Omniscient and Almighty

Chapter 595
After handing over the matter of cosmetics to Zheng Qin and Ito Matou, Xu Guangling stopped paying attention, except for occasionally giving some technical support.

In addition, Xu Guangling is completely indifferent to product development, classification, finalization, marketing, promotion, etc., letting them toss, success or failure, it doesn't matter. ——Of course, it’s hard to fail.

Don't pay attention, but it's not that you don't understand.

Matou Ito would go back and forth every three days or so, staying at Wuming Mountain for almost two days out of seven days a week, and gathered all kinds of information about the products to Xu Guangling.

Xu Guangling chatted and listened, it's right to be an anecdote.

By the way, I also systematically understood the history and culture of Japan, and then once again felt the "geographical determinism" about history and culture.

Whether it is Japan, South Korea, or even the former Xiangjiang, Taiwan and Macao, etc., they can all be called "regional territories", and their politics, economy, culture, etc., are absolutely affected by this "regional" and thus Showing some different and the same style.

It is natural to have differences, and the same is the commonality of regional territories. For example, the advantage is unity because of smallness, and the same thing is narrow and exclusive from another angle. In addition, with a little trouble, it can easily rise to " national character".

For example, the "National Goddess" in the entertainment industry is everywhere, but in China, which can be called a huge country, this is very difficult.

There are different languages ​​in the five miles, and different customs in the three villages. Even if Mr. Chen, an absolute master of linguistics, is placed in various villages in China, he will probably be confused in many cases.In such a country, do you want to be recognized as a true national?

Even if you pull a carload of true gods over, it is estimated that a considerable part of them will pass the test and be OUT.

However, we can also know from here that it is really a miraculous feat that this country can eventually develop into a "harmonious but different" great country. There are natural factors of geography, and more, it is human factors. .

It is the result created by the common power of man and nature.

Let's go back.

As soon as the real pear brand cosmetics landed in Japan, it quickly rose to the level of national character.

In less than a month, its market share has gone from 0%, to 1%, to 5%, to 10%, to 20%, to 26%, in a way that makes everyone in the industry dumbfounded and at a loss. The speed jumped directly to the first place!

Not to mention inside and outside the industry, even the Ito family themselves were stunned. It felt like a dream, and it was a dream that could not be woken up even if they were slapped left and right.

The Ito family's own cosmetics market share is only about 1%. In this regard, it is still bringing the power of Ito Pharmaceuticals and accumulating achievements for several years.

At this moment, the real pear's sales stop at 26%, not because there is no more to enter, but because the supply of products is not available. In the future, this share is more likely to shrink, and it is impossible to expand.

Real Pear is a popular brand.

At the same time as "Zhenli", there is also "Tianfeng".

However, the former is a normal market sale, but the latter is only promoted internally through Ito Matou's hot spring club.

Although it is said to be an internal promotion, in fact, its tentacles are directly in place in one step, extending to all the places it wants to reach.

Also, it's in limited supply.

It's not because of operational considerations, but because the goods are limited, and the supply has to be limited!

Why does the real pear spread so fast like a locust or a virus?

One is fragrance.

This is logically just an additional embellishment, but it has become the biggest contributor.Numerous buyers and users fall in love with the unique fragrance of Zhenli brand cosmetics at the first smell, and it is hard to let go.

The second is channels and connections.

The channel of the Ito family, the network of Matou Ito.

Three, that is the effect.

Although it is only a popular positioning and its efficacy has been greatly reduced, compared with other cosmetics on the market, it is still completely different in essence.

This difference was not touted as a selling point, not at all.

When Matou Ito launched the series of products of this brand, there were two main selling points, one was fragrance, and the other was no additives and no side effects. All marketing strategies were carried out around these two aspects.

"Feeling like first love"

"Taste of Youth"

“Strolling under the cherry blossom trees”

"Eatable Cosmetics"

There is another ad that shows a person holding a bottle of shampoo, gulping it down in one gulp, and then said excitedly and intoxicated: "Ah! It's so delicious!"

Seeing this weird advertisement, Xu Guangling was so drunk that he didn't know how to evaluate it.

Such and such, such publicity and advertisements are overwhelming.

Its real and biggest selling point is never mentioned at all.

Is this a marketing mistake?
No.

totally not!

Even Xu Guangling was a little puzzled when he realized this point. Under the doubts, although he understood Ito Matou's intention after a little deduction, it was an afterthought.

That difference is quickly discovered by buyers.

Ito Sanhui is a third-tier starlet.

A few years ago, after she saw a cosmetic product from Ito Cosmeceuticals on the market, out of recognition of the word Ito, she bought a set to try at home, and she felt pretty good.

Since then, the cosmetics of this family have entered one of her daily choices.

On this day, Ito Shanhui walked into the store of Ito Pharmaceutical Cosmeceuticals again. When she was taking the ones she used to use to check out, she was told by the people in the store that there was a new product launched, and that Ito Shanhui was from their store. Key customers can try new products for free.

Ito Shanhui took a set home with no other choice.

In the evening, take a shower.

Ito Shanhui has a little-known little habit, that is fruit (luo) sleep. [I don't know if this word will be blocked, so let's use "fruit" instead. ]
People who do this usually have some big or small cleanliness.

And this obsession with cleanliness is even more vivid in the bedroom environment.

Ito Shanhui changes the sheets, pillow covers and quilt covers once a day, and before going to bed, she cleans herself thoroughly every day, which is as spotless as the entire bedroom and the sheets on the tatami.

The feeling of thorough cleanliness and refreshment will make her extremely relaxed and fall asleep quickly.

If she doesn't take a shower or change the sheets for a day, she probably won't be able to sleep well.

The bed sheets and so on are all cotton, which used to be pure cotton, but now it is washed cotton.

As for the shampoo, conditioner, shower gel, foot soap, etc. in the bath, they are carefully selected.All kinds of new products, once used, don't say they don't feel good, even if they feel average, they will never use them again.

Today, I took a bath normally, and Ito Shanhui used the new product recommended by that store.

After washing her hair and unpacking it in the bathroom, Ito Shanhui discovered that there was only shampoo in the set, but no conditioner. This discovery made her quite dissatisfied.

But first, wash your hair.

Lifting the bottle cap, the next moment, Ito Shanhui sniffed unconsciously.

A sort of……

The sweetness of pears?
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(End of this chapter)