Rebirth of the Giants: The Return of the Devil's Daughter

PS. Here’s today’s update, and by the way, let’s vote for the "Starting Point" 515 Fan Festival. Everyone has 8 tickets. Voting will also give you starting point tokens. I beg everyone to support and appreciate it!

However, before the TK Group could catch its breath, something happened that made the TK Group even more difficult.

TK Group is suspected of exaggerated publicity and promotion, false publicity, advertising violations and other publicity methods that violate regulations, and news that it has achieved high performance growth through advertising bombing has been widely reported by the media.

Many regions have been warned, stopped selling or revoked approvals due to violations of consumer portrait rights, exaggerated efficacy, and failure to obtain approvals. The distributors have also violated regulations many times.

As a result, TK Group's products have been removed from shelves on a large scale.

The industry and the public have also sparked fierce controversy over this.

Z Country Health Brand Guild, regarding the "Health Food Supervision and Management Regulations", stated that as the health brand industry is becoming more and more popular, relevant departments will also increase supervision in this area to eliminate false advertisements, exaggerated publicity, and illegal promotion and other marketing methods that violate the regulations to protect the rights and interests of consumers.

Therefore, the way of advertisement-driven promotion is no longer suitable for the health care brand market in country Z.

This undoubtedly dealt a heavy blow to TK Group.

The sales of TK Group are deeply involved in the turmoil of fines, warnings, orders to stop sales, and withdrawal of advertising approvals.

In the end, they suffered a heavy backlash from the huge publicity and promotion.

Sales continued to fall in a crazy manner. The sales myth once created in country Z fell to the altar in an instant, and was deeply involved in the scandal of the company's reputation and product image.

Gu Junlin couldn't help but exclaimed: "I didn't expect that it would be so simple to defeat the TK Group. Fortunately, between us, I was still worried about you, and I was sweating hard."

Wen Xinya's move is to retreat.

Avoiding the edge of the TK Group, in fact, has been secretly watching every move of the TK Group.

TK Group's advertising and promotion campaign is overwhelming and too aggressive. There will definitely be some actions that violate the regulations, but the people don't know it, and the officials have no way to investigate it.

However, once it is known, it is a scandal.

Warm and elegant, said: "In fact, in country Z, bombardment-style promotions are the norm, such as "No gifts for this year's holidays", "Eat the same five things", "Don't be too thin! "Wait, this kind of publicity has also created a terrible sales myth, and these companies are warned, fined, etc. every year because of exaggerated publicity, false promotion, and advertising violations, but they still stand firm. fall."

In Country Z, the public’s awareness of a product or a brand is known through the popularity of the advertisement and the strength of the publicity. Everyone subconsciously believes that if the advertisement is large, wide, and well-done, the product must be very good. Famous, product quality will be good.

Therefore, in recent years, bombardment advertisements have almost become a sharp weapon for company marketing.

This method is indeed able to occupy the market in a short period of time.

However, at the same time, not everyone is able to control it, because if you can't use your products to grasp the hearts of consumers while quickly occupying the market, you will soon fall from the altar.

TK Group is a prime example.

Ling Qingxuan gave Wen Xinya a thumbs up. She admired Wen Xinya's scheming methods: "TK Group is not a company from country Z. Their products have been controversial since their launch, and they have been widely publicized. And promotion, it is true that they can quickly occupy the market in a short period of time, but as outsiders, they have forgotten that they must first gain a firm foothold in the land of country Z."

If you can't gain a foothold, you can't stabilize the market you occupy.

It is easy to be pulled down from the altar.

It's really fortunate that Wen Xinya can think of such a method of borrowing a knife to kill someone.

It is too clever.

Wen Xinya nodded: "The moment TK Group launched TCM healthcare products, it was already doomed to fail."

TCM healthcare brands are not something they can do as they wish.

After five or six years of operating in the market, Lanxin Company has established a firm foothold in the market and made its products deeply rooted in the hearts of the people. Why does TK Group think that by virtue of the influence of Lanxin Company's traditional Chinese medicine health care brand in the market, it will be able to Occupy the market quickly?

It's just idiotic dreams.

Zhou Tianyu sighed and said, "The TK Group, which is as strong as a tiger, has been manipulated by you, and has no power to resist. Tell me honestly, do you have any other tricks?"

Violations in publicity and promotion did put TK Group in deep trouble and fell from the altar of sales, but this does not mean that TK Group has lost.

According to Wen Xinya's temperament, the most violent storm is yet to come.

Wen Xinya smiled slightly: "You will know in two days."

She sold a pass.

Before, she was in the health care brand guild, and she boasted that in just seven days, she could defeat the TK Group.

Five days have passed now.

There are still two days.

Xu Tongxuan hugged Wen Xinya's neck: "How did your brain grow? You are so smart that it is outrageous. As friends, we all feel a lot of pressure. I finally understand why everyone says, too A wise man has no friends."

She couldn't help but think that when grandpa read the newspaper reports today, he felt that the victory of Lanxin Company was set, and TK Group's reputation as a world-renowned large enterprise had also come to an end, and it would also completely fall into the dust on the international competition stage.

With the strength of one person, a small company can fight side by side to destroy a giant existence. Sure enough, the waves behind the Yangtze River will push the waves ahead!

Grandpa has never praised a few people in his life.

Wenxinya is not one of them.

Wen Xinya was speechless for a while.

Ye Feiyu said: "It is said that they are not the same people. If you don't enter the door of the same family, Xinya and Si Jiu are a perfect match. Si Jiu... tsk tsk tsk..."

She even suspected that Xinya's sophisticated scheming methods were actually taught by Si Jiu.

I have to say that classmate Ye Feiyu has already told the truth.

Wen Xinya hurriedly said: "Hey, I told you to take it easy, don't blame him for everything, he didn't invite you to provoke you."

Based on past experience, every time they mentioned Si Jiu, there must be nothing good to say, all kinds of endless jokes, it is simply a headache.

Han Mofeng smiled and stared at Wen Xinya's slightly opened collar, a faint red mark was ambiguously branded on her collarbone, he stretched out his hand to pull his collar, and jokingly said with a smile: "Steal, remember to wipe it. mouth!"

Everyone instantly understood what he meant, looked along the warm and elegant collar, and couldn't help but smile ambiguously.

Wen Xinya's cheeks flushed, and only then did she discover the hickey mark on her collarbone, she quickly pulled her collar back together, and said confidently: "Whoever ate it, obviously ate it aboveboard."

Si Yiyan is her fiancé, she needs to steal it. "

"Oh--"

The booing voices of everyone contained a strong sense of ridicule.

Only then did Wen Xinya realize that her words were too loose and bold, and her cheeks flushed instantly.

[515 is coming soon, I hope to continue to hit the 515 red envelope list, and by May 5th, the red envelope rain can give back to readers and publicity works.A piece is also love, it must be better! 】