Chapter 597
In fact, the perfume and the like have long been in the plan, and it was determined earlier than the shampoo and the like, but it has not been launched on the market.

If we use the first-level and second-level classification method to explain, perfume is a first-level product, while shampoo is at best a second-level or even third-level product. Matou Ito and Zheng Qin first determined and developed perfumes and other things before passing Shampoo was developed.

Moreover, the quality of the shampoo is not high.

Well, compared to the perfumes.

Why is this arrangement?
Xu Guangling didn't ask, he just watched the matter quietly from the beginning to the end.

Then I saw Ito Matou, like a commanding general, attacking the city and conquering the city, turning the clouds and rain, on the "fool people" shampoo and other real pear suits, with superb methods, and his insight into people's hearts. Xu Guangling had no choice but to nod in praise.

In this kind of thing, he is not as good as him.

Of course, it's just praise, not envy, let alone jealousy.

To put it bluntly, there is no one in this world who can make a great master jealous.Even this great master is only an incomplete body, or even a third of a perfect body.

Under the fury of all the citizens, the Ito family was "forced" to release what they wanted shortly thereafter.

Such as perfume.

Such as aromatherapy.

Such as face, hand and other support products.

Together with the previous shampoo, etc., "new packaging, high quality", Xuanfa said that the R&D department has made a breakthrough in technology, and then thanks to the love of all the people, it has increased investment in quality.

So just take shampoo as an example, the price is twice as high as before, almost surpassing the same level of cosmetics of all domestic and international brands on the Japanese market.

And it is far more than that.

Twice as high, is it high?
of course!

If this is not high, then there is nothing high.

It should be noted that for the same or roughly similar product, even if the price difference is only 5%, many people will choose the cheaper one, thinking it is more affordable.

Especially in Japan, the national sense of urgency has penetrated into every corner of daily consumption.

It is said that a considerable number of individuals or families in the United States rely on credit consumption to spend more than they need, but this phenomenon is rare in Japan.

Now, on shampoo, the price difference is not 5%, but 100%!
What kind of feedback will you get?
Xu Guangling is also looking forward to it.

For him, Matou Ito taught him a lot of lessons on cosmetics, allowing him to understand the human heart and human nature from many aspects.

So, next, what Xu Guangling saw was that this high price not only did not frighten consumers, but made them even more strongly sought after.

Twice as high, it is very high.

But in terms of absolute price, it is not unacceptable.

A bottle of shampoo can be used for a long time, and it is not a bottle of daily consumption.Just like salt, is there a big difference between a bag of one yuan or a bag of two yuan for individuals or families with a monthly disposable income of thousands or tens of thousands?
This is what Ito Matou said to Xu Guangling when he explained the marketing strategy to Xu Guangling.

"When the product cannot stand out in terms of quality, the channel is king; when the channel cannot stand out, the price is king. But the essence of the product is always the quality as the king."

"Even the lowest level of consumers hope that among the many cheap consumer items, at least one is of quality and not so cheap."

"Xu Jun, I just want to establish the Zhenli brand as such a choice."

Xu Guangling nodded.

The fact is as it says, in a very short period of time, "Mali" has reached the top and become the king in Japan. At a speed that can be called the speed of light, it has established and established its reputation in the field of makeup and care. First-line or even super-level status.

It's just real pears.

Famous domestically.

In addition to Zhenli, there is another brand "Tianfeng". The opposite of Mingdong in China is the upper class of Mingdong.

Even the real pear series products are in short supply to a certain extent, not to mention Tianfeng whose output is less than 1% of real pears?As for the quality, let alone, it is really "genuine".

Anyone who knows this brand, and anyone who has tried this brand's products, is really trying to find ways to own it.

At the beginning, Xu Guangling told Ito Matou and Zheng Qin that he would set three series of products, the highest grade would be "Tianfeng", the lowest grade would be "Zhenli", and the middle grade would be "Jinse".

The name is based on the names of sisters Matou Ito and Zheng Qin.

Tianfeng and Zhenli are very popular in Japan, while Jinse is also quietly famous in China.

Of the three brands, only Zhenli is on the market.

Tianfeng took the route of Ito Matou's hot spring club.

Jinse and Tianfeng are vaguely similar, but in comparison, they are quite petty, because Xu Guangling asked Zheng Qin to sell them on her Weibo.

be...

Internet celebrity products?

In the final analysis, this was his biggest consideration in the matter of cosmetics at the beginning. ——Find something for Zheng Qin to do instead of the advertisements she wants or doesn't want to answer.

The piano made me look so unbeautiful that it is not enough to describe it as plastic surgery. Of course, her male fans can only scream, lick and hug her, but she actually has a considerable number of female fans.

And for these female fans...

What needs the most attention and deserves the most attention is not that this blogger has become beautiful, unbelievably beautiful, but how did she become beautiful?
Is it really plastic surgery?

But plastic surgery can't achieve such an effect, right?
Well, probably not.

Well, absolutely impossible!
Besides, the face can be adjusted, but how can the hands be adjusted?That hand is also very beautiful.

At first, many people wondered whether the blogger used some beauty software, filters, lightening, etc., but among these fans, there are still some experts in this field, and there are quite a few. The possibility of doubt was eventually denied one by one.

The truth is, it is so beautiful!
So the question is, how did it change?

People keep asking questions on Weibo, or in comments, or in private messages, but "the piano makes me not beautiful" at that time, how can they answer?

Because she didn't know how to answer.

Then at this time, she posted a new Weibo, saying that she used a brand of cosmetics.

She is now a consignment agent.

Product quality can be guaranteed, absolutely guaranteed!
But the price is more expensive.

So she didn't disclose the price for now, and only drew a lottery on Weibo, giving away ten sets at a time, and it was only for sisters!

The development of events, such as small bridges and flowing water, ding ding dong dong.

On the first day, ten sets of products were drawn.

On the second day, and even on the third, fourth, and fifth days, the ding ding dong dong of the small bridge suddenly turned into a torrential rain, or it could be said that flowers were cooking with brocade fire, and the ten people who were drawn, without exception, Like crazy, on Zheng Qin's top new Weibo, he output like crazy.

The fanaticism made all the viewers believe it or not.

And it's this age, even if it's entrusted, it's not so... Chi Guoguo, right?

==
Thanks to "Bookworm Heroes Invincible" for the recommendation vote support.

Thank you for the monthly ticket of "Missing Convergence into a River".

(End of this chapter)

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