Football giants

Chapter 504 Crazy money burning

All the guests who participated in the WeChat video promotion conference have long been psychologically prepared, and they all know that WeChat company will increase investment in WeChat video.

But when Zhang Ning, president of WeChat, stood on the stage and announced a series of plans for WeChat Video in [-] to everyone present, everyone, including partners and advertisers, were stunned.

In Zhang Ning's speech, he first proposed the internal strength of WeChat videos.

For example, how to provide users with the best movie-watching experience, as well as WeChat video’s massive investment in servers and other aspects.

Even if these are compared to competitors in the industry such as Youdou and Du Niang, they are even worse.

Especially WeChat, which has more than 3 million domestic users, has made everyone realize that WeChat video will provide a social interaction advantage that other video websites and platforms cannot match.

This advantage alone is enough to make everyone's heart beat.

But if it's just like this, then the ambition and strategic layout of WeChat video is too underestimated!
Immediately afterwards, Zhang Ning announced that WeChat Video has reached a strategic partnership with Warner Bros. and Fox, and will become the exclusive broadcasting platform for the movies and TV series of these two Hollywood companies in China, which will be provided to all WeChat Video users.

This major move immediately shocked everyone present.

God, this is a super generosity!

Needless to say, Warner Bros. works in the film field. The famous Harry Potter, Superman, Lord of the Rings and Batman series are all their works, and they are the most powerful film company in Hollywood.

Let's say that there are two TV stations under Warner Bros., one is HBO TV station and the other is CW TV station.

HBO's American dramas have countless fans in China. Previously, Spartacus, Band of Brothers, Pacific War, and now True Blood and Game of Thrones, these TV dramas have caused a huge sensation in domestic ratings.

Compared with HBO, the CW TV station is not so well-known, but as long as it mentions the series of this company, I believe that many fans of American dramas will be familiar with it.

Supernatural, The Vampire Diaries, Crush, Nikita, and more.

This is also a very powerful TV station, and its audience group is aimed at young audiences up to 34 years old.

In addition, The Big Bang Theory is also owned by Warner Bros.

As for Fox, although it is not as good as HBO, it is also not simple.

For example, the famous Prison Break, Doctor House, Bones and other episodes are all written by this company.

This WeChat video has won the exclusive broadcasting rights of the two major American drama companies in one go. How much will it cost?

Yang Huan sat below, with his legs crossed, listening to the exclamation and uproar of the audience, not to mention how proud he was.

Winning the exclusive broadcast rights of the two major companies Warner Bros. and Fox is the most painful blow to all competitors.

Don't look at the fact that American dramas seem to be a minority in China at present, but in fact, the overall trend is rising.

More importantly, American dramas are aimed at white-collar workers with higher education and upper-middle income levels, or college students.

And this group is precisely the group of people who are most valued by online advertisers.

A large number of high-end brands, including Mercedes-Benz, BMW, Cadillac, Chanel, Dior, etc., are happy to cast advertisements in American TV series.

Therefore, even if the cost of importing American dramas is not low, they still make money.

This is the same as Sky TV's broadcasting of the Premier League. As long as it is the exclusive broadcasting right, it will be profitable!

More importantly, Yang Huan, as a time traveler, knows better than anyone else that signing this contract now is absolutely super cost-effective.

Let’s just talk about Game of Thrones. This drama series is very popular in China now, but compared with the past two years, it’s nothing more than a small fight now. After all, the development momentum of American dramas in China will grow by leaps and bounds in the next two years.

With this time difference, WeChat Video has made a lot of money in the introduction fee.

There is also the CW TV station. Needless to say, The Vampire Diaries, the Green Arrow and The Flash that this company will launch in the next two years have attracted quite a lot of fans of American dramas in China.

And CW TV's America's Next Top Model is also a very popular entertainment program in the United States.

This time, the WeChat video investment in love with supermodels will be supported by CW TV station.

Fox, on the other hand, will strongly support the production of WeChat videos in the broadcast of events and supporting programs. These are Fox's strengths, and they were also the reasons James Murdoch used to persuade Yang Huan.

Now, it happened to be borrowed by Master Huan.

What's more, with the relationship between Yang Huan and James Murdoch, and so many cooperation projects between the two parties, the cooperation on American dramas and entertainment programs seems a bit inconspicuous.

In addition to Warner Bros. and Fox, WeChat Video will also cooperate with the BBC to introduce BBC documentaries as well as drama series, which is quite attractive.

Such as the BBC's hottest TV series, Sherlock!
In addition to announcing these exclusive imported copyrights, Zhang Ning also announced that WeChat Video will invest more funds to participate in the copyright introduction of other excellent European and American drama series and movies.

But just when everyone was amazed at the generosity of WeChat video importing European and American copyrights, Zhang Ning announced another big news.

That is, WeChat Video has reached a strategic partnership with South Korea's SBS TV station, and will become the exclusive playback platform for SBS TV series on the Internet in China.

This is undoubtedly another blockbuster, which directly caused an uproar in the conference hall.

SBS TV station is the most appealing TV station in South Korea, and this time WeChat Video cooperates with SBS, in addition to introducing drama series, it will also cooperate with variety shows, the latter is also SBS's strength, such as running, brother.

This is another decision made by Yang Huan himself, because the price offered by SBS is very cheap.

After contact and negotiation, the two parties finally decided that WeChat Video would buy out the exclusive online copyright of SBS TV series for the next five years at a price of US$[-] per episode.

In exchange for chips, Yang Huan agreed to let Lin Yuner film a drama series for SBS after obtaining Lin Yuner's consent.

Of course, even though there was a big discount, the film still had to be paid!

At present, in terms of online copyright prices for Korean dramas in China, the price of a single episode is around US$[-] to US$[-].

Among them, US$[-] corresponds to the copyright of the most popular Korean drama, so WeChat Video bought the exclusive online copyright for the next five years at a price of US$[-], which still feels quite a loss.

But Yang Huan knows better than anyone else that Korean dramas in [-] were still quite sluggish, but in [-], with the popularity of a series of excellent Korean dramas such as You from the Star and The Heirs, the copyright fees for imported Korean dramas have also risen accordingly.

From [-] for a single episode at the beginning of the year, to [-] later, and then to the record-breaking [-] US dollars for an episode of You From the Stars.

But is that all?
No, in 20, he, who is cute to me, played by RAIN, directly set a record of $[-] for a single episode.

But that's not even the highest!

The real single-episode record is $28, which is still Pinocchio on SBS.

It is precisely because Yang Huan knows that the copyright fees for Korean dramas will skyrocket to a jaw-dropping level in the next two to three years, so he made the decision to sign a contract with SBS TV for the next five years at a price of US$[-] per episode.

Because it's so cheap!

Also cheap and cost-effective is the exclusive cooperation agreement signed by WeChat Video with many domestic TV stations such as Capital TV, Mango TV, Lizhi TV and Blueberry TV.

Among them, WeChat Video has taken over all Mango TV's variety shows, and the exclusive online copyright fee is [-] million yuan per year!
In addition, WeChat Video has also reached a cooperative relationship with a number of domestic film and television drama companies, and signed an exclusive network copyright in advance at the current market price, but at a price that seems to be quite low in the next year or two.

In Zhang Ning’s words, if we want WeChat video to do what others have, we must have it, cover [-]% of popular resources, and use the advantage of exclusive copyright to establish the competitiveness and market share of WeChat video in one fell swoop.

This pile of piles, one piece of cooperation, has been put on the table, all of which are calculated in billions!

Everyone sitting in the audience was stunned and couldn't believe it.

Especially the bald-headed Beast, who kept patting his face and muttering a question to himself.

"Am I dreaming?"

How much money does it have to invest, and how willful it must be, to be able to invest so much money to operate such a huge plan?
Not much else to say, just for the copyright fee, how much do you have to pay every year?

This is simply burning money, and it is crazy burning money!

Everyone was stunned!
Compared with the large investment in copyright fees, the budget invested in supporting original videos is nothing at all.

It was also at this moment that everyone clearly realized that the Wechat video was going to be serious this time!

They are not like Yang Huan, they are not time travelers, of course they don't know, the current price is really big, even high, but in the next one or two years, when Internet video companies start snapping up copyrights, the price will be quite low.

Just kidding, you have a hit American drama with [-] episodes, and a hit Korean drama with [-] episodes, why don't you buy it and try it?
There are also variety shows on Capital TV and Mango TV. If you don’t pay a sky-high price, will they sell it to you?

But there are also smart people, although they are not traversers, but their vision is quite precise and sharp, and they can grasp the other layer at once.

For example, a young man in his thirties wearing glasses sitting next to Yang Huan.

He realized that Young Master Huan was setting up a copyright barrier.

The mobility of online video users is quite large. Whoever has good video programs and whoever has a better experience will go to watch them.

If it is the kind of program that you have, I have, everyone has, there is not much competition.

But now, WeChat Video has spent huge sums of money to sign, but they are all exclusive copyrights on the Internet, including set-top boxes.

In other words, in the future, in these fields, these programs will only be available on WeChat videos, and if you want to watch them, you have to come to WeChat videos.

This will be a painful blow to other video platforms.

For WeChat video, it will be a godsend opportunity.

If after spending so much money and introducing numerous programs and resources, WeChat Video can’t catch up and break into the forefront of online video, or even become the market leader, then it’s really hard to support.

It is probably because of this that WeChat Video uses headhunting companies to do everything possible to poach themselves.

Thinking of this, the young man with glasses couldn't help turning his head to the side, and glanced at Young Master Huan sitting beside him, with admiration in his eyes.

This plan is too far ahead!
Will deal a disastrous blow to competitors!
It even exploded into slag!
He could even predict that tomorrow, when the media announces it, the entire Internet will definitely go crazy!
only……

"Master Huan, is your plan too hasty? After all, you have invested so much, and the market environment is..."

After hearing this, Yang Huan couldn't help laughing, "Old Ma, you're right, the current market environment is not good enough, netizens haven't cultivated the habit of paying, and piracy is everywhere, but so what?"

The old horse frowned, and smiled bitterly in his heart, I am only in my early thirties, and I am already an old horse!
Please call me pony!
"Let me tell you, this market will not improve on its own initiative, we need to manage it!"

This made the old horse keep nodding his head in agreement.

"If someone pirates, I will sue him for bankruptcy. Users don't have the habit of paying. It doesn't matter. I will cultivate it step by step. I have enough patience and enough financial resources to support it. I believe that everything will be fine in the future."

The old horse nodded in admiration, his eyes full of admiration.

"Also, my father often said that the biggest advantage of doing business is the time difference. You can't wait until all the conditions are ripe and all the resources are ready before you start. It's already too late!"

"So, I've always been doing things, which line I'm sure of, whether it makes money or loses, I'll talk about it first!"

The old horse nodded heavily, it is indeed such a truth.

It's just easy to say, but hard to do if you want to do it!

I'm afraid that only a rich and powerful person like Young Master Huan has this ability and courage to do it.

"From now on, I will leave all the WeChat videos to you!" Yang Huan smiled and patted Lao Ma on the shoulder encouragingly.

It is directly entrusted with a heavy responsibility!

The old horse was full of emotion and excitement, and kept nodding.

(End of this chapter)