ball at foot

"This time you will go home for a total of two weeks. I will arrange a reporter's interview for you, and at the same time, a visit back to your home team, and then you will sign an endorsement contract and an advertisement. Shooting - it's very simple, just taking pictures - the rest of the time, you can spend with your parents and friends." Although Zhao Yaning repeatedly told Cordia that he could go home by himself, Cordia still insisted on following When he arrived in China and on the plane, he told Zhao Yaning that his purpose of coming was not just to follow Zhao Yaning home to visit relatives.

And what he said made Zhao Yaning quite strange.

"I don't have anything to do with the sports school anymore. What are you going to watch? Where is the reporter from? Is there anyone else asking me to shoot commercials?"

Cordia motioned for him to be quiet before speaking, "I know that your home team has a bad relationship, but if you are willing to guarantee some polite and friendly exchanges, your home team is willing to do this in the Chinese Football Association." Do some work there to help you get a position in the national team faster. And the reporter was contacted by me, not a professional sports reporter, but a reporter from your local TV station, who wanted to do an interview with you to make news. So you don’t have to worry about too embarrassing questions, most of them are questions about your upbringing, they do this for publicity purposes, and we have an agreement that I will check the show again before it airs, you don’t have to Worrying too much."

These two things are not very unexpected. Zhao Yaning knows the virtues of his sports school, and it is strange that they don’t hype up his own affairs.Although he was flattered by the TV station's interviews, but thinking about the local TV station in his hometown, any unknown person can usually go up and talk nonsense. What's the big deal? [

The key is his so-called endorsement contract - who will be full enough to give himself a sum of money to be an endorsement?Such things as endorsement are selling the influence of the players. No matter how you say it, you are not an influential person, right?

"What's the matter with that endorsement?" Zhao Yaning still couldn't help asking the question.

"Is that the endorsement? That is the endorsement contract I contacted you when I came to China last time. It is a beer brand. I asked the relevant people, it seems that your hometown is a well-known beer producing area, although you don't drink it yourself Beer, but endorsing your hometown’s specialties won’t have a big impact on your image.”

"What I'm talking about is, why would someone ask me to be an endorser?" Zhao Yaning explained his doubts, "I'm not well-known in my hometown, right?"

"Of course not, so the endorsement fee is also very low. But the other party said that they are optimistic about your future growth, so they specifically asked you to be an endorsement."

"A beer company is optimistic about my future development prospects? Isn't that too outrageous?" Zhao Yaning still didn't believe it.

"Joy, you have to understand that football is a game that is closely related to money. The influence of football players is inexplicable. Sometimes in a game, a goal will increase a person's worth several times or even several times." ten times."

Cordia has always liked to use Zhao Yaning’s name since he knew it, “So, you should be clear that your name may not be known today, but it may be famous all over the country tomorrow. On you Investing is a kind of investment, and if they are lucky enough, they will be able to reap extremely rich rewards."

"But if they are unlucky, wouldn't they have nothing?" Zhao Yaning asked.

"How come? They have to advertise. Your endorsement fee is not high now, so they can't lose much. And you have to connect with reality. The current Chinese football environment is very good. If you have something to do with football, you can always make money. And beer is an industry that is consumed nearby, and they invest in local players, which can always win goodwill."

Zhao Yaning was a little silent.Of course he knows the current domestic football situation, and he knows it better than many people.Since the country decided to professionalize football, football originally invested by the state and under the responsibility of the state was put into the market overnight. The benefits of the football industry have been seen by many people. Their intervention has indeed made Chinese football professional, or The process of marketization is extremely fast. By the time of the 2002 World Cup finals, the popularity of Chinese football has reached an unprecedented stage.

In such a general environment, a young man playing football in a foreign country is indeed attracting attention.What Cordia said about investing in Zhao Yaning in exchange for huge profits may be false, but investing in Zhao Yaning doesn’t look like a bad deal at all at this moment.

It's just that Zhao Yaning still has more or less concerns in his heart. He is not sure that he can be selected for the Chinese national team this time. If he cannot be selected, his name will not become a benefit in a short time.Furthermore, if one's own name cannot be turned into income in a short period of time, can the investment in oneself be recovered?

Zhao Yaning understands the current situation of Chinese football better than ordinary laymen, so he is not very optimistic about the future of Chinese football.

After the professionalization of Chinese football, it has indeed brought huge benefits, but people only see huge benefits, but ignore another important issue: such things as income need to be sold in exchange for returns.The commodity of football is undoubtedly the players, which is a high-level football game.So, where did these football players who are now earning huge profits come from?

Players will not appear out of thin air. The current batch of players active in the national team are all players trained under the national system before professionalization. Although Chinese football seems to be thriving now, it actually eats It is the foundation of players trained under the national system. As for the new player training system, China's football industry has not improved, and it has even become worse.

Zhao Yaning doesn’t know what the market economy of football is, but he knows at least one thing: it is impossible for a businessman to want income without investment.The current Chinese football is based on the old foundation of the national system. It is indeed a huge profit to turn the players trained by the country into goods under the market economy, but Zhao Yaning faintly feels that this is embezzling state-owned assets—— Players are living people, not goods, so no one thinks that way, but in fact, players are trained by the state, but the income is paid by individuals, and there is not much change in essence.

And what will happen to Chinese football in the future?Zhao Yaning does not believe that marketization is a panacea.Since marketization, those so-called big bosses have been making short-term investments with the idea of ​​quick returns. People who are really willing to calmly cultivate youth teams and invest in construction are almost invisible in the Chinese football world.

Zhao Yaning doesn't understand the economy, so he always doesn't understand the bright and promising future of Chinese football analyzed in magazines.All he knew was that those who wanted to sell had to have something to sell.But in the current Chinese football, everyone is living on their laurels, and no one is going to train new players. In the future, no matter how big the market is for football, if there are no players, who will play? [

He played football in France and also learned some things about French football: the French professional league is managed by the French Professional Football Association, and the French Football Association is only responsible for the national team.The French Professional Football Association is composed of the bosses of Ligue [-]. They always do things for themselves and don't take the French Football Association to heart.It is precisely because they are mercenary and do not pay attention to the training of domestic players that the French Football Association established the Clairefontaine football training base, which made French football a success.

From then to there, Chinese football is now all about profit, so in the future, who will build China's Clairefontaine?

He always has a faint worry that the future development of Chinese football may not be so bright.He didn't dare to say this, even his best friend, even Beibei and his parents didn't dare to say it.He was afraid that they would say that he was worrying unnecessarily, and he was even more afraid that they would reprimand him for not loving the motherland. Sometimes he would wonder if he thought so because he felt superior to others after staying abroad for two days?Therefore, he never dared to mention his thoughts to others.

Zhao Yaning shouldn’t be worried about these things, but when Cordia told him about the bright future of Chinese football, he would naturally have a concern in his heart: he is now making money by making money when Chinese football is famous, and one day in the future , Will there be a person pointing at himself and yelling, saying that he is a liar?

When his father taught him, he always told him that one can be without ability or knowledge, but one cannot be without morality.If he became a liar, wouldn't he be violating his father's teaching?

Money is a good thing, but you can't become a bastard for money.

"The endorsement matter, can I meet with the manufacturer?" After thinking for a long time, Zhao Yaning still made a decision, "I have no other intentions. I just want to confirm his attitude. After all, I may not be able to play in the future. And Chinese football may not make money anymore..."

"I understand what you mean, of course. I am just your agent. I am responsible for the management of your income, not your thoughts." Cordia immediately expressed his understanding.

Zhao Yaning thanked him. He knew some of the rules here. Players and manufacturers directly discuss business, and it is very likely that they will be mistaken for wanting to get rid of the agent.Zhao Yaning doesn't want to offend Cordia now, and it would be great if Cordia could understand.

"Actually, you should know the negotiator of that manufacturer. At least he said he knew you. His name is Zhang Yuan. Do you have any impression?"