God of basketball

Chapter 294 0295: [Gambling City of Drunken Gold]

0295:

Las Vegas (Las Vegas) is the largest city in Nevada, and one of the world's four major casinos with a high international reputation.

It only took ten years for Americans to develop this place from a barren desert into a world-renowned resort city centered on the gambling industry for tourism, shopping, and vacations. It has the reputation of "world entertainment capital" and "marriage capital".Of course, the city also has the reputation of 'Sin City'.

It can easily turn a billionaire into a pauper, and it can also turn a poor homeless salty fish over.Las Vegas is like this, one side is hell, the other side is heaven.

"I'm under 21, I can't drink here, I can't gamble!"

When Li Zhen was filming the advertisement, he told the reporters from Los Angeles with a smile on his face.The distance between Las Vegas and Los Angeles is not too far, which is one of the reasons why Las Vegas can be so prosperous.

After Li Chen landed from Nevada, the staff took him to the studio here to shoot commercials for his sneakers.Due to the extremely successful Christmas sale, the subsequent additional pushes also gained a lot in North America.In addition, the Asian region will soon be fully distributed, so advertising has become a top priority for the brand.

This incident made the media and other brands feel incredible.At present, the Li Zhen brand has gained a firm foothold in the field of basketball shoes, but...it has never spent a dime on advertising?

Bruce's traffic is really... terrifying!

The content of Li Chen's first commercial is very simple, even a bit too simple...it is a very simple self-introduction.

But before this self-introduction, there was a long section of passers-by.

The director interviewed dozens of groups of people on the streets of Las Vegas, and selected five representative characters to cut together.

"Bruce Lee, Yeah, I know, kung fu superstar, waterrrrr!!"

The commercial opens with a white man in a Bruce Lee tracksuit gesturing with his nunchaku.

It can be seen that this is the most die-hard Bruce Lee fan.Of course, it is also everyone's first reaction after hearing Li Zhen's English name, because Bruce-Lee is so popular.

"Yeah, Bruce-Li, I know him. He seems to be a very famous person. He got the two little Disney princesses, and the twin sisters of the Olsen family are obsessed with him, and Paris Hilton also has a soft spot for him. Oh, by the way, there's also news about Anne Hathaway and him recently...Dude, do you know what he did, so many girls like him?"

The second person who appears in the commercial is a black man dressed in hip-hop, and it can be seen that he cares neither about basketball nor kung fu.His mind is full of women, and he is a gossip fan.

"Bruce Lee? Oh, I must stress that I'm a fan of his, he's so talented. I chased him three shows last summer, and our whole family is a fan of his. I hope he records a new record soon. I can't wait to hear his new songs, trust me, no one is more talented than him." This is a veteran fan.

"Oh. Are you talking about that super prodigy? I admire him so much. He is the idol of programmers. He entered Harvard at the age of 16, and then created a great company like Facebook. Now he has become the largest individual shareholder of Apple. I must give him my [-]% respect. He will succeed in everything he does." This is a bald young man in a plaid shirt.Even if he doesn't introduce himself, everyone knows that this guy must already have a place in Silicon Valley.

"Bruce? I gotta know him. I'm a fan of him. I love him so much, he's the idol of all the guards in our school. You know what? He's proving that little guys like us can play in the NBA, if you're smart enough."

"Believe me, there's no one in the NBA who is better at passing the ball than he is, and there's no one who's better at controlling the pace. He's the most gorgeous player I've ever seen, and everyone in our school is copying his style of play."

The teenage Knicks fan, wearing the No. 10 jersey, was thrilled for the camera.

He looks about 14 years old, and he is covered with products related to Li Zhen.

From him, it is not difficult to see how huge Li Zhen's fan base is, and why he can enter the NBA All-Star starter.

These interview images flashed back in the commercial, followed by some news images of Li Zhen, the award-winning clips of the Full Name Music Award and the highlights of the NBA, and then Bruce Lee appeared in the frame holding the ball.

"This is me in their eyes, so what about me in your eyes?"

The narration sounded, and the screen cut into Li Chen's brand logo.

There is nothing brilliant about this commercial.

But it was the first time that it was actually marketed to the whole United States on television.

"We need to tell the world, who are you?"

The marketing director of Li Zhen brand told Li Zhen very seriously.

Li Zhen accepted.

His schedule is very busy, and he needs to wander back and forth between several studios.He has accumulated four commercials that need to be shot, and he also has to participate in NBA community care activities and training camps for the All-Star rookie game.

And when Li Zhen was working non-stop in Las Vegas, the sports media was still exaggerating the emotion of whether Bruce Lee deserves to be an All-Star starter.

"Sports Illustrated" even revealed that many superstars of the Eastern All-Star team are dissatisfied with Li Chen's entry into the starting list, and they will isolate Li Zhen during the game.

Although such news has not been confirmed by any source, but... almost everyone knows that Li Zhen will not be fully welcomed in the All-Star locker room in the Eastern Conference.

But obviously, Li Zhen doesn't care about this.

He was all smiles when he and his first-year teammates showed up for a fan event in a Las Vegas neighborhood, and despite being awkward on camera when a young boy with a missing front tooth asked him how to get rid of his ex-girlfriend, he was generally very happy.

The reporters who followed the past didn't expect him to be the most popular among all the rookies. These kids obviously haven't heard the name of another popular rookie.They just kept shouting Bruce-Lee there, and even threw Li Zhen to the ground during the activity, and almost [-] children climbed up to stack Arhats.

"Did Bruce rely on these kids to become the All-Star starter?"

"Do these post-90s people know basketball?"

Questions from the reporters became headlines.

And in the subsequent community charity activities, Li Zhen fully demonstrated his high popularity.

The signed jersey auctioned by him was raised to [-] US dollars, and the buyer was a middle-aged uncle with a wealthy family.

In second place was Brandon Roy's signature sneaker, which sold for $[-].

The gap between the two makes the media too embarrassed to report, they will feel that this will hurt Brandon.

But in fact, Roy didn't care about this. He spent the whole dinner time discussing basketball with Li Zhen.Their relationship is not as bad as imagined, even though the national sports media is now portraying them as lifelong enemies.

"I think your lifelong enemy should be Chris Paul."

Brendan Roy also touched on this topic in the discussion.

Li Zhen raised his eyebrows.

He didn't approve of the answer, but he didn't say anything either.Because he was afraid he would be too arrogant to say the name 'Michael Jordan'.What's more, Brandon Roy's lifelong idol is Michael Jordan... The introverted he is not even happy to be called the Yellow Mamba by the media.Because he felt that he was a disciple of Jordan, not a disciple of Kobe.

Li Zhen couldn't understand the martial disputes among their shooting guards.

But I have to say that Li Zhen is quite familiar with Michael Jordan and Kobe Bryant.

However, he did not attend the party organized by the Black Mamba that night.On the one hand, he could not drink alcohol in Las Vegas because of relevant laws and regulations, and on the other hand, he wanted to train. After arriving in Las Vegas, he felt that his talent space that he had not cultivated for a long time was coming loose, and he had to work harder to train.

So, throughout the night, he worked hard and sweated in the hotel.

What is different from him is that some super rookies and superstars who have worked hard for most of the season are enjoying the most prosperous nightlife in Las Vegas.Either to gamble big bucks, or to engage with beauties from all over the world, or something more exciting, anyway...these overextended multi-millionaire billionaires can always play something new.

After all, this is Las Vegas, where money is lavish.

……

Li Zhen went to the arena early in the morning the next morning, and the exhausting training all night did not exhaust his physical strength... This is Li Zhen's advantage. Although his physical fitness and strength are average, his physical recovery ability is extremely strong, and he can be revived with full blood after a sleep.

Li Zhen tried to fill out the gaps in his talent on the training ground, but... During the All-Star Game, there were too many idlers waiting for him, and he couldn't find space to train at all.Moreover, journalists flocked to it.

These guys like to create conflicts. After sowing dissension at Arenas, they don't forget to provoke the new generation's first point guard.

"Tonight afternoon, Chris Paul and Deron Williams will appear in the second-year team. Now many voices say that you are the first point guard of the NBA's new generation, so when you face them, do you have confidence?"

Li Zhen is a very peaceful person, he does not want to make enemies with anyone, and at the same time, he has no habit of showing weakness.

Therefore, he said very gently: "I don't understand the relevant comments. But today is the All-Star Game, and our task is to let the fans on the scene and in front of the TV enjoy the excitement of basketball."

Interestingly, the same reporter then asked Chris Paul and Deron Williams the same question.

Deron Williams' answer: "The game will give us the answer."

Chris Paul said: "We will defend the glory of the second year. Moreover, I believe that except for Michael Jordan and the old Nelson, no one will really think about whether Bruce Lee is the first point guard of the new generation."

The smell of gunpowder came out all at once.

……

(End of this chapter)