Shenhao starts from system downtime

Chapter 1159 Netflix
"President Robert, what do you think of the future development prospects of the streaming media industry?"

Lin Qian chatted with Robert Iger about the acquisition of the [-]th Century Fox Group for a while, then he changed the subject and asked Robert Iger's views on the streaming media industry.

"The streaming industry?"

When Robert Iger heard this, he did not answer hastily, but after careful consideration for a moment, he responded to Lin Qian: "The streaming media industry is based on the characteristics of real-time transmission of streaming media. It was originally widely used for multimedia news releases and online live broadcasts. , real-time video conferencing and other fields, but with the rapid development and popularization of the Internet in recent years, it has provided more possibilities and strong market forces for the development of the streaming media industry, making streaming media technology gradually penetrate into all aspects of people's lives. "

"Currently, there are several companies in the global entertainment industry that are deeply involved in the streaming media industry. The streaming media video playback platforms they have established currently have relatively objective registered users. Among them, the two most famous companies are Netflix and HBO. , and found that the prospects looked pretty good."

Listening to Robert Iger's answer, Lin Qian nodded slightly. He could tell that Robert Iger had indeed paid attention to the streaming media industry, and he did have some understanding, but just this understanding was far from enough. of.

"President Robert, how much do you know about Netflix and HBO? What do you think of their current operating conditions and future development prospects?"

Lin Qian asked Robert Iger again about the end of Robert Iger's last words.

"Um……"

"Mr. Lin, I do know a little bit about Netflix and HBO, but I don't know much about them. But since you asked, I'll just talk about my personal opinion. If there is something wrong , please correct me."

When Robert Iger saw Lin Qian asking questions about the streaming media industry one after another, he immediately realized that Lin Qian might be more interested in the streaming media industry, and he became more serious about it.

"Just say whatever you want."

"Don't be restrained, speak freely."

Lin Qian smiled and said in a gentle tone.

"Netflix was founded in 1997, and its original main business was DVD rental business. Before 2010, the company's DVD rental business was the largest in the world. At its peak, it could provide up to 10 DVD movies, with tens of millions of paying users. Subscribers, and after 2010, Netflix began to seek transformation. While retaining the original DVD rental business, they created a Netflix streaming media playback platform, allowing users to watch movies and TV programs through PCs, TVs, tablets, and mobile phones.”

"While providing users with a smooth viewing experience, Netflix continuously optimizes the site's recommendation engine technology, invests huge sums of money to purchase high-quality film and television copyrights around the world to enrich its content reserves, and makes exclusive high-quality original content. "House of Cards" all over the world has allowed them to taste the sweetness of exclusive boutique original content, so now they are increasing their investment in exclusive original content every year."

"Netflix is ​​currently the leading company in the global streaming media business. Its core advantages are channels + content + technology. It uses the continuous leading advantages of these three parties to build a moat to ensure that its leading position is stable and inviolable."

Robert Iger made an overall preliminary evaluation for Netflix based on his previous understanding of Netflix and combined with his professionalism.

Lin Qian listened to Robert Iger's answer, although he was calm on the surface, there were waves of waves in his heart.

'As expected of a professional manager with the highest annual salary in the world, without any preparation, he can summarize a company as a whole in an orderly and incomparably precise manner. He is indeed a world-renowned boss! '

Lin Qian felt inexplicably emotional in his heart, but continued to ask him.

"So you're bullish on Netflix?"

"It's not optimistic. Although this company seems to be thriving at present, many things can't just look at the surface, but also need to be judged comprehensively from multiple aspects."

Robert Iger shook his head, and he responded objectively.

"How to say?"

Lin Qian frowned slightly, his face showing a little joy.

"Because according to Netflix's financial statements in recent years, Netflix's annual investment in streaming media playback platforms is more than 75% of Netflix's total revenue, while Netflix's net profit margin last year was only 2.1%. It turned out to be only 1.3 million U.S. dollars."

"Just half a month ago, Netflix raised its original charging standard. Although it only increased by 2 dollars on the original basis, it was still strongly resisted by the majority of paying users. In just over a month, Netflix has Lost millions of users."

"At the same time, with the slowdown of Netflix's user growth in North America, they have begun to increase their investment in overseas regions, which will lead to a continuous increase in their investment costs. Under the ebb and flow, Netflix may even experience losses this year. .”

Robert Iger's analysis is rational and objective. He did not ignore Netflix's actual problems because of its external prosperity.

The essence of business is to make a profit, making the most money with the least cost, which is the ultimate goal that all businessmen in the world are chasing, and a company that cannot make profits, no matter how glamorous its external image is, it must not be called For being a good company.

"So what do you think Netflix will do in the future if it continues at this rate?"

Lin Qian continued to ask Robert Iger.

"Netflix's future core profit point lies in ARUP growth and overseas user dividends. To continue to grow ARUP, Netflix must continue to output high-quality and large amounts of exclusive content, thereby enhancing user experience and stickiness of paying users."

"In the long run, Netflix will have to spend a lot of money on content creation. If Netflix can always maintain such high-yield and high-quality content input, it will be fine, otherwise Netflix will lose a large number of paying users in an instant."

"so……"

"My view on Netflix's future prospects is that it is risky."

In the end, Robert Iger’s point of view is relatively simple, but it is very rigorous, because as he just said, Netflix is ​​currently in a critical period of transformation, whether it can succeed in transformation, and whether it can withstand innovation The pressure and whether ARUP can continue to grow are currently unknown.

If Robert Iger came to a conclusion easily, Lin Qian would actually look down on the other party, but now the other party's answer made Lin Qian feel particularly satisfied.

The character is stable and meticulous, and the thinking is meticulous and rigorous.

talent...

(End of this chapter)