Football giants

Chapter 402 Big Mac

"what happened?"

Yang Huan looked at Hamad strangely, feeling puzzled.

When did our little prince in the Middle East become an abandoned widow?
Sun Yue and the others all had helpless wry smiles on their faces, apparently they had nothing to do with the little prince of the Middle East.

"Master Huan, you are too mean!" Hamad said angrily as he sat down on the sofa near Yang Huan.

"Me?" Yang Huan was depressed and funny, "Why am I not interesting?"

Could it be that what I asked Xiaobu to do, was known by this fellow?

It's true to think about it, it's really not kind to let the goddess in people's minds provide such services for herself.

But this kind of thing, you can't admit it even if you are killed, right?
"Then why don't you count me for such a big investment?" Hamad asked resentfully.

Yang Huan smiled wryly, "I have invested in too many projects, which one do you say?"

Everyone also had wry smiles on their faces.

What Master Huan said was true, he often voted for whatever he thought of, a hammer here, a stick there, all in a mess.

Anyway, if you have money and willfulness, what can you do?

"It's your plan to set up two major football tournaments."

Yang Huan was taken aback for a moment, how did this guy know?
Looking at Sun Yue, Kesh Harris and Zhao Yuanfang, these three guys all looked helpless and embarrassed, and at the same time a little in awe.

Wasn't this an accidental slip of the tongue, did this guy find out?

Who knew, as soon as this guy was passed on, the rich second-generation members of the Saints fan club immediately knew about it.

As soon as they heard that Young Master Huan was going to organize two major football matches, all the guys in this group booed immediately.

The results are obvious, and that's what it is now.

Yang Huan didn't blame him either.

Firstly, they are not people who can't keep secrets, and secondly, things will always be known.

Anyway, it's almost done, and if you know it, you'll know it.

"Well, I'm not afraid to tell you the truth, it is true, but not quite so!"

Yang Huan confessed straight to the point.

As early as when Yang Huan mentioned to Mino Raiola to explore the potential commercial value of Zlatan Ibrahimovic, he already had a general idea in his mind, that is to imitate the way Hollywood stars operate.

In Hollywood, the remuneration of stars often only accounts for a part of their income, and some even don't make up the bulk at all.

What they really value is the income from business operations.

The same is true for football stars, and the salary for playing football should not be their main source of income.

Especially in the past few years, the salaries of European professional football have been changing with each passing day, constantly hitting new highs.

The same is true for the Premier League. If this new broadcast contract is signed this summer, players' salaries will definitely double within two years. This should not become a norm.

Because the player's income is single, the player is forced to do everything possible to dig more income from the team.

In order to retain players, the team has to do everything possible to obtain more income from sponsors and league broadcasters.

What about sponsors and broadcasters?
It must be passing the pressure on to the user.

This is a vicious circle!
Do you still remember why the Bundesliga declined in [-]?
You know, in the 90s of the last century, the Bundesliga was so brilliant, but why didn't it fall to a slump at the beginning of the century?

It is because the Kirsch Group, the broadcaster of the World Cup and the Bundesliga, went bankrupt!
Think about it again, now that the broadcasting fee keeps rising, what if Sky TV goes bankrupt one day?
Almost all teams in the entire Premier League will go bankrupt immediately!

Therefore, in the past two years, Yang Huan has been trying to explore some new business models.

That is to diversify the income of players and actively develop commercial value like Hollywood.

Since then, Yang Huan has been paying attention to the field of brokerage business and sports marketing.

Southampton has also been committed to the entertainment route of stars.

That is, these businesses that Sun Yue has been in charge of since then.

In the past few years, the commercial income of Southampton players has been rising, which has further strengthened Yang Huan's thinking.

This is one of them!

As early as last summer, an organization called the Next Generation Competition Committee approached Yang Huan.

The so-called Next Generation Competition Committee is actually the European Youth Champions League as many people know later.

The two heads of this competition committee are both English, and they have previously worked in youth training at Watford and Liverpool.

They have been planning this event since [-].

The idea itself is very good, the idea is also very interesting, and has received the response of many teams, and even successfully held it, but it has little influence, is not well known, and has not attracted commercial sponsorship.

So, starting from [-], after successfully holding one or two sessions, they encountered big problems.

money!
The rich teams including Arsenal, Manchester United, Chelsea, Liverpool, etc. are not interested in participating in this event.

The reason is very simple. Although the competition has a high training value, how much money does the team have to spend to let so many players in the youth team play all over Europe?

Youth training is important, but money is even more important.

As a result, the event was suspended for two years, but the two Englishmen were not discouraged, soliciting advertisements and sponsorships everywhere.

It took two years to solve the problems of air ticket and board and lodging.

Ever since, the event was put on the agenda again.

At this time, they approached Southampton, which has invested heavily in youth training, and hoped that Yang Huan could support Southampton in the competition.

You know, the strength of the Saints' youth training, even in Europe, is well-known.

As soon as Yang Huan heard their thoughts, he immediately knew that this was the European Youth Champions League, which became very popular later.

Hearing that they were short of money, without further ado, Yang Huan invested 1000 million pounds with a wave of his hand.

Not only that, Yang Huan took advantage of the opportunity to take down the next-generation competition committee with no money and power, and set up a professional company, with Sun Yuelai in charge, specializing in the operation of the European Youth Champions League, and stepped up efforts to attract investment.

The night before the Europa League final, Yang Huan mentioned this to Platini.

UEFA has invested a lot of money in grassroots football and small country leagues in recent years, and there is no longer enough money to invest in such events.

Therefore, when Yang Huan proposed to win the permanent authorization of the UEFA Youth League, Platini said on the spot that UEFA would fully support and even help Yang Huan go to FIFA to win the global authorization.

Yang Huan knew better than anyone that in [-], when he traveled, although this event had only been officially held three times, and even strictly speaking, it had only been officially authorized for one time, but it had already attracted the attention of countless sponsors and fans.

Even, it has a nickname, Youth Champions Cup!
This is a good thing for a lot of money!
What could be more profitable and influential than running a thriving event?
Therefore, Yang Huan decided to invest more in this event.

Next season, the European Youth Champions League will be expanded to 24 teams, almost including the current European giants, and the prize money and appearance fee will also be increased again.

The promotion of the event is also in front of Yang Huan and others.

This is the second one!

A year ago, stimulated by the European Youth Champions League, Yang Huan had another idea at the same time.

The current football competition is booming, but the market is already very dense.

Needless to say, national team competitions, every state has its own cup competition, as well as the World Cup and the Olympic Games.

Club competitions are also very intensive. The interstate Champions Cup, also known as the Club World Cup, belongs to FIFA.

But there is also a rather staggering potential market that has been underappreciated.

That is the summer warm-up game!

The Premier League has official warm-up matches for the Premier League, and sponsors are also actively planning their own events, such as Audi, and warm-up matches planned by other organizations, such as the North American Invitational Tournament.

Even clubs have their own competitions, such as Arsenal's Emirates Cup.

But these are not scaled!
In Yang Huan's words, it's not tall enough!
The bonus, the bonus is pitifully small, the appearance fee is also small, and other packages are not satisfactory.

For example, in the past few years, wealthy teams like to go to China, but few people are interested in these years. What is the reason?
Firstly, China’s football market is not standardized enough, the competition operation ability is very bad, and it lacks the international top-level competition operation and promotion ability. Second, it is inconvenient, because the most important thing in summer is to train the team and warm up.

But in China, and even in Asia, the warm-up opponents are obviously too weak, and there is not much warm-up significance.

It may even affect the team's pre-season preparations, which in turn led to the team's poor performance in the new season.

Therefore, Yang Huan was thinking, is there an event that can achieve the best of both worlds?

The answer is, yes!
That is to plan a cup competition, bringing together the top and highest-level teams in Europe and the world to play a few warm-up matches.

This kind of competition has the value of training, the effect of preparing for the battle has been achieved, and at the same time, it can make money by making money, killing two birds with one stone!
Therefore, as early as a year ago, when Yang Huan made the final decision on the European Youth Champions League, he decided to plan such a tournament.

But to plan such an event, you not only need money, resources, but also ability!
This is the third one!

Three plans were placed in front of Yang Huan, without exception, all pointing in the same direction.

But Yang Huan has always been very self-aware in doing things. If he doesn't understand or is not good at things, he should find out and find someone who is good at it. He would rather spend more money than pretend to understand.

There is no such person around, simple, poach someone's corner!
I don't have such resources on hand, it's simple, just buy a company with such resources!
Therefore, since a year ago, Young Master Huan has been making arrangements. He let Sun Yue, Zhao Yuanfang and Kesh Harris contact the five most outstanding sports marketing companies in the world today, including IMG in North America and Infront in Switzerland.

Among them, Philip Blatter, the CEO of the latter, is the nephew of FIFA President Blatter. He is the sole agent in the sales of broadcasting rights for major football events organized by FIFA such as the World Cup. He also has an absolute dominant position in major sports events such as the Olympic Games and Winter Olympics.

Last year, the media broke the news that Infront Sports Media Group was acquired by a private equity firm from London at a high price of [-] million euros, but because of its low-key relationship, it did not cause much movement around the world.

After taking over Infront, the private equity firm will continue to move towards IMG, the world's largest sports marketing company, whose performance has not been very satisfactory in recent years. It is expected that the transaction value will reach 20 billion euros.

This has caused a lot of movement in the United States and even in the global industry.

Because once successful, the integration of the top two sports marketing companies in the world will become a giant in the global sports marketing field.

Moreover, the business of these two companies is not only in sports, but also in entertainment, especially Hollywood.

Hamad and members of the Saints fan club were not aware of Master Huan's plan before.

But they also felt that in the past year, Master Huan was too low-key.

It's outrageous to be so low-key!

But when Hamad happened to hear about the plan, even a small part of it, he was stunned.

Just imagine, if the two major events of the European Youth Champions League and the International Champions Cup can be operated into the youth version and the summer version of the UEFA Champions League, it will be a profitable long-term business.

Just imagine, if the Champions League belonged to a private company, how much money would it make?
One Champions League is enough to make money, but what about two Champions Leagues?
Hamad couldn't imagine it!
So, when he heard about this plan, his first thought was, I have to hurry up and hug Master Huan's thick thigh.

Otherwise, after passing this village, there will be no such shop!
(End of this chapter)