Treasure hunt begins in England

Chapter 872 Emerald
This is a commercial building that looks old. Although the 20s-style decoration on the exterior wall does not look very fashionable, it is full of strong local customs.

After going down the escalator to the second floor, the first thing that catches the eye is Liang En's shop. It is somewhat unexpected that the decoration of this shop is not the kind of local luxury style that Indians like, but a small and fresh style. .

The reason for this is that when the brand was first established, it was decided to launch different marketing models according to different locations, so the branches in different places have their own characteristics.

To give the simplest example, the stores in India are full of Indian ethnic customs, while the stores in Huaxia are modern and simple. As for the stores in Europe, they have different decoration styles according to different countries.

"Mysterious Maya—are you promoting Guatemalan jadeite here?" Joan of Arc asked curiously after glancing at the sign at the store entrance.

Although she still can't recognize all those Chinese characters now, she can still roughly recognize what is written on the advertisement outside through the translation function of her mobile phone.

"Yes, those high-end jadeites have their own uses, and they can be sold at a high price, but it is not so easy to buy a good price for mid- and low-end jadeites." Liang En looked at the inlaid jadeites with Mayan style. Speaking of silver jewelry.

"One way is to carve those middle and low-end jadeites into various small accessories according to the traditional carving method. This is the easiest way."

"But this method has the most fatal disadvantage, that is, it is likely to be used here to pass off Burmese jade, and then completely destroy the reputation of Guatemalan jade."

In another world, the reputation of Guatemalan jade was ruined in China in this way. Because it was used to pass off Burmese jade, Guatemalan jade has always had a bad reputation as a counterfeit and shoddy product.

In all fairness, although the average quality of Guatemalan jadeite is not as good as Burmese jadeite, it is not so bad that it is considered garbage by everyone.

Sadly, the stigma attached to this shoddy practice is so hard to shake that Guatemalan jade from another world has long been considered second-rate.

So the moment Liang En decided to sell these micro-stores and bought jadeite, he tried his best to show the difference between Guatemala jadeite and Burmese jadeite, and even made this difference the first point of publicity.

In terms of design, the jewelry design of this batch of Guatemalan jadeite launched for the first time also highlights the fusion style of the Mayan culture and the current jewelry design, which is as different as possible from the Chinese style of traditional jadeite.

In Liang En's plan, the marketing of Guatemalan jadeite will not take advantage of the popularity of the mature Burmese jadeite, but instead try to make the difference between the two as clear as possible from the very beginning.

There is no doubt that the most important thing for the value of gemstones other than the characteristics of the gemstone itself is the historical heritage, which is why emerging gemstones like Alexandrite often do not sell well.

For Guatemalan emeralds.This kind of gem is obviously between having a history and no history. It is said that it has a history because this kind of jade does occupy an important position in the ancient Mayan civilization, and it is said that it has no history because the ancient Mayan civilization has completely disappeared now. .

In other words, if you want to operate Guatemala Jade, you have two options. On the one hand, you can make a quick fortune by disguising as Burmese Jade, regardless of the history that has passed away.

On the other hand, it is to re-establish the cultural heritage of this gemstone by combining the ancient Mayan culture that has passed away, so that this gemstone can be truly recognized by the public.

Undoubtedly, the former of the two paths is much simpler than the latter, and at the same time, the benefits obtained by the two for private individuals will be found to be almost the same after a comprehensive arrangement.

But for Liang En, choosing the latter method can not only make money for a long time, but also bring a brighter future to the people around the local mines in Guatemala.

Since Liang En and the others opened the mine there, the local construction has also been carried out simultaneously. Under the absolute superior force and the joint suppression of the four of the five permanent members, the overall construction has been very smooth.

According to the analysis of a series of professionals, if they can maintain this mine for more than 20 years, then a stable and recyclable economy will be formed in the local area.

This means that Liang En and the others need to keep doing this business for a longer time, because only in this way can they completely form an important economic cycle in the local area.

From a humanitarian point of view, eradicating poverty in a region is very noble, and it can give people a very high spiritual harvest.

From the perspective of interests, this kind of long-term investment is unlikely to get rich in a short period of time, but the biggest advantage is that it can obtain a long-term stable income.

To give an inappropriate example, a very important income of many nobles in Europe came from the land rent of those lands, and those lands were often developed by their ancestors Bi Lulanli.

So for Liang En, it is obviously a very valuable thing to invest in the most basic development at this time, which represents the possibility of this important and sustainable development.

Therefore, he naturally hopes that the Guatemalan emerald industry can develop soundly, so that it will be beneficial to both himself and Guatemala.

With a thought of checking, Liang En and Joan of Arc walked into the jewelry store and looked at the jewelry.After picking out the goods and getting the jewelry in his hands, Liang En found that the craftsmanship of these jewelry was really good.

Of course, this kind of goodness does not mean that it can be compared with the top-notch customized products designed by Liang En himself, but compared with the price of this product, it is indeed very cost-effective.

In addition, the design style of the entire jewelry is also biased towards modern jewelry. The overall design is simple and clear, but the obvious Mayan style can still be seen.

"If you don't tell me, I really can't see that the gemstone used on it is emerald." Joan looked at another necklace and said, "It's completely different from the emerald jewelry I've seen before."

When everyone went to the museum before, Joan had seen several top-level jadeite ornaments, so when she saw these jadeite ornaments, she naturally discovered the difference between the two.

This difference is not only a difference in the texture of jadeite, but also in terms of design style and content to be expressed, this kind of jewelry is very different from traditional Chinese jadeite jewelry.

"Of course, that's why I designed this set of jewelry." Liang En looked at the bracelet in his hand and nodded, then said quickly in French.

After all, they can be regarded as private visits on Weibo now, so it is best not to let the shopping guide know about some comments, otherwise it will easily lead to some necessary bad consequences.

"I hope that the difference that people can see at a glance will be used in the promotion of this kind of jewelry, at least leaving in everyone's minds that Guatemala jade is also a valuable jade with a long history."

(End of this chapter)