai's body, this temperament was not obvious.

It can even be said that Chen Jianhai's eyes don't have any sharpness, just like an ordinary passerby.

But Chen Jianhai in front of her gave her the urge to explore.

This impulse...is a bit scary!
Mengli looked at Chen Jianhai and asked, "So you thought of the new growth point of "cross-hotel booking", didn't you?"

Chen Jianhai nodded, and the two were talking like friends.

"It's an idea, it's better to say it's an attempt."

"Now the service and style of individual hotels in Nanjiang have reached their peak,"

"I can say responsibly that the existing 54 five-star hotels in Nanjiang each have their own theme style and service advantages. These styles and advantages are extremely specific and distinct, which cannot be learned or replaced by other hotels. The presence."

"But this kind of specificity and arbitrariness also means fragmentation."

"Our consumers have to consider a lot of things when choosing a hotel for vacation, including price, location, shopping, attractions, etc. These considerations are a very contradictory complex."

"We have conducted big data analysis on the choice habits of consumers staying in Nanjiang hotels in the past three years,"

"Nowadays, most of the customers spend 3-5 days on vacation. Once they spend more than 3 days, they will choose more than 2 star-rated hotels."

"The unique fragmentation and spatiality of geographical distribution of Nanjiang star hotels will make customers feel emotionally or psychologically fragmented when they choose a hotel or stay in a hotel."

"So, we want to integrate the resources of 54 hotels, and from the perspective of us hotel professionals, we will actively design a vacation travel plan for consumers and customers, and transform the connection between 'people and hotels' into 'people and hotels'. interface with the service',"

Mengli asked curiously: "Chairman Chen, can you tell us more about the situation of cross-hotel reservations?"

Chen Jianhai smiled and said:

"Actually, my original idea was very simple, that is, I wanted to combine accommodation + catering, catering + shopping, accommodation + travel, accommodation + fun, accommodation + wedding,"

"Specific methods such as:"

"For customers who come to Nanjiang to experience the climate and focus on seascapes and tropical rainforests, we have launched the "Mountain, Sea and Sky" themed packages of Sanrio Hotel and Kuromi Hotel."

"For customers who come to Nanjiang for surfing and snorkeling and swimming for their travel purposes, we have launched the "Coral Xishui" theme package of Melody Hotel and Big Ear Dog Hotel."

"For customers who come to Nanjiang for family vacations and their travel purposes focus on parent-child families, we have launched the "warm parent-child" themed package at Little White Bear Hotel and Oliver Hotel."

"The prices of these themed packages vary depending on the specific room type, but the lowest prices of all packages are always compared with the prices of Nanjiang B&Bs and high-end hotel apartments in the current season."

Meng Li listened carefully.

"You mean that consumers can stay in star-rated hotels at the price of homestays and enjoy all the services of star-rated hotels?"

"Yes." Chen Jianhai said,

"In addition to enjoying the services of star hotels at the price of homestays, we have not only specially prepared dozens of hotel luxury shuttle buses for customers' travel, but also responsible for customers' transportation between hotels, and have also built a transparent and open whole-process evaluation system."

"As long as the customer chooses to stay in our hotel, we can guarantee that from the moment you land in Nanjiang to the time you leave Nanjiang, there will be hotel staff to accompany you throughout the whole process. You only need to be responsible for a happy vacation, and everything else will be taken care of." us."

……

Right now,

In a small yellow van in Nanjiang City,

Louise and Chu Xigou's eyes lit up and they looked at each other! !

Enjoy the services of a star hotel at the price of a homestay... Is there a shuttle bus between hotels? ! !
These two ordinary sentences hit their hearts every minute, and they sprinkled a handful of popping candy on the place that they needed to solve the most, making their hearts jump wildly!
Although they don't usually listen to this kind of broadcast,
But maybe it's because the environment in the car is too different from their imagination, or maybe it's because the voices of the host sister and the young chairman are so nice,

So the two listened carefully.

"President Chen, what are your considerations and inspirations for choosing to launch the model of cross-hotel reservation?"

Chen Jianhai's voice sounded from the radio:

"The main starting point for proposing this idea is that I am not only the owner of a hotel, but also the president of the Nanjiang Star Hotel Association. I often need to consider issues from the interests of the entire industry."

"After all, the hotels in Nanjiang used to be independent individuals. They developed their own and others developed others. We have never done this kind of unified integration of resources."

"When I proposed cross-hotel reservations, many people would be surprised. They didn't understand why I would think in this direction. Why didn't I focus on improving the hotel's own capacity building and service level instead of focusing on the business model? and the strength of the sales model."

"But in fact, it was based on the investigation of the service capabilities of Nanjiang star hotels that I proposed the development method of cross-hotel reservations."

In the live room,

Mengli put down the manuscript in her hand, and said from the bottom of her heart:

"I may not be in this industry. I think it's easy to make package reservations for one hotel, but it's difficult for him to make reservations across hotels."

This question was not originally scheduled for the interview, but after hearing Chen Jianhai's answer, Mengli naturally sighed.

Chen Jianhai nodded with a smile, and said:

"I also find it very difficult to book rooms across hotels."

Mengli looked at Chen Jianhai, and asked curiously: "Aren't you afraid of failure?"

"Once this cross-hotel booking fails, what if he didn't achieve your ideal coordination result?"

Chen Jianhai frowned slightly.

This question was not drawn up before, could it be that the program team started to play it?

After thinking about it, Chen Jianhai said:

"You know that I am a hotel owner, or an entrepreneur. In fact, we are very adventurous."

"When I first held the Dolphin Bubble Festival in the hotel, recruited graduates from Nanjiang Tourism Vocational University, and held a romantic underwater wedding in Atlantis, every step was actually a hurdle."

"If any one of these steps fails, my hotel will fail to make ends meet and the capital chain will be broken, and it will go bankrupt."

"But I am willing to take this risk. If the cross-hotel booking is successful, its significance will be far greater than my own hotel management."

Mengli looked at Chen Jianhai,
According to the original question, in fact, she should advance the progress of the next interview according to the rhythm.

But the interaction between her and Chen Jianhai, as well as the feedback the other party gave her, made her feel that this person really has a lot to explore.

And according to feedback from colleagues,
Now the listening rate of "Live Room" is very high, obviously everyone is very interested in Chen Jianhai's interview.

So Mengli decided to have more conversations with Chen Jianhai within her controllable range.

"Because I'm not in the hotel industry, I think hotels are competitive," Mengli asked.

"There is indeed competition among hotels, that's right."

Chen Jianhai nodded.

Mengli asked curiously: "So this kind of reintegration of resources will bring out the services and styles of different hotels in front of consumers, resulting in an escalation of competition. Do you think this kind of competition escalation will have a beneficial effect on the development of Nanjiang's hotel industry? ?"

"Of course!" Chen Jianhai said.

"How can there be no competition among peers? An industry or company that has no competition or does not want to compete has no future and no development."

"Take the Lion Castle Hotel I opened in Zaomen as an example. In fact, it is also competing with my good neighbor, the Colorful Holiday Hotel in the Magic Century Theme Park."

……

Um? ! ! !

Hearing this sentence,
Lin Tao, the owner of Colorful Holiday Resort who was lying on the hospital bed and was dripping, "sat up startled in a dying illness", staring straight at the tape recorder beside him.

"Chairman Chen, I would like to take the liberty to ask a more personal question,"

"Will you get angry when you meet a strong competitor like Colorful Holiday Hotel?"