From country team to giant

Chapter 213
"So, Frenburg will be our sworn enemy from now on?" Jurgen Bauer asked.

In response, Zhang Xian nodded and shook his head again.

"What do you mean?" Jurgen Bauer asked puzzled.

Zhang Xian looked away from the documents on the desktop, looked at Jurgen Bauer, and said, "It's not enough. In other words, Hoffenheim just established a deadly enemy in a big way, but the gap between us and Frenburg is too great."

It's as if a Bundesliga team unilaterally declares that Munich 1900 is their mortal enemy, but they don't care about themselves at all.

Both the archenemy and the derby need corresponding strength.

At the very least, you have to kick back and forth, otherwise this is not a sworn enemy, but a joke.

"Then what do you want to do?" Jurgen Bauer asked.

Zhang Xian rubbed his chin and said, "I want to contact Flenborg's management in secret, maybe they will be interested in the 'Business Derby'!"

"Business derby?"

"It's a means of wrestling between clubs, creating conflicts, and attracting fans!"

"Isn't this just taking advantage of the fans?"

"No!" Zhang Xian smiled and said, "Fans will like this very much, of course, the premise is that they don't find out."

The so-called 'commercial derby' is a means to make money, and the clubs of the two sides use some secret transactions to instigate conflicts and conflicts and increase the enthusiasm of the competition.

And Hoffenheim and Flenborg meet the conditions of sworn enemies.

Because of the 'Baden Meteors' problem, Flenborg was hated by the Hoffenheim fans.

What is lacking now is Frenburg's hatred for Hoffenheim.

Zhang Xian is very good at how to pull hatred.

It's just that it can't be manipulated now. At least Hoffenheim needs to meet Frenburg in the German Cup before there will be room for manipulation.

Putting the signed documents aside, Zhang Xian asked, "Why did you come to my place today?"

Jurgen Bauer seldom comes to the office building. On the one hand, this guy has completely given up the right to operate it. On the other hand, he is not good at these clerical jobs.

Therefore, he has always been resistant to office buildings.

Anyway, with Zhang Xian in charge, he doesn't need to worry.

Regarding this, Jurgen Bauer scratched his head and said, "That's right, my father said that he wants the naming rights for the Fieldsmore Stadium!"

Zhang Xian raised his eyebrows slightly, and the news was quite well-informed.

Since van der Ven took office, they have started to prepare for the handover of the Fieldsmore Stadium.

This is Zhang Xian's reward for supporting Fan Dewen's rise to power.

The Filzmore Stadium will be fully handed over before June, when the Filzmore Stadium will be completely owned by Hoffenheim.

After the handover is over, Zhang Xian is bound to make use of the naming fee to make money!

In fact, there are two sets of plans in Zhang Xian's vision.

The first set is to better enter the Rhine-Neckar region, changing the name of the Filzmore Stadium to 'Rhine-Neckar Arena'!
The second set is a standard money-making routine. There is an open auction, and the highest bidder will get the naming rights of the Fieldsmore Stadium.

For the first set of plans, Zhang Xian is not going to do so for the time being.

On the one hand, it is still a very distant plan for Hoffenheim to break into the Rhine-Neckar region.

And to be honest, Filzmore Stadium is just a transitional product. After Hoffenheim gets in touch with capital, they are bound to build a brand new home stadium of their own.

This home stadium will definitely be named 'Rhine-Neckar Arena', in order to win over the fan market in the Rhine-Neckar region.

On the other hand, Hoffenheim now wants to make more money.

"How much is your father going to pay?" Zhang Xian asked with a smile.

Jurgen Bauer looked a little embarrassed.

After all, on the one hand, it is their own family business, and on the other hand, it is their own club.

He was caught in the middle and it was difficult to deal with.

"He said 400 million, the same as before!"

Zhang Xian sneered and said, "Are you sure?"

"Okay." Jurgen Bauer shrugged and said, "I'm not satisfied either, he's too stingy, 400 million is the price of Jurgen Stadium, now it's at least 800 million euros!"

Zhang Xian smiled and shook his head, 800 million euros, this guy really dares to think.

This has almost reached the naming standards of the Bundesliga and the Bundesliga.

"The price is 600 million euros, and the contract is for three years."

Now Zhang Xian is asking a high price, which is the confidence given to him by Hoffenheim's hot football market.

And Haas Meat United is in a passive state.

After entering the high-level league, Hoffenheim will make industrial adjustments, especially various sponsorships and titles will develop towards high-end internationalization.

Although Hoffenheim still relies on local partners, in the future, what Hoffenheim needs are those big-name partners.

And Haas Meat United is obviously not on this list.

For this reason, the Haas Meat Union is very anxious, because they can see the high-speed development of Hoffenheim and its growing influence.

In the past three years, Haas Meat United has followed Hoffenheim's ass, completely won Sinsheim and the surrounding market, and is now promoting to the Rhine-Neckar region.

As long as Hoffenheim enters the fan market in the Rhine-Neckar region, they will have a way to monopolize the sausage industry here.

But the problem is that Hoffenheim doesn't seem to want to take them to play.

Last time, they proposed to renew the sponsorship of the jersey LOGO, but Hoffenheim refused.

Now it is slowly disengaging from them, which makes Hass Meat Federation feel very panicked.

They are also counting on relying on Hoffenheim to go to the whole country.

After finally finding a high-quality spokesperson, they don't want to give up.

In order to save Hoffenheim, the Haas Meat Union continued to put eye drops on Jurgen Bauer, but this young club seemed to not care about the life and death of his family business.

And they also had contact with Zhang Xian, the real powerful faction in Hoffenheim.

The end result is that this product is more difficult to deal with than Jurgen Bauer.

With no other choice, they could only show their favor, and won the naming rights at a price of 600 million euros, and continued to use the name of 'Jurgen Stadium'.

It's almost like giving money away.

What they expect most now is that Hoffenheim will develop, so don't turn around and forget about yourself.

Soon, Haas Meat United contacted Hoffenheim and signed a naming contract.

The Haas Meat Union happily transferred 1800 million euros in three-year naming fees to Hoffenheim.

The huge income of 1800 million euros made Hoffenheim rich again.

Zhang Xian immediately decided to open up two fields on the east side of the training base, which will be used as the training ground for the Hoffenheim women's football team and the training center for the gymnastics team.

A total of 700 million euros was transferred directly to the account of Chiellini Engineering Company.

After half a year's rest, Chiellini's engineering brigade received a major project again and hurriedly moved to Hoffenheim, and the Hoffenheim village became lively again.

In addition to the construction of the two training grounds, Zhang Xian has started to renovate the 'Old Jurgen Stadium'. After complying with the Football Association regulations, this will be the home of the Hoffenheim women's football team.

At the same time, Hoffenheim started a big recruitment.

As the club grows day by day, manpower shortage is an urgent problem to be solved.

Now Hoffenheim has about 50 employees, but it still cannot meet the normal operation of the club, and there will always be a shortage of manpower.

For this reason, Zhang Xian decided to recruit a group of newcomers and throw them directly to Trafford for training.

There is a cooperative training clause between Hoffenheim and Trafford, so this opportunity is not in vain.

And for this recruitment, Zhang Xian is very confident.

Although Hoffenheim is in the backcountry, they pay a lot of wages, which will bring good talents to Hoffenheim.

Regarding the recruitment issue, it will be arranged by Yulia, the human resources supervisor.

Mary is in charge of the expansion of the 'Old Jurgen Stadium' and the construction supervision of the two training grounds.

They will report to Zhang Xian every week, and all Zhang Xian needs to do is sign.

After the rationalization of the functions of various departments, Hoffenheim's work efficiency has improved significantly.

At least there is no need for Zhang Xian to be the same as before, everything is done by himself.

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(End of this chapter)