Chongzhen and I became partners

Chapter 98

Liu Weichao said to Emperor Chongzhen: "Actually, the control of public opinion is really complicated if you want to do it well!"

Seeing that Emperor Chongzhen was listening carefully, he continued to elaborate: "For example, there are many means of propaganda, and there are many ways to guide public opinion. In general, the right to speak should be in your hands. Books, dramas, storytelling, etc. , almost every aspect has to be managed.”

"To give a simple example, at the time of your meeting, the general soldiers in various places have already become warlords, right? Then you have to publicize the deeds of generals such as Zhou Yuji, give them encouragement, and suppress those warlord general soldiers. Not only tell those Leading generals, including ordinary soldiers and even ordinary people, what is good and what is not good?"

"Also, the thieves who rebelled are not necessarily determined to rebel. If I remember correctly, Liu Guoneng died fighting for the country after being recruited, right? We need to publicize this more so that more thieves can Learn from Liu Guoneng. Sometimes, the effect will be very good. I am sure that some rebels are forced to rebel. This time, when you recruit Xiao Yuanying, you can also use it as a golden horse bone to promote."

"Also, I read some information that at this time in the late Ming Dynasty, the atmosphere was corrupt, the rich were extravagantly throwing bank notes, and the poor starved to death in large numbers. For this kind of thing, it is also necessary to guide public opinion. Prohibition of extravagance and waste, and advocating the promotion of those Do good deeds, be diligent and frugal, and guide the social atmosphere."

"..."

Liu Weichao spoke very carefully, and Emperor Chongzhen listened carefully, just like a class in a school, the teacher is lecturing, and the students are listening carefully.

"Thus, according to these circumstances, the yamen you set up can manage your Ming's publishing, entertainment and other content. That is to say, anyone who wants to publish a book must register, and the content that is not allowed cannot be published. You can give the book number, otherwise Just crack down on publishers, sellers, and authors. Moreover, you can also collect money by giving the book number. Among them, there is another trick..."

As soon as Emperor Chongzhen heard the word "qian", his eyes lit up and he listened more carefully.

"For example, for academic books such as research that have a great impact on society, the book number can be free, and even a certain subsidy can be given to let them publish the book."

"As for those ordinary books, such as novels and other entertainment, they are classified according to their content, have positive values, and are strongly guided by the imperial court, so they can charge less book number fees; and for ordinary books, such as " "Jin Ping Mei", there must be this book, this kind of book requires extra money to give the book number."

"Generally speaking, by using the method of book number management, prohibiting books that cannot be published, encouraging books that need to be published, and controlling books that are generally published, we can control the book as a whole, and there will be no content beyond the control of the court. "

"That's right, that's right, I didn't expect to be able to do this!" Emperor Chongzhen finally couldn't help but praise when he heard this, "This is really great!"

No, it's a surprise that this control of public opinion can still make money!

Liu Weichao smiled slightly after hearing this, and then continued to say to him: "Using the same method, you can deal with other aspects of public opinion in your era. For example, dramas, storytelling, etc., scripts must be submitted for review, and they can only be acted if they pass the review. Or set up a grading system. , What level of script can only be performed on what occasion, the audience is also limited, etc. It is similar to publishing a book. In short, what is encouraged is encouraged, what is restricted is restricted, and what is prohibited is prohibited.”

"I understand!" Hearing this, Emperor Chongzhen probably understood, and said happily.

Hearing this, Liu Weichao didn't stop talking, but said again: "Also, you also need to set up an institution for the imperial court to do this, that is, the sub-yamen under the Yamen. For example, by the way, don't you have the Jiaofang Secretary?" What? Dramas, songs, etc., you can ask them to do any kind of positive content promotion you want! Is opera popular among you? If it is popular, you can set up one in every city, at least a more developed city. It is used to perform content that guides public opinion. For example, serving the country faithfully, serving the country and the people.”

"In addition to showing the show to the rich, you can also show it to ordinary people in the open-air square. In short, there are many ways, it depends on how you do it?"

Emperor Chongzhen nodded again and again, but then he also thought of something, and asked with a little doubt: "Although I don't know much about the outside world, it seems that there are very few people who are loyal to the country and so on. I will listen. What's the matter?"

When Liu Weichao heard it, he immediately smiled and said: "This means that you need to pay more attention to the content of the guide. As for not listening, it can only be a trick. Don't use old-fashioned preaching, but arrange something interesting and touching. Captivating stories, operas, etc. are enough.”

Speaking of this, he thought of something, then smiled and said: "By the way, I can also help you with this piece of content. I will choose some interesting stories for you and send them to you, and then adapt them according to your actual situation."

"Oh, by the way, in your era, there must have been scholars with good writing skills. You can also ask them to write, or simply call for essays, that is, the imperial court sets up awards, excellent stories, and rewards for stories that you are satisfied with. I don't believe it, I will No good stories come out!"

"Yes, yes, this is possible." Emperor Chongzhen seemed to have been enlightened, and quickly responded, "I can even make them an official, as long as they can help the court, there is no problem!"

Speaking of this, he said with emotion: "Every time I chat with you, I have gained a lot. I am so lucky to have your help!"

Originally, facing the current situation, he was really depressed, even desperate, and couldn't do anything well.

However, every time he chatted with Liu Weichao, his confidence and enthusiasm returned, and he had a clear direction, which made him very emotional.

When Liu Weichao heard it, he smiled and said to him: "There is also the right to interpret the policies issued by the imperial court, and we must also grasp it. We can use newspapers, storytelling and other means..."

I have said everything I want to say, and the eyes of Emperor Chongzhen are getting brighter and brighter. After finishing speaking, Liu Weichao finally said: "My software will be developed soon. When the time comes, you should also support me more. Oh!"

"Needless to say!" Emperor Chongzhen immediately said without hesitation when he heard this, "Whatever you want, as long as I can do it, I will do my best!"

This time the harvest was great, and of course Liu Weichao's request was readily complied with.

After hearing this, Liu Weichao said with a smile, "Okay, you are ready to go, and you can give me a batch of photos of the palace dress first! The emperor and the empress's formal clothes all the way down."

"Okay, I've made a note of it!" Emperor Chongzhen immediately agreed when he heard it, and finally hung up the communication.

(End of this chapter)