Football giants

Chapter 166

Zhou Wenhua is a well-known contributor to an authoritative auto magazine in China, Che You. He is also a senior auto reviewer and an auto professional with millions of followers on Weibo.

When he heard that Aston Martin would bring three new concept cars to the Sea and Sky Feast, his first reaction was, I must go to the scene to see it, because it can almost be said to be Aston Martin's last stand.

A few months ago, the car smashing incident in South Korea, after Aston Martin's excellent public relations, did help Aston Martin stop the decline of the brand, but everyone knows that this is only temporary.

If you fail to find a good way of self-salvation, then if you don’t advance, you will retreat, and Aston Martin will continue to sink.

Therefore, he appeared at the scene of the Aston Martin exhibition area.

He was blown away when he saw Malik Lakeman, Aston Martin's director of sports car design, show and tell the story of the successor's design language and philosophy.

This car is a kind of inheritance and development of Aston Martin ONE-77.

ONE-77 undoubtedly represents the highest level of today's super sports car, but it is limited to 77 units worldwide, which is not representative.

But this successor inherits the advantages of ONE-77 to the greatest extent, whether it is power, handling or overall design, it is quite excellent. More importantly, the price of 400 million to 500 million yuan also makes it closer to high-end consumers in China.

Obviously, this is Aston Martin's preparation for the design of the ONE-77. After being acquired by a Chinese consortium and further accelerated, it finally released a big killer move for the Chinese market at this time.

From the name of the successor, it is not difficult to see its strong traditional charm.

If it is said that the successor super sports car is Aston Martin's consistent forte, then the two heavyweight models under the new brand of Lagonda are amazing.

Aston Martin wants to bid farewell to the limitations and entanglements of the past, and use the concept of building a sports car to create a revolutionary luxury car with a strong British luxury aristocratic style.

"Everyone's understanding of cars is different. For many people, Chris Bangor's Conqueror is a luxury car, but in my eyes, it is a top sports car, an elegant, sporty, comfortable and luxurious four-door sports car."

Zhou Wenhua refreshed his feelings in the Aston Martin exhibition area on his Weibo.

"The Scotsman Watt improved the steam engine, Baird invented the television, and Bell invented the telephone. Now, the Scotsman Ian Callum has redefined the crossover vehicle and re-subverted everyone's understanding and impression of the crossover vehicle."

"This is not a car show, but a feast of imagination and creativity."

"Close your eyes and try your best to think about what a perfect sports car, a perfect luxury car, and a perfect crossover should look like in your understanding."

"Open your eyes and look at the masterpieces of these three design masters, you will definitely feel that they are beyond your imagination and understanding, and also beyond your expectations."

"We can clearly feel the genes and blood of Aston Martin flowing in the bones of these three new cars, but they are also designed for a new generation of consumers, and they are the inheritance and subversion of their past traditions."

"Inheritance, conquest and subversion, Aston Martin has successfully demonstrated its brave and fearless attitude with three models."

"What's even more commendable is that, compared with the beautiful concept cars of other manufacturers, which are far beyond the actual industrial design, these three cars of Aston Martin are very close to the current top-level car-making technology."

"I believe that the actual model will be very close to the concept car!"

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When Zhou Wenhua was scrolling through Weibo, the live event was over.

Many onlookers walked into the exhibition area of ​​Aston Martin and Sunseeker Yachts.

The exhibition area is very large and spacious, ensuring that more visitors can be accommodated around each car.

Around every corner of each car, Aston Martin has arranged sales staff to patiently introduce the detailed parameters and gameplay of the model to each questioner, and they will even encourage you to sit in and have a try.

Zhou Wenhua was dumbfounded, is this still a top luxury car that can only be seen from a distance but not played around with?
Everyone can approach, touch, and sit in to experience and enjoy. They are no longer as high as they used to be. Even sales and service personnel treat everyone, even if they know they can't afford a car, as a high-potential customer and recommend it.

It's nothing like luxury cars like Ferraris, Porsches, Rolls-Royces and Bentleys.

If you don't believe me, please go out and turn left to experience it yourself.

"Hello, sir." A thirty-year-old British middle-aged man in a suit and leather shoes, full of gentlemanly demeanor, greeted Zhou Wenhua in fluent Chinese, and pointed to the disruptor in front of him.

From the design language, concept, to the performance of this car, and the unique technologies it will be equipped with, etc., it was introduced in great detail, as if you would really buy it.

But Zhou Wenhua knew very well that he simply couldn't afford it.

But from the mouth, eyes, and behavior of this senior salesman, he felt sincere respect. He had already understood this concept car from beginning to end, especially its series of selling points and unique technologies.

"Our car will be officially launched in the first half of next year. Maybe Mr. Zhou, you can leave your address and phone number. We will invite you to come over for a test drive and see the car on the spot."

His enthusiastic attitude gave Zhou Wenhua the urge to buy it.

In fact, he really left his contact information and career behind.

From the beginning to the end, the salesperson didn't even ask him whether he was willing to buy a car, let alone whether he could afford it.

The same situation is happening in every corner of the live exhibition area.

Some people even actually ordered a car on the spot.

"I want to pre-order a limited edition ONE-77!" A local tyrant from Longhai City shouted very loudly.

The audience was suddenly amazed, and they all looked over, eyes full of envy and even jealousy.

This greatly satisfied the vanity of a local tyrant, he grinned and laughed.

Someone made a start, which immediately stimulated those who have the desire to buy a car.

After all, this is a global limited edition, and there are only ten cars in the country.

"I want a ONE-77 too!" Immediately, someone ordered the car.

If you sell one of these things, there will be one less. Hurry up and enjoy it first is the kingly way.

"I'll buy a ONE-77. Next year when the Conqueror comes out, I'll order it!" Another local tyrant appeared.

"I'm coming too!"

The audience was suddenly amazed again.

I really don't know, there are too many local tyrants in the crowd.

In a blink of an eye, six of the ONE-77, limited to ten units, were sold out at once, and the remaining four were snapped up in less than 10 minutes. The ten ONE-77s were sold on the spot in less than half an hour.

For a time, the audience was in an uproar.

This is too crazy, right?
I know that there are many rich people in China, but I didn't expect that there are so many rich people, they just walk everywhere.

But thinking about it again, I was relieved.

After all, this kind of sea and sky feast itself is a gathering place for the rich and the second generation of the country.

For **, more than 2000 million is an astronomical figure, but for some rich people, that is the price of a toy.

While the ONE-77 was sold out in less than half an hour, Aston Martin's sports car models on sale also received widespread attention and enthusiasm from visitors, and many people expressed their strong willingness and interest in purchasing.

Many people even placed orders on the spot.

Not only in the Aston Martin exhibition area, but also in the Sunseeker Yacht exhibition area.

According to the standard given by the organizing committee, the tickets are divided into four classes. The lowest two-class tickets can only be visited. Only the ticket holders of the upper two classes have the opportunity to board the ship, while the highest-class ticket holders can participate in the test ride.

But Sunseeker Yachts is completely open, not only the sales and service are very enthusiastic and responsible, but also the introduction of the yacht is also very hardworking, and even allows any ticket holder, no matter what class, as long as they want to sign up for a visit or even take a test ride.

This also made the Sunseeker Yacht exhibition area overcrowded.

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"I don't quite understand." Zhuang Ziqing asked Yang Huan with a puzzled face.

Looking down from where they are, you can see that the exhibition areas of Aston Martin and Sunseeker Yachts are full of people.

Almost to the point where water can't flow through.

Of course, with so many visitors and so many senior sales staff, it's no wonder that people are dissatisfied.

"What don't you understand?" Yang Huan asked with a smile.

Seeing such a grand occasion, he was very satisfied with the effect.

"As far as I understand, other yacht companies will not easily let people go on a yacht unless they have the willingness to buy, and other brands will not arrange so many sales staff, let alone invest so many resources on some customers who have no purchasing power at all. This is not worth it!"

She felt that what Yang Huan did was pure nonsense.

He invested so much money and expended so much energy just for this sea and sky feast, is it worth it?
Yang Huan shook his head and smiled, "The luxury brands you mentioned all sell themselves by hanging them up, as if the higher they hang, the more noble they are, but it also lengthens the distance between them and their customers."

"How many people do you think are down there now?"

Zhuang Ziqing frowned and thought for a while, "I'm afraid there are better than ten thousand people."

"Okay, let's count it as 1, then think again, how many of these [-] people are using Weibo and WeChat? Or how many relatives and friends do they have? Tell me, will they share their experience today with their relatives and friends, in social circles, or online with their netizens after returning home, and will they chat with their own enthusiasm about everything they have learned?"

When Zhuang Ziqing heard it, he immediately understood.

Everyone, whether they admit it or not, has a willingness to share with others.

From national leaders to the most ordinary common people, they all have this kind of wish.

The simplest example, in the past, everyone gathered together for a meal, just chatting for a while, and then feasted on it when they came up.

But now?
With the popularity of Weibo and WeChat, as soon as the dishes are served, everyone shouts in unison, "Slow down, take pictures first."

and then?
Post on Weibo and WeChat.

Regardless of whether you are used to this practice or not, whether you are willing to accept it or not, this is a trend and a fact!
What Yang Huan is doing now is to stimulate their desire and give them the capital to share and show off.

At the same time, it is also treating these people as free media, and the effect of spreading through their mouths is more convincing than spreading through the mouths of salespeople.

After all, everyone believes in word of mouth.

Don't most of the things you buy on Taobao first choose according to the sales ranking, and then go in and look at the reviews?
"Let me tell you, many of them are reporters!" Yang Huan laughed again.

When reporters come to inquire about news, they will report and write commentary articles after returning home, which can easily become a topic of public discussion.

"Let me tell you one more thing. Personal experience is completely different from those cold words and numbers you see on the Internet. The former can tell you, what is my left hand touching when I sit in, what is my right hand touching, and what is seeing in front of me, but the latter is completely impossible!"

"Besides, a person who has personally experienced it in an Aston Martin sports car, and a person who only knows about Ferrari and Bugatti Veyron from the Internet, if you argue about the advantages and disadvantages of the two, who can win?"

Speaking of this, Yang Huan laughed straight, "If there is any other brand these days that really takes themselves seriously and sells them, then this brand is not far from going bankrupt!"

"In this era, what matters is the user experience. Whoever is closer to the user will have an advantage!"

Therefore, not only do we want to play like this now, but Yang Huan also plans to continue playing like this when the flagship store or yacht club is established in the future.

It doesn't matter if you invest more and the cost is higher.

The most important thing is to open up the zero distance between the brand and customers!

What's more, this kind of luxury brand also has a very big profit point, that is after-sales service.

In fact, Yang Huan never expected to be able to make a big sale in such an exhibition.

When you come to Haitian Feast, the most important thing is to play the three brands of Sunseeker Yachts, Aston Martin and Lagonda.

The real development of the market still depends on a series of actions that follow.

For example, Aston Martin's first overseas car manufacturing plant will be opened in Longhai City, and Sunseeker Yachts' first overseas shipbuilding center will be opened. In terms of sales, it will also cooperate with Yang's Group.

Zhuang Ziqing doesn't understand business matters, and the dealers basically all work as officials, and none of them are in business.

However, Yang Huan's words were logical, and she also felt that there seemed to be a little truth in that.

But these principles, as well as these ideas in the exhibition hall, were really all thought up by him?
Zhuang Ziqing was a little suspicious.

Because it's not like.

At this moment, there was a sudden commotion in the exhibition area below.

Someone is coming to smash the field!
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(End of this chapter)