Let you host the artist, how can you become a superstar

Chapter 341 0340: Polarization (2)

Nowadays, the audience's viewing level is gradually improving, and the Internet accelerates the speed of word-of-mouth transmission. The time for word-of-mouth to be transmitted to the audience has increased from the previous Monday after the release to the next day after the release, and even to the night of the release.

Once the word-of-mouth is overwhelmed, it will become the norm to win billions at the box office. At the other extreme, if the word-of-mouth collapses, it will be difficult to recover the cost.

The result is that once a film has a good word-of-mouth, it can be effectively blessed on the same day, and the bonus brought by word-of-mouth can be obtained in the evening show, and vice versa. Word-of-mouth is at least three times faster, and there have been too many feats of falling by half the next day, and even a case of "Yanjing Fortress" that fell 75% the next day.

The bottom line is that good movies are better and bad movies are worse.

The movie "The Fast and the Furious: Tokyo Drift" has attracted a lot of attention because it is related to Django. Even though it was filmed in Japan and starring actors from M country and Japan, the domestic pre-sale box office is still as high as 2.8 million.

However, after the premiere, the first batch of audiences' evaluations were severely polarized.

This has an impact on the box office. The manager of the public relations department of Huafeng Media called Jiang Ge immediately.

"Jiang Dong, do we want to control the review?"

"Evaluation-oriented, data."

"Three orientations, commercial film, poor plot... You, you fell from the altar, 60% of positive reviews, 40% of negative reviews."

"It's okay, within the predetermined range, don't do anything for the time being, just pay close attention to the evaluation guide and data."

"Then, do you want to find a film critic?"

"This is not necessary."

……

After hanging up the phone, Django looked at the computer monitor, on which was the Weibo super chat of "The Fast and the Furious: Tokyo Drift", and various evaluation posts sprung up like mushrooms after rain.

Zhou Lingwei, who was swiping her phone on the sofa behind, suddenly said, "Many people say you have fallen off the altar."

Jiang Ge turned the computer chair, adjusted its position, and said with a smile: "They are the ones who put me on the altar, and they are the ones who said I fell off the altar. It's too idle."

Zhou Lingwei smiled, and said, "Some people say that you are at the end of your talents."

Django shrugged and said, "Let them say, I won't lose a piece of meat."

Zhou Lingwei admired: "You are the most indifferent person in the entertainment circle that I have seen and heard."

"Wrong!" Jiang Ge shook his finger and said, "Fame doesn't matter. If it's profitable, the more the better."

Zhou Lingwei recalled it, it seemed like this, he took prizes very lightly, but he had to fight for the share and price as much as possible.

Thinking of this, she became puzzled again, and asked, "Then why didn't you let them do marketing just now? At least let more audiences enter the theater."

Jiang Ge smiled and said: "Marketing needs to focus on skills and timing, otherwise it will only be counterproductive. For example, the marketing of "Yanjing Fortress" is not cold, and it even reached ten a day, but the box office is still sluggish."

Zhou Lingwei nodded and said, "That's right. I remember that the director, screenwriter and leading actor of "Yanjing Fortress" all came forward to respond to netizens' doubts, resulting in hot searches full of controversy, and the marketing word-of-mouth has reached the extreme. All the big Vs and celebrities came to the battle. , Still can't drive the audience's desire to go into the theater to watch."

Jiang Ge stretched his waist and said, "I don't set a high goal for the movie "The Fast and the Furious: Tokyo Drift". As long as the score exceeds 7.0 and the total box office exceeds 10 billion, it will be OK."

Zhou Lingwei let out a soft "um", and then fell into thinking.

Seeing this, Jiang Ge turned his computer chair back and continued his unfinished business, changing the scripts of "Youth Bao Qingtian" and "A Chinese Ghost Story".

After contemplating for a long time, Zhou Lingwei came to her senses, then created a new Weibo, and a few minutes later, she posted the long review of the movie "The Fast and the Furious: Tokyo Drift".

[Sports cars, beauties, chases, drifts, sparks, these are the impressions left in my mind after watching "The Fast and the Furious: Tokyo Drift".

The biggest advantage of this movie is the racing element, but few people praise a movie from the perspective of "racing", and racing is a niche sport in China. The most prominent point is that it doesn't get much attention, so It's hard to explain to audiences what the point of a racing movie is.

Of course, you can post pictures and tell others the car’s engine, torque, [-]-second acceleration, etc. Let’s not talk about how many people are willing to listen. Simply explaining the various data of a car is a very general thing, but the director It showed us with pictures and lenses, what is racing and what is drifting.

And the biggest shortcoming of this movie is the plot, and the plot is the most important part of the movie, so this shortcoming will be infinitely magnified.

Normal commercial films have a three-act structure, cause→process→result. This structure has been proven to be the most suitable for audiences to watch for hundreds of years. Although the story of "Fast and Furious: Tokyo Drift" is weak, It is the worst of all Django's movies and TV series, but it still fits the above structure and tells a complete story.

Whether you like a movie or not is very subjective. You can criticize the bad parts, but please don't ignore the good parts. 】

Originally, because Zhou Lingwei was relatively low-key, few people paid attention to her personal Weibo, until her relationship with Jiang Ge was exposed a few days ago, and her followers skyrocketed by a million.

As soon as this Weibo was sent out, many people responded immediately.

"That makes sense."

"Compared to movies of the same type, the plot is already good enough."

"One thing to say, it is a masterpiece among popcorn movies, simple and straightforward."

"3 points for the plot, 8 points for the car, 10 points for the drift, 9 points for the actors, 9 points for the soundtrack, and 7.8 points for the overall score. What's so good about it?"

"Don't forget the movie's catchphrase 'Passionate Drift, Speed ​​Hurricane', it's not based on a plot."

"I thought I would brag about it because of the relationship between boyfriend and girlfriend, but I didn't expect such a pertinent evaluation. Lu became a fan."

……

When Jiang Ge saw this film review, he immediately liked, commented and forwarded it.

He has many more fans than Zhou Lingwei, and they all followed suit, making this Weibo spread on the Internet at an extremely fast speed.

While countless people on the Internet are admiring Zhou Lingwei’s objective treatment of Jiang Ge’s works, there are still discussions about Jiang Ge’s “falling into the altar” and “the end of Jiang’s talent”, as if Jiang Ge’s life has encountered Waterloo. In fact, this situation has been experienced once after the release of "Painted Skin", but the plot of that film is better.

The main reason is that since Jiang Ge took over Huafeng Media, he has gone so smoothly, and every work is of high quality.

So now this little drop is tantamount to letting those sunspots, trolls and keyboard warriors find a place to talk.

(End of this chapter)