The years of being a superhero in Marvel

Chapter 332 Rogers' Scary Worth

When Li Jie met Captain Rogers again, a week had passed.This time, besides Captain Rogers, Hawkeye and Coulson came to Li Jie's office.

Li Jie could tell from Hawkeye's appearance that he was under enormous pressure now.Hawkeye Button seemed to be afraid that others would recognize him now, and when he went out he not only wore a jumper, but also a peaked cap.

When walking, try to keep your head down so that no one can see his face.And it's all due to Deadpool.This guy, who can be called a leader in the mercenary world, published the picture of Hawkeye on the Internet.

Everything from life photos to photos in secret agent uniform.Under Deadpool's spare no effort to publicize, Hawkeye's name has completely stink on the street.

He now needs makeup even for missions, for fear that anyone will recognize him.There is indeed a lot of voices shouting at him on the Internet.This also left him with little room for bargaining with Li Jie's price.

100 million to buy out the image copyright of Hawkeye Agent for the next ten years, and all future derivative products will give Hawkeye any royalties.After a week of consideration, Barton agreed to the terms.

That's why today's meeting happened.As for Coulson, he came to cover for Hawkeye.Now the paparazzi are frantically looking for Barton.Now they can't wait to get more inside information from S.H.I.E.L.D.

And Hill has made it clear that it is impossible to have extra funds to pay 100 million US dollars to Deadpool.Because she still has bigger worries to solve now.

Her new frugal policy has only been implemented for less than ten days, and it has already encountered strong resistance from within SHIELD.

"Our job requires free coffee! Free donuts too!" Signs like this were posted by agents in the hallways of the headquarters building.And still haven't caught who posted it.

There are also similar. "The air conditioner in the fully enclosed laboratory is as if it is not working, and the high temperature of 35 degrees can't work safely at all."

"The staff cafeteria canceled the buffet, and the waiter never filled my plate. I haven't eaten enough for three meals!" Complaints such as these.

Hill has a very, very headache.The funds for the normal work of S.H.I.E.L.D. cannot be reduced, and the subsidies for disabled and retired agents cannot be reduced.But she no longer had any extra money in her pocket.

The Security Council has repeatedly rejected her proposal to raise the budget.She's now wrestling with the Security Council in Washington.

Leaving aside the troubles of the acting director of S.H.I.E.L.D., Hawkeye just wants to get the money quickly and get rid of Deadpool.He has suggested to Captain Rogers more than once that he should simply gather the Avengers and arrest Deadpool and throw him into the prison.

But Captain Rogers obviously would not agree to such an approach.Because doing so is obviously too illegal.

The licensing contract with Hawkeye was drawn up by Matt's law firm.Daredevil by night and lawyer by day, the man has also been Marvel's legal counsel.

"Here is a cash check for US$100 million. Please keep Agent Patton safe." After Patton signed the contract, Li Jie handed him the envelope that had already contained the check.

"Huh~" Hawkeye felt a little relieved when he took the envelope.In this way, the problem of Deadpool will be solved.Um?Maybe.

"By the way, Captain. Do you still remember what I told you last time?" Li Jie handed the check to Button, then turned to look at Rogers.

"Are you talking about the image endorsement fee of Coca-Cola? I still don't understand it very well." Rogers shrugged.

Both Hawkeye and Coulson turned their eyes to Rogers. They were a little curious about what Li Jie talked to Rogers last time.

Only after chatting with Rogers last time, Li Jie actually did some homework this week.And a few days before Matt came today, I discussed a more important issue with him.

How to get the copyright of Steve Rogers!

Undoubtedly, if Marvel can sign the copyright of Captain Rogers, it will have a significant effect on the development of the entire company.

Because only when you are in this world, can you really feel how terrible the appeal of Steve Rogers, who is the No.1 superhero in the world and brought the world back from the brink of destruction, has.

Li Jie cleared his throat, looked at the three S.H.I.E.L.D. agents in front of him, and Matt who was explaining the legal provisions just now.

"This is copyright law and portrait rights, Captain Rogers. At the legal level, I can ask Lawyer Matt to give you a detailed explanation later. I will simply say something related to you now."

Li Jie opened the documents and materials he had prepared. These are some preparations he has made in recent days.

"Coca-Cola spent 3000 million US dollars to use your image as an endorsement issue. We have talked about it last time. I want to talk about how finely the copyright of your image is divided."

"In the modern beverage market, the copyright of Captain Rogers is roughly divided into three parts. One is carbonated soft drinks, fruit juice drinks, and dairy products. Because sports drinks overlap with carbonated drinks, the copyright of sports drinks is merged with carbonated drinks and of."

"In the carbonated beverage market, Coca-Cola spent US$3000 million to purchase Captain's one-year endorsement fee. In terms of juice, Lange spent about US$700 million to purchase the copyright of Captain's print media."

"For dairy products, the copyright was bought by China's Mengniu. The fee can be found to be 100 million US dollars a year. They seem to want to open up the market in the Americas and Europe, so they chose the captain as the endorsement." Li Jie Said it feels weird here.

Barton and Coulson sighed in admiration and glanced at the captain.I didn't expect Rogers' advertising fees to be so high, so I thought of this.Hawkeye suddenly felt that the $100 million check in his hand was very small.

"Then in the sports brand, in order to compete with Adidas and Nike, Puma also spent a lot of money to buy Captain Rogers' sportswear endorsement rights."

"It's also about cars..., this is about clocks..." Li Jie talked for about ten minutes.

As far as he can find out, this year alone, there are no fewer than 50 endorsement advertisements in the image of Captain Rogers.And most of them are big brands.

Branches are located in various regions of the world. It can be said that there are Rogers advertisements on every continent.

"But this year alone, Captain Rogers' advertising endorsement expenses have reached nearly [-] million US dollars. Wow ~ Captain Rogers, any Hollywood superstar will bow down in front of you." Li Jie finally calculated the statistics The data still has a shocking feeling.

Rogers, on the other hand, was a little confused.He was a little confused about the situation. "Wait a minute, wait a moment. I've never done commercials, and the money you're talking about, the huge amount of money, has nothing to do with me."

Li Jie spread his hands. "Indeed, Captain Rogers. It is true that you did not shoot commercials, and the money has nothing to do with you. But you probably don't understand your influence in this world yet."

"In 2015, the [-]th anniversary of the victory of the anti-government war. Created by Paramount and Walt Disney, the main theme film "Heroes of the Past" directed by Steve Spielberg swept the global box office."

"During the 26 weeks of its global release, it earned a super-high box office of 7000 billion US dollars. It became the second highest-grossing film in global film history, second only to Avatar's 27 billion US dollars."

"However, the DVD sales of "Heroes of the Past" are three times that of "Avatar". The number of downloads and clicks on the Internet also exceeds that of "Avatar". Therefore, the actual money earned is much more than that of "Avatar". In addition to the high commercial nature of this film , and this extremely high artistry. It swept all major film awards around the world that year. Whose story do you think this movie is about?"

Li Jie looked into Rogers' eyes with an imperceptible smile on his face.

"Captain America, Steve Rogers. I went to the cinema to see this movie five times, and it was great. It felt like I participated in those thrilling battles with the captain!" As Rogers' number one fan, Coulson replaced Rogers replied.

Captain Rogers turned his head and glanced at Coulson, with a look of disbelief in his eyes.

"Hadbao began to obtain authorization in [-], and they began to produce toys and animations for Captain Rogers. Lego blocks obtained the production license for building blocks."

Li Jie continued to explain to Rogers. "By 1980, Toyo's Bandai Company obtained the cooperation and shared the copyright. The animation production of Captain America Rogers began to have the difference between the American version and the Japanese version."

"A large number of toys and animations about you almost filled the childhood of children born from 1960 to [-]." Li Jie described all the facts of this world.

"All kinds of peripherals and derivative products, the name of Steve Rogers has created endless profits."

"The era after the end of World War II was not peaceful, Captain. The Cold War confrontation lasted for 40 years. The confrontation between the two armed groups of the United States and the Soviet Union kept the people living in fear."

"In that era of panic and anxiety, people were more eager for heroes. So even after the end of World War II, your image was constantly mentioned. Especially in the years you left, Captain America became a symbol."

Regarding what Li Jie said, both Coulson and Hawkeye nodded in agreement.Both of them grew up watching Captain America cartoons.

"And from 1960, which can be verified, to the present for more than 50 years. Your image has created a value of nearly tens of billions of dollars. Far more than any known star in human history. And this money is Not a dime in your pocket."

Rogers just wanted to express that his desire for money was not very strong, but Li Jie interrupted him before he could speak.

"Maybe you don't care about Captain Money, but haven't you thought about your copyright being used by others in this way, and it is an illegal act without your permission. Don't you want to get back your portrait copyright?"

"Whether you use it for profit or not in the future, at least your rights should belong to your own decision instead of handing it over to others. Are you right, captain?"

Li Jie's words really spoke to Rogers' heart.

"But speaking of this, you don't seem to have told me. Who owns my copyright right now?" Rogers said after thinking for a while.

"Um~ your old friend, since Captain you were a mascot during World War II, not the department you have dealt with when you entered the battlefield. The US Military Political Propaganda Department."

(End of this chapter)