How did I become a god

Chapter 926 The face is too clean
In the conference room, Wang Wenhan was a little excited, and said: "The so-called play-centered system means that the production of the entire film and television drama is caused by the play, and the script is tightly held to serve the script.

The script centered system corresponds to the producer centered system, the director centered system, and the star centered system. "

Song Fangjin interjected: "There is also a capital-centered system. It is our current Internet capital! They have to intervene in everything, they do not respect the professionalism of directors, screenwriters, and actors, and in the end it is capital self-indulgence! Traffic is rampant, and bad dramas are flooding.

In May of this year, Wen Han and I took the lead in organizing a Youyu forum in Huairou, calling for the industry to implement a drama-centered system.It needs to be specifically stated that this script-centered system is not centered on scriptwriters.

For example, for a play, the producer, director, star, not just the screenwriter, can propose and modify as long as it is beneficial to the play.The production of many classic film and television dramas in history is produced by joint efforts! "

Wang Wenhan and Song Fangjin are old friends for many years, and they answered the conversation very naturally, "Yes. What is a non-drama-centered system? For example, if I find an actor, my script has to be changed! This must be a non-drama-centered system .

Most of the production of TV dramas in the world is based on the drama-centered system, especially American dramas!Our country is now a neurocentric system.Listen to whoever is crazy! "

There was a low roar of laughter in the conference room.

There are only 30 people in this conference room today. Although they are all senior executives of Phoenix Film and iQiyi, and they are screenwriters, they are considered insiders, but some of them have not participated in the production of film and television dramas.It's normal to giggle.

Jing Gao also smiled at Wang Wenhan's words.I have to say that the screenwriter's swearing has very typical literati characteristics: swearing without dirty words!Teacher Wang dares to say it.

Song Fangjin also felt that this was enjoyable, and the conversation became lively, and he continued: "Mr. Jing, I think in a sense, the creation of domestic TV dramas is basically before 2010. After that, the entire industry can't be created.

In the golden period of creation before 2010, we cannot simply summarize it as a play-centered system.But as a whole, it follows the principle of the play-centered system, centered on creation, or centered on content.This is an exemplary period! "

The tone is full of nostalgia.

Jing Gao nodded lightly, and said with a smile: "Teacher Wen Han told me that it was the period when the coal boss invested in the film and television industry. They only wanted female stars and never interfered with creation. It was much better than when real estate and Internet capital invaded! "

There was a burst of laughter in the conference room, and the atmosphere became more and more harmonious.

A group of people in iQiyi don't look very good-looking.

Jing Gao turned his head and said with a smile: "Teacher Wen Han, tell me, what kind of capital am I now? Let me declare first that my hometown is from Jiangsu Province. The Jiangsu-Zhejiang Consortium definitely doesn't count!"

Wang Wenhan laughed and said, "Mr. Jing, no matter what kind of capital enters the entertainment industry, we have to accept it. Therefore, we call for a drama-centered system, and we are talking about the reform of the buying and selling system."

Song Fangjin said: "Yes. It is a matter of top-level design. The reform and opening up of our film and television industry for 40 years is very important. It is a top-down reform. Our country's TV drama purchase and sales system urgently needs reform.

Now the buying and selling mechanism of long dramas and long videos must be reformed.Especially the big platforms of Youaiteng.Their influence has surpassed several major satellite TV stations. "

Wang Wenhan then explained: "Mr. Jing, our current buying and selling mechanism is to sell a film after it is filmed. This is different from other regions in the world. On what basis do film buyers on several major platforms purchase films?

When you come to an actor, you can only look at the face.look at the data.The data is fake.Now the face can be plastic surgery, the face is also fake!Anyway, all kinds of fraud.

In the end, film buyers do not have a standard, they only ask for actors.Whoever has the bigger actors in the play and whoever has the best actor traffic, then I will buy it!

But even if we focus on actors, the film buyers have not found the right actors.Because we now say that the most expensive actors are those who can't act.

In the end, such a situation was created: In the past ten years, the three major platforms of iQiyi, Youku, and Tencent Video have burned more than 1000 billion yuan, shooting some cultural garbage of sweet pets, danmei, time travel, and ancient puppets.Not only did it fail to achieve industrial upgrading, it failed to produce excellent works, on the contrary, it eliminated the audience and cultivated a generation of brain-dead, and the key is that it lost money! "

"Wow..." There was an uproar in the conference room.

Wang Wenhan scolded in front of iQiyi!The key is that the iQiyi gang has to listen obediently.Because Mr. Jing is sitting here.

Wang Wenhan doesn't care what people like iQiyi think. He once said: As a screenwriter, if you dare not speak up, you might as well be a duck.He continued: "The problem with our TV dramas these years is: the face is too clean, and the consciousness is too dirty. I hope that our TV dramas will not have such a clean face in the future, and the consciousness will be noble.

To change all of this, the most fundamental thing is to implement a play-centered system!

Taking the most successful American TV series in the world as an example, what is the production process of American TV series?They are reporting questions and bidding.The bidding is to vote with the screenwriter's story outline.The script is over, and the film contract is signed.

Well, this brings about an ending: only a good script can do this business.Actors become less important instead.And there is another advantage of this, you will not blindly use big-name actors.You have to discuss with the platform if you use big-name actors.Platforms may or may not agree.American dramas don't depend on big-name actors.

In addition, I have to say that our current buying and selling mechanism has resulted in a large backlog of episodes.There are more than 3 episodes in the backlog, and the backlog is increasing at a rate of [-] episodes every year.This caused a lot of waste of resources!

Don't look at our production cost of a single episode is lower than that of American dramas.But overall, that's not necessarily the case.So simply learn the model of American dramas.If you don't get an order, you don't produce.I think our TV drama industry urgently needs a supply-side reform.

Otherwise, no matter how many documents the relevant departments download, it will be useless.Recently, another salary limit order was issued, but it didn't help.In our industry, no matter what documents are placed, actors can always get a lot of money.Very similar to real estate, every regulation is a reason for actors to increase their prices.

When it was changed from one drama with four stars to one drama with two stars, the entire industry shrank by one-third.It's the cold winter of film and television.But the pay of A-list actors doubled.

If the supply and marketing mechanism of the TV drama industry is not reformed, it will eventually lead to a dead end. "

Jing Gao tapped his fingers on the conference table thoughtfully. There were nearly 30 people in the conference room, all of which were silent.

The face is too clean, the consciousness is too dirty.What you said is really awesome!

In fact, the positive example of the reverse of this sentence is the drama "My Team Leader, My Team".The actors are all dirty under the camera, but the connotation is good.This drama is also a domestic drama!
In fact, Wang Wenhan's formulation is actually different from what he thought.

The day before yesterday, Jing Gao had an in-depth conversation with Wang Wenhan, and realized that iQiyi was going to make a big move here and learn from Netflix to make content the king.But he knows very well that Netflix will also outsource episodes.And many of them are very classic dramas.

He didn't intend to change the production mode of Phoenix Film and Television.It's an advantage in the first place, so why bother?It's just that you need to plan ahead.

Therefore, even though he heard from Xie Shutong that half of Phoenix Films' dramas were piled up and not sold just now at noon, he didn't expect the purchase and sales mechanism to come up.After all, he is still an outsider!
Even if he knows that he wants to learn the production of American dramas, but if he doesn't take the time to understand the more detailed things, and doesn't listen to Wang Wenhan and the others, he really doesn't know.

"Where's Gong Yu, go and call him. We're done posting Weibo, come back to the meeting quickly!"

(End of this chapter)