i want to be king

Chapter 680 Su Dong, it smells so good!
Due to the [-] World Cup in South Africa, the league schedules for the new season have been compressed.

The Bundesliga is no exception.

As early as late June, the Bundesliga announced the schedule for the new season.

The first round started on August [-], and the last round ended on May [-], [-].

The result of the compressed schedule is that the winter break of the Bundesliga this season is the shortest in recent years, only one month.

Of course, this is a bit too Versailles to say, because the winter break of the four major leagues is basically not as long as the Bundesliga, and the Premier League does not even have a winter break.

Bayern's official itinerary has also been released early. This summer, Bayern will not go to Asia or North America, but will concentrate on staying in Europe, especially in Germany.

Of course, this is not because Bayern wants to recharge their batteries, but because Bayern's sponsor Deutsche Telekom organized a warm-up match for the Deutsche Telekom Cup. The protagonist of this event is Bayern, so Bayern needs to stay in Europe for training, and it is difficult to organize overseas training.

After two consecutive years of overseas training, Bayern has gained a lot. This summer, they will focus on the German domestic and European markets.

As a bargaining chip, Deutsche Telekom's sponsorship of Bayern is even higher.

In 13, after Bayern and Opel ended their 500-year cooperative relationship, they announced the signing of Deutsche Telekom. The sponsorship fee increased from the original 2000 million euros of Opel to [-] million euros a year.

However, due to Bayern's poor performance in those years, the subsequent renewal of the contract, the sponsorship fee was still 2000 million euros, which did not increase.

Until 500, with the joining of Su Dong, Deutsche Telekom, after negotiations, added an additional sponsorship fee of [-] million euros to Bayern on the original basis. This is what many media and fans said.

The joining of Su Dong has greatly improved Bayern's competitiveness, and the results are quite outstanding. In the past two seasons, he has defended the Triple Crown, which can be said to have swept the entire Europa League.

According to the current contract, Bayern receives a sponsorship fee of 500 million euros from Deutsche Telekom every year, which is already second to none in European football.

You must know that the sponsorship contract signed by Real Madrid from the gaming company Bingying is 900 million euros for three years, which is 300 million euros per year, and Manchester United's chest jersey advertising sponsorship is only 2000 million euros.

Bayern's sponsorship contract is already the champion among many European giants.

But after successfully defending the Triple Crown, Bayern officially started negotiations with Deutsche Telekom, including the Deutsche Telekom Cup held by Deutsche Telekom, requiring Bayern to participate every year. For this reason, the two parties finally negotiated a contract that shocked the entire world of football again.

2000 million euros in three years, or 4000 million euros per year!
At the press conference where the two parties formally signed the contract, Deutsche Telekom Sports Marketing Director said excitedly that Bayern Munich is Deutsche Telekom's leading partner in the world and enjoys a high reputation in Germany, Europe and even the world.

Bayern giant Hoeness also grinned from ear to ear, saying that this cooperation is of great significance. The two parties will expand the cooperation in the future, hoping to provide fans with more and richer products and services.

According to media analysis, the reason why Deutsche Telekom puts so much emphasis on Bayern is because it has confirmed Bayern’s dominance in Germany and even European football in the next few years, especially the superstars headed by Su Dong, who have unrivaled influence in Germany.

……

After signing a heavy contract like Deutsche Telekom, Bayern officials are also quite satisfied.

Subsequently, at the club's annual press conference, Bayern chairman Rummenigge stated in a high-profile manner that the team is negotiating with the players to renew their contracts, and many stars, including Ribery and Robben, will renew their contracts one after another.

"We have offered Ribéry and Robben a contract with an annual salary of 800 million euros!"

In order to cope with the annual salary increase of Ribery and Robben, Bayern will change the salary structure of the entire team and will give the players in the team a large-scale salary increase to thank the players for their outstanding performance in the past two years.

Rummenigge said that Ribery will not leave Bayern, and the team will not make big moves this summer.

This is also in line with outside speculation. Bayern's focus this summer is on contract renewals, not signings.

Of course, it's not that Bayern has no money, on the contrary, Bayern is rich.

Not long ago, UEFA announced the share bill for the UEFA Champions League TV broadcast last season. After winning the championship, Bayern ranked first among the major European teams with an income of nearly 5000 million euros, nearly 2000 million euros more than the second-ranked Manchester United.

Such a huge disparity comes from the hip pull of the Bundesliga teams. Only Bayern had the last laugh and shared most of the profits in the German bonus pool alone. Coupled with the championship bonus, Bayern's income in the Champions League is unique.

At the commercial level, Bayern has reaped a lot in the Champions League, which made Bayern's turnover last season a record high, reaching [-] million euros, far exceeding the club's expectations in the signing.

Finance director Hopfner said excitedly when releasing the financial report that Bayern is making a leap every year, and the team has now become the team with the highest operating income among world football clubs, which is why the team has enough confidence to significantly increase the salary structure of club players.

Because Bayern's income has reached a higher level.

According to Hopfner's analysis, the club's only debt currently comes from the Allianz Arena, but this loan is nothing to the club, especially after selling the stadium's naming rights, it can generate stable income every year.

The club currently has a cash flow of more than 1 million euros on hand, which is second to none in world football.

Not to mention teams like Real Madrid and Barcelona that basically don't have much cash, even Manchester United is clinking poor now, and the Glazer family is eager to squeeze more money from Manchester United to pay off their debts.

But like Bayern, sitting on a cash flow of over [-] million euros, what is this concept?
Hoeness boasted before that it is entirely possible for Bayern to sign superstars like Cristiano Ronaldo and Messi, but Bayern is unwilling to do so because Bayern has Su Dong.

This remark also brought him a lot of controversy, thinking that he was exaggerating too much.

But when Bayern's financial report came out, the media around the world followed suit.

Who said no?
With a cash flow of more than 1 million euros and no debt pressure, it is definitely more than enough for such a team to sign Cristiano Ronaldo and Messi.

German Bild specially invited Deloitte experts to analyze Bayern's financial revenue, and concluded that signing Sudong was the most wise and correct decision in Bayern's history.

"In the past three years, the benefits that Sudong has brought to Bayern are not only how many championships he has won on the football field, but also off the field, in business, and in terms of global influence. These have all been transformed into Bayern's operating income."

"Achieve a step-by-step growth every year. Looking at the world football, only Bayern has achieved it, and it has been done after Su Dong joined. We cannot conclude that Su Dong alone contributed to Bayern's growth, but Su Dong is definitely the key driver of Bayern's explosive growth."

Deloitte also revealed that in addition to Bayern, the financial revenue of other Bundesliga teams has also increased significantly in the past few years. The team has more opportunities to play overseas, and their overseas influence and income have also increased.

Finally, it is reflected in the fact that the purchasing power of Bundesliga teams has increased significantly this summer, and even many teams have begun to snatch people from the Premier League, which was impossible in the past.

In the end, Deloitte believes that Bayern is the leader of German football and the Bundesliga, and Su Dong is the sharp corner of Bayern's head. It is Su Dong who led Bayern to attack the city and charge forward, and Bayern can lead the Bundesliga to ride the wind and waves.

"Perhaps it is a bit controversial to say so, but we have reasons to believe that Su Dong's joining has greatly promoted the development of the Bundesliga and German football. Maybe many years later, we will find that this is the most important signing in the history of Bayern and even the entire German football!"

……

In addition to financial revenue, the Bundesliga's ball market has also become more and more popular.

According to a report from Deutsche Presse Agency, the Bundesliga season ticket sales in the new season have created a historic high. Bayern ranked first in the Bundesliga with [-] season ticket sales, while Dortmund, the original perennial season ticket champion, fell a lot due to poor performance in recent years, ranking second.

In addition, Bayern has sold more than 100 million jerseys in the past season, which is an incredible achievement in European football. According to the data of the sponsors, most of the jerseys are No. [-], that is, Su Dong's jersey.

In addition to Bayern, the season ticket sales of other teams in the Bundesliga have also ushered in an increase, and all the tickets for Bayern's away games are all sold out. This has been the norm in the past two years, not news.

In addition, all the teams in the Bundesliga sold their jersey advertisements on their chests, and even Bochum sold for 250 million euros, which is second to none in European football.

The Deutsche Presse Agency believes that with the joining of Su Dong, Bayern began to raise the banner of superstars, the influence of the Bundesliga is growing, and the attractiveness of sponsors is also increasing, which is reflected in the chest jersey advertisements and sponsorships.

With the global economy in recession and other major leagues experiencing problems one after another, the headwind growth of the Bundesliga has undoubtedly become a special landscape for the four major European leagues. You must know that even the German economy is expected to decline by [-]%.

It can be said that it is not easy for the Bundesliga to achieve such an astonishing growth in this environment.

And behind all of this, Bayern's strategy and Su Dong's influence all contributed.

The Bundesliga League published an article, full of expectations for the new season of the Bundesliga, and also looking forward to more and more Bundesliga teams being able to perform in the European arena.

"We and all German fans sincerely hope that Su Dong can continue to stay in the Bundesliga until retirement!"

Su Dong, it smells so good!
(End of this chapter)