Rebirth of the Giants: The Return of the Devil's Daughter

Chapter 1615 TK Group's product war fiasco

In this battle, Lanxin Company has taken the initiative, so it has been leading the TK Group by the nose. After losing the equipment innovation war, TK Group soon ushered in the defeat of the quality effect war.

After TK Group held a press conference in Lanxin Company, it fell into a difficult predicament.

Lanxin Company pulled the plug and announced to the media the GMP certification data commonly used by the World Health Organization, as well as relevant certification data from the Drug Administration, as well as all kinds of certification data.

This move made TK Group feel tremendous pressure.

This is another terrible public relations crisis that TK Group is facing while being caught in the wave of boycotting the takeover.

Joss was deeply in a state of desperation, and cursed violently: "The despicable and shameless people of country Z actually used such insidious moves to deal with us, it is simply hateful to the extreme."

The press conference had just ended, and the media covered the press conference extensively. The whole process of the press conference was also posted on the Internet by Lanxin Company, which also aroused heated discussions among netizens and caused enthusiastic responses.

At this time, everyone is still immersed in the attention of this news, and soon everyone will react and point the finger at TK Group.

Chu Jingnan leaned on the back of the chair, rubbed his swollen temples, and said slowly: "Lanxin Company has released the data of the certification test, and in front of everyone, it has made a fool of TK Group , Soon the media and the public will demand that TK Group also disclose the certification testing data, you should prepare early.”

Lanxin Company's move was a drastic move, and it completely cut off all the back roads of TK Group.

This trick is not cruel.

He had imagined various tactics of Lanxin Company to deal with this battle of quality effect, but he never thought that Lanxin Company would be so ruthless, doing such a thing that hurts one thousand enemies and self-damaged eight hundred.

They are hard on themselves.

Be tougher on enemies!

This is what is really scary about Lanxin Company.

If TK Group can't solve this public relations crisis perfectly, it will lose the takeover battle with Lanxin Company completely, and there will be no chance of a comeback.

Joss roared angrily: "What are you preparing for? It is impossible for TK Group to make the certification and testing data as open and transparent as Lanxin Company, and it is impossible to release any core data to the outside world."

Lanxin Company is just a public company that has not yet been listed on the market. The newborn calf is not afraid of tigers and announces its own certification data. It may encounter a crisis of formula structure leakage, but it will not cause a devastating blow to Lanxin Company.

However, TK Group is a world-renowned large enterprise, stepping on countless competitors, and has a place in the competition arena of the world's health care brands. If the certification data is released to the outside world, these data will be known to other opponents, and maybe they will use these data , using all kinds of harsh means of competition to deal with the TK Group.

Joss has no right to publish authentication data at all.

And it is impossible for the M country headquarters to agree to release the certification data.

"If TK Group doesn't follow suit, it will become the focus of criticism from the public, face huge pressure from the media, become the target of public criticism, and completely lose popular support. What's more frightening is that they will question TK Group's products, so As soon as it came, TK Group completely lost the takeover battle."

His answer, in Chu Jingnan's expectation, the reason why Lanxinya Company dared to release these data was because of the pressure of TK Group's acquisition, it could not do it in a desperate battle.

In other words, Lanxin Company is not afraid of wearing shoes with bare feet.

But TK Group has a lot to worry about. They dare not, can't, and have no way to make the same decision as Lanxin Company.

This is exactly the purpose of Lanxin Company's real calculation of TK Group.

It made TK Group speechless.

Let TK Group become the target of public criticism.

A thorough blow to TK Group's reputation, product image, and accumulated reputation over the years has allowed TK Group to stand the test of products for many years and be questioned.

Joss was dizzy with anger, and said angrily: "In the eyes of the public, the first person to do this is a feat and is worthy of praise. Those who do it later are just following suit. Even if TK Group stands up and certifies the product With the data open and transparent, everyone will think that TK Group is forced to act out of helplessness, and the company's reputation and product image will still be greatly discounted."

Lanxin Company's tactic has really taken advantage of TK Group's three-inch throat.

Let the TK Group once again fall into the quagmire of the cusp.

Chu Jingnan was silent for a while and asked, "Next, how do you plan to solve this public relations crisis?"

Losing the product war so quickly was beyond Chu Jingnan's expectation.

He was a little confused, was TK Group too weak, or Lanxin Company too strong?

Joss sat down in the chair, covered his cheeks with both hands, and said in a deep voice, "TK Group has no ability to block the people's leisurely public opinion, and the media's verbal criticism, and Lanxin Company must also I will not let go of this opportunity, pursue TK Group fiercely, and make things worse, TK Group has already lost this product war, and the entire acquisition plan is completely mired in the quagmire, unable to extricate itself."

He did not say that they were on the verge of a disastrous defeat in this takeover battle.

He couldn't speak.

There is too much unwillingness, anger, and powerlessness in my heart, and there is no way to vent it.

Before that, he had participated in many buying and selling battles in the company, big and small. He didn't understand why he, who had always been unsuccessful, would suffer such a terrible defeat this time.

The means and strategies he was proud of were not worth mentioning in the eyes of the other party.

His arrogant and self-satisfied IQ, in the eyes of the other party, is like a child.

Lanxin Company, a mere small company that is not listed, is his biggest rival. It is ironic to think about it.

Chu Jingnan's eyes flickered.

Joss suddenly raised his head and looked straight at Chu Jingnan: "Chu, TK Group can't lose this acquisition battle, how is your acquisition plan for Lanxin Company going? Is there any progress? Can you At this time, deal a heavy blow to Lanxin Company?"

Now, his only hope is Genesis Ventures.

Chu Jingnan was sorry to look at Joss: "I'm sorry Joss, because TK Group has been hit hard by Lanxin Company one after another, Genesis Investment Company's acquisition plan has also entered a deadlock, and TK Group's limited financial resources have led to our acquisition There is absolutely no way to start the plan."

The acquisition plan has come to such a situation, and TK Group has a major problem.

In Chu Jingnan's view, the TK Group should take full responsibility, and he did not admit any mistakes in his assistance in the acquisition.

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