Let you host the artist, how can you become a superstar

Chapter 359 0358: Why is the box office gap so big on the first day?
After chatting for a while, the movie started, and Django checked the tickets and entered.

At a glance, there are quite a lot of empty seats, and the attendance rate of "Fengshen 2" is obviously worse.

In terms of quality, compared with the first one, it lacks the stunning feeling that makes people's eyes shine. The plot and the acting skills of the male protagonist are very average, and the only thing to watch is the special effects.

There are many slots, especially the costume styling. I don’t know if I changed the costumer or stylist, or to make it look different from the first one. The whole process uses gold color matching, and all the costume styling runs on trains, without reference to history at all. , It all depends on the design of the brain hole, the whole is the same as COS, the same way as those ancient costume TV dramas, and caters to the current exaggerated aesthetics of mountain cannons.

The box office may not be as good as the first film, let alone compete with "Swordsman: Invincible in the East" and "Back to 1997 to Be a Singer" for the box office champion of the Spring Festival movie.

After watching the film and coming out of the movie theater, Chen Qian's confidence increased a lot, and he said, "It's settled, this time you don't have to be the second child of Wannian anymore."

But Jiang Ge said: "It's a bit early to say, "Back to 1997 Be a Singer" has its shortcomings, but comedies have always been very popular, and the market potential is even greater. Looking at romance, action, sci-fi, suspense, horror, etc. Among the many types of movies, there is no one that is more suitable for watching together throughout the year than comedy, that is to say, comedy movies can capture the number of viewers to a greater extent, and are more watched by people, and have the ability to create miracles."

Hearing this, Chen Gan chuckled and said, "No one can compare to you in the ability to create miracles, miracles in song sales, TV drama ratings, movie box office..."

Jiang Ge raised his eyebrows when he heard that, and quickly cut off: "Stop, those results are not miracles at all, they are excellent at best."

Chen Gan: "..."

Zhou Lingwei: "..."

Chu Pianpian: "..."

------

On the second day of the Lunar New Year, the first-day box office of the movies released in the Spring Festival stalls was released.

1. "Swordsman: Invincible in the East", 5.5 million.

2. "Back to 1997 to Be a Singer", 4.0 million.

3. "Fengshen 2", 3.6 billion.

……

Undoubtedly, Jiang Ge won the championship on the first day, and raised the first box office of his films to a higher level. The first "Initial D" was 3.0 million, the second "Detective Chinatown 1" was 3.1 million, The third "Painted Skin" was 3.67 million, and the fourth "Fast and Furious: Tokyo Drift" was 4.35 million.

but.

After seeing this report card, many people had the idea of ​​"how to lead so much".

It is actually 1997 million more than the second-ranked "Back to 1.5 as a Singer", and 2 million more than the third-ranked "Fengshen 1.9". What's the situation?
"During the Spring Festival last year, Sesame Open's "Meet the Martian" 6.88 million, Ali's "Fengshen 1" 4.75 million, why so much less?"

"The rankings are 23.5%, 19.1%, and 17.7% respectively. Can there be a box office difference of nearly [-] million?"

"Did "Swordsman: Invincible in the East" steal the box office, or did a third party make up for it?"

"Away from the big spectrum, the difference in the box office of the first three first days predicted by major websites before the release is within 5000 million."

"Not at all. I haven't heard that Django has signed any guarantees and D agreements. There is no box office pressure."

"Young, the higher the box office, the more it can stimulate capital's desire to invest in follow-up films."

……

According to the analysis of various professional websites and professionals before the release, when the three films in the first echelon have similar schedules, the box office on the first day should not be able to widen the gap. What happened to Jiang Ge's "Swordsman: The East" Unbeaten is so much ahead of Sesame Kaimen's "Back to 1997 Be a Singer" and Ali's "Fengshen 2"?

Xuanfa's relationship?
In the Internet society, information is like a sea, and the smell of wine may be deep in the alley. The three parties have put in a lot of effort in publicity, which can be described as "fancy". Among them, Jiang Ge's "live broadcast accident" marketing plan has made a lot of money Eyeballs can be circled, so it is equivalent to taking advantage of a lot of publicity.

Soon, a data party sent a set of data.

1. "Swordsman: Invincible in the East", the attendance rate was 71%, and the refund rate was 1.2%.

2. "Back to 1997 Be a Singer", the attendance rate was 51%, and the refund rate was 3.8%.

3. "Feng Shen 2", the attendance rate was 43%, and the refund rate was 4.1%.

……

This is very intuitive. It can be seen that such a large box office gap is due to attendance and refund rates.

"It's clear at a glance!"

"The film scheduling rate is similar, but it does not mean that the final box office is similar."

"Jiang Ge's film, where is the quality, do you need to steal the box office and make up for third-party tickets?"

"Yeah, you don't need a high box office to attract capital."

"It's hard to get a ticket for the gold field in many places, which is enough to prove how strong it is."

"Honestly speaking, the box office on the first day did not exceed [-] million. Everyone here is responsible!"

……

In this regard, people in the industry just reluctantly accept this reason, and most of them believe that the box office of "Swordsman: Invincible in the East" is inflated and will drop in the next few days.

However, things did not develop in the direction they wanted.

On the second day, with almost no change in the film schedule, the box office of "Swordsman: Invincible in the East" rose instead of falling, with a daily income of 6.1 million, while the box office of "Back to 1997 Be a Singer" and "Fengshen 2" It has declined, with a daily income of 3.7 million and 3.1 million.

"Brilliant!"

"It's 11.6 billion in two days, and the total box office is expected to break through the 40 billion mark."

"It seems that this year's Spring Festival movie box office champion competition is coming to an early end."

"It's really beautiful, and there is no peeing in the whole process."

"The best martial arts movie in martial arts after 2000, bar none!"

"It's already been swiped three times, and I'm going to do it four times for the Eastern leader!"

……

Opening high and going high, the daily box office has reversed. Although it is not the first time, it is very difficult to continue to rise after 5.5 million.

This also shows that the quality of the film is not blown out, but real.

On the third day, major theaters across the country began to increase the number of films for "Swordsman: Invincible in the East". Although the attendance rate has decreased and the refund rate has increased, it still won a box office of 6.3 million.

an expert:"……"

Open Sesame Team: "..."

Ali Entertainment, Ali Pictures: "..."

Can you still have fun?

Three days after its release, "Swordsman: Invincible in the East" quickly detonated the entire Internet with its word-of-mouth and box office dominance over the same period.

The most wonderful part of a movie marketing is still the wide-scale word-of-mouth influence.

Today's mainstream movie audiences are all born in the 80s, 90s, and 00s. Audiences in this age group know how to distinguish good from bad, and are willing to express their preferences. In the current market environment, word of mouth is enough to determine the life and death of a movie.

However, "Swordsman: Invincible in the East" quickly accumulated popularity and word-of-mouth due to its excellent quality, launched secondary word-of-mouth marketing among fans, and scored high scores on some professional rating websites. Movie theaters finally achieved a box office that exceeded expectations.

(End of this chapter)