ball at foot

"I don't understand. Logically speaking, this year, both Zheng Zhi and Qu Bo have returned to China. They are both getting older and can't play well. It stands to reason that the strength of the national team should have dropped drastically. Why? When I was playing football, it gave me the feeling that the strength of the national team has improved a bit, right?"

Zhao Yaning was very puzzled by this, but Zhang Yuan just smiled, "I have been abroad for a long time, and I haven't come back for a long time. Don't keep thinking about the national team. The Chinese Super League hired you as an image spokesperson this year. Are you not interested in thinking about the Chinese Super League?"

"That's the money you got from the Football Association in disguise, right? What kind of image spokesperson, just after the anti-corruption and anti-corruption campaign, the match-fixing hasn't stopped. What's the point of acting as an endorser for match-fixing?" Is it? Didn’t we say that there is no show this year?”

"You don't want to know who's playing?"

"My team?" [

"That team has always played youth training, sold all the promising ones, and then cultivated new players. It's good to maintain the mid-level. Do you still want to win the championship?"

"Then I'm not interested." Zhao Yaning shook his head.

"Look at the game, the Guangdong team is the current leader." Zhang Yuan was stubborn, "I have their list here, you can see for yourself."

Zhao Yaning took the list, only scanned it once, and his face changed.

"Zheng Zhi, Qu Bo, Li Datou, Sun Xiang, Gao Lin, Feng Xiaoting, the strength of this team is too strong, right?"

Zhao Yaning has not been in China for eight years. He thought he could not recognize the list of players in the domestic league. However, looking at this series of names, he was still stunned—this is simply a small national team. No matter how you look at it, the lineup is amazing.

Of course, not all players from the national team are there.Hao Junmin and Zhou Haibo are doing well in Europe now. Naturally, it is impossible for them to return to China to play football for the domestic big money—even if they wanted to, Zhang Yuan, the agent, would not allow it.And the few of them are doing well abroad now.

As for the players in China, how did this happen that they all ran to the same team?

Zhao Yaning looked at Zhang Yuan, of course he knew this matter best.Now Zhang Yuan is already the largest agent in the country. These players are basically under his control. If he doesn't let go, they won't all get together. There is no shadow of Zhang Yuan's operation behind the matter, so Zhao Yaning would never believe it.

What was he trying to do, and how did he do it?

"That's right, basically all the people the national team can find. Of course, there are a few people who are symbols of other clubs, and they won't let them go. Xu Yunliang from Beijing, Han Peng from our province are all. Others Rong Hao, Zhao Junzhe, and the others didn’t come here. However, it’s not an exaggeration to say that this is the prototype of our national team, right?”

Zhao Yaning nodded and didn’t say much about it. Indeed, this team is really strong.

"Look at those foreign players... Maybe you don't know them, but they are all international-level players from second-tier European countries. You, Hao Junmin, Haibo, and the others, although their strengths are different, they are all quite similar in terms of technical characteristics. This team is specially built to create a good run-in for the national team. This season, it is them We started playing football together in the second season, and we are playing decently, so I decided to bring their video to show you."

Zhao Yaning didn’t speak, and Zhang Yuan continued, “Besides, the owner who invested in this team wants to build another football school. But he has money, land, and enthusiasm, but he just doesn’t have it.” Experience. He wants to learn some experience in our football school, and he needs a nod from you, the principal."

"I'm like Jiang Guangtou." Zhao Yaning shook his head, "Give them what they want! It's a great thing that someone is willing to invest in football, but... why is someone willing to invest in football all of a sudden?"

Zhang Yuan smiled, and Zhao Yaning immediately understood, "Is this what you instigated? You really did it? What a great skill! Getting all the international players to play in one team is really a great skill. ..."

"Isn't the Spaniard also part of the national team and just a few other teams? The others are all from Barcelona. They just follow suit. However, we can't do it after all. They are Barcelona, ​​and we are a broken team. Just like England It seems that they used to be formed with Manchester United as the team, but now they are formed with Tottenham as the team, which is not up to par..."

Zhao Yaning ignored Zhang Yuan's words, he was still shocked by this handwriting and speechless.

"Such a large investment, he has to spend a lot of money, right? Building a school, buying stars, and organizing the team, how much does he have to spend." Zhao Yaning couldn't believe it. [

"How much money was spent... I did a hasty calculation. From the rectification in 08 to before the World Cup in 10, the total annual investment is still 25 billion. They have a lot of money, just throwing it away from a football school. Seven hundred million, this is indeed a big deal."

"How on earth did you convince him to pay?" Zhao Yaning looked at Zhang Yuan as if he was looking at a fairy, "25 billion, not 250, so much money, why is he willing to throw it at football?

"It wasn't me who convinced him, it was the environment that convinced him." Zhang Yuan shook his head, "If you play football, it will attract more attention. Especially after the Football Association's raid, the current football market is also It is thriving. If there is a market for football, people will naturally invest in it.”

"Football can make money now? But how do I remember that when the whole world is here, if football players want to win the championship, they will lose money and not make money..."

"We only make losses but don't make money. It's the same everywhere. Those who engage in sports want to make money from sports itself, unless they are buying and selling people like Wenger, and become human traffickers." Zhang Yuan did it immediately. Answer, "However, you forgot another thing. Our country's sports teams are all directly named by enterprises. By doing this, enterprises are advertising their own companies. Don't think that hundreds of millions is too much , do you know how much it costs for the time teller in front of the news broadcast, just the beeping dial? It’s not much different from investing in a football team.”

This made Zhao Yaning extremely surprised, but thinking about it, in the past two years, even in Europe, I have heard that China’s economy has developed every day. It is really not surprising that CCTV’s advertisements have this price.

In fact, Zhang Yuan was afraid of scaring him, so he didn't tell him many things.The cost of many advertisements on CCTV is not low at all.It is the time report, which is auctioned once every two months as a time unit. At the least, Gome took 215 billion for the time report advertisement for two months, and when it was more, Wuliangye spent 499 billion for two months.

The cost of advertising is high these days, and CCTV is still the example. It costs 8000 million to sponsor a documentary, 14 billion to sponsor a martial arts program, and 34 billion to sponsor a talent show that the public loves to watch.A 10-second advertisement on the news network costs an average of 6000-8000 million. Now China has a lot of places to spend money. A company invests 25 billion in football. It seems a lot, but in fact, judging from the effectiveness of advertising and the ratio of investment, Not really much.

"With the same amount of money, investing in football will bring you more fame, and at least you will leave a real asset. Not to mention anything else, that bit of land will be worth some money in the future. It's better than advertising on CCTV. They are not stupid, of course they know how to choose. Although it is said that they spent a little more money, the fame and attention they got after spending the money are quite high, and they did not lose money in this transaction."

Zhao Yaning nodded, and he could also imagine that if most of the international footballers played on one court, the results would definitely be different, and the attention they would get would definitely be extremely high.What's more, China has always been extremely fanatical about major honors in the sports world. If a domestic team can win the AFC Champions League, then the advertising effect will far exceed any program.And if the football market is really as Zhang Yuan said, then this advertisement will be played very well.

"Unfortunately, why didn't we save it?"

Zhang Yuan rolled his eyes, good things can't always be yours.

"Their playing ability has improved a lot now, right?" Zhao Yaning turned around and asked.

"Look at what I said, no matter how you say it, the national team, the club, see each other every day, no matter how you practice." Zhang Yuan nodded, "Besides, we don't have enough good players , Don’t you have a good enough coach? You were too busy looking at the player list just now, didn’t you see who the coach is?”

"Who?" Zhao Yaning asked puzzled.

"You know Hitzfeld, right? It's the German who won the Champions League with Bayern. He is willing to come and coach this team."

These words made Zhao Yaning unable to say a word for a long time. He really didn't expect such a thing to happen, "Heathfield? Bayern's Heathfield? I remember that he coached Bayern in the 0708 season. How did he fall to this place? Come to China to coach?"

"What does it mean to be degraded? The money we give him is only a lot more than what Bayern gave you." Zhang Yuan rolled his eyes and said, "We give a lot of money, and the work is easy. He is also old and can't work anymore. Why don't you come after you're alive? We're giving him a retirement pension."

Zhang Yuan understood this truth a long time ago: foreigners are not living Lei Feng, so don't expect them to do your work for nothing.Anyone who is interested in Chinese football is bluffing, unless it is a mad scientist, who has such dedication?But he is really a mad scientist, and the national team dare not do it for him.And since foreigners have to be used anyway, why use those coaches who are not well-known and need to gamble on their abilities?It's better to spend more money and find a big-name coach directly. Such a person has an advertising effect, and the results are beyond comparison.

And if the money is in place, even if you can't recruit people?Maybe not all coaches can be moved by money, but there are so many top coaches, if one is moved, then there are all of them?

And this time it is Heathfield, next time, who knows if it will be Aragones, Lippi, Wenger, Capello?Holding a lot of money in your hands, what are you afraid of?

Zhao Yaning was silent for a while before speaking, "Three years ago, the 06 World Cup ended, and you said that in 10 years, I can play well anyway——I thought you were joking." [

He did think so until he saw this team.Putting seven international players in the same team to play football, the team's tacit understanding is simply unmatched by other teams, and with Hitzfeld's training, the team's tactics are also enough to make people Trust, coupled with a few players who play abroad, such a team is definitely able to have more skilled cooperation and better tactics than the average national team, and when it comes to the international arena In fact, these small advantages may be the key to victory.

Zhang Yuan was not joking. Three years later, he really gave this national team, which was on the way down, a possibility of rising.Of course, it may not be certain that it is a complete victory, but at least, it is a thousand times better than Zhao Yaning imagined, ten thousand times better.

"Some things, if treated as a joke, will be a joke for the rest of your life. But if you treat it for real, you will be able to achieve something." Zhang Yuanzheng looked straight, "I don't want to joke about the national team. Ningzi, I have set up the stage for you, and the rest is up to you. Whether the 2010 World Cup can go further is up to you."

"Don't worry, I will definitely satisfy the country." Zhao Yaning nodded

ps: Pay tribute to Evergrande, 25 billion is the real spending figure of Evergrande in recent years.

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