The world of film and television begins with the God of Medicine.

Chapter 1032 Self-Marketing
In the dining room on the first floor of Fan Tower, Wang Yan stood on his own high platform. After seeing the ceremony, he stood upright with his hands behind his back.

The people in the audience were captured by Wang Yan's elegance, causing the Fan Tower to fall into a deeper silence.

No matter whether it was the scholars, the businessmen, or the employees in Fanlou who were serving nearby, they made no sound. They were all looking at Wang Yan on the stage, thinking about many things about Wang Yan, from love stories to Wang Yan's calligraphy that was recognized by various big shots as the best in the world, and then thinking about Wang Yan's various... works, as well as Wang Yan’s words of establishing the Tao that have recently spread.

After people went through Wang Yan's awesome deeds like this, the quiet scene suddenly turned into an uproar. People's responses were uniform, as if they were worshiping. They all greeted Wang Yan, but their words were all messed up.

Some people introduced themselves loudly, and some rushed forward to ask Wang Yan why he established his heart and destiny. This is because Wang Yan came to Bianjing relatively early, and the previous scholars from Yangzhou had not yet come to brag about Wang Yan. Even if it was blown, it didn't spread in a few days. So after seeing Wang Yan alive in front of him, people who have been thinking about him for a long time will ask about it.

Others crowded forward, wanting to get closer to Wang Yan, and loudly begged Wang Yan to write a few words, and they paid for them.

This is because Wang Yan did not write many words, and the fine ones were all in the hands of Ouyang Xiu and Sheng Hong. What was released were ordinary copied poems, classics, etc., and most of them were in the hands of officials. After all, Ouyang Xiu's friends are all awesome people. Although Sheng Hong's friends are lower-level than central officials, they are all in the fifth, sixth and seventh ranks, and most of them are local officials with real power.

But there are many people who have seen Wang Yan's works. After all, the literati are elegant, and displaying the collection is one of them. After getting Wang Yan's authentic work, when friends get together, it is inevitable to show it off, and everyone will be envious, jealous, and hateful.

In particular, most of the people present were scholars. They each had their own sects behind them, and many people had seen them.

As for the many Fan Lou service staff in the venue, it's simple. High-end places like them are very sensitive to all kinds of news, and they can always know about anything new at the first time. Wang Yan's name has been famous here for a long time.

So they looked at the customers who had already moved towards the center and knew that they would not be able to be quiet for a while, so they wisely turned around and ran away without urging them. The steward of Fan Tower must be notified immediately, as well as various girls, and even more importantly, the many distinguished guests dining upstairs.

Wang Yan's reputation is mainly due to the four sentences he said later. This, coupled with his unparalleled calligraphy and not bad poetry, has created his current prestige.

Of course, the help from Ouyang Xiu and Sheng Hong in this process cannot be ignored. Ouyang Xiu opened up the upper-level route for him and made him famous among the upper ruling class of the Song Dynasty. Sheng Hong, on the other hand, was willing to spend money, dedicated to running Wang Yan, and focused on creating Wang Yan's awesome character, mostly starting from the market. So many poor people in the city knew Wang Yan.

This is also due to the love story between Wang Yan and Hua Lan. There are really not many scholars like him who ask for marriage on the street. This is an entertainment story that the people love to hear and see. No one cares whether it is true love or not, just because this story sounds so beautiful.

Men long to possess the bravery and talent of Wang Yan in the story. A woman dreams that one day she will have such a talented and promising lover who can do these things for her.

If it meets the spiritual needs of the people, it will naturally have a correspondingly powerful communication effect.

Thanks to various reasons, Wang Yan's celebrity style has been achieved at this moment. If only a year ago, a player like him would have had a wise king to kowtow to him, ask for his help, and achieve something successful...

Wang Yan listened to the noise in the field with a smile for a while. Seeing that there was no sign of quiet, he put one hand behind his back and raised the other above his head, slowly raising his wrist and pressing his hand.

Then, the buzzing noise slowed down and became silent.

"Thank you for your love so far. Wang said I am deeply grateful and it is a great honor. I know that you have heard of my talents, and last month I put forward some thoughts from my generation of scholars, which made you so excited. But we are waiting for you. We are all in the capital and have plenty of time, so there is no need for this. I see that all the gentlemen are better than me, so I call myself my younger brother. Here I would like to say hello to all my brothers."

Wang Yan was greeted with greetings from all directions, and received friendly smiles from everyone in response, and then said, "I heard some questions from my brothers just now, most of which were asking why I set up my heart and life. There are also brothers who are businessmen, looking up to me and trying to buy me. Handwriting.

It is truly a blessing for Wang Yan to be able to meet all his brothers here today. He cannot be offended by his brothers' good interest, and I cannot make any pretense to make my brothers misunderstand that I am arrogant.

In this case, the younger brother sold a piece of handwriting and asked the elder brother who was a businessman to provide money to treat all the brothers present to a banquet. If you have extra money, you can buy more food and send it to the Lian Orphan Home in the capital. The elder brother who contributed the money will count his merits and the younger brother will do his part. I wonder what the brothers think? "

Wang Yan glanced at the several luxuriously dressed businessmen who were jumping the hardest just now and vying to bid.

They didn't hesitate at all and just cheered loudly.

"Brothers are generous." Wang Yan shouted a little more, appearing a little more intimate. He waved to the waiters outside, "Excuse me, pen, ink, paper and inkstone."

It was actually very lively at this time, and many people in Fan Tower were watching the excitement from the outside.

The high platform where Wang Yan is located is the center of the building, and the entire building leads to the top of the building. In such a short time, there was no need for the Fan Building staff to notify him. People upstairs also walked out of the private room and leaned on the railing to look down at Wang Yan in the field.

They were more reserved, and they were all people of high status. Their eyes looking at Wang Yan were full of scrutiny.

When Fanlou's employees moved the tables, put pen and ink on, and brought in a well-known and beautiful servant to polish the ink, Wang Yan said loudly: "I came to Beijing by boat via Yangzhou. On the way, I dreamed of the God of Heaven at night. When I woke up from the dream, I couldn't remember the dream at all, but I just made up a poem out of an idiot's dream.

Today is such a grand event. It would be too rude for my younger brother to take his old poems and bring them back. My elder brother will definitely beat his chest and curse Wang Yan when he goes back. Simply, I will write this new word today for the sake of my brothers’ banquet today. Please correct me. "

"Mr. Lang, the ink is ready, please."

After Wang Yan had spoken, Qing Guoren invited her with a smile, and she blinked her eyes with tenderness...

Of course, Wang Yan was determined. He nodded and smiled in a friendly manner, walked over to pick up the pen, licked the ink, and started to stroke the pen. Of course Fan Lou doesn’t pick it up. The pens, inks, paper and inkstones are all top-notch products at this time, and they feel very good to use.

As Wang Yan was writing, the servants beside him also started to chant loudly.

"The sky is connected with the clouds and the mist, and the stars are about to turn, and thousands of sails are dancing. It's like the soul of a dream returns to the emperor. Hearing the sky's words, he diligently asked me where I was going. I reported to the road leader that the sun was setting, and I learned poems with amazing lines. Ninety thousand miles of wind Peng is in full swing. The wind has stopped and the boat is blowing to capture the three mountains!"

Wang Yan signed the inscription and postscript, and the chanting of the Qingguo people also fell silent.

In an instant, the scholars were buzzing with discussion, all bragging about Wang Yan and expressing all kinds of exclamations.

Wang Yan smiled and held up his hands, summoned Xiao Dongliang to come up, took out the seal from the small bag he carried across his body, and used the first and last seals. Then he asked Qing Guo to show off in all directions, while he stood on the stage with his hands behind his hands, looking at everyone with a smile.

The meaning is self-evident, hurry up and call out the price, we are all waiting to eat...

So a businessman in the crowd, a well-dressed middle-aged man, raised his hand: "Two thousand guan!"

"Two thousand five hundred strings!"

……

Someone started, and the merchants in the field started bidding. Every time someone asked for a price, Wang Yan would salute solemnly, with a very low posture and a lot of face.

As mentioned above, Wang Yan's calligraphy is really not cheap. Especially today, his words have been publicly recognized by many famous people on different occasions. With so many big names endorsing him, it can't be lower. Coupled with the words he said to establish the truth, his worth has increased even more.

What's more, today's occasion still has a very different meaning. When Wang Yan came to the capital for the first time, he wrote a new and very good song in Fanlou, the most high-end building. He also used this calligraphy in exchange for money and entertained everyone present. The remaining money was not collected at all and was sent to the official welfare institution in the capital.

And seeing that after Wang Yan sold this calligraphy, he was about to start talking about how to establish a heart and a destiny. This was a sermon, and it was the first time he preached in Bianjing.

All these factors determine the priceless value of today's calligraphy.

The competition at the beginning was on the first floor. Later, the competition went upstairs, and a group of people who looked very extraordinary began to bid, starting from a thousand coins and climbing up to tens of thousands.

"One hundred thousand strings!"

At this time, Fan Lou's steward walked up to the stage, greeted everyone, and said loudly: "Since Wang Langjun is having such a grand gathering in my Fan Lou, then I, Fan Lou, must leave this calligraphy treasure of Wang Langjun. Today, Fan Lou will have wine and food. No limit, I’ll give you another 50,000 yuan and send it to Lian Guyuan in the city, what do you think, Mr. Lang?”

Wang Yan looked around and saw that the price was so high that no one else dared to ask if they wanted to buy it, so he shook his head and smiled boredly: "The food and wine must not be bad."

"Mr. Lang, you must be underestimating my magnanimity, Fan Lou."

Fan Lou, the steward, understood things well and understood the meaning of Wang's words. He bowed slightly and explained politely with some humility.

"This is the first time that Mr. Lang comes to my Fan House. I don't know the price of things in Fan House. A meal and drink usually costs ten guan, while some young men come to have a drink and have fun, which usually costs several thousand guan.

Today, since we said there are no restrictions on wine and food, that means good wine and food are open to the public. If you want to entertain all the guests with wine, you can't stop it with fifty thousand guan, Mr. Lang. In fact, it is the reputation brought by my beloved husband in Fan House, otherwise such a good thing would never have happened. "

"The steward deceives me because I am young and ignorant, or do you think Wang Yan is ignorant? How much does the food cost? How much does the labor cost? The steward really thinks I don't know? Fifty thousand guan is enough to feed half a million people. , it is better to have a taste of wine and meat. If there is less wine and meat, only minced meat soup, and more dry rice, it will be no problem for the millions of people in Bianjing to eat more than half full. Now a few hundred people here can compare to Bianjing How much can a million people eat?
If so, I will soon scold you along with everyone present. The people behind Fan Lou must be relatives of the emperor. After all, this world belongs to them, and we also work for them. Fan Lou is so luxurious, and he wants to make money and fame from a countryman like me. This can't be done. It's too much. Although Wang has no background, he is not fooled by others like this. "Wang Yan is not talking nonsense. Nowadays, prices in the Song Dynasty are quite stable. Fifty cents per person for a meal is already a very good standard. It is enough for people to have a full meal. In fact, even the urban residents in Bianjing City , the daily per capita food consumption is estimated to be about twenty or thirty cents, which is just half full. For people in other prefectures and counties, ten cents can be enough for a meal. According to this calculation, 50,000 cents can feed five A million people eat a meal of porridge that is not watery.

Fan Lou’s consumption is high because of its high quality. The wine is indeed good, and the food is indeed good, but seasonal ingredients cannot reach this level. The main additional thing is that there are all kinds of people who are beautiful, have good figures, speak well and are versatile, and that is the various consumption items for spending a lot of money. He doesn't solicit prostitutes, so he's kind of taken advantage of.

"What do you think, Mr. Lang?"

"Fan Lou invited today's food and drinks, and donated 100,000 yuan to the Lian Orphan Home to build a good house for the orphanage. He also invited some masters to teach them. The girls found some people to teach them embroidery and literacy. They will always be in the future. You have a good livelihood. I think your master must be powerful, so there is no need to be greedy for so much money. You must keep an eye on the people in Lian Orphanage. Anyone who dares to touch the money will be punished.

I think you have a big business and the prices of your own goods are low. According to the market price, the construction of 100,000 yuan is to give the children some good food. This also buys your master a good reputation, so why not do it. I added another line of text on that piece of text to explain and write about today's grand event. Go back and copy all the poems I have and give them to your master. Do you like it? "

Manager Fan Lou pondered for a moment, then nodded: "I will follow what Mr. Lang said."

"happy."

Wang Yan went directly to the table and continued to add some more words to the picture. The general meaning was the year, month, time, place, person and event, which were the six elements of narrative that he learned in elementary school.

After finishing writing, he threw the brush away and bowed solemnly to the steward, then bowed from all directions again, and then spoke loudly to the people who had been buzzing before but became quiet after seeing his movements.

"Today, I met my brothers in Fan Lou. Fan Lou also spent a hundred thousand yuan. I would like to thank all the brothers for their love. I would also like to thank Fan Lou for his generosity in treating me to a banquet with food and drinks. I also feel pity for the child who has no parents to rely on. Just now, Manager Liu has already It was agreed that the Lian Lian Orphanage would be rebuilt, and the master and female teachers should be invited to educate the children and teach them to make a living. This was indeed a great act of merit.

It is also necessary to supervise the relevant officials of Lian Orphan Home to ensure that this hundred thousand yuan is implemented. It has been made clear that whoever touches this money will have his future ruined. From my point of view, these heartless people can't understand the hatred in my heart even if they are torn into pieces. The books of saints and sages you read and the bad things you do will be infamy for thousands of years. If all the brothers present today are in Beijing, they must supervise them at all times.

Without further ado, all the brothers would like to bow to me and thank Fan Lou for his generosity and selflessness. "

Compared with the kidnapping of Ouyang Fa's good senior brother, Wang Yan's moral kidnapping here is higher. It is to lift Fan Tower and lift the master behind it. What happened today will be spread throughout the Song Dynasty, and it must be done even if it is not done. Otherwise, it will be difficult to get along in the future.

Wang Yan set up the stage, and the others did not mind the excitement and cooperated very well. They all saluted the steward, and the steward's face turned red with excitement.

Of course, the status of a steward is not low, and he is also a very respectable person in Bianjing City. But like now, it was the first time in his life for a large number of scholars to salute him. For a moment, he felt that his life had reached its peak...

The red-faced steward said a few words, then simply raised his hand and asked his subordinates to start serving food and wine. However, because they knew that Wang Yan was going to start preaching next, people moved the tables very close to each other and gathered around the stage, leaving only a narrow aisle.

Someone shouted: "Brother Ziyan, can you tell us now why you establish your mind and your destiny?"

"Since all the brothers are concerned, I will tell you all. These are the words of my family and do not represent the thoughts of my master Ouyang Gong and my father-in-law Sheng Hong. Brothers, please do not misunderstand me. After all, I have little talent and little knowledge. If you talk about If you have different opinions during the discussion, you can state it clearly and we will refer to it together. The purpose is to exchange experiences with each other and not to start a dispute among schools. My shoulders are too small to carry such things."

Wang Yan politely handed over his hand and then spoke loudly.

"If we want to talk about how to establish the mind and destiny, we must understand what is the mind and what is the destiny. In the past..."

To talk about great principles, it is necessary to uphold the banner of the sages and use his own interpretation of the classics to introduce his theory. This is to establish legitimacy for himself on the basis of the overall Confucianism that governs the world.

Just like when modern people publish papers and ask for various citations, the reason is the same, which is to arm themselves with the theories of more powerful people. Of course, scientific research is quite rigorous, and it is different from Wang Yan's pure philosophy, which is basically what it means.

The theories studied at this time are all-encompassing. What is emphasized is the connection between people and all things. What is emphasized is that human beings and the operation of the universe are all grand propositions higher than reality.

Wang Yan's philosophy of mind is his own. Even if his ideas are the unity of knowledge and action, the study of things to gain knowledge, the application of knowledge in the world, and the dialectics of the combination of reality and reality, and the unity of movement and stillness, he does not really copy King Lu. He has the highest right of interpretation, and whatever he says is what he says.

Generally speaking, it advocates that people's subjective initiative and practice can lead to true knowledge, and then apply it in the world. Dialectics is the method he advocates.

However, this is a general meaning, but it is definitely not the most accurate meaning. Because we are still talking about those grand propositions, and in the end, we have to do this anyway. So I understand it this way.

The overall atmosphere was quite good. There were many people asking questions, just like at Ouyang Xiu's place. Some he answered, and some he said he needed to think about again, leaving enough room for growth.

But even so, everyone present was stunned. Everyone present is considered a well-known figure in his hometown state and county, and they are all called geniuses. But there is absolutely no such thing as Wang Yan.

Most of them understood what Wang Yan said. This was due to Wang Yan being a good teacher and good at speaking. Others who don't understand it mean that they are really limited. They either have no talent, or their family is poor and they haven't read enough books.

Wang Yan became a Taoist at the age of eighteen. His calligraphy is the best in the world, and his poetry is not amazing, but at least his level is higher than that of most people. Everyone present generally believed that Wang Yan was no longer a genius, but was born divine.

The people upstairs were not much better than the people on the first floor. Everyone was shocked by Wang Yan's talents and skills, which were eloquent on the stage. They were so awesome.

Wang Yan was eloquent and eloquent, following people's explanations and discussions, with a very good attitude and a low profile. His talent and learning impressed everyone, and his conduct as a person was also recognized by people.

As for whether some people think that he can really show off, I think there is still some. Envy, jealousy and hatred are normal in life. But in front of others, who are not close friends, if everyone mentioned Wang Yan, they would give a thumbs up to express their approval.

Although there were some surprises in Fan Lou today, Wang Yan was happy to see the results. After all, he sold a calligraphy painting for 100,000 yuan, the price is there, and the awesomeness is there. And today, in front of some dignitaries and talented scholars, he put forward his ideas and lectured on his doctrines, which is even more prestigious and influential.

Today’s story is more interesting. This wave of self-marketing is very successful.

After a long banquet, Wang Yan made his point and ate and drank well. Then he got up and took his entourage with their stomachs full from breakfast, saying hello to the others and leaving.

"Brother Ziyan."

"Oh, brother, what else can you do?"

Feng Jing was a little embarrassed: "I think Ziyan hasn't rested yet after a long journey, so I didn't want to say anything today. It's because my brother was so excited that Ziyan was so tired. It really shouldn't be, it really shouldn't be."

"Hey, brother, what did you say? Today, I sold a handwritten book for 100,000 yuan. I invited all the brothers to a banquet. I also made the children in Lian Orphanage have a better life. I also expressed my thoughts and gained recognition. This is a great thing that achieves multiple things with one stone, all thanks to my brother’s big voice.”

Wang Yan patted Feng Jing's arm with a smile, and then asked, "If I haven't drunk too much, remember that when my brother and I announced their names, we said that we just came to the capital today?"

"exactly."

"Where does brother live?"

"What do you mean by living in Daxiangguo Temple? But you don't have a place to live? Why don't you come with me?"

The price of inns in Yangzhou skyrocketed in the two months before and after the state examination, let alone Bianjing City. The influx of scholars also doubled the price of inns in the capital. Some stayed at friends' houses, some rented houses in Yaxing, some stayed in inns, and some stayed in nearby temples, Taoist temples, etc.

Although the family conditions in all localities are good, and there is no family that can't really reveal the blame, when it comes to the capital, the family's financial resources are thin. It’s not just house prices that are going up. As long as all the business related to scholars has increased, it will be very difficult for the scholars who are rushing to take the exam.

Wang Yan waved his hand and said with a smile: "My younger brother's father-in-law's family has a house in the capital with many houses. Since my brother lives in Daxiangguo Temple, he might as well live with me, and there are many books. My brother and I hit it off, and we learn and study together. Isn't progress a good thing? That's it. I think my brother has eaten and drank enough, so why not go to Daxiangguo Temple to pick up the luggage and live there directly. "

Facing Wang Yan's invitation, Feng Jing really couldn't refuse. He also wanted to get closer to Wang Yan. He respects and admires Wang Yan very much, even though Wang Yan is ten years younger than him.

After all, there is no priority in learning, and the master is the teacher. Although Wang Yan calls himself a brother, he doesn't dare to call himself brother. It's me from beginning to end.

After pondering for a while, he still nodded: "That's fine, then I won't bother you."

"Brother, why are you so polite? Let's go."

Wang Yan waved his hands, took Feng Jing into the carriage, and went to the Daxiangguo Temple.

In the carriage, Feng Jing asked endless questions...

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