Let you host the artist, how can you become a superstar

Chapter 470 0468: God is God after all (2)

It is said that Internet + will sweep everything, indeed, the TV drama industry is no exception.

The distribution channels of TV dramas have gone through the development process of broadcasting only on TV stations, to broadcasting on the TV first, then to the Internet, to synchronization of the Internet and the stations, and then to the background of the Internet first, and even to broadcast only on the Internet.

In the Internet age, TV viewers are rapidly migrating to the Internet, and the Internet is the main battlefield for future dramas. Instead, TV stations have become "vulnerable groups". The entire industry is undergoing drastic changes, from game rules, product appearance to profit distribution. , everything is different from before.

This is because the digestibility of TV stations is gradually weakening, coupled with the harsh selection and purchase of dramas, and there are still various unspoken rules, so some TV dramas with poor quality episodes or insufficient coffee spots have to lower their own value and choose the backstage first, and only online. tower.

For big hit dramas, TV stations are still willing to spend a lot of money to buy the first broadcast rights to keep their position.

Of course, video platforms also want to get the first broadcast right, or even the exclusive broadcast right, but their income structure is complicated. If they spend more than 10 billion to buy a drama, the risk is too high, and they may lose money.

Therefore, for dramas such as "Langya Bang" and "Sansheng III Jinxiu Weiyang", when purchasing their Watermelon Video and Penguin Video, they all chose to save a little money first and then online.

However, early this morning, Luo Hao, the president of Xigua Video, saw the data report brought by the secretary, and regretted it on the spot.

In one night, the number of new members reached 31. What is this concept?For the entire month of June, they didn't have that many new members.

"Is there such a cow?"

Luo Hao felt incredible.

He believed that Django's drama could create such a miracle, but after the first and second episodes of "Langya Bang" aired last night, the word-of-mouth was not very good. How could one day see more people instead of less?
"Could it be that these people came to see how bad this show is?"

Luo Hao guessed wildly.

He also went to drink and socialize last night, and he didn't know what happened.

"Mr. Luo, this is the analysis report for the third and fourth episodes of "Langya Bang". At this moment, the secretary knocked on the door and came in.

"Let me take a look." Luo Hao opened the folder, flipped through it quickly, sighed helplessly after reading it, and said, "This Django, he's a good roller coaster!"

To be honest, he was really afraid that he would fall into Django's trick and show them the three best episodes at the screening, and the other episodes would not be of that quality.

Now, the hanging heart can finally be let go.

"Help me call the TV drama business manager over," Luo Hao said.

"Alright Mr. Luo." The secretary replied.

After a while, the TV drama business manager entered the office.

"The popularity of "Langya Bang" has exceeded my expectations. Now is a great opportunity to develop VIP members. Do you have any plans?" Luo Hao said to the two.

"The most effective way to stimulate the consumption of ordinary members and non-members is to reduce the picture quality and increase the duration of advertisements in the title and in the film." The TV drama business manager said without hesitation.

On the current video platform, if ordinary members and non-members want to watch a drama, they first have to face the opening title and a 90-second advertisement in the movie, and then they can only watch in high-definition quality.

If you want to skip the advertisements and watch ultra-clear, 1080p, HDR picture quality, you must spend money to open a VIP membership.

There are even advanced on-demand settings, which means that VIP users can unlock unbroadcast episodes in advance as long as they pay an additional fee.

To sum it up, I don’t want to watch advertisements, spend money, want to see clear images, spend money, want to watch more episodes, spend money, and this is why video platforms are often called “ugly looking”.

Here, Luo Hao and the TV drama business manager are studying how to make more money, and on the other side, the opening ceremony of "The Deer and Ding Tale: Battle for the Imperial City" was held in Hengdian.

"Jiang Dong, can you explain why Wei Xiaobao's wife doesn't use the original cast of "Xiaobao and Kangxi"?"

"Because the personality of each character in the movie version has been adjusted, so it is necessary to choose a more suitable actor to play."

……

"Jiang Dong, can you tell me the difference between the movie version and the TV series version in terms of plot?"

"You'll know when you go to the cinema to see it."

……

"Jiang Dong, Shen Yang will play Wei Xiaobao again, will it cause aesthetic fatigue?"

"He is Wei Xiaobao, so how could he cause aesthetic fatigue?"

……

Jiang Ge calmly answered the questions from the media reporters.

At the same time, the opening ceremony was also broadcast live simultaneously on Douyin.

However, netizens seem to be dissatisfied with Jiang Ge's answers.

"Uh... Jianning without Qin Shiyue, Long'er with Gu Yao, and Ake with Guan Yansi, I don't really want to watch it."

"I don't understand, Wei Xiaobao, Aobai, Hai Dafu, Kangxi and other roles are all using the same actor. Why did you change the actors of the wives?"

"Also, compressing the plot of the twenty or thirty episodes into a few hours will definitely miss many details, which may lead to incoherence in the plot."

"That's right, there are scenes between Wei Xiaobao and Chen Jinnan, scenes with Hai Dafu, scenes with Kangxi, scenes with Oboi, and scenes with various wives. How can we finish?"

"Don't ruin such a good TV series."

"I feel that there is no need to adapt it into a movie. If the modification is not good, it will only be scolded."

……

In fact, the reason why netizens have these worries is because they like the drama "Xiaobao and Kangxi" so much.

In fact, "drama-to-movie" is not a new thing. Whether it is IP novels adapted into movies, film and television dramas, or today's film-to-drama, drama-to-movie, in essence, it is a kind of "adaptation" behavior.

As a touchstone that has been verified by the market, scripts that originated from TV dramas not only have word-of-mouth and traffic, but also have sufficient exposure and popularity. This sounds like a natural result.

And from the perspective of film and television drama creation, compared with the filmization of novels, the difficulty of adapting TV dramas into movies is obviously much lower.

On the one hand, based on the structure and content of the TV drama plot, the plot expansion of the movie has become more operable. On the other hand, the ratings of the TV drama have also been tested in the market, and market feedback can be used as a prediction. In a sense, it reduces the risk for the film.

Furthermore, "The Deer and Ding Tale: Clash for Hegemony" was a success on earth. At that time, the two "Deer and Ding Tale" ranked third and fifth on the annual box office list respectively, with a total of more than 3 million Hong Kong dollars. Be regarded as a classic.

Therefore, Jiang Ge is not worried about whether the box office will flutter at all.

After a while, the opening ceremony ended. Dong Yi, Gu Yitong, Zhong Qinrong, Li Farong, and Chen Jiaxin, who played Wei Xiaobao's five wives, felt the greatest pressure since entering the industry.

(End of this chapter)