I have a seaside five-star hotel

Chapter 428 Jonny's Little Classroom

"OK!"

Chen Jianhai closed the system page in satisfaction.

After solving the problem of the venue, waiting for the system to be renovated, Summer Meme Coffee can officially open for business.

"Is it just summer? Although there are various types of drinks, the desserts in the cafe must be provided by the hotel."

Thinking of this, Chen Jianhai dialed the baking number.

After several rings, the phone was connected, and the sound of baking came from the microphone.

"Hello, boss?"

Chen Jianhai opened the mouth and said: "The Island Hotel has opened a coffee shop, and the coffee drinks have been confirmed, but the desserts have not yet been found."

"The style of the cafe and the types of drinks, I will send it to you later on my mobile phone,"

"In the past few days, you have studied with the chocolates and prepared some exclusive desserts for the cafe."

"Good boss!"

……

Dessert Room at Langye Hotel

"Did the boss give us a new task?" Chocolate asked curiously.

Baking nodded, and said: "The boss opened a new coffee shop on the island, let us study a series of pastries in the coffee shop."

"Do you have any ideas?"

"This is very simple," Chocolate said, "For example:"

“Cheesecake, Chocolate Roll, Cream Chestnut Cake, Hazelnut Cream Cake, Tiramisu Cake, White Chocolate Cake, Red Velvet, Black Forest Cake, Various Fruit Millefeuilles, Cream Swiss Roll… and Lots of little dessert pieces."

"These desserts are very suitable for cafes."

She originally returned from studying abroad for desserts, so she is not too familiar with the dessert cakes in these cafes.

Even just mentioning the name,

She can directly recall the recipe, ingredients and production process of this dessert in her mind.

"These all sound really good!"

While listening to the roast, he used his mobile phone to open the picture Chen Jianhai sent him.

For them, it is not difficult to make desserts, but the difficulty is to make desserts that fit the theme of the cafe.

"Wow! This cafe looks so pretty!"

When Chocolate saw the picture, his eyes lit up.

The concept map of Summer Meme is just like his name, the atmosphere is light and full of small freshness, which makes people feel natural and comfortable at first glance.

And the cafe on the island is close to the sea,
Blowing the sea breeze, listening to the rustling leaves,

Such a beautiful atmosphere and drinks can make people lazy in it for a whole day.

"Brother, why don't we make a full set!"

Looking at the concept drawing sent by Chen Jianhai, Chocolate bit his lip lightly, a bright and excited light flashed in his dark eyes.

Baking for a moment, what do you mean?
"What is a full set?"

Chocolat said seriously: "Since the boss has already spoken, the desserts at Summer Meme Cafe will be delivered by the hotel every day."

"Then let's just draw up a recipe, and deliver different desserts and food to the cafe every day according to the different dates of Monday and Sunday."

"Not only desserts, we can also provide cakes, breads, sandwiches, muffins, scones and other light meals and BOSS lunches."

"Boss can make some tuna grain salad, noodle set, ham rolls and dried mangoes, nuts, biscuits, organic chestnuts, Shaqima and other snacks for lunch."

"In this way, we can expand coffee to multiple scenes of the day,"

"In Summer Meme Café, customers can have coffee with dessert in the morning, coffee with light snacks at noon, and snacks in the afternoon, perfectly meeting their needs throughout the day."

"You are really complete!" Baking was stunned for a long time and murmured.

Good guy...in chocolate parlance,
Not only desserts, this coffee shop is going to become a small western restaurant!
At first, he only thought about how to make the desserts he was good at, but he didn't expect chocolate to expand so much in one go.

There was a hint of hesitation in the baking eyes: "What you said is also a good idea, but in addition to desserts, other light meals and snacks need the cooperation of the hotel's western restaurant."

Chocolat said directly, "Ask Johnny."

"He's the head chef and he's on the island. If he thinks he can do this, the boss will have no problem."

Baking nodded: "Okay!"

...,

"can."

"Follow your ideas first. I will arrange what is needed in the western restaurant."

Watching Xu Bo hang up the phone,

Feng Di asked a little uncertainly: "Brother Johnny, is this too much? I am just a coffee shop after all, and some desserts are enough."

As a coffee shop owner facing bankruptcy for a long time,

Although his business is not very good, but in terms of business, his thinking is still very pure.

Coffee is coffee.

It's good for everyone to come to the coffee shop and have a little dessert to refresh your mood.

If you really make these noodles, baked rice and other light meals,

Then his coffee shop is no different from the small western restaurant on the side of the road.

Xu Bo patted Feng Di helplessly, and tried to persuade him:

"Brother, you have to take a long-term view!"

"There are some things we can do without, but we can't do without."

"These desserts and light meals are all in charge of the hotel, and the quality and taste are guaranteed. This is even more powerful for your coffee shop. Why do you push it out?"

Feng Di said with a bitter face: "But I'm afraid I won't be able to do it!"

"In this coffee shop, there are only two people including me, and I have to make coffee and make these light meals... unless you arrange two more helpers for me."

When Xu Bo heard this, his face immediately pulled down.

"What are you talking about! It's already very difficult for me to give you one person, how many more points can I give you?"

"I might as well move the kitchen to you!"

Feng Di has been fighting alone before, and now the Xia Ri Meme brand has officially entered the mall.

Feng Di simply took the initiative to tell Chen Jianhai that he would give him two helpers.

It was also because of Chen Jianhai's words that Xu Bo reluctantly picked out a more clever employee from the Xiaodao restaurant and arranged for Feng Di to act.

Taking advantage of the renovation of the Meme Cafe in summer, Feng Di first taught him some basic coffee-making techniques and knowledge, so he could practice his hands and save himself the hassle of going into the store later.

"To be honest, do you have any ideas about what you plan to do with this coffee shop in the future?" Xu Bo asked.

Feng Di nodded: "Brother Hai told me that he wants to make Summer Meme a chain brand, so word of mouth and publicity are very important."

"My idea is that there can be more drinking events for tourists in the future," he said.

"Through their mouths, get Xia Rimo's name out."

Xu Bo listened carefully, then frowned slightly, and said:

"Your idea is fine, but I want to ask, there is already a nationally famous coffee brand like Yuexinyuan in the mall, why would he choose to promote a coffee shop like you that has never heard of the name?"

"Why do people leave the existing mature coffee shop instead of going to your coffee shop?"

As soon as these words came out, Feng Di fell silent.

Xu Bo's words were like a small knife, directly breaking the outermost layer of self-protection covering him.

He was the only coffee shop on the island before, and no one wanted to come.

Now Xiaodao not only has a shopping mall, but also has a familiar brand like Yuexinyuan, which is full of consumer psychology.

So why would they even set foot in their own coffee shop?
"I have no idea……"

Feng Di shook his head in distress and frustration.

If he knew, his island coffee shop would not be on the verge of bankruptcy.

Seeing Feng Di's dejected look, Xu Bo said:

"These days, I have carefully observed your business model and sales philosophy."

"Although your coffee taste is indeed not very good, I think your business philosophy seems to be more deviated."

Feng Di suddenly shrank his pupils and stared straight at Xu Bo.

Although he had been with Chen Jianhai and Xiaolang before, both of them gave him a lot of help.

One bought him the latest and greatest coffee machine and equipment,

The other day and night took him to do barbecue to make money,
But no one helped him analyze why he failed.

"How to say?" Feng Di's face showed urgency.

Xu Bo pondered for a while, and said, "Although they all open coffee shops, the style of opening a shop in first-tier cities is different from that in third- and fourth-tier cities."

"The opening of each store has a transition period, a store maintenance period and a gradual cultivation of customers' habit of drinking coffee."

"When you open a coffee shop in a third- and fourth-tier area, especially in a small island, your first and most important tourists are the native residents of the island."

"Although the word-of-mouth and publicity of tourists are very important, it will take too long to see this part of the benefits, and it is not something that can be seen in the short term."

"It is very likely that you have not waited for the profit, and your store will repeat itself again"

"So, grasping the local market, integrating coffee shops into local life, and opening 'approachable' are the first things we need to do."

When he mentioned the words "approachable", Xu Bo also knocked heavily on the table.

Feng Di's eyes were a little dazed,

It seemed that he understood it, and tried to figure out the way, but he was not sure about the specific direction.

"Then how can we be 'approachable'?" Feng Di asked sincerely.

Xu Bo focused slightly, and said, "In this case, there are many ways."

"First of all, the living atmosphere of the small island is very human, and the connection between people is very close. This kind of 'intimacy' has a natural advantage in attracting and stabilizing the local market."

"When you open the door, close the store or take a break every day, you tell everyone in your circle of friends or in the island life group, no matter what the business is, at least you can get acquainted."

"The second is to find your own regular customer base."

"In such a small area on the island, instead of launching so many varieties of coffee, it is better to find a product with its own recognition. Take this product as an opportunity to quickly open up the market."

"It's best for everyone to think of the summer cafe, and your hot drink will appear in their minds. This strong connection will definitely be of great help to the development of the cafe."

"Moreover, in the acquaintance society of Xiaodao, such a good product will spread word of mouth within a few days, and quickly become famous in Xiaodao."

"The third is just my own personal opinion."

Speaking of this, Xu Bo paused, and said: "Although there are many young people like us on the island, there are also many elders like the island chief."

"For them, if you ask them what kind of tea smells good and which kind of tea tastes good, they can tell you the truth."

"But if you want them to order coffee, it's harder than killing them."

Hearing this, Feng Di nodded empathetically.

When his small island coffee shop first opened, a group of people like Mr. Undershirt really came to support him.

It's just that when they saw the menu, they were all dumbfounded.

What cappuccino, latte, American style, flat white... I don't know what it is.

Finally, after Feng Di recommended to them that "American style" is basically the original taste of coffee, the men in sweatshirts ordered a cup of American coffee one after another, wanting to taste what coffee tastes like.

But as soon as I drank it into my mouth, I spit it out one by one.

The uncle in sweatshirt even cursed: "What the hell, it's bitterer than medicine soup."

After hitting this,

The reputation that his coffee is bitterer than medicine soup has spread.

Business is naturally getting worse day by day.

"Let's go back [-] steps."

"Even if you are young, how many people can distinguish between cold extract, freeze-dried powder, concentrate, hanging ear coffee and instant coffee?"

Xu Bo said with some earnestness: "So, I think we can put some popular science about coffee in the guest seating area."

"In this way, customers can better taste the best flavor of a cup of coffee under the reminder, and become a regular customer group of the store more easily."

Hearing this, Feng Di finally nodded thoughtfully.

"I understand."

"You mean to do one first and then two,"

"First seek survival, then seek development; first take root in the ground, and then plan publicity."

Xu Bo nodded overjoyed: "That's what it means!"

"Wait back to the kitchen to study and see if we can make these light meals and lunches into half-frozen semi-finished products."

"In this way, if someone orders food, you can take it out and sell it after slightly heating it."

"Although the taste will be affected a bit... But few customers who come to the coffee shop come for food, so the taste doesn't matter much."

Feng Di nodded heavily, with ambition in his eyes:
"I know how to fuck Johnny!"

……

Although the system told Chen Jianhai that the decoration of Summer Meme Cafe would be completed within 7 days.

However, in order to keep pace with other decoration speeds in the shopping mall and to avoid arousing suspicion from others,
Chen Jianhai told Feng Di that Summer Meme will be officially completed and opened in three months.

This also gave Feng Di enough time to make coffee knowledge flashcards for guests in these three months, and to lead the hotel staff to make coffee and learn how to make latte art over and over again.

At the same time,
Xiong Anping, who was far away in Huoxiang City, finally plucked up the courage to call Mr. Xie for breast augmentation.

　It's time to go to work, alas, I can't explode the update.

　　In order to mention the grades.

　　Starting today, two chapters are combined into one chapter every day.

　　The word count remains unchanged.

　　Double happiness!
　　
　
(End of this chapter)