Rebirth of the Giants: The Return of the Devil's Daughter

Long before TK Group's products fully entered the Z country's health care brand market, they spent huge financial resources and made three seasons of promotional advertisements. There were more than [-] types of advertisements and nearly a dozen promotional videos.

Their original plan was to put all these advertisements and promotional videos together, and cover all major TV channels and Internet TV channels in country Z in an overwhelming manner, including large screens in public places in the capital, as well as advertisements at bus stops on the roadside. license, even rental, etc...

However, the external battle of Lanxin Company damaged the company's reputation and brand image and disrupted their plans.

In order to restore the company's reputation and brand image, they could only release the first phase of advertising, and at the same time, they wanted to teach Lanxin and NBJ a lesson.

Their strategy was quite successful.

Because, they know very well that the consumer psychology of most people in country Z is that whichever advertisement is well done, well done, big and well known, then that product is the best.

They are well versed in the consumption psychology of people in country Z, so they prescribe the right medicine and invest a lot of energy, material and financial resources in advertising, aiming to break through the health care brand market in country Z in one fell swoop.

However, their plan fell through.

Just when they were discussing the investment in the second phase of advertising for their direct countermeasures to achieve overall success, a thunderbolt from the blue shocked everyone in the TK Group.

The launch of their first advertisement brought not a boom in sales, but a winter of sales!

Almost the most terrible winter in the history of TK Group.

Their products are treated coldly!

On the projection in the conference room, there was also a promotional video similar to the first phase of TK Group's online advertisement, which slapped all of them like a huge slap.

Everyone was stunned, unbelievable, and even stunned.

Joss lost his temper at the meeting, and slammed the stack of materials in front of him to the ground: "Oh, I can't believe my eyes, how can people from country Z be so despicable and shameless, copying our advertising plan And creativity, they are robbers and rascals at all, and I want to do business with such a group of people, it is an insult to my personality."

Joss has never met such a despicable, shameless, robber and rogue person, which has simply refreshed the lower limit of his outlook on life.

The people of country Z are really a group of guys with no quality and morality.

Chu Jingnan leaned on the back of the chair and looked at the angry Joss lightly: "Let me remind you, they are not plagiarizing, but imitating."

TK Group's strategy of launching the first advertisement made him appreciate Joss's mind and determination. Using his own strengths to attack the other's weaknesses, Joss's IQ finally came online.

However, Lanxin Company's response was beyond his expectation!

Imitation, imitation, really brought out the true qualities of Z country people to the fullest.

Such an extremely insidious method made him even more curious about the identity of the boss behind Lanxin Company.

Joss yelled angrily: "What's the difference between imitation and plagiarism? I will sue them, and I will sue them for bankruptcy."

Yes, in response to Lanxin Company's actions this time, he intends to use legal means to protect his own interests. This time, he must cause Lanxin Company and NBJ to suffer heavy losses.

A mocking smile appeared on Chu Jingnan's lips: "I think Mr. Joss should have a deep understanding of the national conditions of country Z before making a decision before suing them."

Lanxin Company's method of dealing with TK Group is quite clever.

They know very well that they can't fight for strength, financial resources, material resources, or manpower, no matter what.

Therefore, they have never confronted the TK Group head-on, but resorted to peripheral warfare and flank warfare, which caught you off guard and retreated while fighting, allowing the TK Group to mess up.

Joss had already lost his mind because of his anger: "They will be punished by law."

The roaring sound echoed in the silent meeting room, and everyone who participated in the meeting did not dare to breathe!

Lanxin's frequent tricks made TK, a behemoth, feel overwhelmed and had a headache. No one thought that a small company that was not listed in the district could actually give them heavy blows time and time again.

"In country Z, imitations and copycats have always occupied the mainstream market. They are not illegal, and they will not be punished by law. Mr. Joss naturally wants to do as the Romans do. When he enters the gate of country Z, he must abide by the rules of country Z. .”

Chu Jingnan sighed slightly. The cooperation with TK Group this time was obviously not very pleasant. He was only an investor, responsible for assisting in the acquisition, and had no right to interfere with any decision-making of TK Group.

Joss just froze.

Chu Jingnan said: "Lanxin Company uses its own strengths to attack the other's weaknesses. They can't compete in financial strength, but when it comes to the national conditions of country Z, they who are born and raised in country Z know better than you, so they start from Z. If you start with the national conditions of the country, you will only suffer from boredom."

Although, as an investor, he has done everything he should do, and it is a decision-making issue within the TK Group that caused the situation like this in the TK Group, but he still does not want the acquisition battle to fail, because once it fails, even if he does not Any negligence is a stain that cannot be washed away in his life.

Joss woke up from his anger, and his heart was full of unwillingness.

Someone in the conference room asked: "So now, should we invest in our second season advertising campaign?"

He has been thinking about this issue for a long time. Advertising campaign is their most powerful weapon. It is a pity to abandon it like this.

Chu Jingnan smiled slightly and stopped talking.

He is not suitable to participate in the next topic.

It is the investor's fault to interfere with any decision-making within the TK Group and lead to the failure of the acquisition.

Joss sternly said: "If our second advertisement goes live, Lanxin Company will definitely use the same method to encircle and annihilate us, so the second advertisement must be invested, but the strategy needs to be changed. The advertisement is put on the market together with the second issue, and the promotion of the media network is also strengthened. I don't believe that they can cope with such an offensive from the TK Group."

The amount of publicity for the second phase of the advertisement is astonishingly large. Even if Lanxin Company wants to imitate, can they imitate it?

By the time they complete their imitation, their ad has already been deeply rooted in the hearts of the people, and by then they will be humiliating themselves.

Chu Jingnan's lips curled up into a smile. This Joss had a brain, but he didn't know how Lanxin Company would deal with the "crushing" attack of TK Group.

He suddenly looked forward to it!