How did I become a god

Chapter 931 Naihe and HBO
In the afternoon of early autumn, the tea is overflowing in the cup.Jing Gao took a sip of tea, ready to solve the problem Xie Shutong raised at the dinner just now.

Regardless of whether he has any thoughts about Xie Shutong, since he promised her, he still has to solve these problems.Of course, these issues are complementary to the purchase and sales system and content production discussed in the meeting just now!
Jing Gao put down the white porcelain teacup and looked around at the few people sitting around him. It seemed that they were still a little shocked by what he just announced: iQiyi will lose 100 billion US dollars in the next year.

Oh, this expression is too grand.A more accurate statement is: he can accept that iQiyi will lose 100 billion US dollars within a year.

Well, this is equally glorious.

This kind of loss has exceeded the normal business logic.This is enough to subvert an industry!This kind of waste of money can only be done by Shenhao.Neither can Papa Ma.

Jing Gao didn't care about the thoughts of the few people, and continued: "I learned from other sources that Phoenix Films' production model has several problems. I want to talk about these problems. In fact, it is also a continuation of the discussion just now. associated issues."

As soon as Xie Shutong heard Jing Gao's statement, he knew that he was deliberately protecting her. After all, if you label your boss as the boss's eyes and ears in the workplace, you will often be in a delicate situation.Her pair of beautiful red phoenix eyes looked at Jing Qing's thin and ordinary face.

Looking at the gentle and beautiful young woman in a black sweater sitting on Jing Gao's right, waves of frustration and discouragement welled up in his heart.The love that was only ignited in her heart is probably about to perish!

There are many women around Jing Gao, more beautiful than her, better than her body, more charming everywhere.What's even more irritating is that because of interpersonal relationships, she will lose points even more.

Xie Shutong's gaze unconsciously fell on the white porcelain teacup by Jing Gao's hand.This is a kiln white porcelain that Jing Gao asked to order on JDZ last year.

There is a set of four teacups in his hand.The classical pictures on the cup are representative works of the four masters of Ming Dynasty (Shen Zhou, Wen Zhengming, Tang Yin, Qiu Ying): Landscape, Orchid and Bamboo, Ladies, and Xunyang Pipa.

A few days ago, Tianjing Gao heard that Zhou Mingyang had escaped from the police in London, and he smashed the Shanshui teacup that was at hand and his favorite at that time.Now this teacup is Tang Yin's portrait of a lady.

Jing Gao's voice continued to be heard in Xie Shutong's ears, "First question, it is difficult for the producers of Phoenix Film and Television to attract investment from outside. Especially the investment in TV dramas is even more difficult. I mentioned the "film and television industry" two days ago. "Crowdfunding" channel. Looking at it now, at least I take it for granted when it comes to funding channels for TV dramas.

When we discussed Netflix’s model just now, we found that Netflix’s episodes are all invested by ourselves.And their means of financing are basically bond issuance and equity financing.

With such a large volume of Phoenix Film and Television, we are the number one company in the domestic film and television industry, and the demand for funds is too large.The group of producers in the company moved out to solicit investment, which was even more involuntary.

This is bound to require us to produce TV series, which will basically be based on our own funds.That way the producer doesn't go out to dinner all day, or pimp to get money!
And if we have our own funds, the management of actors will be relatively better.We don't use actors with too many eccentricities.

So, how to make a profit after spending so much money?

Now because Phoenix Film and Television still has the advantage of monopoly, it can make money from other channels.One drama with two stars + Internet platform, it is acceptable to sell it at a loss, and you can’t find it elsewhere.

However, this loss-making model is obviously unhealthy.To make a change.Moreover, we must expect that antitrust will definitely come to the film and television industry in the future.

iQiyi has completely changed its purchase and sales system and switched to the model of Netflix.I also mentioned at the meeting just now that I want to use the TV drama department of Phoenix Film and Television to cooperate with iQiyi.

But Phoenix Film and Television has such a large volume, should it be a content provider for iQiyi?This is obviously not the ambition that a leading domestic film and television company should have.Personally, I am still a bit ambitious culturally!
Can't our classical things and thousands of years of culture go out?Can it only be developed domestically?Cultural self-confidence is still necessary! "

Wang Wenhan agreed: "Boss Jing, I agree with this. The culture of our current entertainment industry is mainly influenced by Japan and South Korea. But, one of these two places is an island country, and the other is a peninsula. Their popular culture cannot be used as ours. The culture of a continental country!

I have publicly criticized that the country should not develop idol culture.This culture can exist, but it should not stand in the middle of the stage.We should have our own people's literature! "

Jing Gao smiled and nodded slightly, sipping tea, "So, Phoenix Films also needs to make changes in content production. Shaofan, I have read your report, and every year half of the episodes are thrown into the warehouse to eat ashes .This part of funds and manpower is really a waste!

Still have to go the custom route!That is, if the market likes it, we will shoot it, and if it doesn't like it, we will cut it off.The problem now is that, according to domestic laws and regulations, it is impossible for us to have TV stations.So why not start a streaming site too?
In this way, it is possible to realize production while broadcasting, and collect user feedback at the same time. "

Fang Shaofan said directly: "Boss Jing, I'll let the subordinates make preparations later." Anyway, he was Boss Jing pointing out where to fight.

Gong Yu frowned slightly, he had a good chat with Jing Gao just now, and persuaded him: "Boss Jing, the reason why Disney, a big Hollywood company, can engage in streaming media is because they have a lot of resources and IP in their hands.

How attractive is it for Phoenix Film and Television to set up a streaming media website?Membership fees may be difficult to collect.Mr. Jing, iQiyi has undergone a comprehensive transformation, as long as your streaming media has only iQiyi.

In fact, the TV series produced by Phoenix Film and Television can be played on iQiyi.Netflix also has this model.

There are three modes in their media library.One, Netflix's self-made dramas have complete copyright.Second, the third studio or company will co-produce with Netflix, and after the play is completed, it will be broadcast exclusively by Netflix.Third, the third studio or company independently produces, and after broadcasting on cable TV, Netflix provides streaming media.

Phoenix Film and Television can take the third route.It is still the current domestic sales method of one drama, two stars + Internet platform. "

Jing Gao glanced at Gong Yu with a half-smile, and said, "Mr. Gong, I don't think Phoenix Films is going the way of Disney, but I want Phoenix Films to follow the route of HBO."

He is not a particularly professional entertainment insider.But basically everyone knows that under Netflix, it is its competitor HBO.Not Disney streaming.

Gong Yu said: "Mr. Jing, this is really unnecessary! No matter Disney's streaming media or HBO, the income of streaming media mainly depends on the membership model. The same is true for Netflix. And producing high-quality film and television dramas requires spending money. We should concentrate our efforts Let iQiyi succeed in its transformation first, and then make other websites.”

This can't be wrong.After all, from iQiyi's point of view, it is definitely not willing for others to share the funds that Mr. Jing spent!

Song Fangjin really couldn't stand Gong Yu's attitude.First, this Mr. Gong is the current Internet platform that is full of smog in the entertainment industry.It also pioneered the apple tree business model of eating more with one fish.Second, at the meeting just now, Boss Uejing was really mean to him and Wen Han!
He immediately spoke out, and said with a slight sarcasm: "Boss Jing, Boss Gong's words fully exposed the lack of professionalism of Internet capitals.

HBO and Netflix are two completely different content production models.The status of Phoenix Film and Television in the domestic film and television industry is equivalent to that of the six major Hollywood companies. So Mr. Jing, if you want to compete with Warner Times, it is very legitimate to engage in HBO.

Because, let iQiyi control the rules of content production, which is the same as the current entertainment circle.

Now because of data falsification and face falsification, Youaiteng can only watch celebrities and traffic.To change the buying and selling mechanism, iQIYI is most likely to change the film buying mechanism: it relies on users' viewing tastes accumulated from big data to select topics and engage in bidding.

And there is a process in this transformation. Before the big data is established, it may be implemented in the end, and Phoenix Films will also participate in the production of traffic stars!It's dangerous! "

Wang Wenhan continued: "That's right. Mr. Jing, there is a big difference between HBO and Netflix. HBO is a very classic American drama production model. Its process is: shooting pilot episodes, organizing professional producers to watch movies, and producers booking For 13 episodes, it will be played to collect comments from paying viewers, watch the ratings, and then decide whether the show will continue or be cut in half.

Netflix’s model is what Fang Jin just mentioned.Netflix will have a pre-selection topic, and then organize the bidding.

The objective reason for this content production model is that Netflix is ​​an Internet company, and they need to constantly add new members to support their valuation and myth.And more and more members must let them ensure that the dishes are complete.

Then, they have to analyze what kind of dramas users like.As far as Netflix’s profit model is concerned, after they receive membership fees from users, how to ensure that they retain users is of course the safest way to shoot things that users like to watch.

In short, HBO and Netflix are two minds. HBO is thinking on the supply side. They take out their works for trial and error, and when the market gives positive feedback, they immediately follow up.And Netflix is ​​demand-side thinking.They are customized works according to user needs.

Which of these two models is superior and which is inferior, at present, Netflix, which has the blessing of the Internet, has obviously gained a greater advantage!Its market value has surpassed that of Hollywood's major film companies.Known as the seventh dozen companies in Hollywood.

But HBO also has frequent dramas.Game of Thrones is HBO's masterpiece.Moreover, there are still some third-party studios and small and medium-sized companies in the US market that have strong production capabilities and sell dramas to platforms and TVs! "

Jing Gao said with a smile: "A single flower is not spring, a hundred flowers bloom together and the garden is full of spring! That's it."

Would a Shenhao with an unlimited card be afraid of losing money?Even the mess of LeTV in 2016 can be picked up by him!
He doesn't want to have a homogeneous website under his banner.That's a pure waste of resources.But he is willing to try different business models.When he was eating with Young Master Xie at noon, he still wanted to ask Young Master Xie to make HBO, but Young Master Xie refused.

Now Wang Wenhan and Song Fangjin have made it very clear that he is naturally willing to experiment with a product based on the HBO business model.

Seeing that Jing Gao made up his mind, Gong Yu couldn't help sighing, and said, "Mr. Jing, if this is the case, how many TV drama production resources does Fenghuang Film and Television still have that can be used to cooperate with iQiyi?"

Jing Gao smiled indifferently and said, "Mr. Gong, you can compete with Phoenix Film and Television. For the same type of drama, your bidding price is high. Isn't Phoenix Film and Television's TV drama production team interested in accepting the job? Isn't that right? Maybe!
Jing Gao turned his head to Fang Shaofan and said, "Shaofan, your TV drama production department recruits more people. Use the old to bring in the new, and cultivate more talents."

He added: "Mr. Gong, you can't always expect the production department of Phoenix Film and Television to work for you. The capable teams outside should be given opportunities to cooperate. This is up to you. Cultivate a healthy ecology.

However, you don't want to recruit so many people anymore.It is not enough to provide a job that guarantees income from drought and flood, and film and television works must have sufficient competition to produce high-quality products. "

At this time, Wang Wenhan interjected, "Mr. Jing, I would like to make a suggestion. For example, if the actor in Feng Film and Television is not suitable, will you let an outside actor perform? Will you let this Actors signing sub-contracts?"

Jing Gaodao: "I encourage competition in the whole industry. Because of Phoenix Film and Television's model of the entire industry chain, once the entry of foreign talents is abandoned, it will immediately become the dead Shaw Brothers on Hong Kong Island. This is definitely not possible. Let me ask , what is a sub-contract?"

Song Nianyi, who had been listening all the time, seized the opportunity and said: "Brother Jing, if the manager of another actor is not in iQiyi, then if he wants to act in a drama on iQiyi, he has to sign a sub-contract. outside the contract. All the money he earns in the future will be shared with iQiyi.”

It was the first time Jing Gao said that he scraped the ground like this.Fuck, there is a reason why I didn't get rich before I got the Shenhao Card!Compared with these people, I am simply a pure little white rabbit!
Gong Yu blushed, and explained: "Boss Jing, You Aiteng did this all the time, not our family!"

Wang Wenhan retorted: "Mr. Gong, doing this doesn't mean it's right. It's not fair! Since ancient times, there has been no reason for theaters to distribute money to actors in the acting industry. Guangde Building didn't see Mei Lanfang's money either. "

Jing Gao stated: "Mr. Gong, iQiyi should not sign any more sub-contracts. Artists who have already signed sub-contracts should handle their related issues properly. He is not your artist. You can go back and wait for his contract to expire before digging out." That's right. What's the point of scrapping the land? It's too ugly to eat!
When doing business, don’t waste your money, leave food for others to eat, and build a healthy industry ecology.This way you can earn more.Do you think that the ancient country gentry built bridges and roads to do good deeds?Only when the business environment is good and stable can he make more money! "

Wang Wenhan and Song Fangjin couldn't help but look at each other.Damn, this is the mind and pattern of the big boss!Even if you talk about business, you are on the right track.Very well explained.

Gong Yu nodded silently.

Jing Gao and Fang Shaofan said: "The streaming media platform of Phoenix Film and Television has the same regulations. Don't engage in such things as subcontracting. Only by maintaining an open environment can we continue to make money and build a long-lasting business.

We are now a monopoly company, production, brokerage, distribution, theaters are all our businesses.You must restrain your inner greed a little bit and pay attention to the rules.Face first, money second! "

Jing Gao took a sip of tea from the teacup and said with a smile: "Okay, let's finish the business. Let me talk about some personal matters. Xiao Yiren and Xie Shutong are my younger sisters. Teacher Wen Han, do you have a suitable movie script? It's [-] lines, I'll invest in a movie for her! Let Shutong be the producer."

Song Nianyi was stunned for a moment.

No, Mr. Jing wants to start a show for me.

Wang Wenhan said with a smile: "There must be a script! An excellent screenwriter is a golden retriever, no matter what the investor throws, he can catch it!
However, a show that flatters people needs a good director.I can make a tailor-made script, but I have to discuss with the director what kind of movie is more suitable for the current audience. "

Jing Gao laughed, "That's a good metaphor." He ordered, "Shaofan, follow up on this matter. I'll ask Feng Wan to call you for the funds later. Everyone, we're here today. If you have any questions , contact and communicate at any time."

"it is good."

Jing Gao smiled and shook hands with Fang Shaofan, Gong Yu, Wang Wenhan, and Song Fangjin, nodded to Xie Shutong and Song Nianyi, and left the headquarters of Phoenix Film and Television with Feng Wan.

(End of this chapter)