Let you host the artist, how can you become a superstar

Chapter 123 0122: He came with his cow (2)

IP universe, this concept is rarely mentioned in China, and it is basically done in Europe and the United States.

The cornerstone of the IP universe is naturally "IP". It is not unheard of in China. The most familiar ones are the four famous works, such as Fengshen Jiang Ziya conferred a total of 371 gods, 108 generals of the Water Margin, and over a hundred literati and military generals in the Three Kingdoms. People in "independent universes" have their timelines intersect with each other, resulting in many interactive stories, each with infinite possibilities.

Among them, Fengshen and Journey to the West theoretically have the best chance to create a powerful IP universe. However, due to factors such as thousands of years of cultural inheritance and a vast geographical area, our mythology system is not complete, or it can be said that each place The difference is relatively large.

This is the standard different worldviews created by different creators, which will cause different audiences to feel that this is not the "Huaguo Mythological Universe" that they expected.

At present, no one has succeeded in the IP universe built with the two IPs of Fengshen and Journey to the West as the cornerstone.

so what.

Jiang Ge said that he wanted to create an IP universe, and based on the original IP, it would make people feel that he was "bragging".

But this did not prevent Liang Yongxin from becoming very interested, and immediately asked: "In many industry analysis articles about the 'IP universe', whether or not the work has a huge worldview is often regarded as an important foundation for the successful construction of the IP universe. " "White Night Chase" is a fictional world based on reality, does it have this condition?"

When Jiang Ge heard this question, he didn't think much about it, and asked instead: "Our real world is full of infinite unknowns. Can there be a more malleable and larger world view than this?"

Liang Yongxin thought this answer was very subtle, and then asked: "The key to the formation of an IP universe is sustainable content development. Will the theme of 'suspense reasoning' have limitations?"

Jiang Ge smiled lightly: "Hollywood has created many IP universes with a 'superhero' theme. The suspenseful reasoning is actually very scalable, and it can be brain-burning, rigorous, funny, etc."

As he said that, he changed the subject and said, "I just want to use your program to report the progress and progress of the 'White Night Universe' to everyone. "Dark Night Law Enforcer" starring Mr. Hong and "Tianjin-Hong Kong Police" starring Wu Zhaotang will be released this year. I will meet with you in the summer file, and the scripts of the follow-up planned three series of "Forensic Qin Ming", "Detective Chinatown", and "Six Serious Cases" are also being written, so you can look forward to it."

The IP universe must be the same worldview.

Modern dramas have a unique blend of worldviews. People and events all happen in the same world. The only difference may be the timeline and place of occurrence.

This is also the reason why Django came up with the idea of ​​creating an IP universe.

There are so many film and television dramas with modern backgrounds on the earth, such as "Forensic Qin Ming", "Detective Chinatown" and "Six Serious Cases", you only need to compare one character or event with a character or event in "White Night Chase" If you make a connection, you can string them together. You don’t need to change too many things. If you want to continue to join other dramas in the future, you can do it in the same way. It is very simple and convenient.

Liang Yongxin was slightly taken aback.

This……

"White Night Chasing the Murder" has only been aired for a week, and a spin-off is in the works?
The key is more than one, two are in the process of shooting, and three are in the planning.

Django is a realist, not a fantasist. When he has an idea, he will take action. You will only know if it works.

Furthermore, online dramas don’t need much money, and once you talk to iQiyi, you will get the money.

They are not stupid. If "Little Fish and Flowers" is accidental, then "White Night Chase" proves that there is no accident.

Taking a step back, the quality of the spin-off drama is not good, but with the traffic brought by "White Night Chasing the Murder", it is impossible to lose money.

Who would refuse a business that is guaranteed to make a profit without losing money?

In this way, the filming of the first season of "Night Law Enforcer" and "Jingang Police" started smoothly.

Liang Yongxin, who came back to her senses, turned to Hong Yi and asked, "Mr. Hong, can you talk about what kind of role you played in the drama "Night Law Enforcer"?"

Hong Yi smiled and said: "I'm still playing Han Bin in Bai Ye, and I will show everyone his unknown and more real side."

Liang Yongxin seemed to understand, and then asked Wu Zhaotang: "Then, Zhaotang played the role of Zhou Xun in Bai Yeli in "Tianjin-Hong Kong Police"?"

Wu Zhaotang nodded and said, "Yes."

The more we talked, the more interested Liang Yongxin became.

She was originally a fan of "White Night Chasing the Murderer", and she chased it on time every day. Even if the program was recorded late that day, she would watch the updated episodes as soon as possible after get off work. The crew is shooting, and the sense of anticipation is overwhelming.

She returned to her profession and asked Jiang Ge a very realistic question: "Our film and television drama market has never been short of capital. What has been lacking is a serious attitude and high-quality content. Ordinary people can see that many film and television drama IPs Working with capital is just a short-term cash-out, and there are only a handful of people who are serious about IP, are you worried that you will be misunderstood?"

"Don't worry." Jiang Ge shrugged his shoulders and said lightly: "I believe that time will tell everything."

This is low-key life, high-key work.

After the show airs.

Jiang Ge's words caused quite a stir in the film and television industry, and even in the entertainment industry!

"How can I have no culture, I'll go all over the world with one word!"

"Surprised, the spin-off drama is filming now?"

"Han Bin~Hong Yi, Zhou Xun~Wu Zhaotang, these two dramas must be watched!"

"I am a ghost, "Forensic Qin Ming", "Detective Chinatown" and "Serious Case Group Six", just hearing the names, I think they are amazing, I am super looking forward to them!"

"While others are still making big pies for the sequel, Django is already meeting."

"Bai Ye Universe, it's amazing!"

……

The appetite of the fans was whetted, and at the same time they opened posts to discuss on Weibo, Tieba, and Zhihu.

In just one night, "Jiang Ge wants to build an IP universe belonging to Huaguo" rushed to the top of the hot search list.

Discussions erupted everywhere on the Internet, saying everything.

As analyzed from a professional perspective, [Is there any drama in the IP universe of Huaguo-style film and television dramas? ],【Will "White Night Universe" become the first IP universe formed in China? ], 【Does Huafeng Media have the software and hardware conditions and foundation to create an IP universe? 】.

Combining the European and American IP universe model and the domestic cultural and creative market environment, they carried out a thousand-character and ten-thousand-character analysis.

Like looking at a play from a subjective perspective, [Will the cowhide break if it is blown up? ], [The grave of the last person who said that he wanted to create an IP universe is more than three feet high], [Jiang Ge’s bragging seems to have come true one by one].

Most of them follow the wind and comment based on their own feelings.

and.

Insiders also have their own views on this matter.

(End of this chapter)