Chasing dreams Deyun started from the car accident Fenhewan

Chapter 363 The audience stays with each other and keeps coming back!
As the name suggests, the price war is to attract more users in the same type of business competition with lower prices through subsidies or even losses.

Now, the strategy of price war is very popular and common in daily life, such as the subsidy war of taxi-hailing software, the subsidy war between Are You Hungry and Meimeituan, and the "[-] billion subsidy" of Pinxixi, many brands They are all exchanging subsidies for traffic and market share, and these companies have achieved good results by relying on subsidies.

The products of the two brands have similar functions, and there is not much difference in quality and service. If you sell two items, I will sell one. Why don’t customers buy from me?
Of course, this kind of price war is essentially to grab more customers with low prices. After all, most customers are more sensitive to prices.

They are all hard-working workers, working hard to earn four or five thousand, which may not be the average line in the salary comment area. Naturally, it would be better to save three melons and two dates.

And this kind of brainless malicious competition is about the financial resources of both parties. Whoever fights first and has no money will be the loser. Therefore, companies that generally fight price wars are usually big companies that are well-known to everyone. Sanctions for small companies, or similar food delivery, carpooling software, etc., the cost is relatively low.

But Shen Changle never thought that Zhou Libo would actually play this kind of thing that hurts the enemy a thousand and hurts himself eight hundred in a commercial performance.

This can't help but let Shen Changle have a deeper understanding of Zhou Libo. He definitely not only knew that he came to Shanghai for commercial performances, but when his temper came up, he decided to fight against him.

As far as Zhou Libo's determination is concerned, the greater probability is that Zhou Libo has already made up his mind to make some big moves recently to improve his popularity and reputation due to job-hopping and gossip news.

It turned out that Shen Changle came to Shanghai to perform commercially, and a "newcomer" who came out of Deyun Club was extremely popular and famous. Looking from left to right, up and down, they all fit what Zhou Libo wanted to find That brick can step on his feet and help him go further.

Shen Changle's agent, Chen Xinmeng, looked at Shen Changle worriedly. Yesterday, with the support of so many celebrities, the discussion on the Internet finally turned around.

Gradually, more than half of it was on Shen Changle's side. As a result, with the release of Zhou Libo's ticket price, things began to develop in a direction that was not conducive to Shen Changle.

This can't help making Chen Xinmeng very worried about Shen Changle: "Brother Changle, do you have any other ideas? Zhou Libo's commercial performances are very famous and popular in Shanghai. Now his commercial performance ticket price, no matter it is the lowest price It is still the highest price, and it is cheaper than ours.”

"Let him make such a fuss, there must be many people who are unwilling to buy our higher-priced commercial performance tickets."

Shen Changle nodded and said: "Yes, Zhou Libo's commercial performance this time is in cooperation with Zhejiang Satellite TV. The ticket price is estimated to be subsidized for him, so that he can compete with us with this ticket price. If we It’s really troublesome if you don’t take countermeasures.”

Chen Xinmeng said: "Huh, why don't you ask your godfather and mother, and try to lower the price of our commercial performance tickets, otherwise, if we don't accept the price war from the other party, it will not only be the price of this ticket The price, how many people are willing to buy, I am afraid that the rhythm of the Internet will take you."

Shen Changle smiled and said, "Don't say Xin Meng, you are quite experienced in this field."

Chen Xinmeng stuck out her tongue in embarrassment and said, "Because my uncles and elders in my family also have some businesses, so I usually hear them talk about these things."

Shen Changle said: "Naturally, Xinmeng, you should also know that even after winning the price war in business, even if customers are attracted, there are still many shortcomings in the later stage. After the price war, whether the customer will buy There is a question mark in your account, what is the question mark related to? It has a lot to do with the extent to which your products or services can solve customer needs.”

"For example, shared charging treasures cost [-] cents for customers in the early stage. Last year, it was one yuan, but this year it has generally risen to two yuan. The price increase has not reduced the frequency of use of shared charging treasures. After all, not many people are willing to go out with a heavy charging treasure every day. "

"So to what extent your products can solve customer needs, customers will be able to pay for your products or services. Using price wars to seize territory in the early stage will not affect the subsequent price increase to a large extent. Too much loss, but..."

Shen Changle turned slightly and said: "This is a commercial competition, not a commercial performance. Commercial performances cannot be used as frequently as power banks, and there is not such a strong demand."

"The one-time commercial performance ticket price has been reduced, and everyone has expectations in their hearts. I hope that you can be cheaper next time. If the next commercial performance ticket price rises, the audience may not buy it. I may only watch one or two performances a year, and for the rest of the performances, I may pay directly on the Internet or simply watch pirated videos.”

"And you have lowered the ticket price this time, so what should the audience who bought tickets at the original price think of the previous four games? This is actually the same as my godfather's resolute refusal to sell free tickets. People, that is to say, there will never be free tickets for one person, so it is absolutely unacceptable to reduce the price of tickets for commercial performances.”

Chen Xinmeng asked anxiously: "Then what should we do, should we still sell tickets as before?"

Shen Changle laughed and said: "Just put it up at the original price. Cross talk is cross talk, talk show is talk show. If you want to listen to good cross talk, that's the price, but you can add an extra sentence."

"What are you talking about?" Chen Xinmeng picked up the pen and paper, and listened carefully to Shen Changle's next words. She had a hunch that Shen Changle already had a better way to overcome the difficulty Zhou Libo gave this time.

Shen Changle said: "When selling tickets, just add a sentence--my commercial performance, the audience will not leave, the audience will not leave, and the audience will not leave the stage. If the audience does not leave, I will not step down. What time does it count!!!"

Chen Xinmeng opened her mouth wide, and was stunned for a long while and said: "This... Brother Chang Le, you are serious, what if it is eight o'clock the next morning? Isn't that too desperate???"

Shen Changle nodded affirmatively and said: "Then let's talk about eight o'clock in the morning... Well, eight o'clock is probably unlikely. The operating hours of our theater can only last until six o'clock in the morning the next day. Anyway, when the time comes, the staff will If you drive us away, then it has nothing to do with me."

Chen Xinmeng said: "Then... then what if the commercial performances in the future are the same as the ticket price reduction, and everyone is looking forward to...the performances will be very late too? Then don't you Are you going to keep fighting like this?"

Shen Changle shrugged and said, "I think my audience still loves me, right? They shouldn't play me to death, right?"

"Cough! Let's talk about Xin Meng, don't forget, this is the last show of my commercial performance. In the worst case, I will never hold a separate commercial performance again! You want me to work overtime for free every time until the next day, Humph...that was a dream"(￣▽￣)o
　I have been too sleepy at work for the past two days, I have to get up at 06:30 every day, go to bed early, Chapter 2 will find time at the company tomorrow to make up for everyone!
　　
　
(End of this chapter)