Football giants

Chapter 215 Banned
"Dear Mr. Patrick Bernard, I'm Laurent Duve, the new general manager of Calon Family."

"I regret to inform you that after the company's core decision, all the wines under our Kailong family will withdraw from the en primeur trading system from now on!"

"However, we will still provide bottled wines that are ready for drinking to all traders."

"If necessary, please go to Kailong Shijia Winery to discuss the specific cooperation details!"

In the office of the chairman of Millesima, the largest wine trading company in Bordeaux, Patrick Bernard received a notification letter signed by Laurent Duff, the content of which surprised and angered him.

With a bang, the letter was slammed on the desk with his right hand.

It also shocked his son, Oliver Bernard, who was sitting across from him.

"Father, what did Laurent Duff say in his letter?"

Patrick Bernard turned away abruptly. "See for yourself!"

Oliver Bernard immediately took the letter on the table, looked at it, and was surprised.

"Are they crazy? They actually want to withdraw from the en primeur trading system?"

It should be known that the wines of Kailong Shijia Winery are basically sold in the en primeur market.

Isn't this the way out?

Patrick Bernard didn't speak, he was thinking about the ins and outs and the causes and consequences of the whole thing.

Was this a sudden decision?

Still thinking about it?
The so-called en primeur trade is actually a trade in which wine is regarded as futures.

En primeur, also called hops, refers to the sale of ownership to en primeur traders just after the wine is put into oak barrels for aging after the fermentation process is completed, and then bottled and left the wine cellar after one and a half or two years.

Because of this, the price of en primeur is generally very cheap.

Just like the Calon family, the price of en primeur is generally around 35 to [-] euros.

But in the market, the price of a bottle of Calon family's authentic wine is at least three or four times higher.

The huge price difference in the middle is the profit added up by en primeur traders, agents, wholesalers, etc. level by level.

The main reason why there is en primeur trade is that after World War II, Bordeaux wineries were seriously short of money.

But now, the en primeur trade has changed.

There are even many wineries that have been kidnapped by en primeur traders.

Even the world's top wine brands such as Lafite and Latour dare not say that they will completely withdraw from the en primeur trading system.

How dare the Kailong family quit?
"Dad, do you want me to talk to Laurent Duff?" asked Oliver Bernard.

Laurent Duff also held a key position in a well-known en primeur trading company in Bordeaux before.

They are all people in this circle. Oliver Bernard is very familiar with him, and he is easy to talk to.

"No need!" Patrick Bernard raised his right hand to stop his son's move.

"No?" Oliver Bernard was a little strange.

"Father, the Calon family is one of the best-selling en primeur wines in Bordeaux. It won't even lose to Lafite and Latour. It is simply a cash cow. Just throw it away like this?"

In terms of fame, the Calon family is only a third growth, not a famous brand, but in the circle of many wine lovers, the Calon family is far more popular than Lafite and Latour.

Moreover, the wine label of Calon Family is a red heart, which is unique among wines in the world.

This also makes Caron family the most popular wine for wedding banquets in the upper class, with a very large sales volume.

Otherwise, how can the Calon family have the same area of ​​grape plantations and annual output as Lafite and Latour at the level of the third growth?
Patrick Bernard sneered, "If I'm not mistaken, this idea must have come from the new boss of the Calon family, they won't listen to us!"

"Why?" Oliver Bernard still didn't understand.

Patrick Bernard looked at his son with some regret. After so many years of dabbling in wine, he still doesn't understand.

"The en primeur trading system divides the entire industrial chain. Under this system, wineries are not engaged in sales, but only in production, and all sales and marketing are given to en primeur traders."

Oliver Bernard was well aware of this.

"For those powerful wineries, they are definitely not willing to be kidnapped by en primeur traders, but they can't do it if they want to break away from this system rashly, and they can't afford such a big risk, after all, they don't have their own sales channels."

"But these years, they have been planning their own sales channels, and they have always been thinking about getting rid of the en primeur trade, because only in this way can they manage their own brand better."

Having said that, Oliver Bernard suddenly realized.

"Father, what do you mean, the Kailong family wants to build its own brand?"

Patrick Bernard still smiled coldly, full of disdain.

"Is it so easy? Lafite and Latour dare not act rashly, they can do it? Do you think it will be enough to dig out a Laurent Duve who is familiar with the wine sales business?"

"Then what should we do?" asked Oliver Bernard.

Patrick Bernard clenched his fist with his right hand and thumped it heavily on the desk, making a muffled sound.

"Since they want to withdraw, let them be fulfilled!"

Speaking of this, Patrick Bernard turned around, "Go, call several other large en primeur traders. If we want to reach a consensus, we must completely block the Kailong family!"

This is a game of killing chickens and monkeys.

Only by suppressing the Calon family can those wineries, including Lafite and Latour, who want to get rid of en primeur traders, restrain themselves a bit.

Don't think that wine traders can do nothing about them!

It's really hot, the big deal is to break up and let's see who can get the benefits!
…………

…………

In the Kailong family estate in the north of Bordeaux, Yang Huan didn't know that the large Bordeaux en primeur trading companies were meeting and plotting to block the defected Kailong family.

He's having his first high-level meeting with some of the old team at Calon Sega Winery.

"I think the castles of wineries should be repaired. In the castles of top famous chateaus, there are rooms specially provided for customers to stay overnight, but we don't have them here. I think this should be improved."

The person who spoke was the chief architect of the winery, Alan de Lavelle. He had worked in the winery for more than ten years and has been engaged in various renovations of the winery.

"I agree, the living conditions here are too bad, change it!" Yang Huan waved his hand and agreed.

Zhao Yuanfang on the side immediately recorded Master Huan's instructions.

For the renovation, it must be allocated funds, and it must be recorded in the record.

Liu Mingwei was thinking, maybe it would take seven figures of euros to transform it, right?

"Vincent, what's your opinion?" Yang Huan looked at technical director Vincent Millet.

Yang Huan has a characteristic. He attaches great importance to professional talents, especially those who are technical experts.

Vincent? Millet is the kind of typical awesome technology big bull.

Before that, he was in charge of technology and research at Château Margaux, one of the five famous chateaus in France. In [-], he came to Chiron.

Over the years, the wines of the Calon family have been very stable, and the contribution of Vincent Millet is obvious behind this.

He is now a famous and talented winemaker in the Bordeaux region and even in the wine industry all over the world.

Vincent Millet didn't expect that when the new boss from China arrived, all the old employees would stay on.

Not only that, after spending nearly [-] million euros to acquire the Kailong family, they even planned to continue to invest more.

No matter how you look at it, you are the kind of big man who is rich and powerful, does great things, and has great courage.

This also made him all excited.

"Master Huan, I have always wanted to set up a research and development department."

"Oh? Let's hear it!" Yang Huan became a little interested.

His favorite thing to do is do research.

Doing research is burning money, but the problem is that the achievements made are real.

Now Vincent? Millet is excited.

Finally able to show off my ambitions!

"In the past few years, our vine density has increased from [-] to [-] vines per hectare, but this is not enough and there is still room for further improvement."

Yang Huan was a little confused, he didn't understand the reason behind it.

Zhao Yuanfang immediately explained with a smile, "Master Huan, the greater the density of vines, the smaller the yield of each vine and the smaller the grapes, but relatively speaking, the quality will be higher, and the wine produced will be thicker and more natural and elegant."

"Oh!" Yang Huan suddenly realized.

It turns out there is such a reason.

The grapes in Ganqing winery should be as small as possible.

"Mr. Zhao is right, but to do this, we need to further improve water source conditions and drainage channels."

"By the way, what is the density of vines in the two famous chateaux Lafite and Latour?"

This Vincent Millet is a little proud.

"The density of Lafite is [-] vines per hectare, and the density of vines in Chateau Latour and Château Margaux is around [-]. In this regard, we are not inferior to the five famous chateaus."

Yang Huan nodded uncontrollably, "Continue."

Encouraged, Vincent Millet became even more energetic.

"I plan to set up a research team to conduct DNA research on each vine, preserve the genetic diversity of all cloned plants, and develop a way to reduce the use of chemicals and make vines more resistant to pests and diseases."

Liu Mingwei was dumbfounded when he heard it.

Dare to say that these grapes are not free-range, they are simply raised as pets.

No, even more cherished than pets.

Also doing DNA research, cloning, and genetic technology.

My God, treat these grapes more kindly than people!
"Okay, you give me a budget, I agree!" Yang Huan said with a smile.

"Really?" Vincent Millett couldn't believe it.

This requires an investment of at least tens of millions of euros.

"Yes, really, you should buy the equipment you should buy, and you should dig the talents you should poach. I fully support it!"

Just kidding, how much does it cost to do this?
Master Ben earns 300 million pounds a day, and thousands of pounds a minute, do you still care about this?

Vincent Millet immediately clenched his fists and cheered excitedly. His long-cherished wish for many years was finally fulfilled.

"Don't worry, Master Huan, I will definitely not let you down!"

Yang Huan just smiled and looked at the general manager Laurent Duff.

The latter also raised some opinions, for example, to withdraw from the en primeur market, the wine cellar must be expanded on a large scale, and there is also a brand new winery and tasting room, etc., all of which are infrastructure investments.

Yang Huan also agreed on the spot.

Withdrawing from the en primeur market was something he had decided on, because he didn't like to put his neck under the knife of others.

So he wants to control his own lifeline.

Since we want to take this step, we have to do a good job with other supporting facilities.

Yang Huan also put forward some opinions of his own.

Because he discovered that the Kailong family doesn't even have its own official website, which is too OUT!
No wonder in the past they could only be led by the nose by en primeur traders, they couldn't help themselves.

Therefore, the official website must be launched quickly, and WeChat, Twitter, Facebook, etc. must also be opened as soon as possible.

"Further integrating and reorganizing our sales channels, especially those leading to the Chinese market, is the top priority!"

Laurent Duff understood.

This is the purpose of Yang Huan's recruitment to the Kailong family through a headhunting company with a lot of money.

"Master Huan, when it comes to the Chinese market, I remembered something." Vincent Millet said suddenly.

"what's up?"

"Before the winery faced an acquisition, many things came to a standstill, so we couldn't deal with some things."

Yang Huan almost kicked him, "Get to the point!"

Could it be that these technical experts are so speechless?

Can you stop talking?
"Yes, Master Huan, we received a call from China earlier, they want us to sponsor their movie!"

Yang Huan was dumbfounded when he heard it.

Looking for a French winery to invest in a Chinese movie?

This person is a bull!

Not only awesome, but also creative!

interesting!
　Fourth update, asking for monthly and recommendation tickets!

　　
　
(End of this chapter)