Reborn God-level villain
Chapter 276 Talking About Advertising Strategy
From [-]:[-] am to [-]:[-] am, it was the opening time of the train dining car. Yang Ran and Kou Xinyao occupied a booth early, ordered porridge, noodles and snacks, and then ate leisurely.
Kou Xinyao has already recovered. Although she is still a little shy when she makes eye contact with Yang Ran occasionally, she looks the same as before, clean and neat, her face is not red, and her heart is not beating.
Yang Jiudao came late with Lin Hong, Kou Xinyao stood up quickly, sat next to Yang Ran, and gave them the seat they occupied.
Yang Ran looked at Yang Jiudao and Lin Hong jokingly. This pair of "dogs and men" had really been tender for a long time. When Yang Ran and Kou Xinyao came out, they knocked on their door mischievously, urging them to get up.
Looking at it now, although she took a long time to tidy up, the blush on Lin Hong's cheeks still hasn't completely faded away, and her hair seems to have just been tied up.
Lin Hong blushed, but she was not Yi Yuzhi's generation, she also showed her claws, glared at Yang Ran and said, "What are you smirking at?"
The old god Yang Jiudao sat down with his big ass on the ground, and chatted with Yang Ran about other things.
Soon, they talked about the Nike factory that Yang Jiudao was most concerned about.
"Yang Ran, tell me, if we rashly ran over to ask others to advertise for us, would they take care of us?" Yang Jiudao still said worriedly, "We don't have much reputation."
"Is it okay, it doesn't necessarily depend on fame!" Yang Ran said calmly, "There are two keys to our trip, one is relationship and the other is money!"
"Money is needless to say, money is a stepping stone, if you are not willing to pay, others will not help you to work for nothing, if you are willing to pay, even if it is not a popular product, there will be celebrities to endorse for you." Yang Ran laughed Said, "Of course, what we are looking for is a real big-name star who can have great influence, so we can't be stingy about the money. Be happy, and the cooperation can last for a long time. Other stars will be willing to accept it next time after hearing about it." our advertisement."
This is also what Adidas and Nike did in Yang Ran's previous life. They hired stars to spend money, set the highest standards in the industry, and produced the most influential sports stars!
Of course, it is precisely because they are willing to spend money that those sports stars have also linked their honor to being their spokesperson.
It seems that getting a big endorsement contract from Adidas or Nike is the pinnacle of life!
(Zhan Huang, who had not yet entered the NBA, had already received a big contract from Nike, wasn't it also a hot topic?)
Yang Ran’s advice to Yang Jiudao is the same, either don’t do it, or do the best, even when hiring celebrities, we have to hire the best, give the best price, and set a benchmark in the industry, no, we should It is said that it is a peak that no one else can climb!
"Money is not a problem, our foreign orders are very profitable." Yang Jiudao nodded and said.
Of course it is high, Yang Ran controls Fox, and the big order for Yang Jiudao is almost a half-buy, half-free, the price Yang Ran raised very high, and Fox did not lower the price...
"The next thing is the issue of connections!" Yang Ran laughed, "Since we were invited to Beijing this time, it means that Teacher Yu Wenying thinks highly of us."
Kou Xinyao also nodded and said, "Yes, Teacher Yu attaches great importance to Yang Ran, and has always wanted to find a chance to meet Yang Ran in person."
"So we have to seize this opportunity to cooperate with Chinese Brothers! There are not many singers under Chinese Brothers, but there are many big stars in film and television dramas! If we can invite actors that everyone likes, such as Teacher Tang Ping'an, we will also use Are you worried about not being famous?" Yang Ran said.
Mr. Tang Ping'an is a TV actor, but he is very popular. I don't know how many TV drama awards he has won, and he likes acting. He is well-known in the industry as a prolific actor. He often changes channels and TV shows, but it turns out that he is still the same. The situation of the show.
However, although he is prolific, his acting skills are very strong. There are many fans of him in Yang Ran's family, and Mr. Yang Baoyuan is one of them.
"Of course, I don't mean to use Teacher Yu Wenying. Our cooperation is about win-win. We gain fame, and the actors who endorse can also gain remuneration and opportunities to appear on camera." Yang Ran said with a cheerful smile, "Of course, I also prepared for her. A big gift!"
"Yang Ran, but how can you guarantee that the audience will like your ad if you put in an ad on the TV station?" Kou Xinyao is not as optimistic as Yang Ran. They all want to switch channels!"
Yang Jiudao and Lin Hong looked at Yang Ran again.
Yang Ran unhurriedly raised two fingers: "Whether the advertisement is sold successfully or not, besides the reputation of the actor who endorses, there are two other keys."
Lin Hong couldn't help laughing and said, "You always hold up two fingers, so can't you say there are three keys?"
Yang Ran shrugged and said with a smile, "It's okay to say three!"
"First, the timing of the advertisement arrangement. Generally speaking, the prime time period is from [-]:[-] to [-]:[-] in the evening. Every TV station will arrange their programs with the highest ratings to be broadcast at this time, and our advertisements, naturally Also choose the TV station that everyone watches the most, and such a prime time slot."
"Second, the creativity of the advertisement. The advertisement is creative, well-shot, exciting, and not boring. Then who would change the channel during the advertisement?" Yang Ran said with a smile, "I'm afraid, at that time, everyone You will shout, how can you insert a TV series when the advertisement is broadcast?"
Kou Xinyao couldn't help laughing, she pushed Yang Ran and said, "You're talking nonsense!"
"Really, I personally designed our first Nike ad. If you don't believe me, when you watch TV, see if the ad is better or the TV series is better!" Yang Ran laughed.
"Hey, don't tell me, Yang Ran is really creative. The advertisements he designed before attracted many inquiries from customers!" Lin Hong was very convinced of Yang Ran's point.
"What about the third point?" Lin Hong urged Yang Ran.
"Don't just listen to me! Eat quickly, the breakfast is getting cold." Yang Ran laughed.
He went on to talk about the third point: "The last point is the catchy slogan! The advertisement is to show our brand characteristics through visual effects and the final slogan! And the dialogue of the whole advertisement converges to the end and only needs one sentence! "
"A catchy slogan, everyone will blurt out when they see your products and your logo." Yang Ran waved the fried dough sticks as if waving a giant sword, with a serious expression, "Think about it, those children in the streets and alleys, It’s like a nursery rhyme, just open your mouth, will our products not be well-known?”
Kou Xinyao looked at Yang Ran's proud and confident way of pointing Jiangshan, she was a little crazy.
Kou Xinyao has already recovered. Although she is still a little shy when she makes eye contact with Yang Ran occasionally, she looks the same as before, clean and neat, her face is not red, and her heart is not beating.
Yang Jiudao came late with Lin Hong, Kou Xinyao stood up quickly, sat next to Yang Ran, and gave them the seat they occupied.
Yang Ran looked at Yang Jiudao and Lin Hong jokingly. This pair of "dogs and men" had really been tender for a long time. When Yang Ran and Kou Xinyao came out, they knocked on their door mischievously, urging them to get up.
Looking at it now, although she took a long time to tidy up, the blush on Lin Hong's cheeks still hasn't completely faded away, and her hair seems to have just been tied up.
Lin Hong blushed, but she was not Yi Yuzhi's generation, she also showed her claws, glared at Yang Ran and said, "What are you smirking at?"
The old god Yang Jiudao sat down with his big ass on the ground, and chatted with Yang Ran about other things.
Soon, they talked about the Nike factory that Yang Jiudao was most concerned about.
"Yang Ran, tell me, if we rashly ran over to ask others to advertise for us, would they take care of us?" Yang Jiudao still said worriedly, "We don't have much reputation."
"Is it okay, it doesn't necessarily depend on fame!" Yang Ran said calmly, "There are two keys to our trip, one is relationship and the other is money!"
"Money is needless to say, money is a stepping stone, if you are not willing to pay, others will not help you to work for nothing, if you are willing to pay, even if it is not a popular product, there will be celebrities to endorse for you." Yang Ran laughed Said, "Of course, what we are looking for is a real big-name star who can have great influence, so we can't be stingy about the money. Be happy, and the cooperation can last for a long time. Other stars will be willing to accept it next time after hearing about it." our advertisement."
This is also what Adidas and Nike did in Yang Ran's previous life. They hired stars to spend money, set the highest standards in the industry, and produced the most influential sports stars!
Of course, it is precisely because they are willing to spend money that those sports stars have also linked their honor to being their spokesperson.
It seems that getting a big endorsement contract from Adidas or Nike is the pinnacle of life!
(Zhan Huang, who had not yet entered the NBA, had already received a big contract from Nike, wasn't it also a hot topic?)
Yang Ran’s advice to Yang Jiudao is the same, either don’t do it, or do the best, even when hiring celebrities, we have to hire the best, give the best price, and set a benchmark in the industry, no, we should It is said that it is a peak that no one else can climb!
"Money is not a problem, our foreign orders are very profitable." Yang Jiudao nodded and said.
Of course it is high, Yang Ran controls Fox, and the big order for Yang Jiudao is almost a half-buy, half-free, the price Yang Ran raised very high, and Fox did not lower the price...
"The next thing is the issue of connections!" Yang Ran laughed, "Since we were invited to Beijing this time, it means that Teacher Yu Wenying thinks highly of us."
Kou Xinyao also nodded and said, "Yes, Teacher Yu attaches great importance to Yang Ran, and has always wanted to find a chance to meet Yang Ran in person."
"So we have to seize this opportunity to cooperate with Chinese Brothers! There are not many singers under Chinese Brothers, but there are many big stars in film and television dramas! If we can invite actors that everyone likes, such as Teacher Tang Ping'an, we will also use Are you worried about not being famous?" Yang Ran said.
Mr. Tang Ping'an is a TV actor, but he is very popular. I don't know how many TV drama awards he has won, and he likes acting. He is well-known in the industry as a prolific actor. He often changes channels and TV shows, but it turns out that he is still the same. The situation of the show.
However, although he is prolific, his acting skills are very strong. There are many fans of him in Yang Ran's family, and Mr. Yang Baoyuan is one of them.
"Of course, I don't mean to use Teacher Yu Wenying. Our cooperation is about win-win. We gain fame, and the actors who endorse can also gain remuneration and opportunities to appear on camera." Yang Ran said with a cheerful smile, "Of course, I also prepared for her. A big gift!"
"Yang Ran, but how can you guarantee that the audience will like your ad if you put in an ad on the TV station?" Kou Xinyao is not as optimistic as Yang Ran. They all want to switch channels!"
Yang Jiudao and Lin Hong looked at Yang Ran again.
Yang Ran unhurriedly raised two fingers: "Whether the advertisement is sold successfully or not, besides the reputation of the actor who endorses, there are two other keys."
Lin Hong couldn't help laughing and said, "You always hold up two fingers, so can't you say there are three keys?"
Yang Ran shrugged and said with a smile, "It's okay to say three!"
"First, the timing of the advertisement arrangement. Generally speaking, the prime time period is from [-]:[-] to [-]:[-] in the evening. Every TV station will arrange their programs with the highest ratings to be broadcast at this time, and our advertisements, naturally Also choose the TV station that everyone watches the most, and such a prime time slot."
"Second, the creativity of the advertisement. The advertisement is creative, well-shot, exciting, and not boring. Then who would change the channel during the advertisement?" Yang Ran said with a smile, "I'm afraid, at that time, everyone You will shout, how can you insert a TV series when the advertisement is broadcast?"
Kou Xinyao couldn't help laughing, she pushed Yang Ran and said, "You're talking nonsense!"
"Really, I personally designed our first Nike ad. If you don't believe me, when you watch TV, see if the ad is better or the TV series is better!" Yang Ran laughed.
"Hey, don't tell me, Yang Ran is really creative. The advertisements he designed before attracted many inquiries from customers!" Lin Hong was very convinced of Yang Ran's point.
"What about the third point?" Lin Hong urged Yang Ran.
"Don't just listen to me! Eat quickly, the breakfast is getting cold." Yang Ran laughed.
He went on to talk about the third point: "The last point is the catchy slogan! The advertisement is to show our brand characteristics through visual effects and the final slogan! And the dialogue of the whole advertisement converges to the end and only needs one sentence! "
"A catchy slogan, everyone will blurt out when they see your products and your logo." Yang Ran waved the fried dough sticks as if waving a giant sword, with a serious expression, "Think about it, those children in the streets and alleys, It’s like a nursery rhyme, just open your mouth, will our products not be well-known?”
Kou Xinyao looked at Yang Ran's proud and confident way of pointing Jiangshan, she was a little crazy.
You'll Also Like
-
Global Beast Tamer: Summon Rayquaza at the Start
Chapter 235 5 hours ago -
Naruto: Teaching a disciple will return 10,000 times, start by teaching Naruto SSS-level ninjutsu
Chapter 5 hours ago -
Too fierce because of caution
Chapter 208 5 hours ago -
Pirates: The little princess who is loved by the group is too calm
Chapter 201 5 hours ago -
Apocalypse of a Hundred Demons: I Became the Strongest Demon Tamer
Chapter 278 5 hours ago -
Sorry, my Starfleet only recruits female soldiers
Chapter 184 5 hours ago -
Strengthening descendants: My descendants are all over the world of immortal cultivation
Chapter 223 5 hours ago -
The Rise of Light
Chapter 325 5 hours ago -
Confession: I am a fat otaku. Why am I crying when a monster comes?
Chapter 227 5 hours ago -
Zongman: Protecting my brother starts with Naruto
Chapter 266 5 hours ago