Football giants

Chapter 507

There is no need to say how important distribution is to a movie.

At present, there are two main distribution modes in China.

One is Huayi Films. They generally use large-scale productions and star lineups to establish a film's market appeal with high-quality film quality, attract audiences, and use this to influence the theater's film schedule.

The other is the optical development industry. They adopt a matrix model, that is, they arrange distribution personnel in all parts of the country.

Both models have pros and cons.

For example, for the former, the distribution cost is relatively low. After all, labor costs are getting higher and higher these days, but the disadvantages are also very obvious.

That is, it is easy to lose touch with the market.

It is well known that Huayi Pictures does not attach importance to the establishment of distribution network, and there are no distribution personnel stationed all over the country.

Some people even joked in the theaters that the distribution staff of Huayi Pictures is a worldly expert who can't see the end of the dragon. There is no fate, and you will never see one in your life.

However, the lack of a distribution network and the lack of responsiveness to the market have forced Huayi to continue on the road of big productions and star lineups. However, in the past two years, especially this year, problems have arisen.

In [-], Feng Xiaogang's [-], two of Huayi's most valued major productions, did not receive as much market response as expected, and the box office revenue also failed to meet expectations, and the new genre work Tai Chi was even more miserable.

You know, Hua Yi has placed high hopes on Tai Chi, and filmed Tai Chi [-] and Tai Chi [-] in one go, and Tai Chi [-] is also on the agenda, which shows Hua Yi's expectations for this movie.

But the greater the hope, the greater the disappointment. The box office of the two Tai Chi movies are terrible!

The failure of these two major productions caused Huayi to suffer heavy losses and suffered very serious losses. For this reason, even the gold medal producer Chen Guofu was under heavy pressure and announced his resignation.

That is to say, under such circumstances, Miracle Pictures took advantage of the vacancy and brought the gold medal producer under its command.

If it is said that the failure of Huayi Pictures' distribution model is due to the lack of respect for the market, then what Guangxian Pictures is most proud of is its grasp of the market.

But the distribution model of the photographic industry also has disadvantages.

One is the high cost pressure. It is not easy to manage a huge distribution system composed of so many people, and the cost required is quite astonishing.

More importantly, enough movies must be released every year to ensure that this system is not idle and improve the efficiency of distributors. Otherwise, only one movie will be released a year, and you have such a huge distribution lineup. Wouldn't it be a loss?

According to preliminary estimates, at least twelve films will be released a year, that is to say, one movie is guaranteed every month.

And the quality of these movies can't be too bad!
The strong point of the light development industry is distribution, promotion, and publicity and marketing, but the shortcoming is the production of film content. After all, as a private enterprise, financial resources and resources are limited.

Therefore, when Yang Huan announced the establishment of Miracle Pictures and entered the film market with great fanfare, he had to choose what to do.

Do you want to learn Hua Yi's emphasis on content?

Or do you want to learn to pay attention to channels?
Master Huan finally chooses content and channels with both hands, and both hands must be tough!
There is no other reason, it is not short of money!

Therefore, it took Miracle Pictures more than a year to quickly set up such a distribution network covering more than 120 major movie box office cities, and at the same time, it also attaches great importance to the production of movie content.

"The release of Cold War is the first operation of our distribution system."

Zhang Qiang used PPT to introduce the distribution model of Miracle Pictures to everyone present.

"So far this year, we have only released one Chilling War, so most of the work of distribution personnel in various regions is to understand the local market, actively go to various theaters to understand the situation, accumulate contacts, and establish relationships, so that when the film is released, we can schedule more films and cooperate with us in publicity."

"As early as a month before the release of Cold War, our distributors had already communicated with the theaters where they were located, obtained film arrangements, and negotiated promotional activities and other matters. Based on these, they formulated a release plan, including schedules, film arrangements, promotional activities, and promotional materials, etc., in every detail."

"Now we still use WeChat, but as early as a year ago, we have already started the distribution system software development project. In the future, we will realize contact and communication through mobile APP and computer."

"After receiving the distribution plans of each region, the headquarters will consider various factors and decide whether to adjust the schedule in order to obtain the most favorable schedule and formulate various promotional activities, and then re-distribute it to the distribution personnel in various regions!"

"Chilling War didn't adjust the schedule, but it got a very ideal film schedule, and we are about to release the Thai Lost. According to the feedback from various places, because of the unsatisfactory box office response of [-], and the Internet and social media, domestic movie fans are generally disappointed with this year's domestic films. We decided to adjust the schedule!"

"Thailand's newly confirmed schedule is December [-], [-]!"

When everyone heard Zhang Qiang's words, they all laughed immediately.

This number is really rare!
But after thinking about it carefully, I have to admit that the distribution system of Miracle Pictures is really shocking.

From schedule to publicity to release, the entire process is completely based on market trends.

Cold War is only the first attempt of this system, and the box office of more than 5 million shows the potential of this system.

If it works well and cooperates with a series of promotions and marketing by sea, land and air, as well as online and offline, then this set of distribution system can definitely fully tap the box office potential of a movie.

It is simply an invincible weapon, isn't it?

But it can also be seen that Master Huan has a far-sighted vision. In the past year, he invested more than [-] million yuan to build such a distribution system, which can only be described as rich and powerful.

As for the films released next year, there is no need to worry.

In addition to Lost in Thailand, which will be released in December, in [-], films invested by Miracle Pictures will also be released one after another.

For example, Xingye’s Journey to the West to Fumo, Zhao Wei’s Youth, Chen Kexin’s partner, Xiaoshi’s [-] and [-], Andy’s Storm, Huang Bai, Zhang Hanyu and Liu Ye starred in the cook and ruffian actor, Lin Chaoxian’s fierce battle, Deng Huatao’s Waiting for the Wind, and the romance film [-] Marriage Proposal, etc.

From the beginning of the year, the company has released films one after another until the end of the year, so there is no need to worry about the entire distribution system being left idle.

Among them, it is worth mentioning that Xingye's Journey to the West and Fumo.

At first, Miracle Pictures did not invest in this film, but later, as the investment budget of this film became higher and higher, Huayi Films raised investment from outside. Zhang Ning felt that this film had potential, so he participated in a share.

But not long ago, the director Xingye and Huayi Films had a dispute over the terms of sharing. In addition, the gold medal producer Chen Guofu resigned and came to Miracle Pictures.

For this matter, Master Xing also came to the capital specially, thanked Yang Huan and Zhang Ning, and also attended today's meeting.

There is no need to worry about the films in [-], and in [-], there is no need to worry.

New films including Ning Hao, Xu Ke, Xu Zheng, Wang Jing, Chen Kexin, etc. are about to start, and there are also films catering to young people such as Little Times, That Year in a Hurry, and You at the Same Table.

And the big bear infested movie has also been put on the agenda.

In addition, Yang Huan's new director Lu Yang's work Xiuchun Dao and so on.

It is precisely because of such confidence that Yang Huan made Zhang Ning and Zhang Qiang invest so much in such a continuous manner.

Otherwise, do you really think that Young Master Huan is a fool? How fast does money come?

To support such a big scene of the distribution system, but in the end only one or two movies are released a year, wouldn't people laugh to death?
Everyone in the conference room, listening to Zhang Qiang's introduction, all showed joyful and optimistic expressions.

With such a generous investment, it is not difficult to see that Master Huan is determined to continue in the film industry unswervingly.

Judging from the current situation, the future of Marvel Pictures is bright.

Needless to say, relying on Yang's theaters, is it possible that Miracle Pictures' films won't hit the box office?

Ever since Yang Huan entered the meeting, he hadn't said a word, just listened silently with a smile on his face.

But he had a panoramic view of the expressions of everyone present.

There is no doubt that the current development momentum of Miracle Pictures is very strong and very good.

But there are also quite a few problems.

Some problems are common in the whole industry and may be unsolvable, but some problems can be solved.

And if these problems are not resolved now, in the future, when the development of Miracle Pictures slows down, or the Chinese film market slows down, these problems will be exposed one by one, and eventually become the fatal wound of Miracle Pictures.

So, just after Zhang Qiang's speech ended, Yang Huan stood up.

As soon as Master Huan stood up, everyone present fell silent.

"Let me say a few words!" Yang Huan said with a faint smile.

Everyone immediately looked at Master Huan in unison.

Don't think that Master Huan is usually very kind, but in fact, anyone who knows him well knows that Master Huan is a very thoughtful person who sticks to the bottom line.

"First of all, I would like to ask everyone here a question!"

Yang Huan swept across the crowd present and smiled slightly.

"What do you think is the proportion of moviegoers who know exactly which movie they want to watch the moment they walk into the theater?"

Yang Huan's question stunned everyone in the conference room.

This question is really too cold.

It is so unpopular that even they, as senior practitioners in the film industry, find it difficult to answer.

"The proportion should be very high, I think!" Deng Huatao guessed first.

"I also think the proportion is quite high, because now is the age of the Internet, and many viewers go to the cinema after learning about the movies that will be released in advance. I think they should all know which movie they want to watch!"

Xu Zheng also supported Deng Huatao's statement.

"That's right. The majority of film audiences are young people. The Internet and social networks are very popular. Now that information is so developed and the Internet is an important propaganda position for film companies, there's no reason why it won't be in place!"

"You're right, I think so too!"

"I think it should be half to half!"

"Half to half? Impossible, there are not so many viewers who choose films randomly!"

"That's right, I don't think so much either!"

In the conference room, everyone was discussing, most of them thought that the audience who knew what movie they wanted to choose made up the majority.

After all, watching a movie these days can be regarded as a relatively extravagant consumption. If you play any movie in 3D, the ticket price will be much higher than before, which is clearly a money grab.

If you don't decide which one to watch in advance, do you go to the cinema and choose randomly?
Master Huan has not opened his mouth to speak, but let everyone argue.

After a full minute or two, when everyone was almost arguing, he smiled and solved the riddle.

"You are all wrong!"

(End of this chapter)