ball at foot

moving China...

Zhao Yaning thought for a long time, but still shook his head, “What the hell is that?”

This is the first selection that moved China. Of course, Zhao Yaning has never heard of it. What the hell is that.But listening to this name is enough to bluff people, and it is a program run by CCTV, which makes Zhao Yaning dare not underestimate what this program is.

"A CCTV program has a lot of background behind it." Zhang Yuan explained, but in fact, he didn't know what it was, but he just knew that being able to be on that program would be good for future development, otherwise In other words, those guys from the domestic football association will not show off this matter to him as their great contribution, "Don't care what it is, he has you or not. It's not a bad thing to hype up, it's very good for your own future. "

"Is this okay?" Zhao Yaning still hesitated, "I haven't played any results yet. At most, I have a stable main force status in the club. Now is not the time to hype."

"Why are you so pedantic? You still don't understand what commercialization is, do you?" Zhang Yuan shook his head angrily, "That's money, a lot of money! You can hold grudges against anyone, but don't hold grudges against money. ah."

"Anyway, I don't agree. The domestic media's bragging is too much, and I can't stand it." Zhao Yaning just refused to agree, "Only me these two times, they insist that I am a Chinese Maradona, can I get involved? It’s not that you haven’t seen Maradona play football, so you’re scolding me. They’re not ashamed, but I’m ashamed.”

Zhao Yaning has his own reasons: this is a program broadcast to everyone in the country, not a football program.In the football program, it's fine for a few commentators to just talk nonsense. Anyway, those guys have a lot of nonsense behaviors after the Mid-Autumn Festival, and no one will take what they say too seriously.But national programs are different. If CCTV said a few words about Asian Maradona to the whole country without integrity, wouldn't Zhao Yaning be ashamed and thrown to the whole country?

Zhang Yuan glanced at him and said nothing more.

This guy is always stupid when it matters.How can such a thing back down?Touching China is indeed not a football award, and there is nothing commendable about it, but it is a national program, and it is also promoted by the country's most mainstream publicity channel. It shows its face on it, how can the weight be average? Is your football program better than ?

No matter how lively the football program is, it is only watched by the fans, but that program is watched by people all over the country, and if it is not done well, it will be promoted together, and the party and government agencies will follow it.

This is a national program. Once it is broadcast, those who don't watch football will know Zhao Yaning's reputation.How can such a reputation be compared to ordinary athletes?

Athletes need fame, and with fame, commercial endorsements should follow.If you want to be famous, you naturally have to rely on publicity.Who advertises to the athletes?TV stations, newspapers, advertising companies, these channels are the only way for athletes to expand their reputation.

But what propaganda agency can stand shoulder to shoulder with the government propaganda department?The most a TV station can do is to broadcast more of your games and edit more of your exciting videos. What newspapers can do is to report on every detail, trying to please readers.In the final analysis, these things have to please the audience. Where is the power of this kind of publicity?

"This matter is up to you." Zhang Yuan knew that Zhao Yaning couldn't make sense, so he simply didn't talk to him, "There is a quota in the General Administration of Sports, so I will give you this opportunity. If you don't go, you will be called." You are the Yao Ming of basketball. You cannot refuse the opportunity that the Football Association has won for you. This is not your own business.

This is also true.The matter of touching China is talking about the selection, but it is not actually the allocation of quotas?However, the General Administration of Sports has only one quota in total, so it will naturally consider who it will be given to.

Table tennis, diving, gymnastics and other teams basically have no chance to compete for this spot.Although their grades have always been very good, they don't need this kind of publicity.It is strange that China does not win gold medals in these events, and there is nothing to be moved.

And the most qualified to win, of course, are Yao Ming and Zhao Yaning in basketball and football.The former just became the nb champion in 2002, while the latter became famous in the World Cup, and now he is also a rare player who can gain a firm foothold in Europe.

In terms of fame and team status, Yao Ming naturally has the advantage.But Zhao Yaning's advantage is that the influence of the World Cup is too great, and his goals are almost a household name. Speaking of touching China, Yao Ming's status as the champion is still a bit short.And more importantly, Zhao Yaning won the Asian Games anyway. This is a rare time for the Chinese Football Association to really achieve results.In contrast.The basketball team's consecutive failures in the World Championships and Asian Games also made them feel a little embarrassed.

Our Football Association also has times when we rely on our results-this is when the Football Association will do its best to fight for this spot.After being ridiculed for years by people's grades, and finally got some grades, why don't you try your best?

Although Zhao Yaning didn't understand what was going on here, he still knew why he had to accept it, but he was still a little embarrassed, "But we have already snatched Yao Ming's endorsement once, and this time we stole another honor. it's not good?"

"Why not? What honor can we say? The hat-trick in the World Cup, the wonderful moment that inspired the whole country! The first gold medal in football history, sacrifice the club's performance for the national team! Since you have suffered It's a crime, why don't you enjoy the treatment?"

Zhang Yuan understood the significance of this column better than Zhao Yaning, so his thoughts were naturally more intense.

And Zhao Yaning deserved this award in the first place.If you want to say that the sport that touched the Chinese people the most in 2002, what else could it be if it wasn't football?This is the year of the World Cup, and any sport in the World Cup year can only be evasive in front of football.As the number one sport in the world, football's influence and appeal are beyond the reach of all other sports. [

Although it is exciting for Yao Ming to be the No. [-] pick in NBA, the two kinds of excitement are completely different.After all, the former has been the dream of Chinese fans for many years, and nb, now, in the past, in the future, and its influence at any time cannot be compared with the World Cup.What's more, the mode of the draft itself is a gimmick, which is different from real results after all.

And even the reason for the Basketball Association's application is that Yao Ming promised to return to China to play for the Basketball Association at any time, and he didn't mention the draft.Compared with such reasons, Zhao Yaning's sacrifice is obviously much greater.Yao Ming returned to China to participate in the competition, but he was more tired. Zhao Yaning returned to China to participate in the competition, but he completely sacrificed the club's performance in exchange for the national team's performance.If Zhao Yaning stayed in Monaco during those days, there would not be a series of five consecutive draws, causing Monaco to be unable to catch up with Lyon.

Since Yao Ming can do it, why can't Zhao Yaning?He played basketball in the nb, and he didn't have any championships yet.Zhao Yaning played football and won the championship no matter what.

Although Zhang Yuan also watches basketball, as a football player, he always thinks in his heart that basketball is a sport played by a group of chimpanzees. It is far inferior to football in terms of skills and appreciation.This kind of contempt in the bottom of my heart has never been eliminated.

"However, I still feel that I'm too sorry for doing this? Can't you stare at others and grab things?" Zhao Yaning couldn't help but said, "I don't know basketball, but I am also an athlete. I still know how troublesome life is. Why do Chinese people make things difficult for Chinese people?"

"In the sports circle, there must be a boss. It's either you or him, who else can it be?" Zhang Yuan reprimanded lightly, "It's not a problem, and you don't have to feel any psychological burden. I said it a long time ago. , Yao Ming's brains are far better than yours, and he has many people around him, unlike you here, I am the only one who can help. They are not short of money."

Zhao Yaning is still a little bit uneasy. In his opinion, it is a good thing to compete with foreigners for jobs, but to compete with Chinese...

"Also, don't be afraid of making enemies. Yao Ming is a character. I don't know how he plays the game, but at least I know that he behaves better than you."

Zhang Yuan explained to him, "You know, not only didn't they say anything about you, but they even offered to show their kindness to you and contacted you for an endorsement contract."

"Endorsement contract?" This remark was somewhat beyond Zhao Yaning's expectations, "Does he still know this?"

"It's not an ordinary contract." Zhang Yuan smiled, "Nike's contract."

This news made Zhao Yaning stand up in surprise.

Nike provided Zhao Yaning with a contract, which made Zhao Yaning feel unexpected.On the contrary, the matter of Yao Ming helping him contact the contract was forgotten by him.

"How could they find me?" Zhao Yaning felt quite strange, "In our team, Jiuli wears Puma, and Nongda and Roten don't have a sneaker contract yet. How could they find me?"

Of course Zhao Yaning will care about this issue.Although players will have many endorsements, and some endorsements will bring players huge income, but among these endorsements, there are not many that can really make people feel excited.Zhao Yaning himself has a lot of endorsements, but no matter how many beverage advertisements and food advertisements there are, they are not as surprising as the endorsement contracts for sneakers.Being able to endorse sneaker contracts for companies like Nike and Adidas, in a sense, has been recognized and considered a real star.This kind of recognition from the circle is not comparable to ordinary endorsement contracts.

"Because looking for you is more in line with their idea of ​​expanding the market." Zhang Yuan answered this question concisely, "And your skills are indeed good. After all, you are also the main player of the championship team, and you are still a French player. One of the strong contenders for the best rookie, with such an identity, he can also afford their contract."

Zhao Yaning was still a little surprised, "Why do you want me to open up the market? Isn't it good to find Roten? He has blond hair anyway, and he is much more handsome than me."

"Not everyone with long and blond hair is handsome. You need to change your aesthetics." Zhang Yuan said something before explaining, "It's not because of your looks at all. The most important thing is your nationality."

"They don't want to use me as a cover to go to China to get money, right?" Zhao Yaning looked at Zhang Yuan suspiciously, helping foreigners to deceive foreigners. To lie to the Chinese, he still has psychological barriers.

"What is cheating? Selling fakes is called cheating. Nike and Adidas are the best sneakers in the world, how can it be called cheating? They just want to compete with Adidas and find someone to advertise. How can this be called cheating?" Zhang Yuan dispelled Zhao Yaning's idea.

"What's more, this is also an affirmation of your football skills."