Rebirth of the Giants: The Return of the Devil's Daughter

The acquisition battle between Lanxin Company and TK Group has temporarily died down, and TK Group has completely immersed itself. Lanxin Company's various rest plans are also in full swing, and product formula upgrades and packaging upgrades are also in full swing.

Lanxin's company went up and down, and suddenly entered into a tense and busy state.

The entire Lanxin company, after sweeping away the panic, tension and silence of the negative haze during the previous acquisition war, everyone's morale is high and their work attitude is more positive.

"The Health Care Brand Guild called not long ago to invite you to a press conference." Knowing her temperament, Zheng Yifan did not explicitly answer the invitation from the Health Care Brand Guild, but planned to speak after asking her what she meant. .

Wen Xinya has been acting as the acting president of the health care brand guild for so long, and she almost never participated in the task meetings and activities of the health care brand guild, which made the self-righteous old stubborn people in the health care brand guild extremely dissatisfied with her.

There are people who say that she is arrogant, conceited, defiant, and that she is inhumane.

However, even so, she still went her own way.

Fortunately, in the battle for TK Group's acquisition, she acted to severely damage TK Group, allowing her to still sit firmly on the throne of acting president of the health care brand industry.

"Reject, let Yan Shaoqing participate on my behalf." Wen Xinya refused without thinking.

The theme of this press symposium is naturally the takeover battle between domestic healthcare brands and TK Group. With the truce between the two sides, the takeover war died down, causing the media and the public to speculate a lot about it.

The symposium held by the health brand guild at this time is actually to stabilize people's hearts.

She doesn't have to attend.

After all, as we all know, Yan Shaoqing is the professional manager of Lanxin Company, unless necessary, Yan Shaoqing is the spokesperson for BOSS Bella.

Zheng Yifan was noncommittal, and Yan Shaoqing felt a little helpless: "Now the media and the public are focusing on the takeover battle between Lanxin Company and TK Group. I am afraid that my intervention will not be enough to stabilize the situation. Lanxin Company's rest plan , It’s almost finished, let me know what you plan to do next, and I’ll have a good idea during the symposium.”

He can't just sit there and talk to reporters and say empty words.

Zheng Yifan also wanted to know her next plan, and looked at Wen Xinya.

Wen Xinya said leisurely while drinking tea: "Soldiers should avoid chasing and attacking fiercely. When they can't deal a fatal blow to the opponent, blindly suppressing the opponent will more easily cause a violent rebound. Lanxin Company should do everything It has been done, and the next step is to see what TK Group plans to do."

TK Group, under the attack of Lanxin Company, is on the verge of death. At this time, what they think is how to revive TK Group and solve the current predicament. Their strength has plummeted, just like a seriously injured person However, no matter what tricks are tried, they are full of loopholes and not enough.

And if Lanxin Company is chasing them fiercely, what they must be thinking at this time is that they must do their best to fight hard. A skinny camel is bigger than a horse. In this acquisition battle, Lanxin Company, although It has been steadily gaining the upper hand, but still suffers great trauma. TK Group's full blow will definitely pose a huge threat to Lanxin Company.

Ouyang Feng looked at her curiously: "From what you said, you seem to have predicted that the TK Group will definitely make a big move next?"

Recently they have been paying attention to the TK Group, but the TK Group has been silent, as if there is nothing unusual.

"TK Group suffered a big setback in the product war. The company was hit hard, its overall strength plummeted, its reputation was damaged, and its product image was discredited. Over the years, the credibility of its market operations has been questioned by consumers. In the midst of criticism and condemnation from the media and the public, under such circumstances, TK Group can only continue to fight this acquisition battle if it develops new products and presents itself with a brand new image.”

She and TK Group are very clear that the most important thing in the acquisition war is the product.

The reason why Z State Electric was able to win the acquisition of foreign-funded enterprises was precisely because their products were better than foreign-funded enterprises.

She used the product war to severely damage the TK Group.

Now that TK Group wants to fight back, it must revive the product and build consumers' trust in the product.

Li Mengjie was taken aback: "Where does the TK Group have the confidence that it will be able to develop new products in a short period of time, and the new products can compete with Lanxin Company? Overturn consumers' previous doubts about them and re-establish consumers' trust in them." Confidence in the product?"

Li Mengjie's words made both Yan Shaoqing and Zheng Yifan think of a possibility, and their faces turned serious.

"They not only want to develop new products, but also do research on TCM health care brands. At present, the formula has reached the hands of TCM masters."

The news of Xia Ruya's return to the country has been kept secret, which made Wen Xinya very vigilant, so she sent someone to monitor the movements of Chu Jingxiang and TK Group, and she found out that Xia Ruya was in contact with Chu Jingnan.

In the blink of an eye, Wen Xinya thought of someone.

—Basil!

Basil and Xia Ruya have a long-standing relationship. When Ning Shuqian had a false pregnancy, Xia Ruya introduced Basil to the Wen family. Basil not only diagnosed the false pulse, but also helped Ning Shuqian hide the truth about her pregnancy.

Later, the Wen family took Basil to court, but finally let it go because of insufficient evidence.

After that, Basil completely disappeared before everyone.

In this way, Xia Ruya's purpose became quite obvious.

"TK Group is really good at calculating. We use Chinese medicine health care products to win the product war of TK Group, so TK Group also makes Chinese medicine health care brands. In this way, the public will guess which one is the same as Chinese medicine health care products. Better?"

"In this way, Lanxin Company's hard-earned people's hearts will be shaken. TK Group will definitely use the traditional Chinese medicine health care brand to make a big fuss. As long as the TK Group's traditional Chinese medicine health care brand is better than Lanxin Company's traditional Chinese medicine health care brand, the battle will be over. We lost the battle completely."

TK Group does not need to work hard to re-manage the company's reputation and product image, restore the damaged reputation, and clarify consumers' doubts about them.

As long as their traditional Chinese medicine health care brand can outperform Lanxin Company, all this will happen naturally.

Everyone's complexion is a little heavy.

Ouyang Feng asked: "Since you have seen their intentions, have you already figured out how to deal with them?"

He was very curious about what Wen Xinya was going to do next.

Wen Xinya just said lightly: "The bait has already been thrown out, and the next step is to wait for the fish to take the bait."

Is the Chinese medicine healthcare brand so easy to develop?

At the beginning, she still mastered Du Ruo's formula, but it still took three years before she launched the health care brand in Lanxin Company.

TK Group wants to develop TCM health care formulas in a short period of time, which is simply a dream.