Treasure hunt begins in England

Chapter 903 Brand
"Ah, the other party mentioned this. The customer said that the reward this time is a French brand Lacloche Frères, which is said to be comparable to Cartier." Joan looked at the email and said.

"Ah, this is not a legend, my dear Jeanne." After listening to Joan of Arc mentioning the brand, Liang En immediately realized it. "It was indeed a very important jewelry brand back then."

Lacloche is a jewelry brand established by the Lacloche family in Paris in 1892. It became famous for its amazing exhibits at the International Modern Decoration and Industrial Art Fair in 1925.

At that time, its reputation was not inferior to the famous brands such as Cartier and Bvlgari.Because of its avant-garde and luxurious design, it is very popular among the upper class.

This brand has played an extraordinary role in the history of European jewelry. It redefines "luxury" and truly promotes it as a way of life.

As for how to do it, it is also very simple. Those designers recombine jewelry with all visible and tangible common items, creating a rebellious, pioneering and publicized fashion attitude.

In this style, precious gemstones are no longer just buried in the safes of nobles and rich people, but appear in daily life in an inadvertent form, making the wearers of these gemstones shine.

Or according to a more fashionable statement, this brand allows those rich people to have an all-round way of pretending to be able to show their wealth all the time and carry out luxury to the end.

To give the simplest example, their family was first famous for making jewelry boxes, such as the gold inlaid gemstones, and the jewelry boxes with oriental color paintings were very popular in the upper class at that time, and they were sought-after luxury goods.

Later, they also made lipstick cases and compact powder cases, which are very luxurious and are inlaid with various gemstones by hand. Compared with this thing, most of the holiday special edition cosmetics can be called scum.

And at that time, the Lacloche store was next door to Guerlain, so those ladies could go to the next door to buy lipstick and powder after buying a box, and then put them in the box, which is a very good way to integrate jewelry into life.

In addition to this, the brand also features watches designed as jade necklaces.Because it was a very rude thing for women to use watches at that time, watches belonged only to men.

So Lacloche set an ultra-small watch on the back of the jade necklace, so that women can quietly watch the time while owning a piece of jewelry as an ornament, taking into account elegance and needs.

It can be said that unlike Cartier and Van Cleef & Arpels, what Lacloche wants to create for its guests is a truly luxurious lifestyle.

Cufflinks inlaid with diamonds, hat pins exquisitely carved out of red and sapphires, even sewing boxes and candy boxes made of gold, canes inlaid with gemstones, hairpins lined with diamonds, and tailor-made for customers. A luxurious parasol with a golden handle inlaid with colored treasures.

This kind of jewelry customization service that only you can't think of, and Lacloche can't do, quickly set off a Lacloche trend in Paris.

More importantly, Lacloche has shown a more international style in design. In jewelry design, Lacloche has used more oriental art styles, created many Buddha-shaped brooches and jewelry, and used jadeite in large quantities. Comes in the design of jewelry decoration.

Even from today's point of view, those jewelry designs are not outdated at all, which was obviously impossible for other brands from the early 20th century to the 30s.

At the same time, the oriental look jewelry series released by them perfectly reproduces Egyptian murals and Chinese landscape paintings inlaid with diamonds and colored gems, which adds a bit of ancient and mysterious historical and cultural flavor to these gorgeous jewelry.

In this case, a business empire spanning Europe and America was built in just a few decades, but it also declined so quickly that Lacloche's beautiful works can only be appreciated in auction houses and museums.

This kind of decline is related to bad luck. In 1920, Jacques’s train in the family accidentally derailed and died unfortunately. The Lacloche brothers had to close down Jacques’ main Spanish business and turned to France.

After his brother Fernand, who had a close relationship with Jacques and started a business in Spain, moved back to France, although he protected and trained Jacques' son Jacques Jacques very well, he was addicted to gambling and owed a lot to the family.

With the help of his uncle, Jacques Jacques replaced his father and continued to run the family business, but Jacques Jacques was far less interested in the jewelry business than he was in the decorative arts and gallery business.

In the ensuing World War II, the Jewish identity of the family dealt the heaviest blow to the Lacloche business empire. For example, the descendants of the powerful shareholder Gomper family basically died in Auschwitz concentration camp.

In 1944, the entire Gomper family disappeared like this, and the Lacloche family was not much better. The persecution of the Jews during the war forced the Jewish family to continuously reduce and sell off their business.

Worst of all waited until after the wars were over and the era of kings and dooms was over and the emergence of a plethora of investors with new wealth in the jewelry industry made competition fierce.

This status quo made Little Jacques, who had become the mainstay of the Lacloche family business, no longer miss the jewelry business, but turned to the contemporary art industry, which also announced the disappearance of the entire brand.

This time, it was the Lacloche family who invited Liang En to design jewelry. They now hope to revive the brand, so they invited Liang En to design for themselves.

Of course, the price they paid for this matter is definitely not a small number. The so-called giving the brand to Liang En is not a simple joke. According to the email, they are willing to pay half of the shares and the chief design consultant. titles as compensation.

Many people know that there is an important title in a jewelry company called chief designer.But considering that Liang En is not a professional jewelry designer, the other party even specially designed such a title that is equivalent to the chief designer.

It has to be said that the other party is indeed very sincere, so Liang En is still very interested in their invitation, because now temporarily staying in the farm where the palace was discovered before can't go anywhere, so it is just right to coordinate this matter.

"My boss, I can basically confirm the situation over there now." It only took a few hours for Elizabeth Bathory to figure out what was going on inside, and reported to Liang En.

"The family you asked me to inquire about really intends to show their talents again in the jewelry industry, so they started large-scale preparations half a year ago, but they really couldn't find a master jewelry designer willing to serve them."

"I can't find it, how is this possible?" Liang En asked in surprise, "The top jewelry in their history has a level above, how could they not find anyone?"

"But the problem is that they have been away from this industry for too long, and almost all their contacts in jewelry have disappeared." Elizabeth said with some helplessness.

"So after half a year of busy work, they did find a lot of craftsmen and designers, and also prepared facades in Paris, London, Berlin, Rome and Madrid, but there are still no core designers."

(End of this chapter)