Football giants

Chapter 59 Football Enters the Internet Era!
Brazil prodigy Neymar rejects Chelsea for Southampton?
This piece of news detonated the entire Internet almost instantly, and everyone couldn't believe it was true.

But Neymar did announce to all the fans at the press conference on the WeChat platform that he will play for Southampton in the new season, and there is also a photo of him wearing the NO.11 jersey of Southampton representing the core players.

It shows that the saints attach great importance to him.

The Saints fans were very excited. After the team introduced Zlatan Ibrahimovic, all Saints fans were very satisfied, but who would have thought that the team would be so generous, buying out Neymar's contract for 3000 million euros, and introducing the Brazilian super talent to Southampton.

Is this the rhythm of a heart attack?
Some British fans even left a message on WeChat to ridicule, "Heart disease patients please consciously stay away from Southampton!"

Southampton's successive big money has also attracted the attention of many media and celebrities.

Twitter celebrity Ronaldo left a message on his official Twitter.

"I can't predict what the future of this transfer will be, but I want to say that based on what I have learned, Southampton is an ambitious team. I firmly believe that Neymar can make great progress in the Saints and under the adjustment of Bielsa. I firmly believe that he will become the core force of the Brazilian national team."

Ronaldinho, who has 300 million Twitter fans, also said, "If you want to ask me which team attracts my attention the most in the new season? I will choose Southampton without hesitation. I am looking forward to what kind of offensive football this League One team, which has two world-class superstars, Zlatan Ibrahimovic and Neymar, can bring to fans."

Kaka, who has nearly 700 million followers, expressed his best wishes to Neymar on Twitter.

In addition to these three Brazilian superstars, there are other football celebrities, such as Zidane, Nedved, Diego Forlan and other stars who forwarded or replied on Twitter.

Of course, there are also some who are not optimistic, such as Pele, who said in an interview with the Brazilian media that he is very unfavorable about Neymar's transfer to Southampton. He believes that Neymar should stay in China and continue to improve himself, rather than prematurely Go to the European league to make money.

But as soon as Bailey's remarks were posted on the Internet, it immediately aroused ridicule from netizens.

"Usually what Bailey says, we should look at it backwards."

"I can finally be [-]% assured now that Neymar will be successful at Southampton."

"Pelé, I want to ask you, how much did Neymar pay you to bribe you to speak ill of him?"

When Neymar's transfer to Southampton caused a strong earthquake in South American football and European football, the WeChat team was also actively expanding its territory, including Ronaldo, Ronaldinho, Kaka, Balotelli, Diego Forlan and other stars announced the opening of WeChat star accounts.

And Neymar's press conference made the newly launched mood stamp very popular.

WeChat also announced that all fans who follow the Neymar star account can use a set of Neymar mood stamps for free.

Zlatan Ibrahimovic fans can also try Ibrahimovic's mood stamp for free.

This made the mood stamp seem to become a label for star fans, and immediately aroused a round of fanatical pursuit on the Internet.

Especially in Brazil, the super popularity of Neymar, Ronaldo, Ronaldinho and Kaka has pushed the number of WeChat registrations to a new peak.

One day after Neymar's celebrity account was registered, the total number of followers worldwide reached 35, and the growth rate was astonishing.

In addition, Kaka's followers in one day reached 33, following Neymar.

Ronaldo and Ronaldinho are slightly less popular, but they are not far behind, basically exceeding 25.

When the whole world was shocked by Neymar's switch to a League One team, the British national TV station BBC grandly launched the ace program, the special program of daily matches, Saints Southampton!

Many people say that the Daily Game has been in decline for nearly 50 years. Although there is Gary Lineker supporting it, it has gradually failed to keep up with the pace of this era, and its ratings have also declined.

But this time, the BBC is determined to break the traditional features of the past. Apart from the host still being Gary Lineker, among the invited guests, there is only Alan Shearer, because he is a former England superstar from Southampton.

In addition, the program team invited Charlene Lahiri, a reporter from the Southern Echo, to record this program together.

When Charlene Lahiri, a stunning beauty with long blond hair, appeared in front of the TV screen, the director immediately gave her a close-up on the camera, especially her clean face without makeup. I really wish I could capture even the pores that are almost invisible to the naked eye.

This scene made all the audience in front of the TV have to marvel at the delicacy of her skin.

At this moment, countless nerds and nerds began to search for the names typed at the bottom of the screen.

No Twitter, no Facebook, only WeChat.

In less than 1 minute, Charlene Lahiri's WeChat account increased by more than 1000 followers.

After a short introduction with a strong rhythm, the program officially entered the theme.

"I believe everyone is very surprised and very strange. We also saw that on the Internet and in the newspapers, everyone is arguing. Why did Zlatan Ibrahimovic and Neymar choose Southampton?"

Gary Lineker is the host of the show. He talked with Roger Moses before, and he clearly grasped that this special program will completely overthrow the previous program tradition and create a special program with a new style.

It's an attempt to breathe a new breath into the 50-year-old's daily game.

"Alan Shearer, you were once the top superstar player, what do you think about this?"

Alan Shearer has always given the impression that he is not good at speaking in this program.

"I have been thinking about this question myself, and like everyone else, I am confused. I think Southampton must have something worthy of these stars."

Gary Lineker was somewhat disappointed by Alan Shearer's answer, but immediately turned to Charlene Lahiri.

This stunningly beautiful reporter was met by Barbara Slater when she was following Southampton. She was amazing at first sight. Before the show, she specially told Gary Lineker to push Charlene Lahiri more.

"As an important media outlet in Southampton, Charlene Lahiri, a reporter who has followed Southampton for a long time, what do you think?"

Charlene Lahiri reappeared in front of the camera. It was still a standard close-up, and even her amber eyeballs could be seen clearly. This immediately caused her number of fans to increase by more than 1 in the next minute.

"Perhaps many people will be surprised, but I personally think that this is a very normal choice."

"Why?" Gary Lineker loves this kind of surprising talk.

"First of all, everyone may not be very familiar with him because Southampton is in League One, but as far as I know, since Southampton was acquired in late July, it has always been the focus of the media and fans. Even before the acquisition, it was already a topic."

Gary Lineker smiled after hearing this, "You think this is a conscious propaganda plan?"

"I don't think it's conscious, but what I want to emphasize is that this club is one of the clubs I've seen that pays the most attention to the Internet channel, and all of us know that the Internet has gradually replaced the traditional media industry, whether it's newspapers, magazines, or even TV stations."

"In the past, the Premier League did not sell online copyrights separately, but now, from the latest official data of the Premier League, we can see that the future broadcast rights of the Premier League will be divided into three parts, British local, overseas and Internet copyrights."

"And the growth rate of Internet copyright is the fastest, so we have every reason to believe that professional football is rapidly entering the Internet age!"

Lineker nodded, "I quite agree with your statement. This team really attaches great importance to the Internet. They even arrange the press conference for the stars to join on WeChat, but how to explain the sudden popularity of this team? How to explain that both Zlatan Ibrahimovic and Neymar are willing to join Southampton?"

Charlene Lahiri smiled slightly, and this charming smile once again made her WeChat fans skyrocket.

"First of all I have to say that what looks like two things is actually one."

"In the past, traditional media controlled the channels of news dissemination. If fans wanted to watch games and get to know the stars, they could only use traditional channels such as newspapers, TV, and magazines. These channels would inevitably devote all their resources to the most newsworthy areas. There is no doubt that the top leagues, the Premier League and the Champions League, and even the top clubs such as Manchester United!"

Both Lineker and Alan Shearer nodded repeatedly, which is indeed the norm in traditional media.

"But the rise of the Internet has broken that. I remember a lot of Premier League teams saying that there are fewer and fewer young people who are willing to go to the stadium to watch the game, and fewer and fewer young people like football, but they never think about why."

"Now is the age of the Internet. Before buying a ticket, you have to queue at the ticket window for a long time, but now you sit at home, download a mobile app, pay for it easily, and go when the time is almost up."

"Young people are reluctant to enter the stadium to watch the game, not because they don't like football, but because there is nothing that moves them into the stadium. They are also unwilling to stand in line for a long time to watch a game, and they are even more unwilling to watch some people they don't know at all or who they are not familiar with play football."

"Young people nowadays like to participate and are eager to know what the star player they follow on their mobile phone is doing and thinking. So when Zlatan Ibrahimovic said on WeChat before the third round of the League One match that he would not be able to play this round, Southampton fans put up banners in the stands to encourage the Swedish center forward."

"So, when Southampton decided to hold a press conference on the WeChat platform, so that all interested people can participate through WeChat on their smartphones, young people are excited to watch the fun and ask themselves a lot of strange questions."

"But these questions allow them to better understand what kind of person the player in front of them is, and they can also gain a sense of participation from it. After participating, these people will express their thoughts and opinions on social tools such as WeChat, Twitter and Facebook. This is tantamount to free publicity and promotion for Southampton."

Lineker nodded in agreement again, "Miss Lahiri, you have cleared up some of our doubts and let us know why Southampton is popular. Do you think this marketing model of the Saints will continue?"

"Yes, definitely!" Charlene Lahiri was extremely convinced of this.

Because Yang Huan personally confirmed it to her.

"I got some insider information from some sources. Southampton is only in the trial stage this season, but the current progress is very satisfactory. The season tickets are sold out. What is different from the past is that 50.00% of the season ticket holders are women and young people under the age of 25."

"I heard that they are studying that the price of tickets may be lowered next season to attract more fans. Not only that, they also plan to build a brand new top-level stadium in Southampton."

"Wait!" Lineker stretched out his hand to block, "Miss Lahiri, I was also very excited when I heard the news, but I would like to ask, with Southampton's finances, the introduction of Ibrahimovic, Neymar and other superstars, and the construction of a new training base, the construction of a new stadium, and the further reduction of ticket prices, I don't quite understand."

Alan Shearer also looked concerned, "Yes, I am very surprised, how do they maintain the operation and operation of the team?"

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(End of this chapter)