Gene of Brilliant City 13 Division

Chapter 2083
Along the way, Alpha was watching the members of the Su family. Almost all the younger ones followed behind Le Xiao, while those who were of the same generation as Le Xiao and those who were older than Le Xiao walked behind casually. It was no longer possible for them to control Su. The heart of the home.

It can be seen how Su Li has managed the Su family over the years. After the Su family press conference in the morning, Alpha took a rough look at the list of the Su family.

The development of the Su family has a lot to do with Su Li's ability. In the past when Alpha was still in power, she knew what kind of person Su Li was, but today's Su Li really surprised Alpha.

When Su Li was managing the Su family, she paid the most attention to the abilities of her members. She would regularly assess the abilities of the Su family members in her company, and put competent people in appropriate positions. In terms of talents, Su Li will definitely start cultivating from the younger generation.

The Su family has been the most stable among the eight major families for so many years. Whether it is the talent reserve or business expansion, all these brilliance have been created by Su Li bit by bit, so the cohesion of the Su family lies in Su Li, and Now that Su Li has left, the members of the Su family seem a little flustered.

It's just that the good thing is that a genius like Le Xiao made people in the Su family see some hope.

Alpha is very clear that everything today is a huge challenge for Le Xiao. Alpha can only think of countermeasures in advance. They will arrive at Su's house in half an hour at most. Say hello to Alpha.

"Miss Alpha."

"Mr. Boris."

The name of this sleek and sophisticated man is Boris, who is the branch of the Su family, but he has an important identity, the chief financial officer of the Su family, and all the capital flow of the Su family will pass through Boris. , he has served as the chief financial officer in the Su family for more than half a century, Alpha knew him very early, he was five years younger than himself.

"Patriarch Le Xiao, would you like to hear some of the current financial situation of the Su family?"

Le Xiao hurriedly said in embarrassment.

"Just call me Le Xiao."

Boris nodded with a gentle smile, ran to Le Xiao's left, and started talking directly.

The current main business of the Su family is the well-known clothing and accessories brands in ten cities. Each brand is aimed at different groups of people, from consumption to age and differences between men and women, etc., and the company is integrated from design to production and sales. In general, the Su family has a total of 39 large and small clothing and accessories factories. The current profit growth rate of the Su family is 5% for five consecutive years.

Le Xiao felt a little at a loss when she heard these things, she could only nod her head all the way, looking at Alpha for help from time to time, Alpha listened carefully, she already smelled something bad.

On the surface, this Boris was reporting the financial situation of the Su family to the new patriarch, but in fact he was only here as a pawn to see what the new patriarch was like. Alpha gave Le Xiao a wink and signaled her not to speak. , just listen.

"I think some clothes are too expensive."

The sudden Le Xiao muttered something, and Boris immediately laughed awkwardly. Alpha's expression was serious, and his brows were slightly frowned.

"Le Xiao, what brand of clothes are they?"

"It's like the ATL brand. A shirt costs 50 yuan. It's really too expensive. I used to save money to buy one, but the same shirt, the flower shirt is more than half the price. For the price, you can buy it for more than ten yuan, and I think the styles of the two are similar."

Boris hummed. The ATL brand is a brand aimed at young women from the Su family. It has the lowest profit among the ten companies. The people in the company have made various adjustments, but the price still cannot come down because No one dares to try. Once the price range is not well controlled, there will be a very big risk.

No matter whether it is up or down, it will cause problems in the entire industrial chain. The reputation of this brand is not bad, but the sales volume is not increasing. It has been surpassed by Le Xiao's women's clothing brand Huahua. This is only a medium-sized enterprise. Basically firmly occupy the middle market.

"But Le Xiao, have you thought about quality?"

Le Xiao nodded.

"It is true that the quality of ATL is better than that of flowers, but I can buy three flowers for the same price."

Boris hummed, and wiped his sweat with a handkerchief. This brand is currently a part of the Su family. The person in charge of this company is his nephew Su Cheng behind him. ATL suffered serious losses in the past two years. The sales volume of the clothes designed and sold is too low, and the cost has not been recovered, let alone hot sales.

It is the loss of the ATL brand that has caused some problems in the Su family as a whole. In the past two years, they can only seek cross-border cooperation for this brand.

Le Xiao really pointed out the problems of this brand. Now ATL is very embarrassing. It is not high enough to be low, and its design is not much better than other companies of the same type. If the price is lowered, the amount of resources invested There will be problems with the volume, because the profit is simply not enough to support the volume invested at the beginning.

There are 103 stores in ATL, and only 6 in the downtown area. Most of them are concentrated in the middle level, and there are only 3 stores in the upper level. In the past, when the Su family was the most prosperous, it occupied more than 90% of the total market share. However, due to the problems of AIT in recent years, The Su family has been dragged into the mud.

Fortunately, now ATL has begun to speed up the design. If a style is not good, it will be removed from the shelves within a month at most, and the best-selling styles will be distributed.

"Then Le Xiao, what do you think should be done?"

Boris asked, and Alpha stared at Le Xiao, signaling her not to say anything, after all, this is not something she can solve.

"It's better to rent it."

As soon as Le Xiao's words fell, Boris' face changed suddenly, while Su Cheng and Su Ying behind him both showed embarrassment.

The leasing model is not something that no company has done before. This is a very embarrassing business model. If the leasing price is too high, it is better to buy it. If it is too low, the cost of loss of light and shadow materials will not be enough, and at the same time, it will lose the market. Competitiveness.

After all, in such a materialistic era, if a brand really relies on renting, everyone knows that it is impossible to wear rented clothes to go out.

High-end luxury brands can take such a route, but this is a poor brand. Taking such a route is simply courting death. Boris doesn't know why Le Xiao would say such a thing.

Alpha thought of this question in an instant, she coughed, and pulled Le Xiao remindingly, Boris asked again.

"If you rent it, it will ruin the brand, Le Xiao, after all, it's commercial."

"Mr. Boris, it's not all renting. When I was a child, my favorite thing was to rent toys from the toy store. But later, when I got rich, I went to the toy store to buy new toys."

As soon as Le Xiao finished speaking, Boris and Alpha were a little surprised, and Su Cheng behind him looked at Le Xiao even more in surprise.

"It seems to be feasible."

Su Ying on the side nodded happily.

"Instead of spending money on advertising endorsements and channel promoters, it is better to rent clothes at a low price, let a large number of people wear ATL clothes, and wait for ATL clothes to open up some markets, and then sell some new ones. Clothes, when the new clothes are sold, you can start renting them again."

Le Xiao blinked, listening to the discussion between the two behind her, she was a little surprised, thinking about it carefully, she was trapped by the boss of the toy store when she was a child, and she really bought it when she rented it, and saved it with great difficulty. The pocket money was gone in an instant.

Boris looked at Le Xiao with an open mind. Indeed, this approach can solve ATL’s dilemma. First, use cheap and cheap to quickly occupy the market, and then wash it according to the customer’s lease. After collecting the data, produce follow-up new models that meet the customer’s aesthetics , At this time, you don’t have to worry about not being able to sell it.

Although Boris has been the financial director for many years, he also discusses with family members in the meetings of the family company. This is the case in the current clothing industry. After designing and producing some clothes, they advertise and find some models to match and try on. Then promote it through various sales.

But there is only one standard for customers to buy things, what they like and other people's eyes. Such an experimental sales method is worth trying. The plan proposed by Le Xiao made the people of the Su family start to be restless.

Alpha showed a relaxed smile. Seeing Le Xiao's bewildered expression, the members of the Su family began to discuss, and at this time they had already set foot on the first avenue.

Alpha found that many things of Le Xiao originated from his childhood cognition, because the things he saw in childhood were beautiful, and beautiful things often have correctness.

Such a sales plan may not be suitable for traditional clothing made of fiber, but clothing made of light and shadow materials is replaced every day, so it is very reasonable to rent, but because of the embarrassment of renting, the renting plan is not popular among many people. After seeing it, they will basically reject it.

What Le Xiao proposed made many people in the Su family feel fresh. The sale of clothing needs market testing, and as long as it is liked by customers, it can be processed according to the law after market verification. Compared with spending a lot of effort It is much better to do promotion, and the saved promotion fee is fully enough to support such a fresh sales model.

"Experience, it really should involve ordinary people, instead of letting ordinary people follow suit and look at the outfits of models and stars. After all, everyone has everyone's aesthetic standards."

Boris looked at Le Xiao with great emotion, held her hand and kept saying thank you, Le Xiao was completely stunned, she didn't know what she had done, and why the people in the Su family were so excited.

Alpha relaxed. At first she was very worried. After all, Le Xiao sometimes speaks outrageously. She will blurt out what she doesn't think about. This may cause some trouble, but now it seems that everything about her from her childhood.

The people in the Su family are discussing happily. Boris has already discussed this matter with Su Cheng. Today, he will go back to the company for a meeting, and then start the work. At the same time, let Su Ying withdraw the manpower. It must be done within three days. A new sales model is launched.

Three days later, it will be officially launched on the market. Time is money is a wise saying for these businessmen. Le Xiao looks a little embarrassed, but she is still happy in her heart.

"Did I do something bad Miss Alpha, this"

"It is a foregone conclusion that you will become the patriarch of the Su family, so you have the responsibility to take the Su family to the future."

Far away, Alpha caught a glimpse of a large mansion on the left, which was the former territory of the Hillman family, and the Su family could already be seen on the right.

Alpha didn't look away this time. The Hillman family had already been split up and sold to merchants and other families in the city. Everything no longer existed.

Many members of the older generation of the Su family noticed Alpha's expression, and Boris walked up to Alpha.

"Miss Alpha, most of the places over there are now bought by Zou Yun."

Alpha hummed, and Boris made a gesture of invitation. A group of people walked towards the right and entered the Su's house. The servants of the Su's house had already prepared everything. The chefs were processing the ingredients for the banquet. Le Xiao glanced at them and couldn't help swallowing.

Alpha looked at Le Xiao with a smile.

"Didn't you just eat for a while?"

Le Xiao smiled awkwardly. Under Boris' guidance, Le Xiao came to a table and sat down, while all the members of the Su family sat in front of Le Xiao and surrounded them.

"Today is an official meeting of our Su family. I hope everyone in the Su family will listen carefully. This is very important."

Boris stood next to Le Xiao as he spoke, called up the light and shadow screens, and then began to explain in detail. Le Xiao felt a pair of eyes staring at him, sitting on pins and needles, and Alpha on the side pressed her shoulders.

"Listen carefully, even if you can't remember all of them, you must at least understand some of them."

Le Xiao hummed, turned her head and looked, the light and shadow screen showed the industrial structure of the Su family that Boris had prepared earlier, at this time Le Xiao looked at a piece of light and shadow screen, which was a piece of liquid food from the Su family The manufacturing plant is located in the remote northern part of the city, close to the mining area.

"Why don't we make more liquid food first."

As soon as Le Xiao finished speaking, Boris stopped, nodded slightly and moved the light and shadow screen of the liquid food factory information over.

"This is indeed the most important thing. Su Li has mentioned it many times in the past. Once the agricultural base in the barrier area is established in the future, liquid food is the next direction of our Su family, and some clothing illustrations will be made on the liquid food jars. , is a very good means of publicity.”

Many members of the Su family nodded, and their doubts about the new patriarch were eliminated. After all, she pointed out the core problems of the Su family and gave a solution as soon as she came. She is indeed a genius.

(End of this chapter)