How did I become a god

Chapter 1212 The Problem

"Boss Jing..."

Jing Shufeng saw Jing Gao coming in briskly from outside the study, and quickly stood up to greet Jing Gao.

He was Mr. Jing's translator, and he went to France to fight together.I have a good personal relationship with Mr. Jing.

He is different from Dugu Jing who was recommended by Mr. Jing's previous assistant Dong Youwei.

Jing Gao shook hands with Jing Shufeng with a happy face, "Xiao Jing, sit down."

The maid of the villa brought green tea, Jing Gao picked it up and took a sip happily.The bitter taste of traditional Chinese medicine in his mouth has all dissipated, replaced by a sweet and fragrant fudge taste.The white rabbit jelly candies brought by the pretty and white little beauty Zhu Jie are really sweet and soft.He ate two gummies for ten minutes.

Chatting with Xiaojie while eating candy is very pleasant.If it wasn't for Jing Shufeng's waiting, he would still be reluctant to let the gentle and jade-like beauty Zhu Jie go.

Jing Shufeng observed that his boss seemed to be in a good mood, a stone fell from his heart, and he said with a smile: "Boss Jing, is there any happy event?"

Jing Gao smiled and waved his hands. He couldn't say that it was because he easily conquered an amazing little beauty just now, and his heart was extremely happy.Said: "Xiaojing, I called you here so late because I have a task for you. What do you think of the current situation at Uber?"

Jing Shufeng complained secretly in his heart.Mr. Jing, it was not too late when you called me over.It's just that you are a little late to meet me.

Tucao returned to Tucao, he recalled Uber's information in his mind, thinking about his words.

Uber is the core business of Phoenix Group and the most important pillar company.As Jing Gao's assistant, he will naturally pay attention to the situation of Uber.Uber's stock price is consolidating after falling below $400 billion.

In the near term, it is impossible to see any improvement in the stock price at all.Because Uber's first-quarter report is about to come out, internal financial reports show that the data in this quarterly report is very poor.Uber currently maintains a market share of more than 90% in the online car-hailing market, but its profit data is quite ugly.

This means that there are serious problems within Uber.

However, not only Uber, the entire Phoenix Group has long established an ethics committee, which is specifically responsible for punishing non-compliance and illegal issues among the company's internal executives.

So what is the problem inside Uber?This should not be the case!
Jing Gao leisurely crossed his legs and sat on the sofa drinking tea.He really wanted to go to the study on the second floor to meet the little beauty Zhu Jie who was lost by him eating fudge.Xiao Jie, who is as white as soft jade, is really nice.She is an active girl who loves to learn.

Also, I don't know if Xiao Gu, who has a pair of charming peach blossom eyes, would like to be his woman, and if she went to wait for him in the study outside.He wanted to know the answer.

But no matter how much anticipation and eagerness he had in his heart, would he go to urge Jing Shufeng now?After being a Shenhao for so many years, his character has long been tempered in the business world.

Jing Shufeng pondered for nearly 5 minutes before replying: "Boss Jing, I haven't done field research at Uber, so I can only make judgments based on the reports and data I have come across.

I venture to make a guess. I think Uber's problem may lie in the setting of KPIs.Otherwise it's hard to explain why their profits are so poor and no one gets a low score on the test.

Of course, this has something to do with the culture within our group.

First, for a long time, the internal culture of our Phoenix Group has been to hold high and fight high, adopting the style of "catch first and wash later" in Go.This is bound to cause our businesses to be big but not strong.

To make the business stronger and more profound, it requires the management team to spend a lot of time and energy on intensive cultivation, and at the same time requires a large number of senior management talents to pay.

The remuneration of our group is very good, and the average salary is about a quarter higher than that of similar companies.Who wants to work hard when they can easily take money to work?

Second, Mr. Jing, you have repeatedly emphasized in your internal emails that our company will be a service-oriented company.You prefer the model of Fat Donglai, treat customers with sincerity, and believe that customers will return with sincerity.

But in actual business operations, this instruction is overkill.In the Internet industry, users are the only ones on the wall, and they will fall to whoever gives them benefits.There will be no brand loyalty whatsoever.

This is not a physical store, or an industry such as clothing, luxury goods, mobile phones, etc. Users have loyalty and are willing to pay a premium for the brand.But in the Internet industry, this is quite difficult.

Inexpensive quality is the key.At the beginning of our establishment, Phoenix Group also used this kind of people's heart and state to expand the market.

Now many of our executives often pay for the interests of the company to obtain good-looking user data.Therefore, the profit data is quite ugly. "

Jing Gao didn't expect Jing Shufeng's words to be pointed at him in the end.Can't help but smile wryly.

He has grown from an ordinary person to a godly hero. Don't look at him maintaining a learning attitude and working hard to control the impact of huge wealth, but he has never regarded himself as a "meat eater" or "oppressor" , "Exploiter", this kind of mentality change is quite difficult!
Those business leaders can complete this kind of transformation, because if they don't change the mentality of ordinary people, their careers will not be successful!It will sink, fail, and disappear in the sea of ​​business.

And as Shenhao, although there are swords and swords on his road to success in his career, overall it is still very smooth.

To put it in a crazy way, in normal business competition, with his golden finger of unlimited cards, he is not afraid of anyone.Even if Jobs was resurrected to fight him, he could win!
Of course, the problem is that shopping malls are like battlefields, who will honestly compete with you in the commercial field?The highest state of warfare is: administrative, legal, and even physical annihilation.This is the reason for the swords and swords he encountered.

Therefore, he lacks the opportunity to change his mentality.He regards himself as a member of ordinary people and positions himself in this class, thinking that if he does a good job of service, he will be recognized and the brand will be valued at a premium.However, netizens who pluck wool and white piao don't care who you are, they all default to capitalists who want to hang on street lamps.The only difference is that the rope hanging around the neck is tighter and looser.

Sometimes his thoughts are too simple and naive!
He thinks he is making a profit, not for the purpose of excess profit, but will users generate brand loyalty because of this?Don't even think about it.

Being criticized face to face, Jing Gao was not angry at all, he pondered slightly, took a sip of tea, and stretched out his hand to signal Jing Shufeng to continue.

Jing Shufeng said: "In addition, as the capital investment in the bike-sharing track weakens, I suggest merging Xiaoyuan Bike into Uber to increase Uber's assets, which will help boost the stock price. Of course, Xiaoyuan Bike The losses will also go to Uber."

Jing Gao nodded and said, "Xiaojing, are you interested in working for Uber?"

What?Jing Shufeng was dumbfounded at once.

(End of this chapter)