Rebirth of the Giants: The Return of the Devil's Daughter

Next, it was Wen Haowen's turn to show his face on the stage: "The product developed by Aishang this time is called the Rainbow series. Based on the seven colors of red, orange, yellow, green, blue, and purple, it has created a series of products with seven different colors of fruits. The series of products all have different product effects.”

His words aroused enthusiastic responses from many people, Ai Shang Ai Shang... This name has been appearing in the ears of the public recently, but the Wen Group has kept the relevant information about Ai Shang tightly covered, it is too mysterious It is easier to arouse people's curiosity.

At this time...Wen Haowen's words undoubtedly revealed the tip of the iceberg of Aishang's products.

Wen Haowen is very satisfied with the enthusiastic effect he created: "Next, I will take everyone to the display area of ​​Aishang products, so that everyone can get a closer and more intuitive understanding of Aishang's products."

Wen Haowen brought reporters and some guests to the exhibition area.

Bold and bright colors, coupled with the beautiful symbolic meaning of the rainbow series, this series of products endowed with a natural and beautiful meaning, which attracted heated discussions among the women present.

Even Xiao Zhiyuan had to admit that the Wen family had devoted too much effort to Aishang. Before that, he had obtained a sample of Aishang's newly developed product from Jiang Shaofeng, and had conducted various researches. Before the release of Aishang's products, he ruined the reputation of Aishang's products and destroyed the release of Aishang's products, but he did not expect... All the research data of Aishang were perfect, and he could not find any opportunity to attack the Wen family reason.

The Xiao family naturally wouldn't engage in some unwarranted tricks, not to mention that Mr. Wen was not talking about being a vegetarian, but it was also a matter of losing points for the Xiao family itself, so he had no choice but to give up the idea.

Then he discussed with Jiang Shaofeng, hoping that he could help to obtain the formula of Aishang Cosmetics, but the Wen family seemed to be on guard, and broke up the formula from the beginning, and even many senior researchers could not figure out the specific formula .

Cosmetics are not like ordinary beverages. As long as you know the general formula, you can research the finished product. Every formula process of cosmetics is precise, and there is no room for half-misses. Maybe you have mastered the formula, but there are many or few ingredients. It can affect the overall effect of cosmetics and even turn the formula into a deadly poison.

The Xiao family's plan for the Wen family was aborted due to various reasons.

This made him very unwilling, after all... If the Wen family hadn't played tricks on it, now Aishang is already a brand under the Xiao family, and the success of Aishang now also belongs to the Xiao family.

Xiao Zhiyuan looked at the products in the exhibition area, and asked the people around him in a low voice: "What do you think of Aishang's products?"

Chu Jingnan's eyes fell on the colorful and gorgeous colors in the display area: "Honestly speaking, it is perfect. Even if the Xiao family bought Aishang back then, the re-developed products may not be able to surpass the current Aishang."

Xiao Zhiyuan was a little dissatisfied with his answer: "Really? In terms of financial strength, the Wen family is not comparable to the Xiao family. Why do you think that the products developed by Xiao Ai are not as good as Aishang?"

He admired Chu Jingnan very much, because this young man was smart, capable, and talented.

He previously served as the president of the Lanfeng Academy, and he did a good job. This is what he likes the most, so after he graduated from the Lanfeng Academy, the Human Resources Department of the Xiao Family offered him an olive branch.

He accidentally heard someone from the company talk about how Chu Jingnan looked quite similar to him, but he didn't take it to heart. Chu Jingnan directly entered the marketing department and performed very well, and soon entered his line of sight.

When he saw him for the first time, he almost thought that this Chu Jingnan was his leftover blood.

Chu Jingnan said: "The Xiao family and the Wen family operate different projects, which also determines that the Xiao family and the Wen family have different product positioning and concept research and development. The Wen family has been doing women's business for so many years, and they really know women very well. Psychology, as well as the pursuit of luxury brands, and a better understanding of the positioning of the market, this is the key to victory, which is beyond the reach of the Xiao family."

Xiao Zhiyuan restrained his casual attitude, he did not expect this young man to have such a unique vision and such a flexible mind.

Chu Jingnan continued: "Pure natural, fruity, gentle, nourishing, rainbow series, extending the design concept of letting the skin eat fruit, no matter which one can arouse women's desire to buy products, high-end luxury brands, never lack that This kind of customer with a curiosity-seeking mentality, because she is not short of money, just to find a product that suits her. Compared with youth and beauty, what is a mere money? So... Ai Shang has been in it since the beginning It was a perfect turnaround."

Xiao Zhiyuan was speechless, this kind of analysis was really unique: "What do you think, if the Xiao family acquires Aishang, how will they build this brand?"

Chu Jingnan's tone was light: "I don't think the Xiao family will invest too much in research and development, and the emphasis is on repackaging and putting it on the market, because... in the eyes of the Xiao family, Aishang's products are already quite mature, and there is no need to do it." Too much research and development, just need to turn Aishang into a luxury brand, for example... use rare fruits to make a big fuss, and create luxury beaks."

Xiao Zhiyuan was completely speechless. Someone had mentioned this idea to him before, and he also adopted it. He didn't expect this young man to be so sharp. However, after joining the Xiao Group for more than a year, he treated Xiao If the group's understanding is thorough, this is something that many people who have worked in Xiao's group for many years cannot do.

Chu Jingnan said: "This is the difference between the Xiao family and the Wen family. The Xiao family only cares about making money, but the Wen family takes into account product development and packaging, customer psychology and needs, and manufacturing in the process of making money. The topicality of the products, they are good at grasping every detail in the luxury brand market, and the details have always determined success or failure in the mall.”

Xiao Zhiyuan said in a low voice: "Then, if the Xiao family wants to enter the luxury brand market, where do you think they should start?"

Xiao Zhiyuan admired this young man's unique ideas and insights, so he couldn't help but ask a few more questions.

Chu Jingnan's eyes penetrated the magnificence of a room, and fell on a group of women surrounded by a group of women not far away. The stars Gongyue laughed and said: "It is impossible for the Xiao family to enter the luxury brand in a short time. , because...Wen's Group has been operating in this area for many years, and now it is an iron bucket."

Xiao Zhiyuan also understood this truth, he just sighed slightly.

Chu Jingnan continued: "However, it's not impossible!"

Xiao Zhiyuan looked at it in surprise: "Oh, what do you think? Tell me and listen!"

Since the Xiao family failed to acquire Aishang, the Xiao family has fallen into a slump for more than two years. Now that it has finally recovered, it still has not stopped its ambition to attack the luxury brand market. After all... luxury brands are a piece of fat. The Wen family took it all by themselves, and no one else would be envious.

Chu Jingnan said: "No matter how hard the iron barrel of Wen's Group is, can it compare to a gold steel drill? There is no loophole, just drill a hole, and... the Wen family itself is not monolithic, we can start from the Wen family, However... this is not an easy task and requires a long-term plan."

Xiao Zhiyuan was startled, a smile appeared on his face, he reached out and patted Chu Jingnan's shoulder and said, "Young people just have ideas, work hard, I like you!"

In turn, he felt it was a pity that although his son was also smart and excellent, his temperament...it still needed a period of tempering to become angry.