To become the richest man from the beginning of the game

Chapter 110 Mr. Pei's publicity method

After hearing Bao Xu's words, Lu Mingliang's heart was both excited and heavy.

Excited because he feels that he is participating in a great cause, making a great game with historical significance and can leave a strong mark in the development history of the domestic game industry!

The heaviness is because he is more worried about the prospects of this game.

Can such a game that is not kitsch and does not please players achieve commercial success?

If you are not careful, you may face a double failure of business and word of mouth. It is too risky an attempt!

"I didn't expect Mr. Pei to make such a life-and-death decision while talking and laughing!"

"If this game loses, it will be a waste of millions, and you will also be infamous!"

"If it were me, I might be so worried that I couldn't even sleep well, right?"

"But Mr. Pei is as calm as usual, he really is a person who does great things!"

With great reverence, Lu Mingliang was ready to return to his workstation to continue testing the game.

"By the way, how do you plan to promote this game?" Bao Xu suddenly thought of this question.

It's not that I'm worried that "Game Producer" is getting cold, it's mainly because I'm curious!

This time, what ingenious way will President Pei use to promote his game?

Really looking forward to it!

Lu Mingliang was stunned for a moment: "Uh...I haven't asked about this yet, so I'll ask."

……

……

In Pei Qian's office.

Lu Mingliang secretly observed President Pei's expression.

I really didn't look nervous!

Is life and death disregarded?

Or are you confident and confident?

Either way, it's admirable!

Pei Qian was thinking.

Lu Mingliang came to ask for instructions on how to promote "Game Producer".

Originally, Pei Qian didn't think too much about it, and thought it would be better not to promote it at all.

But now that I think about it carefully, I feel that this idea is very wrong!

We must look at problems from the perspective of development, and we cannot wait for the sword!

Before the production of the two games "Lonely Desert Highway" and "Ghost General", Tenda was still a little-known small company. If you want to lose money, not promoting it is a good way.

But it's different now!

With the two famous games "Ghost General" and "Sea Fortress", even if Pei Qian didn't take the initiative to promote "Game Producer", players would still find out.

It is impossible to hide this matter!

That being the case...

So why not just spread the word?

Still can spend a little more!

But how to publicize it, this matter has to be carefully considered.

If according to the conventional publicity method, if the popularity of the game is hyped up, what should we do!

Therefore, the best choice should be to spend the money without any publicity effect.

Even if it has a negative publicity effect, that would be the best.

At present, there are only a few publicity methods available.

Buy referrals, buy advertisements, find endorsements...

These, Pei Qian will definitely not do.

With these kinds of publicity methods, the possibility of making money is too high!

These are very traditional publicity methods. Although the conversion rate varies from high to low, considering the particularly distinctive art style of "Game Producer", it is still very easy to catch people's attention.

Just like many cheating web games, buy a web page psoriasis advertisement, with completely stolen video material, such as "I take a shower constantly, where is the greasy senior sister"...

Or ask for an endorsement, spend a lot of money to find a star to say the lines "I am Zha Zhahui, if you are a brother, come and kill me", although the money spent is large, this kind of sand sculpture advertisement has a wide influence.

Or even just raising Kun?It's just a simple picture, crude cutout, poor splicing, as long as the traffic of the website is large enough, it can also attract a large number of players!

In case this sand sculpture advertisement becomes popular, Pei Qian has no place to cry.

You can't take that risk.

Therefore, Pei Qian does not intend to adopt a similar method, the possibility of making money is too high.

He thought for a moment and said, "Let's go to the video site and find the video author to promote it."

"Video author?"

Lu Mingliang was taken aback for a moment.

He hadn't thought of this level.

The main reason is that, compared to other promotion methods, the promotion of video author Qiafan is basically the promotion with the lowest price and the worst effect, which is not like the level that Mr. Pei will consider.

It is now 2010, and many well-known video authors, such as Qiao Liang, are still hungry and full.

"Boss Pei's Daily Life" by Huang Sibo and the others has accumulatively received millions of views, but all that can be received are just rubbish advertisements, and no one cares about "high-end customized videos".

It cannot be said that everyone is ignorant of the goods. The key point is that the current video advertising effect is really not up to the mark.

If you really have money, you can go to video sites to buy ads directly and place them precisely.

When a player clicks on a game video, an advertisement will be played at the beginning, and a large number of people may click in to watch it. Isn't this much better than finding the author of the video to have a meal?

Therefore, Lu Mingliang didn't react for a while.

But he immediately realized: "I see! Mr. Pei, you mean to find directors Huang Sibo and Zhu Xiaoce to customize a special promotional video for our game, and use the popularity of "President Pei's Daily" to promote "Game Producer". ?"

Pei Qian: "???"

When did I say I was looking for Huang Sibo and Zhu Xiaoce!

Don't misinterpret my meaning!

I will never ask Zhu Xiaoce and the others to customize the video, absolutely not!

Because it's such a bargain.

Feihuang Studio is a wholly-owned subsidiary of Tengda. If Pei Qian gives them 10 yuan to customize an advertising video for "Game Producer", then the [-] yuan will become the profit of Feihuang Studio. Part of the funds still have to go back to Tenda!

Turning the left pocket into the right pocket is equivalent to a super discounted price, so how can it work?

Moreover, Zhu Xiaoce is a genius director, and the themes of "Game Producer" and "Pei's Daily Life" fit so well. If there is a blockbuster, wouldn't it be one dead body and two lives?

At that time, "President Pei's Daily" will also become popular, and "Game Producer" will also become popular, and Pei Qian will vomit blood on the spot!

Thinking of this, Pei Qian shook his head.

"Don't look for Huang Sibo and the others. The short video "Pei's Daily Life" is still in the critical period of accumulating word of mouth. We can't let the game's advertisement affect their word of mouth and disrupt their plans because of short-sightedness."

"Yes." Lu Mingliang nodded, secretly thinking that he still lacks the overall vision.

Boss Pei is right. At present, the most important thing for Feihuang Studio is to accumulate popularity, and it is not appropriate to overdo it.

In particular, the relationship between the two companies is too close to avoid suspicion.

"Then...how about I contact a video creator who is more famous in the market and has more fans?" Lu Mingliang asked.

Pei Qian thought about it.

"Well, I'll give you a list tomorrow, as well as a draft and quotation, and you'll do everything according to this."

Lu Mingliang nodded: "Okay, Boss Pei."

Hey, sure enough, Boss Pei still doesn't believe in my ability, and I do everything by myself. I have to keep working hard!

Lu Mingliang couldn't help feeling a little ashamed.

(End of this chapter)