Football giants

Chapter 78
Silicon Valley, USA, Facebook headquarters.

Sean Ryan, the newly appointed director of the game department, stood outside the office of Vice President of Cooperation and Platform Marketing Dan Rose. After hesitating for a few seconds, he took a deep breath and knocked on the office door.

"Come in!" Dan Rose's voice came from inside.

Sean Ryan took another deep breath, opened the door and walked in.

"Good morning, Mr. Ross!" Sean Ryan tried to keep the smile on his face relaxed and natural.

"Good morning, Sean." Dan Rose raised his head, glanced at the department head he had just recruited, and stopped working with a smile, "I hope you brought me good news today."

Sean Ryan smiled wryly in his heart. He himself didn't know whether this was good news or not.

But he walked across from Dan Rose's desk and sat down.

"Mr. Ross, colleagues in my department have been tracking a game software for the past few days."

"Oh, is it?" Dan Rose was a little strange, is there anything to report?
Sean Ryan took another deep breath and decided to speak out in one breath.

"This software is called Cut the Rope. It is a new game launched by a start-up company from Southampton, UK. It has been on our platform for half a month, and it is winning the affirmation and support of more and more platform users, and its ranking in the rankings is also rising."

"Cutting the rope?" Dan Rose sounded familiar. After thinking for a while, he remembered that it seemed to have been reported in the newspaper before, but he just glanced at it. He heard that it was related to a European football team. Who knows?

"Are you paying attention to it because they violated the rules when they competed for the ranking? If so, just deal with it seriously."

To maintain the fairness and justice of platform competition, Dan Rose thinks this is needless to say.

"No, Mr. Ross, they didn't break the rules." Sean Ryan shook his head.

Dan Rose laughed as soon as he heard it, "So, you all think this game has great potential, and you want to further promote and tap it to make up for the recent loss of traffic due to the previous tense relationship with the game developer?"

If so, that's certainly good news too.

"No, Mr. Ross, I personally think that not only should it not be promoted, but it should be taken off the shelves."

When Dan Rose heard this, he raised his head immediately, with dissatisfaction in his eyes, staring at the newly appointed director of the game department in front of him, and his tone was a bit unkind, "I don't quite understand, Sean, what exactly do you want to report to me?"

Sean Ryan thought for a while and let out a breath, "Mr. Ross, the company that developed this game called Cut the Rope is the same start-up company that developed the WeChat app before, and we have been tracking this game for several days. We found that players have bound their social circle of friends on our platform through this game."

Dan Rose was silent, just listening.

"We absolutely have reason to suspect that WeChat is using this game to guide users of our platform into their social platforms. We have no choice but to remove this game." Sean Ryan thinks this matter is very serious.

Of course, this is just the beginning, but if it is not stopped, who knows what will happen in the future?
Dan Ross listened carefully to Sean Ryan's words, and did not express his opinion for a long time.

There was a deadly silence in the office, which lasted for nearly ten seconds.

"Xion, do you still remember, when you first joined the company, I told you, what is your mission?"

Sean Ryan was a little in awe of this boss, nodded and said: "Remember, develop and maintain the relationship between internal and external partners in the game industry and the main operators of the industry."

"Well, games occupy a very important position on our platform. Before that, we tried to integrate game developers and let them surround us more firmly, so we changed the game development rules of the platform, but what happened?"

As a result, one of the largest game developers announced to switch to Google, and at least half of the Internet users are using the developer's farm game, which directly caused Facebook to suffer heavy losses.

After learning from the pain, they changed their domineering approach and began to learn to listen to the voices of game developers.

"Your WeChat, I know, how many users do they have now?"

"Just over 2000 million."

"What about us?" Dan Rose asked again.

"More than half a billion."

Dan Rose nodded, "Then tell me, who is our biggest competitor now?"

"Google, without a doubt." Sean Ryan knew that.

"Very good, you haven't forgotten!" Dan Rose nodded again, "Then you should be very clear that the most important thing for your game department now is to make up for the impact of several major game manufacturers switching to Google as soon as possible, instead of further exacerbating the tension between us and game developers, you understand what I mean?"

"Understood." Sean Ryan was a little helpless.

When Dan Rose said this, he felt that he had woken up, "I hope you can still understand that the task on your shoulders is very heavy. The company attaches great importance to social games and has listed them as an important part of the business. You should find ways to attract more outstanding game developers to enter and stay on Facebook."

Sean Ryan understood what Dan Rose meant, and knew what he should do.

That is, don't cause trouble for cutting the rope, and should even be promoted appropriately.

Perhaps, in the eyes of Dan Ross, Internet users are not an either-or zero-sum choice for Facebook and WeChat.

If you choose WeChat, do you have to abandon Facebook?
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The same is Silicon Valley, Apple's headquarters.

Apple App Store Director Eddie Ku is seriously looking at the report in front of him.

The content of this report revolves around a new mobile game that has attracted a lot of attention.

"I have personally played this game, and it feels very good to me. The graphics are gorgeous and smooth, and the overall design is also very pleasing. The player retention rate is very high. More importantly, they use free and charged items, which is undoubtedly very pleasing."

Sitting across from Eddie Ku was one of his employees, who was also the submitter of the report.

"Currently this game has topped the free charts in several countries including Australia, Italy, the Netherlands, Sweden, New Zealand, Canada and Finland, and has also entered the top [-] in the United States, which has attracted a lot of media attention."

"I've talked to their employees. They currently only plan to release it on Facebook and IOS platforms. They have no idea of ​​entering the Android market for the time being. Moreover, they are intensively developing a brand new game that will introduce 3D gyroscope technology."

When Eddie Ku heard this, he immediately raised his head, "Are you sure?"

"Well, they showed me a video. All I can say is that it's very good, but they still need to improve some details such as graphics, gameplay, and paid props. The initial estimate is that it will not be launched until the end of the year at the earliest."

3D gyroscope is the main feature of IPHONE4, but there are very few games on the market that support this technology.

A very important principle of the Apple App Store is to select some applications that can show the unique experience of IOS and promote them, so as to retain Apple users to the maximum extent in this way.

"You go to contact them again and try your best to arrange for their new game to be exclusively released on our IOS platform, and at the same time arrange a strong recommendation for their game."

There are not many games that support 3D gyroscopes, and even fewer high-quality products, so we have to strive to win them over.

"How big is it?"

"This week's homepages of app stores in countries and regions with the largest downloads, including the UK, the US, Japan, and Germany!"

Eddie Ku showed his sincerity, because this recommendation is the one with the best location and the best effect in the Apple App Store, and it is what countless app developers are looking forward to but can't ask for.

"By the way, be more sincere and show our sincerity." Eddie Ku solemnly reminded his subordinates before they went out.

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"Exclusive release?"

At the Southampton Tourist Wharf in the UK, the Wechat company's office looks out, which happens to be the Itchin River.

The design of the surrounding glass curtain walls allows the entire office building to have ideal lighting and a fairly transparent view.

When Yang Huan heard Zhu Liangcheng conveyed the cooperation intention from Apple headquarters in the United States, he was also moved.

Although the download volume of the game Cut the Rope is not small, there is still considerable potential to be tapped, but this requires the recommendation and cooperation of the Apple App Store.

The smell of wine is also afraid of deep lanes, and Apple's recommendation can make a game complete a huge transformation.

"Yes, Master Huan, I can see that they are very sincere, especially for our new game."

The new game that Yang Huan personally worked on is Temple Run, which is different from the Temple Run he played in his previous life. This time, it’s free with in-app purchases, and the graphics have to be made more beautiful and smoother.

At the same time, Yang Huan also asked the development team to create a competition mode between players.

As the saying goes, fighting between people is a lot of fun, and the competition between players can stimulate the strongest consumption desire of players.

"Since they are so sincere and the conditions offered are not bad, then agree to them!" Yang Huan said after thinking about it.

"Understood!" Zhu Liangcheng laughed and went to reply immediately.

"Wait!" Yang Huan suddenly thought of a question and stopped him, "Just say that our commitment is only for half a year, and after half a year, we will release it on other platforms such as Android and Facebook."

"receive."

The Android platform is also a very large market. It is a pity to give up such a large market just for the recommendation of Apple.

As for Facebook, Yang Huan values ​​the users and social network on this platform.

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As Yang Huan finalized the terms of exchange with the Apple App Store, several members of the Cut the Rope development team also began to prepare for the upcoming promotion in full swing.

They have specially prepared an updated version for this week-long recommendation, adding two game level boxes, and some special paid items, and there will also be a limited-time discount promotion for paid items at that time.

The game team also specially prepared advertisements and promotional words for the recommendation, and at the same time actively publicized and promoted it on major game websites and forums, and even made a special promotional animation of the game and put it on YOUTUBE.

Time has entered October. After a series of promotions and publicity, the Apple App Store put the game Cut the Rope on the home page of the app store in the United Kingdom, the United States, Japan, Germany, France and other countries and regions with the highest downloads at the same time.

This move has aroused the astonishment of countless media and Apple users overnight. They are all full of astonishment. What is there to recommend about this game?
Curiosity, coupled with a series of previous promotions and promotions, as well as a good reputation on the Internet, have made Cutting the Rope become the most concerned topic among mobile game players around the world overnight.

In this case, free has undoubtedly achieved very amazing results.

Because since it is free, curious mobile phone users don't mind downloading it to their mobile phones for a try, and at worst they don't like to delete it.

This immediately made the game Cut the Rope top the free list in several countries and regions with the largest downloads in the Apple App Store, including the United States, the United Kingdom, Japan, France and Germany, in less than a week.

The fame of Cutting the Rope exploded and won praise and affirmation from countless players, and the good word of mouth once again promoted the promotion. It completely overshadowed the most popular plants vs. zombies and Angry Birds in the first half of [-], and became one of the most popular mobile games of the year.

The green cute cartoon dragon also squeezed out the angry bird and became the favorite cartoon image of countless players.

The popularity of the game has once again stimulated the surge in the number of WeChat users.

At the same time, throughout September and early October, Southampton also won consecutive victories in the League One. With their six-game winning streak in September, Southampton even rushed to the top of the League One standings.

Both the team and the game topped the list, and Yang Huan was in a great mood.

　Brothers, drop your votes! ! ! !
　　
　
(End of this chapter)