Before I even came into power, the brokerage company went bankrupt

Chapter 584 It's not just one strong company in public relations!

#"A Chinese Ghost Story" box office broke 1 million on the first day! #
#"Blue Star Fleet" box office broke 3 million on the first day! #
#Xiaoqian Dressing#
#最美小奉, the dressing camera hits over [-] million! #
#"A Chinese Ghost Story" may become a dark horse at the summer box office#
#《A Chinese Ghost Story》Score 9.3#
#《A Chinese Ghost Story》Theme Song of the Same Name#
#《蓝星航队》Plot pulls hips, ratings continue to drop#
#Summer file first day box office ranking#
#Lin Fanxia Yan Acting#
……

"boom!"

The "Blue Star Fleet" crew, the person in charge of the investor threw a survey report directly on the conference table, and the propagandists on both sides of the conference table dared not show their atmosphere, and waited for training with lowered eyebrows.

The person in charge of the capital was very dissatisfied: "What's going on here? So much publicity and distribution funds have been thrown into the water? Huh? The crappy crew next door wants to invest but not to invest. It doesn't matter if it wants a big name or not. How could they make their movements bigger than ours? Tell me!"

Propaganda personnel dare not speak.

Sometimes, money is not everything.

Although the crew of "A Chinese Ghost Story" looks like a three-no crew, they made a three-no movie, but you can't stand the good reputation of others, and the box office exploded. This is what netizens like to hear, right?

On the other hand, "Blue Star Fleet" has big investments, big directors and big names, and it should have a high box office and a high reputation. But on the other hand, you can't do it anywhere, which is what people like to watch: either break the rules and become a dark horse, soaring into the sky , or fall into the mud with a "pop" from the cloud to gain the attention of the whole network.

"A Chinese Ghost Story" took the former, and "Blue Star Fleet" didn't really fall to the bottom, although the response was mediocre.
Well, the only funny thing is that the one with a box office of 1 million beats the one with a box office of 3 million!

This No.1 super blog hot search and No.2 super blog hot search are ranked together, which is really crackling.

The person in charge of the management doesn't care about these things, he only cares about making money: "Either, stir up the popularity of our movie, or suppress the momentum of the opponent, anyway, I want to see the name of "Blue Star Fleet" appear in every possible film." Where it appeared!"

The publicity personnel looked at each other in blank dismay: The hype is actually not bad, and it can still be done by spending money.But what about suppressing the heat of the opponent?
Once the momentum of the movie has risen, it is not possible to suppress it by ordinary means. Is it possible to buy navy troops to discredit the opponent and get bad reviews?

This, it seems, is not impossible.

The person in charge of publicity received hints from other people's eyes and cleared his throat: "Hey, then look at the fee..."

The person in charge of the management sneered, and was about to say something when he saw his cell phone rang and a call came in.The person in charge saw that it was the publisher of "Blue Star Fleet", so he suppressed his anger and answered the phone: "Hello..."

"Our movie has been adjusted!" The distributor said bad news.

The person in charge of the management was surprised: "Modify the film! Up or down? Who? Why?"

Film adjustment, as the name suggests, is to adjust the film scheduling rate.

Originally, before the official release of the film, the distribution company would organize theater representatives to attend the film screening in advance to make the film arrangement more accurate.However, this kind of film scheduling does not mean that the theaters unilaterally say how many films are scheduled, and it also involves many aspects, such as the investor and distributor of the film, and so on.

In short, the film scheduling rate is negotiable, and even if the relationship with the cinema is good, the film scheduling rate can reach more than 30%.

Moreover, even if the film schedule rate is determined before the release, after the film is officially released, during the screening process, flexible film adjustments will be made according to market feedback, especially if the blockbuster movies that are expected in theaters do not achieve the expected results, while others When the movie showed an obvious dark horse again.

The current situation of "Blue Star Fleet" is like this.

At the beginning, "Blue Star Fleet" relied on a huge investment of 15 billion, a luxurious starring lineup, and the director's appeal, and other advantages in various aspects. It required that the screening rate of each theater chain should not be lower than 20%. Even 40% of the filming was given.

Only Shengxia Cinemas insisted on only giving 18% of the film schedule. At that time, the management and the crew were waiting for the movie to be released, and Shengxia Cinemas would take the initiative to adjust the film schedule for "Blue Star Fleet". Unexpectedly, the adjustment was an adjustment. But not up, but down!

"Downgrade! All of them! All the theaters have been adjusted down more or less, cut off our schedule, and gave "A Chinese Ghost Story" to the vacant shows!"

The person in charge of the management only felt a mouthful of old blood stuck in his throat, and he couldn't vomit: "Why? Our movie box office is not bad! It's only the second day of the show, and the theaters are not afraid to miss it. Our box office follow-up Will it explode?"

Now turn to "A Chinese Ghost Story" immediately, the grass on the wall is falling too fast!Can't we wait and see for two days?

The distribution side was silent for a second: "Have you seen the instant box office of "A Chinese Ghost Story"?"

"Isn't it over [-] million? It's listed on the hot search!"

"That was already yesterday. Before I called you, their box office had already exceeded 2 million!"

The publisher's tone was heavy, "It's only a few hours, and I estimate that following this trend, their total box office will exceed 3 million at midnight!"

Not to mention the theaters, even he himself couldn't sit still when he heard the box office!

"Blue Star Fleet" occupies the top of the lineup, the lowest lineup has 18%, but the instant box office has not broken 4 million until now, and the total box office can reach 5 million before midnight today.

But for "A Chinese Ghost Story", the highest ranking is only 10%, and it is only one of the Huaxia Cinemas.The other theaters are all 6%, and the time of the shows is not very good. If it is not late at night, or early in the morning, it is not the best time to watch movies.

There is still such a good box office here, why don't you rush to make a film for it, and wait for the family in the midsummer theater to eat meat, can't you even drink soup?

What's more, in addition to "A Chinese Ghost Story", there are other movies that are also doing well at the box office!Properly cutting down some films that did not do well at the box office, and increasing the lineup of these films with relatively good box office, for the theaters, it is simply not too skillful.

In public relations, not only one company is strong!

Before, "Blue Star Fleet" brought the power of the stars, like a tiger into a herd of sheep, everyone trembled.

Today, the box office and ratings of "Blue Star Fleet" are declining, and a pack of wolves are waiting to attack it. Even if it is a blockbuster with an investment of 15 billion, it has to be weighed.

"I tried my best to appease the theaters, and you have to worry about the film promotion. If nothing else, "Blue Star Fleet" is such a big production, I won't let its schedule be lower than 15%. ensure."

But otherwise, there is no way.

The person in charge of the management hung up the phone, his face so gloomy that water dripped out.

The person in charge of publicity and distribution trembled, but he still had to bite the bullet and ask: "Well, is the movie "A Chinese Ghost Story" still black?"

The person in charge of the management seemed to have finally found a place to vent his anger. He gave the staff of the publicity team a hard look, and slapped the conference table with a "bang bang" sound: "What's so black! You're just doing these crooked things, can you?" Focus on serious propaganda!"

The point is, it has reached this level, the movie "A Chinese Ghost Story" is no longer black, no matter how much money is spent, it's just a hit!

(End of this chapter)